---
title: Tie Reviews
meta_title: 'Tie Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 38 reviews by the users' company size, role or industry to
  find out how Tie works for a business like yours.
aggregate_rating:
  rating_value: 4.8
  review_count: 38
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# Tie Reviews
**Vendor:** Tie  
**Category:** [Retargeting Software](https://www.g2.com/categories/retargeting)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 38
## About Tie
Tie's real-time B2C enrichment platform instantly reveals names, contact details and demographic data for over 60% of website visitors by IP address or device id—without requiring form submissions or purchases. This empowers brands to personalize web experiences and market to previously anonymous visitors through email, ads, and direct mail, driving customer acquisition at a lower cost per acquisition (CPA).



## Tie Pros & Cons
**What users like:**

- Users value the **extremely helpful and responsive support** from the Tie team, enhancing their overall experience and success. (19 reviews)
- Users praise Tie's **incredible customer support** , highlighting their dedication to campaign success and excellent onboarding assistance. (16 reviews)
- Users appreciate the **ease of use** of Tie, facilitating seamless integration and effortless management of user flows. (11 reviews)
- Users appreciate the **supportive team and seamless integrations** with Tie, enhancing optimizations and customer retargeting efforts. (9 reviews)
- Users find the **initial setup of Tie very easy** , facilitating seamless integration and boosting revenue generation. (9 reviews)
- Users value the **effective retargeting capabilities** of Tie, significantly enhancing audience engagement and campaign ROI. (9 reviews)
- Easy Setup (8 reviews)
- Performance Results (8 reviews)
- Users commend Tie for its **lead generation capabilities** , enabling effective engagement with previously unidentifiable prospects and boosting revenue. (7 reviews)
- Users praise the **outreach efficiency** of RevRoll, significantly boosting revenue through effective targeting and automation. (7 reviews)

**What users dislike:**

- Users feel the **high cost** of the Tie may not justify its benefits for small brands. (2 reviews)
- Users find **conversion issues** can significantly impact engagement and overall effectiveness of the Tie product. (1 reviews)
- Users noted that **difficult reporting** emerged from setup delays, though the team's professionalism mitigated concerns. (1 reviews)
- Users report issues with **spam complaints** due to email limitations, leading to uncertainty about revenue generation. (1 reviews)
- Users express concerns over **email missing** issues, leading to spam complaints from non-subscribed website visitors. (1 reviews)
- Users find the **high cost** of the Tie challenging for small brands due to limited return on investment. (1 reviews)
- Users face **integration issues** with Tie that hinder seamless compatibility with their existing ESP systems. (1 reviews)
- Lack of Integration (1 reviews)
- Lead Quality (1 reviews)
- Misleading Information (1 reviews)



- [View Tie pricing details and edition comparison](https://www.g2.com/products/tie/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-23+02%3A37%3A27+-0500&secure%5Bsession_id%5D=b31693d5-460a-4b90-a3d8-a71619fc3a79&secure%5Btoken%5D=8cf678fcde0a0d4676f2b4408d73c72afcfb273b21dba09af735bf122188e81c&format=llm_user)
## Tie Integrations
  - [Attentive](https://www.g2.com/products/attentive/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Postscript](https://www.g2.com/products/postscript/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Squarespace](https://www.g2.com/products/squarespace/reviews)

## Tie Features
**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Retargeting**
- A/B Testing
- Audience Segmentation
- Behavioral Targeting
- Reporting & Analytics
- Geo Targeting
- Cross-channel Retargeting
- Personalization

**Agentic AI - Visitor Identification**
- Cross-system Integration

**Agentic AI - Firewall Software**
- Autonomous Task Execution
- Adaptive Learning

**Agentic AI - Retargeting**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Tie Alternatives
  - [Customers.ai](https://www.g2.com/products/customers-ai/reviews) - 4.8/5.0 (417 reviews)
  - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (652 reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,276 reviews)