ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more.
Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.
GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerce brands, we make it easier to launch campaigns, drive revenue, and keep customers coming back – all in one affordable, scalable platform. No send limits. No rented reach. Just owned growth that scales
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Ontraport is an all-in-one integrated platform that delivers essential business features, including a powerful CRM system, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and our innovative business automation suite.
Freshsales is a sales CRM built to help you stop juggling between multiple tools. It’s ideal for small businesses and refreshing for enterprises.
Top alternatives to Constant Contact Advanced include ActiveCampaign (4.4/5 stars, 14,695 reviews), HubSpot Marketing Hub (4.4/5 stars, 14,768 reviews), and Klaviyo (4.6/5 stars, 1,354 reviews). These platforms offer more advanced automation, better segmentation, and deeper analytics. Other notable alternatives include Act-On, Intuit Mailchimp All-in-One Marketing Platform, and Ortto, each with strong automation and integration capabilities.
Constant Contact Advanced lacks native A/B testing, account-based analytics, live forecasting, output document generation, partner relationship management, quote and order management, sandbox/test environments, social collaboration features, support analytics, and territory & quota management, which are available in alternatives like ActiveCampaign, HubSpot Marketing Hub, and Ontraport.
Reviewers consistently recommend ActiveCampaign for its powerful and flexible automation workflows, intuitive visual builder, and seamless CRM integration, supported by 1,270 mentions of ease of use and 1,254 mentions of automation. HubSpot Marketing Hub is favored for its all-in-one CRM platform, robust marketing automation, and comprehensive analytics, with 1,981 mentions of ease of use and 907 mentions of automation. Klaviyo is highly recommended for ecommerce-focused marketing automation, advanced segmentation, and strong Shopify integration, with 167 mentions of ease of use and 92 mentions of automation. Additionally, Act-On is praised for its balance of simplicity and powerful automation, and Intuit Mailchimp for its ease of use and integrated marketing features. These tools provide more advanced automation, better customization, and deeper analytics compared to Constant Contact Advanced.
According to G2 data, both Constant Contact Advanced Automation and ActiveCampaign hold an equal average rating of 4.4 out of 5, with ActiveCampaign having a significantly larger review base (14,695 vs. 960). Constant Contact scores higher in Ease of Admin (8.8 vs. 8.4, a 0.4-point lead), Better Support (9.0 vs. 8.5, a 0.5-point lead), Easier to Do Business With (9.1 vs. 8.8, a 0.3-point lead), Easier to Set Up (8.4 vs. 8.0, a 0.4-point lead), and More Usable (8.5 vs. 8.2, a 0.3-point lead). ActiveCampaign leads slightly in Better at Meeting Requirements (8.8 vs. 8.7, a 0.1-point lead). Feature-wise, ActiveCampaign offers advanced capabilities such as A/B Testing, Account-Based Analytics, Customer Contract Management, Live Forecasting, Partner Relationship Management, and Sandbox/Test Environments, which are not available in Constant Contact. Conversely, Constant Contact provides Document & Content Management features absent in ActiveCampaign. User sentiment highlights that ActiveCampaign excels with 1,270 mentions of ease of use and 1,254 mentions of automation, reflecting its robust automation and CRM integration. Constant Contact is praised for ease of use (49 mentions), email marketing (35 mentions), and automation (31 mentions), emphasizing simplicity and beginner-friendliness. However, ActiveCampaign users report a steeper learning curve (601 mentions) and higher cost concerns (506 mentions), while Constant Contact users note limitations in customization and features (20-21 mentions).
Users choose ActiveCampaign over Constant Contact primarily for its superior automation capabilities and advanced CRM integration, which enable the creation of complex, personalized customer journeys with conditional logic and behavioral triggers. ActiveCampaign's visual workflow builder and extensive segmentation options allow businesses to automate marketing and sales processes more effectively, saving significant manual effort and improving engagement. Additionally, ActiveCampaign's broader feature set—including A/B testing, account-based analytics, and sandbox environments—provides more sophisticated tools for scaling marketing operations. Users also appreciate its seamless integrations with platforms like Salesforce and Google Analytics, enhancing data-driven decision-making. Despite a steeper learning curve and higher pricing, ActiveCampaign's powerful automation, flexibility, and comprehensive CRM functionalities make it the preferred choice for businesses seeking advanced marketing automation and personalized customer engagement, as reflected in over 1,200 mentions of automation ease and effectiveness in user reviews.