Sprout Social Influencer Marketing Reviews & Product Details

I like the sourcing process in Sprout Social Influencer Marketing; it's great for finding influencers that align with the client's demographics, and I've liked it historically. The reporting features are fantastic, providing great visibility into campaign performance and allowing us to pull live monitoring of campaigns for instant updates. The platform also helps with brand safety by flagging potential risks, which is really helpful and speeds along the process of vetting influencers. We've been using the platform for a couple of years, and these aspects have consistently been valuable for us. Review collected by and hosted on G2.com.

I'm unhappy with the recent data changes and things being sampled. I don't love the content workflow approval because it alerts the influencer immediately, which isn't ideal when the client's comments are not complete. Also, I don't use the messaging feature much as it doesn’t provide full team visibility, even within organization logins. The recent need to authenticate for certain data points has been frustrating, especially early in sourcing when we aren't typically doing outreach yet because it feels like a waste of the influencers' time and we've had negative responses from people seeming to think it's a bit sketchy since we don't have the relationship yet. Additionally, the change from having a dedicated support rep to a shared support team hasn't been a positive shift. Review collected by and hosted on G2.com.

I love that Sprout Social Influencer Marketing recently updated their platform with a new, fresh look. The AI features provide a wide range of metrics and information to review when I’m selecting influencers. I especially like the metrics that rate how well an influencer’s brand aligns with my brand, along with the one that flags any posts that could potentially be red flags. Together, these features make it very easy for me to vet influencers who could be a good fit for our brand.

I use this tool every time I need to research an influencer before deciding whether we could work with them. Even better, customer support makes it easy to get answers to all of my questions, with live chat support directly on the website and a wealth of help articles that help me solve any problems that may come up.

I am also super excited to try the new tool that Sprout Social Influencer Marketing just released called Recruit. This will allow my brand to create landing pages designed to attract and filter potential influencers. Review collected by and hosted on G2.com.

I wish the search feature were a bit more advanced. I’d like to be able to search for multiple topics at once—for example, someone who speaks about Higher Education AND Business—instead of only being able to search one topic at a time. That kind of filtering would really help narrow my results and make it easier to find influencers who better connect with my target audience. Right now, I don't feel like I'm able to refine my search enough to receive valuable results. Review collected by and hosted on G2.com.

One of the things I like best is how intuitive and easy the platform is to use. The interface is clean and straightforward, which makes it quick for our team to search, evaluate, and organize potential creators. The lookalike feature is especially valuable, it’s been a great way for us to discover new influencers who resemble creators we’ve already had success with in our program. I also appreciate how quickly you can view an influencer’s audience breakdown. Since our campaigns focus primarily on the U.S. market, having immediate access to geographic audience data makes it much easier to determine whether a creator is a good fit. Review collected by and hosted on G2.com.

One challenge we’ve experienced is that not all of OUR creators are verified within the platform, which can make it difficult to manage a complete roster of partners in one place. Additionally, we haven’t found the campaign functionality particularly effective for tracking content related to seeding or paid partnerships. Because of this, we often rely on other methods to track and report on influencer content outside of the platform. Review collected by and hosted on G2.com.

Having everything I need in one place is my favorite thing about Sprout Social Influencer Marketing because of how easy it is to use. Meeting with their customer support onboarding team made training easy to integrate into my daily workflow. Review collected by and hosted on G2.com.

One of the main challenges is the payment section. They offer the option to use a PayPal plugin, but we’ve found that some influencers are disappointed by the required PayPal fee, since it reduces their payout. Review collected by and hosted on G2.com.

The best part of Sprout Social Influencer Marketing is that it helps us discover influencers we likely wouldn’t come across organically. It also lets us vet potential influencers in a more streamlined, data-driven way, rather than relying purely on a gut feeling. Review collected by and hosted on G2.com.

I’m still struggling to fully navigate the platform. The trainings provided were helpful, but I need to spend more time exploring the platform itself so I can become more familiar with it and feel more confident in its abilities. Review collected by and hosted on G2.com.

Sprout Social is a great tool for anyone managing influencer marketing and partnerships because it helps streamline content planning, scheduling, and performance tracking. You can monitor mentions and hashtags to see how influencer posts are performing, track engagement and audience insights to measure ROI, and keep everything organized in one place. It also makes team collaboration easier, from approving content to coordinating campaigns, ensuring partnerships run smoothly and effectively. Review collected by and hosted on G2.com.

I dislike the new view and prefer the old view because you could track EMV. Review collected by and hosted on G2.com.

I use Sprout Social Influencer Marketing to see how different brands are doing on social media and to find the best influencer fits for a campaign. It's very easy to use, and the data is pulled very quickly. It's also very intuitive, and even if a brand or influencer profile isn't in the system yet, it takes very little time to add it and start seeing insights rapidly. The initial setup was very easy for my team. Review collected by and hosted on G2.com.

I think it could improve and add a specific section for the audience interests for some influencers. It would be great to know which are the interests of the people that follow a certain brand or a certain influencer so that we can justify our decision facing clients. That's something that was available before and very useful with tools like Julius. Review collected by and hosted on G2.com.

I use Sprout Social Influencer Marketing for reviewing audience analytics, researching new influencers for campaigns, and keeping influencer information organized. It's particularly helpful in gaining valuable insight on an influencer's content performance and their analytics. My favorite feature is Sprout Social Influencer Marketing's search tool, as it's the most comprehensive I've used and presents influencers that are relevant to our campaigns. The filter tool works very well, allowing us to find influencers who have audiences aligned with our target demographics. This is crucial for the niche topics and audiences we focus on. Also, the initial setup was very easy, and the person helping us with the training was supportive and thorough. Review collected by and hosted on G2.com.

I don't really enjoy using the campaign management tools on any influencer platform. I have to track influencer information on various spreadsheets and reports and the campaign management tools feel like double work for me. I think maybe I might need additional training on how to use these tools because I have a hard time recalling how to set up the campaigns. There is nothing wrong with the tools, it's mostly just my personal preference not to utilize them due to our internal processes. Review collected by and hosted on G2.com.

I'm really grateful for the recruit system in Sprout Social Influencer Marketing. It's incredibly helpful to have a landing page where people can apply to work with us, and it serves as an always-on area where we can source influencers for future campaigns. I also like that Sprout has pretty good tracking features, allowing me to see all of the different posts during the given time frame as long as I set up my campaign properly. Additionally, I appreciate that Sprout's customer support is improved from what I experienced before. Review collected by and hosted on G2.com.

I guess there's two things that I think could be better. One of them is when I'm building out the campaign, there's a bunch of little things you have to do, and it isn't clear what the influencers are able to see on their end. I would really appreciate more clarity on that front. The other area is sourcing influencers. I know Sprout Social Influencer Marketing advertises a lot of capabilities, but using the platform hasn't been beneficial for me. I find that 99% of sourcing is manual on my own, and the search capabilities aren't super successful for sourcing influencers directly from the platform. Review collected by and hosted on G2.com.

I like that I can have all of the projects and content in one place, which makes it easy to track year over year and month over month performance. It helps me see who's performing well and who's not, providing better insights into how content is performing. Also, I think the tracking capabilities are really strong. Review collected by and hosted on G2.com.

I know it's a bit of a struggle with some of the data you're allowed to give us, but I wish there was a little more ability to download reports on views and engagements into a spreadsheet so I can organize it more effectively. There are a few things on the reporting side that I wish were a little easier to extract for reporting purposes. Review collected by and hosted on G2.com.