Salesforce Marketing Cloud Account Engagement Reviews & Product Details

Salesforce Marketing Cloud Account Engagement is particularly useful for automating lead nurturing and scoring, and it integrates smoothly with Salesforce CRM. It enhances collaboration between marketing and sales teams, automates campaign and email processes, and offers valuable insights into prospect engagement and return on investment. This platform also assists in prioritizing high-quality leads and supports personalized, targeted marketing efforts on a large scale. Review collected by and hosted on G2.com.

The least helpful aspects of Salesforce Marketing Cloud Account Engagement are its complexity and cost, which can be challenging for smaller teams. It has a steep learning curve for beginners, and some advanced customizations require technical support. Reporting and analytics can feel overwhelming at first, and there can be occasional delays in syncing data with Salesforce CRM. Review collected by and hosted on G2.com.

The platform makes it very easy to manage leads, automate campaigns, and track customer journeys. I particularly like its ability to integrate seamlessly with Salesforce CRM, which ensures that sales and marketing teams stay aligned. The detailed analytics and reporting provide actionable insights, helping improve targeting and conversion rates. The automation features save time and improve efficiency by handling repetitive tasks with minimal manual effort. Review collected by and hosted on G2.com.

While the tool is powerful, the initial setup and learning curve can be challenging for new users. The interface could be more intuitive, as some advanced features require extra training or technical knowledge. Additionally, the platform can feel expensive for smaller businesses, and the customer support response times could be faster in certain cases. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Account Engagement is perfect for lead nurturing, campaign automation, and thorough engagement analytics. Its seamless integration with Salesforce CRM makes it easier to align sales and marketing strategies for higher conversion rates and a better return on investment. Review collected by and hosted on G2.com.

The interface might be too complicated for new users, and sometimes, more complicated features require more technical support or training. It might also be simpler to customize reports. Review collected by and hosted on G2.com.

Salesforce made it easier for me to manage my cases on a day-to-day basis. I used to work with nurses in the US and I handled their credentials and documents; made it much more simple for them to secure jobs with various facilities all over the country. Salesforce did the heavy lifting for me, the documents are secured and I can access it any time when I need to. Review collected by and hosted on G2.com.

The user interface of Salesforce seems a little outdated and it looks bland. Other than that, I do not have any other complaints. Review collected by and hosted on G2.com.

As a native part of the Salesforce ecosystem, data moves effortlessly between marketing and sales. This seamless integration helps maintain alignment, minimizes duplicated efforts, and offers a unified perspective on both prospects and customers, all while enabling effective tracking. Review collected by and hosted on G2.com.

The user interface, settings, and workflow configuration can be confusing at times, particularly for newcomers or teams that lack extensive technical expertise. For smaller organizations like ours, or those operating with limited budgets, the costs associated with licensing, implementation, and ongoing maintenance are quite substantial. Review collected by and hosted on G2.com.

There are various features of Salesforce marketing cloud which impressed me but some of the particular features which I like the most are Journey builder , Data management ,Robust Analytics and Reporting. It also allows us to create user centric and user specific requirements by integrating their demand under a single roof and thereby easing the process. Comprehensive Tracking platform allows us to keep an eye on recent updates in the queries. Review collected by and hosted on G2.com.

Some of the drawbacks of Salesforce marketing cloud are:-

The data processing time is very high and speed of processing is slow .also the data is not processed in real time basis .

Some of the aspects of software are too technical and require deep knowledge and hence not everyone's cup of tea. Review collected by and hosted on G2.com.

This platform supports multiple users and can function independently or integrate seamlessly with your Salesforce system. Review collected by and hosted on G2.com.

Integrating with other platforms, like Google Analytics, requires someone with developer knowledge. Review collected by and hosted on G2.com.

If you are working within the Salesforce environment, it connects natively, which really simplifies things. We used both Marketing Cloud and Service Cloud, and everything ran smoothly as a result.

Lead scoring feature is getting great every time. And AI features are great. Review collected by and hosted on G2.com.

Limited to have b2c capabilities so you will still have to rely in SFMC

Also pricing is expensive Review collected by and hosted on G2.com.

The interaction with Salesforce CRM, aligning marketing with sales in a very powerful and efficient way Review collected by and hosted on G2.com.

the high cost and I think the learning curve Review collected by and hosted on G2.com.

I like the way of maintaining the details and preparing workflow and sending campaigns,helps to know the traffic on our website Review collected by and hosted on G2.com.

Sometime takes time to load and doesn't allow to open to multiple tabs Review collected by and hosted on G2.com.