Sprout Social Influencer Marketing Reviews & Product Details

Sprout Social Influencer Marketing offers a well-rounded, user-friendly platform that makes managing influencer marketing programs smooth and efficient. The AI integration is a standout feature for discovery. We particularly appreciate the in-depth profile analytics and the insights on posts that mention our brands, which help us make data-driven decision. Frequency of use: We use the tool several hours a day to run multiple campaigns simultaneously. Review collected by and hosted on G2.com.

The reporting and outreach functionalities are a bit more basic compared to some other platforms, and we’ve noticed that workflow automation could be more advanced. Review collected by and hosted on G2.com.

I really appreciate the ease of use of the Sprout Social Influencer Marketing platform. It's very intuitive and easy to navigate, which is crucial for my team, especially since we have members with varying levels of expertise and limited time. The quality of the data provided is another strong point. It's important to have confidence that the data on creators is comprehensive and valid, helping us accurately assess the quality of talent and their fit for our client's campaigns. Review collected by and hosted on G2.com.

Sprout Social Influencer Marketing feels like it could benefit from the broader Sprout Social product suite. With platforms like NewsWhip under the Sprout Social umbrella, Sprout Social Influencer Marketing could layer in capabilities around social listening that would make it an even more powerful tool. Review collected by and hosted on G2.com.

I appreciate that Sprout Social Influencer Marketing eliminates the need for manual outreach and keeps messaging all in one place. I really like the campaign setup and the flow of processing templates to creators. It streamlines the processes instead of having to go back and forth to Excel sheets or other tools, keeping everything in one place. Review collected by and hosted on G2.com.

Changing the filter option for each campaign tab slows down the process. When I open our accepted proposal list, I don't want it to take me to other things but what I want to see. This makes me re-filter every time. Each tab should have its own creator list. I don't like filtering each time between them. It was a learning curve at first. Review collected by and hosted on G2.com.

I use Sprout Social Influencer Marketing to search for influencers based on different topics like fitness, tech, and beauty. It helps solve the problems of managing influencer marketing, which is usually messy, risky, and hard to measure, by making it easy for us to manage and organize. I use it to run marketing campaigns for products, promotions, and brand awareness, and also to collaborate with multiple influencers. I find it useful that Sprout Social Influencer Marketing provides reports to understand what worked and what didn't. The initial setup was also easy. Review collected by and hosted on G2.com.

It's not data-driven, making it hard to optimize campaigns. Review collected by and hosted on G2.com.

I really enjoy Sprout Social's talent sourcing capabilities, and how I am able to search for very specific types of creators. I also find the platform to be easy to use. Review collected by and hosted on G2.com.

I would enjoy having additional customization options within the One-Sheet Builder. Additionally, API Token access is restricted to a certain paid tier. I would have liked to see this available for my company's payment tier as well Review collected by and hosted on G2.com.

I like the search function the most, being able to organize by campaign is great. I also like seeing all the analytics upfront. The reports are the most useful in terms of setting them up and seeing the results of competitor reports and how our influencers are performing. The initial setup was very easy, and we had a great onboarding experience. Review collected by and hosted on G2.com.

I have tried using the messaging function to reach out to influencers, but found more success by directly messaging them from our niche email. The issue is that messages show up as coming from Sprout Social Influencer Marketing, and it would be better if they came directly from our email. Review collected by and hosted on G2.com.

Insights and analytics for the most part populate and seem somewhat accurate - like the similar creators feature Review collected by and hosted on G2.com.

Its a very tricky platform to use to search and source new talent, its old capabilities allowed for more filtering options that were very helpful. The insights do seem to differ quite often when I look at the same creators Review collected by and hosted on G2.com.

I love the signals reporting capabilities that help me analyze industry trends, social content, and profile data to craft a data-powered marketing strategy. It helps me find influencers that fit my target audience. I also find the locations, keywords, and performance metrics aspects especially helpful. The initial setup was very seamless. Review collected by and hosted on G2.com.

The AI searching capabilities need some work. When I'm searching to discover creators, the platform asks for keywords or phrases. Often, it will spit out the same creators for different keywords when I am needing more variety. I feel like I see the same 20 influencers over and over. Review collected by and hosted on G2.com.

I use Sprout Social Influencer Marketing to create influencer campaigns and track influencer data and insights. I really appreciate how it saves me time by not needing to manually search on Instagram and request screenshots or data from influencers. I like that I can review content data such as stories and reels from influencers without going through the hassle of asking each influencer for it. The initial setup was very easy with the team's help. Review collected by and hosted on G2.com.

The results on the influencer search sometimes don't give me the influencers I'm looking for. Adding a filter to remove brands from results to only show influencers would improve it. Review collected by and hosted on G2.com.

The tool has helped us keep everything in one place while easily identifying influencers who meet our specific criteria within a niche community. The implementation process was seamless, and our Sprout rep, Camilla, was fantastic. She was incredibly thorough, walked us through every feature, and helped us set up our account in the most effective way possible. Review collected by and hosted on G2.com.

As of right now I have not run into any issues or things I dislike. I don't like how you cant change the proposals super easy. Otherwise, that is it. Review collected by and hosted on G2.com.