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Compare CreatorIQ and Sprout Social Influencer Marketing 
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At a Glance
Market Segments
Mid-Market (42.8% of reviews)
Mid-Market (43.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
CreatorIQ
Star Rating
(565)4.6 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CreatorIQSprout Social Influencer Marketing
Star Rating
(312)4.3 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Sprout Social Influencer MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CreatorIQ excels in Quality of Support with a score of 9.5, while Sprout Social Influencer Marketing, although strong, has a slightly lower score of 9.1. Reviewers mention that CreatorIQ's support team is highly responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that CreatorIQ's Campaign Analytics feature stands out with a score of 8.7, compared to Sprout Social's 8.0. Users say that CreatorIQ provides more in-depth insights and customizable reports, which help in measuring campaign effectiveness more accurately.
- Users on G2 highlight that Sprout Social Influencer Marketing shines in Influencer Recruitment with a score of 8.7, while CreatorIQ scores 7.8. Reviewers mention that Sprout Social offers a more intuitive interface for finding and connecting with influencers, making the recruitment process smoother.
- G2 users report that CreatorIQ's Influencer Scoring feature, with a score of 8.1, is robust but slightly behind Sprout Social's 8.4. Users say that Sprout Social provides more comprehensive metrics for evaluating influencer performance, which aids in better decision-making.
- Users say that CreatorIQ's Data Importing and Exporting Tools score of 8.5 is superior to Sprout Social's 7.9. Reviewers mention that CreatorIQ allows for seamless integration with various platforms, making it easier to manage data across different channels.
- Reviewers mention that while both platforms offer Audience Analysis, Sprout Social's score of 8.9 outperforms CreatorIQ's 8.4. Users report that Sprout Social provides more detailed demographic insights, which are crucial for targeted marketing strategies.
Pricing
Entry-Level Pricing
CreatorIQ
No pricing availableSprout Social Influencer Marketing
No pricing availableFree Trial
CreatorIQ
No trial information availableSprout Social Influencer Marketing
Free Trial is available
Ratings
Meets Requirements
8.5
449
8.2
255
Ease of Use
8.6
454
8.4
258
Ease of Setup
8.4
186
8.4
198
Ease of Admin
8.7
167
8.6
144
Quality of Support
9.5
445
8.5
239
Has the product been a good partner in doing business?
9.5
172
8.8
142
Product Direction (% positive)
9.5
436
8.9
249
Features by Category
Identify
Not enough data
7.7
23
Not enough data
7.9
24
Not enough data
7.8
24
Manage
Not enough data
7.9
25
Not enough data
7.4
21
Not enough data
7.5
22
Not enough data
6.7
21
Not enough data
6.7
19
Results
Not enough data
7.2
20
Not enough data
7.3
20
Not enough data
7.2
21
Influencer Marketing
7.8
356
|
Verified
8.3
190
|
Verified
8.1
340
8.0
184
|
Verified
8.4
326
|
Verified
8.4
191
|
Verified
8.1
346
|
Verified
8.1
186
|
Verified
7.8
309
|
Verified
7.5
176
|
Verified
7.3
186
6.9
161
|
Verified
7.7
232
|
Verified
6.9
157
|
Verified
8.7
373
|
Verified
7.7
179
|
Verified
8.8
377
|
Verified
7.9
179
|
Verified
8.5
361
|
Verified
7.4
169
|
Verified
6.9
113
|
Verified
6.9
151
|
Verified
6.6
120
|
Verified
6.4
156
|
Verified
6.4
109
|
Verified
6.3
147
6.2
101
|
Verified
7.3
41
Agentic AI - Influencer Marketing Platforms
Not enough data
5.1
50
Not enough data
5.6
49
Not enough data
5.8
49
Not enough data
5.9
49
Not enough data
5.8
48
Not enough data
6.1
51
Database
Not enough data
8.2
94
Not enough data
7.8
100
Not enough data
6.8
79
Outreach
Not enough data
7.6
83
Not enough data
Feature Not Available
Not enough data
8.0
89
Reporting
Not enough data
8.3
99
Not enough data
7.7
85
Not enough data
8.1
94
Agentic AI - Media and Influencer Targeting
Not enough data
5.1
12
Not enough data
5.2
11
Not enough data
5.5
11
Not enough data
5.3
11
Not enough data
5.2
11
User Rights/Roles
Not enough data
8.1
85
Not enough data
8.1
97
Categories
Categories
Shared Categories
CreatorIQ and Sprout Social Influencer Marketing are categorized as Influencer Marketing Platforms
Unique Categories
CreatorIQ has no unique categories
Sprout Social Influencer Marketing is categorized as Blogger Outreach and Media and Influencer Targeting
Reviews
Reviewers' Company Size
CreatorIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social Influencer Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.6%
Cosmetics
15.9%
Consumer Goods
9.7%
Public Relations and Communications
8.6%
Apparel & Fashion
5.5%
Other
29.7%
Marketing and Advertising
50.5%
Public Relations and Communications
10.1%
Food & Beverages
4.7%
Consumer Goods
3.4%
Sports
2.0%
Other
29.3%
Discussions
what is the formula for calculating earned media value EMV?
1 Comment
MP
Hey Dan, great question! EMV is calculated based on 2 variables:
1. The type of post. Each piece of content starts off at a baseline EMV value based on...Read more
CreatorIQ has no more discussions with answers
What kind of benchmarks is your team using to access the quality of your influencers?
1 Comment
Official Response from Sprout Social Influencer Marketing
Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content...Read more
Sprout Social Influencer Marketing has no more discussions with answers
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