Sprout Social Influencer Marketing Features

Provides tools to help identify and house media oppurtunties and potential influencers.

Allows users to manage campaigns, as well and media opportunities and influencer information.

Provides a centralized hub for all media opportunities and current news regarding relevant influencers.

Gives visability into multiple media channels, allowing for optimal media exposure.

Provides tools that help engage influencers and increase media contacts.

Provides analysis on media and influencer contacts, as well as the effectiveness of each action.

Helps respond to media inquires through automation features.

Measures the full impact of campaigns, as well as each individual influencer and media opportunity.

Helps establish a permissions workflow, allowing and restricting access to different company materials.

Gives visability and allows team members to communicate effectively and collaboratively.

Software has a database of content creators who can be reached through the system. Those that use a database typically do not use a search engine.

Software uses a search engine to locate and identify content creators. Those that use a search engine typically do not have a database.

A set of rules and selections to narrow down the candidates.

A way to add new content creators or export their information to another system.

Reminders or scheduling for continued dialogue.

Enables communication through at least two channels (text, email, social, phone, etc.)

Manages the delivery of review samples to bloggers and any returns that are required.

A calendar to plan an influencer campaign with multiple blogs and events.

Using blog content beyond the blogger's site.

Basic feedback on the results of a blog influencer campaign.

Detailed feedback on bloggers' effect on campaign performance.

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.

Provides features for compensating influencers for their work.

Supports social commerce capabilites such as shoppable content.

Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.

Review data from past periods to reveal recurring tendencies and predict future performance

Analyze and gain insights into data in real-time

Manage multiple campaigns in one system

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Group campaigns by project, client, or campaign for better management.

Manage and track all internal and external communication conducted via calls, email, text, or chat

Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Strategize and implement rewards for returning customers, employees and other members

Create, design and manage workflows for repetitive tasks

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Plan and strategize marketing campaigns

Graphical representation of data

Track and monitor a specific set of keywords

Search and filter data across systems to locate required information by entering keywords or certain criteria

Create and manage advertising campaigns on social media networks

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Market event via social media tools

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Track sent and received payments, invoices, and bills.

Alter the layout and content of reports

Create and send email blasts/campaigns

Manage the process of evaluating documents or requests submitted for approval

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Import and export data to and from software applications

Set campaign schedules by selecting start, pause, and end dates

Tracks metrics that provide insight into how a user interacts with any interface or product

Observe and track the demand, usage, progress or quality of a system, product, or user

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Track and document all activities across devices, networks, and other systems

Add customized logos and colors to align with company branding

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query

Organize and group data or items based on various criteria

Find & retrieve relevant data or documents

Use AI to generate content in the form of text, images, videos, etc.

Application programming interface that allows for integration with other systems/databases