Sprout Social Influencer Marketing Reviews & Product Details

I like how detailed you can get with finding and using keywords for relevant creator searches using Sprout Social Influencer Marketing. It's particularly helpful in finding creators who are talking about specific topics like the specific flavor of Mountain Dew, which assists in understanding their audience and reach. This gives me ideas for using these creators to possibly further promote. Review collected by and hosted on G2.com.

I think setting up for specific clients can be a little convoluted. It got a little confusing as to where to start and which page I was setting up the right profile for, and then linking creators to the profile. Review collected by and hosted on G2.com.

I love the Signals feature in Sprout Social Influencer Marketing because it allows me to pull in creators, content, and data just based on keywords I enter. It really benefits me by allowing me to do thorough competitive audits to see what the competition is talking about or posting. It's also simple and easy to set up as a new user. Review collected by and hosted on G2.com.

I think the discovery page could be better. I actually find it easier to identify specific creators I'm looking for through signals and not discovery. Review collected by and hosted on G2.com.

I love that Sprout Social Influencer Marketing is so easy to use and understand. I also love the analytics tools that come with it, which are really good for competitive benchmarking and identifying who competitors have collaborated with. It's a robust tool that we use a lot for new business pitches and looking at our current clients. Review collected by and hosted on G2.com.

There were some tools that were available in the previous iteration that I think could have been brought to the new version, or it may be confusing to find. The setup became a little bit more difficult after switching from Tagger due to the legal process with our team and your team. Review collected by and hosted on G2.com.

I like the ease of use of the Sprout Social Influencer Marketing platform. The initial setup was very easy thanks to the onboarding sessions. I value the reports I can generate to show to management. I also no longer have to manually find influencers or manage manual workflows, which is a big time saver. Review collected by and hosted on G2.com.

I think campaign briefing templates would be helpful to have. Review collected by and hosted on G2.com.

Tagger allows me to streamline my management of our current influencers. It also creates ease when searching/discovering new creators. No longer do I have to go through DMs or emails and vet out users myself. I can simply search up a social profile and Tagger will give me all the analytical data I need. Review collected by and hosted on G2.com.

Overall, I really have no complaints! The one area I could see improvement on would be better real-time profile updates. Review collected by and hosted on G2.com.

I use Sprout Social Influencer Marketing to find and vet influencers, track performance, and keep a record of hosted influencers. It saves me time and helps in preaching the value of influencers through insights I can't get from platforms. I like the reporting and the search feature, which allows me to give keywords and find influencers that fit best for my goals. The initial setup was very easy and the Sprout support team was helpful. Review collected by and hosted on G2.com.

I cannot think of any features that are missing. Maybe the ability to connect insights to business intelligence software. It is not offered currently. Review collected by and hosted on G2.com.

I like the helpful campaign timeline view in Sprout Social Influencer Marketing because it keeps projects on schedule. The initial setup was smooth as well. Review collected by and hosted on G2.com.

Add geo specific audience heatmap for influencer reach analysis. Review collected by and hosted on G2.com.

I’m a huge fan of how intuitive Sprout Social Influencer Marketing is. The intuitive platform makes it easy to navigate campaigns, track performance, and pull insights, saving me a lot of time. I appreciate how accurate the reports are compared to other platforms. The initial setup was very easy, and the team's ability to reach out to a representative whenever larger questions came up was a great support. Review collected by and hosted on G2.com.

One area that could be improved is the flexibility in reporting and customization. While the reports are accurate, having more options to tailor them would be great. Review collected by and hosted on G2.com.

I like that Sprout Social Influencer Marketing allows me to find influencers that fit our audience demographic and then evaluate them. It helps me find influencers to match campaigns, which is helpful for our work. I also appreciate that the platform allows me to find people who have a good engagement rate (ER%), are brand safe, and relevance to my clients. The initial setup was easy as it just transferred over from Tagger. Review collected by and hosted on G2.com.

The AI search is hit or miss, and it needs to allow search by keyword like Tagger used to be. Review collected by and hosted on G2.com.

Creator pages are very detailed and share all the right metrics and links to pages. It's also fairly easy to search for other potential creators. Review collected by and hosted on G2.com.

I wish that the affinities tab was a little better. It would be nice to be able to look at other creators based on what I like about a creator (ex: their content style, their location, etc.) Review collected by and hosted on G2.com.