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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
$1,250.00 Per Month
Adobe Marketo Engage
Star Rating
(3,034)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,403)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in email campaign management, scoring 9.0 compared to Salesforce Marketing Cloud Account Engagement's 8.8. Reviewers mention that the intuitive interface and robust features for building and personalizing emails make it a preferred choice for marketers.
- Reviewers mention that while both platforms offer strong lead nurturing capabilities, Adobe Marketo Engage scores higher at 8.4 versus Salesforce's 8.1. Users appreciate the automated alerts and tasks feature in Marketo, which helps streamline their marketing efforts.
- Users on G2 highlight that Adobe Marketo Engage provides superior market insights with a score of 8.2, compared to Salesforce's 7.8. Reviewers say that the detailed analytics and reporting tools in Marketo allow for better decision-making and strategy adjustments.
- Reviewers mention that Salesforce Marketing Cloud Account Engagement has a slight edge in ease of setup, scoring 7.3 against Marketo's 6.7. Users report that the onboarding process for Salesforce is more straightforward, making it easier for new users to get started quickly.
- G2 users note that Adobe Marketo Engage shines in its customization capabilities, scoring 8.3 compared to Salesforce's 8.2. Reviewers say that the ability to tailor workflows and campaigns to specific business needs is a significant advantage for Marketo users.
- Users report that both platforms are competitive in terms of support quality, with Adobe Marketo Engage scoring 7.5 and Salesforce at 7.4. However, reviewers mention that Marketo's support team is often praised for their responsiveness and helpfulness in resolving issues.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
Adobe Marketo Engage
Free Trial is available
Salesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.3
2,590
8.0
1,727
Ease of Use
7.3
2,645
7.6
1,768
Ease of Setup
6.7
1,296
7.3
1,072
Ease of Admin
7.6
1,164
7.9
1,053
Quality of Support
7.5
2,441
7.4
1,623
Has the product been a good partner in doing business?
7.7
1,157
7.9
1,029
Product Direction (% positive)
8.0
2,559
7.3
1,679
Features by Category
Email Marketing
8.3
1742
|
Verified
7.9
1224
|
Verified
8.7
1730
|
Verified
8.4
1220
|
Verified
8.1
1707
|
Verified
8.1
1207
|
Verified
8.5
1642
|
Verified
8.2
1120
|
Verified
Online Marketing
7.8
1691
|
Verified
7.4
1117
|
Verified
7.8
1510
|
Verified
7.4
940
|
Verified
7.9
1565
|
Verified
7.5
894
|
Verified
7.4
1566
|
Verified
7.3
969
|
Verified
7.4
1331
|
Verified
7.3
906
|
Verified
Lead Management
8.5
1345
|
Verified
8.0
1087
|
Verified
7.9
1244
|
Verified
7.6
1049
|
Verified
8.2
1616
|
Verified
8.0
1092
|
Verified
8.2
1581
|
Verified
8.0
1080
|
Verified
8.4
1635
|
Verified
8.1
1077
|
Verified
8.0
1527
|
Verified
7.8
1009
|
Verified
8.3
1542
|
Verified
7.9
978
|
Verified
8.2
1584
|
Verified
8.3
1081
|
Verified
Campaign Management
8.3
1594
|
Verified
7.6
923
|
Verified
8.3
1488
|
Verified
7.7
815
|
Verified
7.3
1186
|
Verified
7.2
710
|
Verified
7.0
941
6.8
214
Social
7.3
743
|
Verified
6.4
406
7.5
795
|
Verified
6.6
601
|
Verified
7.6
783
|
Verified
7.0
230
|
Verified
7.5
751
|
Verified
7.1
220
|
Verified
7.5
713
|
Verified
7.0
192
Reporting & Analytics
7.7
1633
|
Verified
7.4
1118
|
Verified
7.2
1409
|
Verified
6.9
942
|
Verified
7.2
1228
|
Verified
6.6
814
|
Verified
7.2
1156
|
Verified
6.5
760
|
Verified
6.9
1007
|
Verified
6.5
746
|
Verified
Platform
7.7
892
|
Verified
7.0
655
|
Verified
7.9
882
|
Verified
7.8
194
8.4
909
|
Verified
8.0
704
|
Verified
7.7
632
|
Verified
7.5
176
|
Verified
7.3
635
|
Verified
7.5
135
7.7
891
|
Verified
8.0
696
|
Verified
7.6
591
7.9
147
Agentic AI - Marketing Automation
7.2
55
7.3
8
7.4
54
7.0
9
7.4
55
7.0
9
7.1
55
7.0
9
7.1
55
6.5
9
7.4
55
7.6
9
Integration
8.0
908
|
Verified
8.0
694
|
Verified
7.9
861
|
Verified
7.7
556
|
Verified
8.1
789
|
Verified
7.4
518
|
Verified
Lead Intelligence
8.2
320
8.3
54
8.2
324
8.2
54
8.4
338
8.4
54
Lead Management
8.4
360
8.4
55
8.0
326
8.1
55
8.2
336
8.5
55
Marketing Campaigns
8.4
314
8.4
54
8.1
299
8.3
52
8.0
298
8.2
53
8.1
314
|
Verified
8.4
55
8.3
341
8.6
55
Campaign Execution
8.2
321
8.4
51
8.1
310
8.5
52
8.1
300
8.5
52
9.0
160
|
Verified
8.8
52
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.1
12
Not enough data
8.2
12
Not enough data
7.9
12
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.8
30
Not enough data
8.1
30
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
7.9
23
Not enough data
Repeatability and Reportability
7.6
28
Not enough data
7.6
29
Not enough data
7.6
29
Not enough data
7.1
26
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
23
Not enough data
7.9
24
Not enough data
8.1
24
Not enough data
8.0
24
Not enough data
7.8
23
Not enough data
Generative AI
7.3
22
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.1
13
Not enough data
6.8
12
Not enough data
6.5
13
Not enough data
Templates
Not enough data
7.5
40
Not enough data
6.8
40
Not enough data
7.3
40
Not enough data
7.3
40
Edit
Not enough data
7.1
39
Not enough data
7.5
39
Not enough data
7.9
38
Logistics
Not enough data
8.1
39
Not enough data
6.7
37
Not enough data
7.5
38
Not enough data
7.5
40
Generative AI
Not enough data
7.0
25
Not enough data
7.3
25
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
53
Not enough data
8.3
54
Not enough data
8.2
50
Not enough data
Feature Not Available
Not enough data
8.6
33
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.5
8
Not enough data
8.8
8
Platform Additional Functionality
Not enough data
8.5
8
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
52
Not enough data
8.3
54
Platform Data
Not enough data
8.0
57
Not enough data
7.8
54
Not enough data
8.2
57
Not enough data
8.2
53
Platform Additional Functionality
Not enough data
8.8
55
Not enough data
8.3
49
Not enough data
8.7
52
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.8
53
Not enough data
8.1
54
Not enough data
8.0
53
Not enough data
8.2
48
Page Optimization
Not enough data
8.2
48
Not enough data
7.9
46
Not enough data
8.1
51
Not enough data
7.6
39
Integrations
Not enough data
8.0
38
Not enough data
8.2
52
Not enough data
8.2
43
Generative AI
Not enough data
7.9
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.3
52
Not enough data
8.2
52
Not enough data
8.0
51
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.7
50
Not enough data
7.9
52
Not enough data
7.2
48
Not enough data
7.7
52
Analytics
Not enough data
7.9
51
Not enough data
7.6
53
Customization
Not enough data
7.9
54
Not enough data
8.1
53
Not enough data
7.9
51
Not enough data
8.2
50
Agentic AI - Lead Scoring
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.3
5
Attribution
Not enough data
8.3
44
Not enough data
8.4
45
Not enough data
7.8
41
Discovery
Not enough data
8.5
44
Not enough data
8.4
45
Not enough data
8.4
42
Management
Not enough data
7.9
43
Not enough data
8.4
43
Platform
Not enough data
8.4
43
Not enough data
8.2
43
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
6.9
24
Not enough data
6.6
24
Not enough data
7.2
24
Not enough data
Analytics
8.2
81
Not enough data
8.0
81
Not enough data
7.7
45
Not enough data
Customizations
7.7
80
Not enough data
8.4
77
Not enough data
7.8
44
Not enough data
7.5
45
Not enough data
7.9
81
Not enough data
Generative AI
6.7
40
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.7
11
Not enough data
8.1
12
Not enough data
7.9
12
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Not enough data
Lead Management
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
7.9
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Lead Intelligence
8.2
257
7.8
32
8.1
261
8.3
31
8.2
273
8.3
31
Lead Management
8.4
283
7.8
31
8.0
256
8.1
31
8.1
263
8.1
31
Marketing Campaigns
8.2
236
8.0
31
8.1
210
7.6
31
8.0
230
8.1
31
8.0
230
8.2
31
8.1
262
8.2
31
8.3
123
7.7
31
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Marketing Operations
Not enough data
7.9
73
Not enough data
8.2
78
Not enough data
7.9
72
Not enough data
8.6
76
Not enough data
7.6
69
Not enough data
7.9
61
Campaign Activity
Not enough data
8.4
73
Not enough data
8.3
81
Not enough data
8.2
69
Not enough data
8.2
73
Not enough data
8.0
71
Not enough data
7.9
68
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Salesforce Marketing Cloud Account Engagement are categorized as Marketing Automation, Account-Based Analytics, and Account Data Management
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Marketing Account Intelligence, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Salesforce Marketing Cloud Account Engagement is categorized as Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Lead Capture, Email Template Builder, Account-Based Orchestration Platforms, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.0%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
19.2%
Information Technology and Services
13.1%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.0%
Other
49.0%
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