# What kind of benchmarks is your team using to access the quality of your influencers?

Benchmarks differ from agency to agency, brand to brand - they can either be based on audience size, engagement rate, authenticity, or a well-rounded analysis of those KPIs, and more. It could be helpful to those who you Tagger to see what others are using for their benchmarks.

##### Post Metadata
- Posted at: almost 5 years ago
- Author title: Senior Social Media Analyst at MediaCom
- Net upvotes: 1


## Comments
### Comment 1

Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content performance, engagement rate, content type and more across multiple platforms within each creator's profile. You can also use social listening to compare creator or brand profiles with one another. That said, desired benchmarks may differ from agency to agency, brand to brand - they can either be based on audience size, engagement rate, authenticity, or a well-rounded analysis of those KPIs, and more.

##### Comment Metadata
- Posted at: over 4 years ago




## Related Product
[Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)

## Related Category
[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

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