Sprout Social Influencer Marketing Reviews & Product Details

Sprout Social has really in-depth analysis tools when it comes to Competitor analysis and social deep dives into brands. I feel as if I am able to determine industry benchmarks and provide my clients with really in-depth analyses about their growth, social performance, and more. There is also so much outside of this that you can customize when it comes to reporting, discovery filtering, etc which makes it so nice! Review collected by and hosted on G2.com.

The communication tools (i.e. emailing creators) aren't as built out as I'd prefer. The emails to creators come through from Sprout versus integrated directly with an email inbox which can cause some confusion from creators or delays. Review collected by and hosted on G2.com.

Sprout is excellent for finding creator profiles across all segments, especially niche influencers, which is the preference of some clients. It’s also very effective for understanding certain creators’ performance in terms of engagement and reach, allowing me to determine whether they will be a good fit for a campaign. I mainly use the platform for news and trend analysis for clients, as well as to help colleagues who are looking for specific profiles and can’t find anything. I primarily use the search panel and Signals in my day-to-day work. The platform is very intuitive, delivers all the results I need, is easy to use, and integrates well with other platforms and social networks I work with, making my work more accurate and efficient. The integration and implementation across the entire agency was easy, with excellent support, which made it easier for us to understand and use the platform. Additionally, I have never needed to contact support, as Sprout has always worked well for me. Review collected by and hosted on G2.com.

The need for two-step verification when logging into the site is tiring; there could be a “remember me on this computer” button. Sometimes, this becomes an issue when sharing logins with colleagues. Additionally, with the new update, the Signals feature temporarily disappeared, requiring me to click “revert update” for it to appear as it did before. Review collected by and hosted on G2.com.

What I find most useful about Sprout Social Influencer Marketing is the ability to create custom dashboards with different influencers and track campaign performance in a segmented way. The platform allows organizing professionals by specific categories or niches, which greatly facilitates identifying strategic opportunities. Additionally, the real-time visualization of results and metrics greatly aids in analysis, making the management process more agile and efficient. This combination of organization, clarity, and monitoring is one of the major differentiators. Review collected by and hosted on G2.com.

One point I consider less positive is that, at times, the platform shows small inconsistencies in the numbers, with metrics that can vary quickly or seem divergent over short periods of time. This can create doubts in the analysis and require an extra check of the data to ensure greater accuracy. Although it does not completely compromise the experience, these occasional errors end up requiring more attention and care when interpreting the reports. Review collected by and hosted on G2.com.

Sprout Social is a comprehensive and intuitive tool for social media management. The platform greatly facilitates the scheduling and monitoring of content, in addition to offering clear and detailed reports that aid in strategic decision-making.

One of the biggest differentiators is the centralization of management in a single dashboard, which saves time and increases team productivity. The metrics analysis is very robust, allowing for practical tracking of engagement, audience growth, and campaign performance.

Additionally, customer support is quick and attentive, which instills confidence in using the platform. For those seeking organization, relevant insights, and efficiency in social media management, Sprout Social is an excellent choice. Review collected by and hosted on G2.com.

Nothing at the moment, as the tool is meeting my needs. Review collected by and hosted on G2.com.

Sprout Social’s influencer tool is a helpful extension of the platform, especially for teams that already rely on Sprout for publishing, scheduling, and analytics. The integration makes it easy to see influencer activity alongside overall brand performance, which helps keep campaigns organized and connected. The interface is intuitive, and the ability to track mentions and engagement in one place saves time.

While the discovery features aren’t as advanced as those in dedicated influencer marketing platforms, the tool covers the basics well. Reporting is straightforward, giving a clear picture of impact without being overwhelming. For small to mid-sized teams looking for efficiency and a streamlined workflow, it’s a strong option—even if it doesn’t replace more specialized influencer solutions. Review collected by and hosted on G2.com.

Not all creators are in the system, so manually uploading influencer details can be tedious. It also struggles to consistently pull tags from TikTok, which can make it harder to get a full picture of campaign activity.

Overall, it’s a strong option for small to mid-sized teams who want to keep influencer management connected to their broader social strategy—even if it doesn’t completely replace a specialized influencer platform. Review collected by and hosted on G2.com.

The platform is very easy to navigate, and it allows us to personalize the reports and data we receive, which is a great advantage. The support team is also very responsive, friendly, and always ready to help with anything we might need. Review collected by and hosted on G2.com.

The platform can be quite slow, often disrupting workflows. Each time a setting is changed, the system reloads, which interrupts everyone’s work. Applying or changing filters can also cause loading issues. In addition, the platform feels outdated from a technological standpoint. For example, it lacks AI-powered recognition and relies solely on subtitles, something less common in today’s social media landscape. As a result, we lose valuable data due to the absence of AI voice recognition. It would also be helpful if AI could better understand keywords and brand-related themes, reducing the amount of manual cleaning needed in reports. Review collected by and hosted on G2.com.

I really like how Sprout Social makes it easy to discover and manage influencer partnerships all in one place. The platform provides detailed analytics that help track campaign performance and engagement, making it easier to measure ROI. I also appreciate the intuitive dashboard and scheduling features that simplify collaboration and keep everything organized. Review collected by and hosted on G2.com.

One downside is that the pricing can feel a bit high compared to other tools, especially for smaller teams or startups. Some of the advanced features take a little time to learn, and I wish the influencer database was broader in certain niches. Additionally, integrations with some third-party platforms could be smoother. Review collected by and hosted on G2.com.

I love that Sprout Social Influencer Marketing recently updated their platform with a new, fresh look. The AI features provide a realm of metrics and information to review while selecting influencers. I specifically love the metrics that give a rating on how well the influencer's brand fits into my brand, and the one that identifies any posts that could potentially be red flags. This makes it so easy to vet influencers who could be a good fit with our brand. I use this tool every time I need to research an influencer before determining whether or not we could work with them. Better yet, the customer support makes it so easy to find answers to all of my questions, as they have live chat support directly on the website in addition to a wealth of help articles to help me solve any problems that may occur. Review collected by and hosted on G2.com.

I wish the search feature was a little more advanced. I would like to be able to search for multiple topics at once (for instance, someone who speaks about Higher Education AND Business), rather than only being able to search for one topic at a time. This would significantly help narrow my search and help me find influencers who better connect with my target audience. Review collected by and hosted on G2.com.

I find that Sprout Social Influencer Marketing does a great job of finding me influencers that no other platform can find, and it makes finding influencers for programs simple work. The old version's affinity option was also key, as I could find creators that were similar to ones that clients asked for or influencers who match my type of creator! As for the search feature, I loved the filters I USED to be able to use, especially the audience race filter, which helped me look for more BIPOC creators since Canada tends to have fewer BIPOC creators. Review collected by and hosted on G2.com.

The reimagined Sprout Social Influencer Marketing platform has been extremely disappointing. One of the features I previously praised, the Affinity tool, has been replaced with a version that is far less useful. The new version removed the filter options, which means any Canadian creator I select is now compared to almost all U.S. based influencers. This is irrelevant for us as we work exclusively with Canadian creators.

Additionally, the Signals/Report feature, which our Tagger representative could not explain during our meeting, appears to have been removed or renamed. The training provided was insufficient, and our feedback was met with no answers.

Customer support has also been extremely frustrating. When our rep was out of office, I attempted to reach support via email. I received a response only after 24 hours from an automated system, which failed to answer my question and only stated that the new system is "easier." This did not resolve any issues.

Filter options in the Home/Search section have also been limited. For example, the Engagement Rate filter was removed and replaced with a tag option called "Engagement Leaders," which is not helpful. Often we need specific engagement rates, not just creators with high engagement. Furthermore, some engagement metrics do not make sense as it is unclear how anyone can have an engagement rate over 100 percent.

Overall, the platform feels like a step backward and these issues significantly hinder our workflow and efficiency!! Review collected by and hosted on G2.com.

I like the visibility of being able to choose between different influencers based on their content. Review collected by and hosted on G2.com.

It's not very helpful at times. You can search for an influencer and then you don't have a way to contact them if you'd like to pay them to promote your brand or service. It's more so for visibility of their posts in one place, and less so a useful tool that helps us launch campaigns. Communication with the infulencer needs to be improved.

It's easy to use, but lacking in execution. Because of this we tend not to use it as much as we thought. We use it about once a week or so. I would still recommend this to people trying to increase their knowledge of different influencers. Review collected by and hosted on G2.com.