Sprout Social Influencer Marketing Reviews & Product Details

I love that Sprout Social Influencer Marketing makes it easier to find and verify creators for our campaigns, letting us see their audience and track outreach without needing thousands of emails. It simplifies the whole process compared to using spreadsheets. I like the creator discovery and vetting features, which speed up finding influencers that fit our campaigns. It used to take us days, but now we can pull a full list within an hour or two with all metrics in one place, making it much more scientific than going off gut instinct. Outreach in one spot is really nice too. The simple setup was also easier than building our own methods in spreadsheets. Review collected by and hosted on G2.com.

Ultimately I think the creator search isn't perfect. We still need to double-check every now and then when the filters don't actually align for our very specific/niche campaigns. Some of the data is a bit surface level and you as a user need a nuanced understanding of the data to parse it well. The filtering could be more precise. I need, for example, Toronto-based creators whose audience is almost entirely located in Canada and who makes athletic content in the supplement space. The keyword tagging/matching doesn't always perfectly link. I think some of the audience and engagement data could go deeper. Things like engagement trends over time would be huge, whether this creator has been on the rise for a while, has hit their peak, or is falling. Especially audience quality, I need to flag clearer whether followers are fake or from giveaways. Review collected by and hosted on G2.com.

I use Sprout Social Influencer Marketing for measuring employee advocacy program performance via social sharing metrics. I also like the smart alert performance anomalies feature, which helps me identify performance issues efficiently. The initial setup was quick. Review collected by and hosted on G2.com.

I find it difficult managing a large-scale influencer pipeline across multiple campaigns simultaneously. Also, I feel the custom report builder could be improved regarding flexibility by adding a more user-friendly drag-and-drop module. Review collected by and hosted on G2.com.

Sprout Social is a great tool for anyone managing influencer marketing and partnerships because it helps streamline content planning, scheduling, and performance tracking. You can monitor mentions and hashtags to see how influencer posts are performing, track engagement and audience insights to measure ROI, and keep everything organized in one place. It also makes team collaboration easier, from approving content to coordinating campaigns, ensuring partnerships run smoothly and effectively. Review collected by and hosted on G2.com.

I dislike the new view and prefer the old view because you could track EMV. Review collected by and hosted on G2.com.

I use Sprout Social Influencer Marketing to see how different brands are doing on social media and to find the best influencer fits for a campaign. It's very easy to use, and the data is pulled very quickly. It's also very intuitive, and even if a brand or influencer profile isn't in the system yet, it takes very little time to add it and start seeing insights rapidly. The initial setup was very easy for my team. Review collected by and hosted on G2.com.

I think it could improve and add a specific section for the audience interests for some influencers. It would be great to know which are the interests of the people that follow a certain brand or a certain influencer so that we can justify our decision facing clients. That's something that was available before and very useful with tools like Julius. Review collected by and hosted on G2.com.

I use Sprout Social Influencer Marketing for reviewing audience analytics, researching new influencers for campaigns, and keeping influencer information organized. It's particularly helpful in gaining valuable insight on an influencer's content performance and their analytics. My favorite feature is Sprout Social Influencer Marketing's search tool, as it's the most comprehensive I've used and presents influencers that are relevant to our campaigns. The filter tool works very well, allowing us to find influencers who have audiences aligned with our target demographics. This is crucial for the niche topics and audiences we focus on. Also, the initial setup was very easy, and the person helping us with the training was supportive and thorough. Review collected by and hosted on G2.com.

I don't really enjoy using the campaign management tools on any influencer platform. I have to track influencer information on various spreadsheets and reports and the campaign management tools feel like double work for me. I think maybe I might need additional training on how to use these tools because I have a hard time recalling how to set up the campaigns. There is nothing wrong with the tools, it's mostly just my personal preference not to utilize them due to our internal processes. Review collected by and hosted on G2.com.

I'm really grateful for the recruit system in Sprout Social Influencer Marketing. It's incredibly helpful to have a landing page where people can apply to work with us, and it serves as an always-on area where we can source influencers for future campaigns. I also like that Sprout has pretty good tracking features, allowing me to see all of the different posts during the given time frame as long as I set up my campaign properly. Additionally, I appreciate that Sprout's customer support is improved from what I experienced before. Review collected by and hosted on G2.com.

I guess there's two things that I think could be better. One of them is when I'm building out the campaign, there's a bunch of little things you have to do, and it isn't clear what the influencers are able to see on their end. I would really appreciate more clarity on that front. The other area is sourcing influencers. I know Sprout Social Influencer Marketing advertises a lot of capabilities, but using the platform hasn't been beneficial for me. I find that 99% of sourcing is manual on my own, and the search capabilities aren't super successful for sourcing influencers directly from the platform. Review collected by and hosted on G2.com.

I like that I can have all of the projects and content in one place, which makes it easy to track year over year and month over month performance. It helps me see who's performing well and who's not, providing better insights into how content is performing. Also, I think the tracking capabilities are really strong. Review collected by and hosted on G2.com.

I know it's a bit of a struggle with some of the data you're allowed to give us, but I wish there was a little more ability to download reports on views and engagements into a spreadsheet so I can organize it more effectively. There are a few things on the reporting side that I wish were a little easier to extract for reporting purposes. Review collected by and hosted on G2.com.

I really like the visual component where I can see the creators' top posts, and that it links me to their platform accounts. This makes it easy to compare creators and see their full profiles. I also find it valuable that I don't have to manually look up the creators' usernames on the platform; I can just click into the platform icon on their Sprout page and review their content in full. Additionally, the initial setup of Sprout Social Influencer Marketing was very easy. Review collected by and hosted on G2.com.

I don't like that the API token access for Sprout Social Influencer Marketing is restricted to a different paid tier. I am already on a paid tier but don't get access to the API token. If I want to automate certain data pulls from Sprout's platform I'm unable to without that access and that is massively annoying. Were I to have access to this, it would be a huge productivity unlock for my team and we would increase our reliance on Sprout itself. Review collected by and hosted on G2.com.

I like the creator search. It's easier than some other platforms to describe the creators I'm looking for and actually get good results. It makes casting easier! Review collected by and hosted on G2.com.

There are a lot of glitches which make it hard for things to save. For example, when I update one filter in the template preview in campaigns (after already saving), it reverts all other filters back to the start and I need to reinput those. We need to be able to edit the collaborator view to show audience demos from specific platforms, and not just Instagram. For example, if I'm running a TikTok only campaign, then I need to show the TikTok Demos. There needs to be a way to turn off email notifications for creators. Each move, such as adding a deliverable to the creator, sends them a separate email and this is not good. It would be great to be able to add bios/rationale to creators in campaign view instead of needing to add myself as a collaborator and then use the comment section for this. We need to be able to separate creative review rounds, instead of all comments from everyone being in the same place, as we usually have multiple rounds of review before assets can get approved. I'm unable to edit or delete comments once they are added, and sometimes there's a comment I need to delete from myself because of a typo or something else I need to fix. Review collected by and hosted on G2.com.

I really like the Signals feature—it's great. The keyword search function is really fantastic too. The ease of accessing each creator profile is a big plus, with all the demographic information readily available, like their platform makeup or audience details. These features really help in reducing the time spent on discovering and vetting creators. Review collected by and hosted on G2.com.

I think the ability to not only use the keyword function, but eventually potentially add something where you can scan videos for audio, using AI tools would be helpful. We have that with other platforms, but if Sprout was ever looking into that function, that would be really cool, to have it all in one place. But, otherwise, I really don't have any negative commentary about the platform. Review collected by and hosted on G2.com.