--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4630 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 4630 scale: '5' date_modified: '2026-07-17' parent_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,630 ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons **What users like:** - Users appreciate the **ease of use** of Agentforce Marketing, enabling streamlined automation and flexible email personalization effortlessly. (333 reviews) - Users appreciate the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement seamlessly. (191 reviews) - Users highlight the **seamless integrations** with various messaging channels, enhancing mobile engagement and user experience. (180 reviews) - Users admire the **powerful automation and customization** tools in Agentforce Marketing, enhancing personalized email marketing campaigns. (167 reviews) - Users value the **powerful features and user-friendly design** of Agentforce Marketing for managing sales and customer data. (162 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (146 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (138 reviews) - Customer Engagement (122 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **learning curve steep** , needing more time and effort to effectively use Agentforce Marketing. (209 reviews) - Users face a **steep learning curve** with Agentforce Marketing, necessitating significant time and effort to master. (152 reviews) - Users find the **complexity** of Agentforce Marketing challenging, especially for those without prior technical experience. (139 reviews) - Users find the **product expensive** , especially compared to cheaper alternatives available in the market. (130 reviews) - Users find the **complex usage** of Agentforce Marketing challenging, especially with setup, navigation, and required SQL knowledge. (111 reviews) - High Complexity (90 reviews) - Difficulty (76 reviews) - Not Intuitive (75 reviews) - Users face **complex usability** challenges in Salesforce Marketing Cloud Engagement, making it difficult for newcomers to navigate effectively. (73 reviews) - Integration Issues (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. Usefool tool **Rating:** 4.0/5.0 stars **Reviewed by:** Tushar A. | Senior Sales Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** This is a powerful marketing automation platform that offers a variety of features to help businesses improve customer engagement. One of the things I like best about it is its ability to personalize marketing campaigns across different channels. This allows businesses to create more relevant and effective interactions with their customers. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Complexity: It can be challenging to set up and use, especially for businesses without prior marketing automation experience. The learning curve can be steep, and some features may require technical expertise. Cost: Salesforce Marketing Cloud Engagement can be expensive, particularly for small and medium-sized businesses. The cost can vary depending on the features you need and the number of contacts you have. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Ut addresses challenges faced by marketing teams in personalizing customer journeys across various touchpoints. This allows for more relevant interactions, boosting engagement and conversions. ### 2. On platform marketing!! **Rating:** 4.5/5.0 stars **Reviewed by:** Jake R. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce account engagement is a game changer! Driving automation directly based on marketing and platform data makes using the tool much less intimidating and also more platform admin friendly! **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Implementation guide has much to be desired. Steps are out of order and not overly clear to non marketing folks. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Our marketing tools have been completely disconnected from salesforce making it impossible to see that's going on with our customers. Account engagement allows for us to build a holistic customer profile. ### 3. Excellent Training **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Journey Builder **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** That it isn't connected to Agentforce yet, which would be super helpful. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** IP Warming ### 4. It's a first recommendation for mid sized companies and founders **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's ease of integration and use makes it an idle choice for me **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Customer support in my experience is not good enough and the ease of implemetauon without adequate support is grunt work **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** marketing... ### 5. Easy and very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Cristhian R. | IT Analist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It helps us rank and achieve better results with our marketing and advertising methods by attracting more leads. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The different occasions that we had profile disconnections with Facebook and LinkedIn **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helped us organize ourselves with marketing issues and have another business vision. ### 6. I find it harder to use in B2B selling versus B2C selling. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What;s most helpful is that you can offer rewards and benefits to your customers and potential customers. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** That I find it harder to drive business with it in my specific industry. I don't have a rewards type selling platform. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I think it is helping me solve problems with my clients or potential clients engaging with me and my material. I think it is benefiting me becuase social media allows me to engage with my clients easier. ### 7. Multi channel Marketing automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud Engagement brings your customer touchpoints into one platform - so you have email, SMS, push notifications, advertising, and social in one place. There are few products in the marketplace that can do this on an enterprise level and allow you to use them in orchestration through Journey Builder. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud is complex and you do need to work with someone who has utilized the platform before. There are many ways to approach a use case, and some are more optimal than others. That prior experience is critical. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The product enables multi channel user engagement. With this capability, it provides a single view of customer engagements for reporting and insights, and sales and marketing collaboration. ### 8. Review on Salesforce Marketing Cloud Account Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While my usage was very limited, what I liked was that it was easy to understand each function. I was not proficient with CRM or automated tools but this helped me in so many ways when it comes to my emailer analysis, and customer behavior. It was easy to break down each data received & do analysis which helped in getting in-depth insights about various key areas as a marketing professional. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Unlike other tools like Moengage or Insider, the accessibility regarding the cost and the time taken for new integrations delay certain things. It gangs while setting up emailers & leaves us in doubt if we have actually send out the emailer or not. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Segmentation & wider audience targetting. Easy to break down data into deeper levels & get insights in structured manner. ### 9. I have used marketing cloud for data collection and analytics and informing clients what is new **Rating:** 4.5/5.0 stars **Reviewed by:** Yuri H. | Administration - Dept. of Obstetrics and Gynaecology, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ability to connect multiple system and apps to it as well as the database that comes with salesforce **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** expensive! the cost of the product is kind of astronomical if you arent briging in 6+ figures. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Being able to have all my client details in one bucket - the abilty to pull a report and make the changes i need to make to my marketing strategies based on set report. It is simple when you understand the program and these changes can be made in minutes yes make a massive difference in the outcome. ### 10. User friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Hoda H. | EMEA Marketing Campaign Specialist , Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that it was easy to learn and use also very time effecient when it come to creating new engagement flows **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** That the sync between salesfoce database had some limitations and custom objects that you pay extra for also just readible can't take actions **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Automation jounreys is way easier in the engagement studio ### 11. Awesome platform **Rating:** 4.5/5.0 stars **Reviewed by:** Luigi C. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Engagement excels with its 360-degree customer view, Journey Builder, advanced analytics, seamless integrations, powerful email automation, and scalability, making it ideal for delivering personalized, data-driven marketing at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What do you dislike about Salesforce Marketing Cloud Engagement? **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement solves fragmented customer data by centralizing insights across channels, enabling personalized, automated campaigns. This boosts engagement, improves customer experiences, and drives better marketing ROI for businesses. ### 12. Amazing upgrade for real time updates **Rating:** 5.0/5.0 stars **Reviewed by:** Federico D. | Director, Sales Operations, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love the fact that we can easily trigger automation based on SFDC CRM field changes **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The email builder is clunky and not so user friendly **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Real time customer/lead engagement ### 13. Salesforce Marketing Cloud Review **Rating:** 4.5/5.0 stars **Reviewed by:** Vivek D. | Process Innovation Professional - SFMC, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Suite for its comprehensive multichannel marketing capabilities, enabling personalized and automated campaigns. The platform's integration with Salesforce CRM ensures a unified customer view, fostering collaboration between sales and marketing teams. Robust analytics, scalability, and a strong focus on compliance contribute to its effectiveness. The suite empowers businesses with data-driven insights, efficient automation, and secure, compliant practices, making it a valuable tool for organizations seeking a versatile and integrated marketing solution. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Noteworthy considerations regarding Salesforce Marketing Cloud Suite involve its intricacy, potentially posing a learning curve for new users. The platform's pricing structure may be prohibitive for smaller enterprises, and adeptly navigating its extensive feature set requires a substantial investment in time and training. Customization, while robust, demands technical proficiency. Some users have expressed occasional challenges with customer support, citing delayed responses. Consequently, while the suite offers formidable capabilities, it may be most optimally utilized by larger enterprises equipped to surmount its complexities. Prospective users are advised to thoroughly evaluate their organizational needs and resources before committing to the platform. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Suite addresses key marketing challenges by offering a unified platform for multichannel campaigns, personalized customer interactions, and automated processes. This streamlines marketing efforts, enhances customer engagement, and provides data-driven insights. The suite's integration with Salesforce CRM fosters collaboration between sales and marketing, ensuring a cohesive customer experience. Its scalability accommodates business growth. Overall, Salesforce Marketing Cloud Suite's solutions benefit organizations by optimizing marketing efficiency, improving customer relationships, and facilitating informed decision-making for sustained business success. ### 14. Marketing Cloud renovation **Rating:** 3.5/5.0 stars **Reviewed by:** Sara C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The tool is natively integrated with sales modulo, so that you can easily launch a cmpaign on your customers without too much effort. Journey builder is really easy to be used. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Too much stratification of funtionalities. No final understanding of how much you've spent in terms of supermessages. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I can run schedule campaigns or i can automate events in order to cover every moment of contaxt with customers. ### 15. Easy to Connect!! **Rating:** 4.0/5.0 stars **Reviewed by:** Tina L. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud makes it very easy for our customers to stay in the know! Marketing cloud makes it easy for us to send campaigns and invites out to our entire database with just clicks! **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Every once in a while our field names change which requires us to rewrite some flows. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing has saved us time! We no longer get have to build reports and manually push emails. ### 16. Great to schedule marketing actions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like that everything is within one hub **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I feel there could be some improvements on certain of the modules. For example emailing has issues when copy-pasting content with links, where you have to individually update each links afterwards, which is very time consuming. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helps to generate the right email content for the right audience ### 17. Essential for maximizing ROI per lead **Rating:** 5.0/5.0 stars **Reviewed by:** Tony O. | Director, Commercial Support, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** So far, campaign and lead management have been essential to our ability to reduce cost per lead and identify high-quality leads, adding efficiency to our pipeline management. We're still discovering the product's full capabilities! **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The Pardot side of it still feels like an API rather than a fully integrated and seamless product. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Pipeline management, lead identification and qualification, better conversion rates for high quality leads. ### 18. New to Marketing Cloud, but it's been great! **Rating:** 5.0/5.0 stars **Reviewed by:** Kerrigan M. | Department Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Marketing Cloud has helped my office become more organized and efficient in scheduling emails and analyzing reports and metrics. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some features are not as intuitive as I thought they would be, so there is a slight learning curve. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Previously, we did not have access to metrics on email marketing so having this information has helped us have a better understanding of how to better serve our audience. ### 19. Honest Review about Salesforce Marketing Cloud Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Mansi S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The thing I like the most about Salesforce Marketing Cloud is that it is easy to use and its ability to integrate with CRM system, which further helps to leverage customer data, enhance customer engagement and along with that it empowers marketers like me to create a targeted and personalised campaigns on various channels which helps to acieve marketing objectives more effectively. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I have explored a lot in it but I haven't found anything that I don't like though it is quite expensive. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I always face a problem with segmentation but Salesforce Marketing Cloud Engagement has made it really easy by enabling marketers like me to deliver personalised and relevant messages accross various multiple channels which helps to increase engagement and lead generation. Furthermore it also provide anaytics in a better and presentable way reagrding open rate, click through rates and conversions which helps to optimize marketing activities to get more better results. ### 20. Steep learning curve & impractical UI. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Upsides are the availability of tools and high level of customization within the platform. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The user interface is a complete mess; 3 different places for email function alone. Prospect list building rules work differently than Salesforce CRM. Huge learning curve as a platform admin, especially compared to competitors. If you haven't been using Account Engagement and it's not already set-up, you're likely in for a lot of complications. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing Cloud should solve numerous problems for us as marketers, however it's created more problems than it's solved so far. ### 21. Great Tool to track your marketing insights **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj A. | Head of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ths best things is creating landing pages for ad campaigns. Its very useful to manage ads and engage your social media channels. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There is nothing I dislike about this. Overall, I am satisfied with this. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It was cumbersome to manage your advertising by creating different accounts. Buts it's one only tool to manage your complete marketing activities. ### 22. Salesforce Marketing Cloud Review **Rating:** 4.0/5.0 stars **Reviewed by:** Nikit K. | Technical Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Currently Marketing Cloud provides a one stop solution for all needs from creating Journeys, automation, dynamic emails, reporting, analytics and many more which is useful in fulfilling the business requirements **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The platform is still under improvements which leads to certain limitations and we have to implement certain workarounds. Example: Engagement split in Journey builder don't work well with links that use AMPScript **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** SFMC is helping me in generating new leads, nurturing them, closing and even improving the engagement and overall marketing strategies. ### 23. Cloud intelligence by Salesforce in my own words **Rating:** 5.0/5.0 stars **Reviewed by:** Alfiya M. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The most promising aspect of this platform which I like is that its providing a centric platform for data analysis **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Initially, while I was doing internship in my college days back in 2017 it was a small organisation, they wanted to switch to this tool from Tableau but due to its cost they were not able to. So, its a bit costly for small scale organisations **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** for me personally, I would say that it brings everything altogether to one place. Everything is in reach and analysis of data is on the go. Love the reporting feature as well ### 24. Useful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's a useful tool for the whole team. Streamlines the process **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The interface could look better, but overall don't have compalins **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Access to refined daa ### 25. Not friendlyr **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wont have any comment to add to this section **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Bad customer service Doesnt provide customized training not friendly **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing automation ### 26. Useful tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Have not got any dislikes so far - all good **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing ### 27. Ease of use with Salesforce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integration is seamless and the platform works so easily with the CRM. I like having the opportunity tosee analytics and reporting. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** At time it can feelvery overwhelming learning tools and very time consuming. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Ability to target an audiance and also toget to various sized accounts ### 28. Loyalty Management Success **Rating:** 5.0/5.0 stars **Reviewed by:** Trish M. | Global Delivery Leader - B2B, RLM, CPQ, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Loyalty management has assisted our customers increasing their return customers through loyalty management and programs creating a increase in return on investment **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There are some advanced used cases which are not covered out of the box and require a lot of customization, which can increase the time of implementation **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Creating a greater value value of each customer and driving repeat business ### 29. Powerful marketing automation tool which is highly valuable for business **Rating:** 4.5/5.0 stars **Reviewed by:** Priyanka S. | Account Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I am using this platform every day, it's a very powerful software with a large variety of features. Also, I like how the platform is user-friendly because it uses multiple databases to categorize. It allows me to manage my sales data and customer data together in an organized way. The best part of it is its integration with SFDC and the flexibility in creating the audience. The level of support the salesforce marketing cloud offers is awesome. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I have been a user of this platform for a long time and from my personal experience few things need to be addressed in it. There are multiple similar software in the market that are available at low cost. The speed of SFMC needs some extra work, as it is lagging a lot sometimes. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It is a robot for CRM, which provides multiple varieties of features that any business person needs to engage with customers. Salesforce provides one of the most well-integrated, predictable, and feature-rich CRMs that I've worked with for the last 6 years. It changes my communication and management skills in working with customers. ### 30. Best product ever **Rating:** 5.0/5.0 stars **Reviewed by:** Shanaida G. | Assistant Vice President, Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Account Engagement offers robust email marketing automation, powerful lead tracking, and easy integration with other Salesforce tools. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing comes to mind. It fits all my business use cases. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Account Engagement helps streamline lead nurturing, automate email campaigns, and track customer engagement. This improves efficiency and allows for better-targeted marketing efforts, leading to increased conversions. ### 31. Salesforce Marketing Cloud Account Engagement helps us nurture prospects **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I really like that there is so much opportunity for personalization and that it helps me reach prospects at just the right time. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I dislike usability - I think it could be a little more intuitive to use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Account Engagement helps me to organize all of my prospects, use lead scoring to reach out to the ones who matter the most, and automate marketing towards those prospects in order to send emails and outreach that is relevant to them. We have been able to nurture leads through this, which has turned into deals for us and benefited us greatly! ### 32. Marketing Cloud for data based emails **Rating:** 4.0/5.0 stars **Reviewed by:** Olivia S. | Senior Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Make your emails do more with actionable data. If you're emailing to customers or engaging with businesses. Your marketing is more effective when you strategically tailor your messaging with data and SFMC. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Your data needs to be accessible to make the most of this product. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Coordinating email marketing for different groups effectively through the use of templates and content builder. ### 33. Best marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Mahmoud G. | Marketing Cloud Referent, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** As a martech engineer i can affirm that marketing cloud engagement is far thé more complete tool to manage customer journeys, integrating data from anywhere and implementing complexe uses cases and custom applications. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The none login integration or easy connection to data cloud and core cloud for a marketing user **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Multi Channel with standard abd Custom activitied ### 34. Not your average mktg tool **Rating:** 5.0/5.0 stars **Reviewed by:** Maria Clara C. | Marketing Intelligence Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** More than just a message sender, MK Cloud Engagement enhances the way you relate to customers by using data to hyper personalize communications. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's very data oriented. Without correct data it won't work. Requires an intermediate level of data and automation knowledge. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helps us not worry about daily sending by automating communications and actions by behavior ### 35. Marketing Cloud Review **Rating:** 4.5/5.0 stars **Reviewed by:** Ritik S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The best feature about Marketing Cloud Engagement is that its journey can handle more than a million records in a very short span. Having rich emails with dynamic content and personalization. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing in major, but the API functionality to connect marketing cloud with other external systems is limited. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Sending personalized campaigns to a large number audiences ### 36. Useful software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It helps to automate email sending and collect information on leads **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It takes outside third party to help set it up for us. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I t helps in logistics and customer journey mapping ### 37. Honest Review of Salesforce Marketing cloud Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Dev S. | Assistant System Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce marketing cloud management is a robust platform designed to help businesses mange and optimize customer interaction across various channels including e mail.mobile.social and web it offers features like journey builder email studio mobile studio social studio advertising studio and web personalization. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While Salesforce marketing cloud engagement is a powerful tool. Complexity Cost Integration challenges Steep learning Support and documentation Performance issue. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce marketing cloud engagement solving real world problems its provides customers to choose according to their customers. Real world campaigns can made and engagement can improve via Salesforce marketing cloud engagement. ### 38. Salesforce Marketing Cloud Engagement review **Rating:** 4.5/5.0 stars **Reviewed by:** Srini S. | Lead Developer, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Multi-Channel Marketing Automation Studio(like Email, Mobile, Social) & Journey Builder **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Learning SFMC is difficlut, compared to any other Salesforce Products(Trailhead modules). **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We could orchestrate campaigns across email, SMS, social media, and mobile push notifications seamlessly. Journey Builder helps create highly personalized customer journeys, automating messages and responses based on user behavior and predefined triggers. ### 39. Straightforward Engagement Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Keri B. | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Account Engagement streamlines lead nurturing, personalized campaigns, and sales alignment through straightforward automation, seamless CRM integration, and comprehensive analytics. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The least helpful thing about Salesforce Marketing Cloud Account Engagement is that its setup and customization can feel pretty complex and time-consuming for new users. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Personalized email marketing and comprehensive analytics ### 40. Salesforce is a comprehensive CRM tool **Rating:** 4.0/5.0 stars **Reviewed by:** Oscar E. | Market Risk Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is very comprehensive and customizable tool. It is commonly used in the industry, so many peoople know how to use it. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is an expensive tool, you need an IT team to do the customization and give support. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Provide a datahouse with all oportunities, contacts, run rates for all prospects and clients. Easily cross all the data types . ### 41. MC AC Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Hamza S. | Director Of Product Development, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Best part is that it's a native and no integration is needed, plus its easier to use as compare to MC itself as it has similar UI/UX as SF platform **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There is particularly nothing which i dislike **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Its making the business easier to capture leads and other information and to communicate better. ### 42. Maximizing Customer Connections: Salesforce Marketing Cloud Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I appreciate most about Pardot aka Salesforce Marketing Cloud Engagement is its ability to seamlessly integrate various channels and data sources, enabling personalized and impactful customer interactions that drive engagement and loyalty. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** While Salesforce Marketing Cloud Engagement excels in B2B contexts, one potential drawback is its complexity, requiring dedicated resources for optimal utilization. Additionally, its pricing structure may be prohibitive for smaller businesses **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement addresses the challenges of fragmented customer data and disparate communication channels, streamlining engagement strategies. This consolidation boosts efficiency, enhances targeting accuracy, and ultimately improves customer satisfaction, fostering stronger relationships and higher conversion rates, benefiting our business profoundly ### 43. Complex but full of features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** No doubt it is a bit complex but one of the best out there. Offer service for all sorts of marketing solutions. Worth considering. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Complexity. It is not very easy to use and does require training. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** To send out promotional emails, push ### 44. Marketing cloud is powerfull tool **Rating:** 3.0/5.0 stars **Reviewed by:** Luigi C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Advanced email marketing capabilities: salesforce marketing cloud engagement provides a powerful email marketing platform that allows users to create and send personalized and visually appealing emails. Automated marketing journeys: with salesforce marketing cloud engagement, users can create automated marketing journeys that guide customers through personalized, multi-step experiences across multiple channels. Seamless integration with salesforce: being part of the salesforce ecosystem, salesforce marketing cloud engagement is seamlessly integrated with other salesforce products, making it easy to connect marketing efforts to sales and customer service initiatives. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Complexity: Some users find the platform to be complex and difficult to navigate, especially for beginners or those without prior experience in marketing automation tools. Technical Issues: Some users have reported experiencing technical issues or glitches within the platform, such as slow loading times, occasional downtime, or difficulties integrating with other systems. User Interface: The user interface has received mixed reviews, with some users mentioning that it can be overwhelming and not as intuitive as they would like it to be. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Fragmented customer data: It helps consolidate customer data from various sources into a single, unified view. By centralizing customer profiles, businesses can better understand their audience and deliver personalized experiences. ### 45. Nice Function **Rating:** 5.0/5.0 stars **Reviewed by:** 弘揮 . | システムエンジニア, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud is an exceptional platform that leverages data and AI to deliver personalized, cross-channel marketing experiences. It helps businesses build stronger customer relationships and drive growth efficiently. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I can't find anything wrong with this product. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The e-mail distribution function could be customized for sales promotions. ### 46. Reviewing this amazing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Rajat J. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Easy to connect with salesforce core and provide personalised content along with ease of doing so **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is a separate platform and should be included with salesforce core only **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing is easy now without any challenges and we are getting positive responses from our clients too ### 47. SFMC works great for different types of businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Mats W. | Client Service Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** SFMC allows me to communicate to contacts in all channels, in a personalized way. It's also a great UI, which is easy to use. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes it can be hard to do segmentation without SQL knowledge. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It allows us to have a great customer connection and messaging. ### 48. High Performance **Rating:** 3.5/5.0 stars **Reviewed by:** Aya Ahmed K. | Unnamed Road, Port Fouad City, Port Said Governorate, Egypt, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The integration between sales and marketing date helped me in manage campaigns. Automation sending Emails reduce a lot of time. Reporting helped me to look all over specific data **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It's a little complicated for user to use. Pricing as it is not free and need to be purchased. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Manage campaigns and Automation it became very easy. Communication between Employees for each campaign. ### 49. Salesforce Marketing Cloud Engagement Review **Rating:** 5.0/5.0 stars **Reviewed by:** BHANU PRATAP S. | Salesforce Administrator (Sales Cloud, Service Cloud, Marketing Cloud, OMS Admin, Commerce Cloud), Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud Engagement is the best Personalization marketing tool available in the market, which needs a general understanding of business to use so many good out-of-the-box features are available and Email creation is very easy. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes it will take more time to load, refresh time is and also have speed issue **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Sending real-time communication, personalization, and Interaction with other application ### 50. A powerfull tool not easy for everyone **Rating:** 3.5/5.0 stars **Reviewed by:** Andres Gabriel M. | Digital Marketing Principal - Latam, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Is very useful that is connected to the crm sales cloud. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integrated Analytics are very poor; and very difficult to retrieve. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Have an automation tool properly integrated to the company systems , reliable and security trusted ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+03%3A04%3A11+-0500&secure%5Bsession_id%5D=3735043a-cee3-4dab-a236-ef3f77f27239&secure%5Btoken%5D=f8445ef67f69423dbbfc1d9dcd6bae743a0fda874a076e05e0489474cb010d53&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations - 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[Solus](https://www.g2.com/products/solus/reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Veeva CRM](https://www.g2.com/products/veeva-crm/reviews) - [Veeva Vault](https://www.g2.com/products/veeva-vault/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Lead Monitoring** - Features - Performance - Identification **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 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