Sprout Social Influencer Marketing Reviews & Product Details

Sprout’s influencer marketing tool makes it easy to discover and evaluate creators using reliable data. Metrics like engagement rates, audience demographics, and historical performance help quickly identify creators who align with our audience. Review collected by and hosted on G2.com.

The influencer database can sometimes feel limited, depending on the niche we're looking for (i.e. Classical music influencers living in NYC who aren't also artists). Review collected by and hosted on G2.com.

The platform is very easy to navigate, and it allows us to personalize the reports and data we receive, which is a great advantage. The support team is also very responsive, friendly, and always ready to help with anything we might need. Review collected by and hosted on G2.com.

The platform can be quite slow, often disrupting workflows. Each time a setting is changed, the system reloads, which interrupts everyone’s work. Applying or changing filters can also cause loading issues. In addition, the platform feels outdated from a technological standpoint. For example, it lacks AI-powered recognition and relies solely on subtitles, something less common in today’s social media landscape. As a result, we lose valuable data due to the absence of AI voice recognition. It would also be helpful if AI could better understand keywords and brand-related themes, reducing the amount of manual cleaning needed in reports. Review collected by and hosted on G2.com.

I really like how Sprout Social makes it easy to discover and manage influencer partnerships all in one place. The platform provides detailed analytics that help track campaign performance and engagement, making it easier to measure ROI. I also appreciate the intuitive dashboard and scheduling features that simplify collaboration and keep everything organized. Review collected by and hosted on G2.com.

One downside is that the pricing can feel a bit high compared to other tools, especially for smaller teams or startups. Some of the advanced features take a little time to learn, and I wish the influencer database was broader in certain niches. Additionally, integrations with some third-party platforms could be smoother. Review collected by and hosted on G2.com.

I find that Sprout Social Influencer Marketing does a great job of finding me influencers that no other platform can find, and it makes finding influencers for programs simple work. The old version's affinity option was also key, as I could find creators that were similar to ones that clients asked for or influencers who match my type of creator! As for the search feature, I loved the filters I USED to be able to use, especially the audience race filter, which helped me look for more BIPOC creators since Canada tends to have fewer BIPOC creators. Review collected by and hosted on G2.com.

The reimagined Sprout Social Influencer Marketing platform has been extremely disappointing. One of the features I previously praised, the Affinity tool, has been replaced with a version that is far less useful. The new version removed the filter options, which means any Canadian creator I select is now compared to almost all U.S. based influencers. This is irrelevant for us as we work exclusively with Canadian creators.

Additionally, the Signals/Report feature, which our Tagger representative could not explain during our meeting, appears to have been removed or renamed. The training provided was insufficient, and our feedback was met with no answers.

Customer support has also been extremely frustrating. When our rep was out of office, I attempted to reach support via email. I received a response only after 24 hours from an automated system, which failed to answer my question and only stated that the new system is "easier." This did not resolve any issues.

Filter options in the Home/Search section have also been limited. For example, the Engagement Rate filter was removed and replaced with a tag option called "Engagement Leaders," which is not helpful. Often we need specific engagement rates, not just creators with high engagement. Furthermore, some engagement metrics do not make sense as it is unclear how anyone can have an engagement rate over 100 percent.

Overall, the platform feels like a step backward and these issues significantly hinder our workflow and efficiency!! Review collected by and hosted on G2.com.

I like the flexible tagging and labeling system in Sprout Social Influencer Marketing. The initial setup was fast. Review collected by and hosted on G2.com.

I would like the platform to enable real-time collaboration chat with influencers inside the platform. Review collected by and hosted on G2.com.

I like the ability to find influencers that are similar to one another, and check influencer demographics and the brand similarity score (I can't recall what it's called). Review collected by and hosted on G2.com.

I often find myself forgetting we have this tool and don't often use it. I'm not sure if it's because it's just another step, or if it's because I don't feel like it's actually helpful or not. Review collected by and hosted on G2.com.

I like the interface of Sprout Social Influencer Marketing, which is very easy to use and has friendly colors. Additionally, I enjoy the speed with which I get the results; I only need two clicks to see the results of the accounts I have loaded. Really, the ease of use is remarkable. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

I like the affinity tool and the keyword search on Sprout Social Influencer Marketing. The affinity tool helps me connect with lookalike profiles efficiently, and the keyword search allows me to source influencers who talk about niche topics. I also found the initial setup pretty easy, and the onboarding staff were good. Review collected by and hosted on G2.com.

Reporting functions Review collected by and hosted on G2.com.

I like the visibility of being able to choose between different influencers based on their content. Review collected by and hosted on G2.com.

It's not very helpful at times. You can search for an influencer and then you don't have a way to contact them if you'd like to pay them to promote your brand or service. It's more so for visibility of their posts in one place, and less so a useful tool that helps us launch campaigns. Communication with the influencer needs to be improved. It's easy to use, but lacking in execution. Because of this we tend not to use it as much as we thought. We use it about once a week or so. I would still recommend this to people trying to increase their knowledge of different influencers. Review collected by and hosted on G2.com.

The influencer search capabilities and the ability to see all of the back end data and demographics. We find this incredibly helpful to provide the science behind our recommendations to clients. Review collected by and hosted on G2.com.

The inability to add additional seats for low cost. Every time we want to add an additional seat it's almost the same price as one seat and that can be very costly for a start up. It also doesn't allow for businesses to scale and grow. Review collected by and hosted on G2.com.