--- title: Qualtrics Market Research Reviews meta_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3017 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 3017 scale: '5' date_modified: '2026-06-30' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews **Vendor:** Qualtrics **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,017 ## About Qualtrics Market Research Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews ## Qualtrics Market Research Pros & Cons **What users like:** - Users appreciate the **ease of use** in Qualtrics Market Research for building and managing surveys effortlessly. (295 reviews) - Users appreciate the **self-service survey creation** feature of Qualtrics, finding it easy to build and test sophisticated surveys. (246 reviews) - Users appreciate the **intuitive survey building and extensive features** of Qualtrics, enhancing their research capabilities immensely. (109 reviews) - Users value the **intuitive interface** of Qualtrics Market Research, making survey creation and data analysis effortless. (99 reviews) - Users appreciate the **ease of creating surveys** with Qualtrics CoreXM, thanks to its intuitive interface and comprehensive support. (82 reviews) - User Interface (70 reviews) - Insights (69 reviews) - Templates (60 reviews) - Helpful (59 reviews) - Data Analysis (58 reviews) **What users dislike:** - Users express frustration over **survey collaboration limitations** and unclear feedback processes within Qualtrics CoreXM. (79 reviews) - Users note the **limited international survey capabilities** and seek better support and advanced templates for surveys. (62 reviews) - Users find the **steep learning curve** of Qualtrics Market Research intimidating, hindering effective use and insight sharing. (53 reviews) - Users find **limited customization** options frustrating, especially when trying to tailor surveys to their specific needs. (47 reviews) - Users express concern over **pricing issues** , feeling that costs are high and additional features often come at extra expense. (47 reviews) - Expensive (46 reviews) - Steep Learning Curve (46 reviews) - Complexity (36 reviews) - UX Improvement (35 reviews) - Not Intuitive (34 reviews) ## Qualtrics Market Research Reviews ### 1. Structured Feedback Insights with an Intuitive Survey Builder **Rating:** 4.0/5.0 stars **Reviewed by:** Dharamveer p. | Application Security Engineer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Qualtrics Market Research?** What I like best about Qualtrics Market Research is its ability to collect, analyze, and visualize customer feedback in a very structured way. The survey builder is intuitive, and the advanced analytics features help uncover meaningful insights from large datasets. I also appreciate the flexibility to create customized research projects and the robust reporting capabilities that make it easy to share findings with stakeholders. **What do you dislike about Qualtrics Market Research?** One drawback of Qualtrics Market Research is that some advanced features can take time to learn, especially for new users. The platform offers many capabilities, which is great, but it can feel overwhelming initially. In addition, some reporting and customization options require a deeper understanding of the platform to get the most value from them. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Market Research helps solve the challenge of gathering reliable customer and market insights from multiple sources. It streamlines survey creation, response collection, and data analysis in a single platform. This benefits me by reducing the time spent on manual research tasks and providing actionable insights that support better business and marketing decisions. It also helps identify customer preferences, trends, and opportunities more efficiently. ### 2. Very useful for Wellness Surveys, Feedback Collection and Research Work **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan S. | Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Qualtrics Market Research?** I work as a Dietician and Nutritionist and also create health education content, awareness presentations, webinar sessions and wellness related online content. qualtrics Strategy & Research helps me handle audience surveys, health feedback and educational research work in a much more organized way. i use it for nutrition and lifestyle questionnaires, webinar feedback forms, wellness awareness surveys and understanding what type of health topics people are more interested in. features like different question types, survey flow, logic settings, mobile preview, response tracking, analytics, reporting dashboards and data export are very useful during health awareness and educational projects. It helps make surveys feel more professional and interactive instead of simple normal forms. the platform also helps while planning online health sessions because I can check audience responses, participation patterns and common wellness related concerns more clearly from survey reports. Survey templates and workflow settings also saves time when creating forms for different awareness programs and webinar topics. Performance has been good during regular use and response collection works smoothly most of the time. sharing surveys, managing responses and checking reports from one place makes the workflow more easy during busy educational content work. Overall, Qualtrics Strategy & Research has been really useful for health awareness surveys, audience feedback, webinar response collection and educational content planning work. It helps keep research and survey related work more structured, interactive and easier to manage. **What do you dislike about Qualtrics Market Research?** platform has many advanced options and settings, so in the beginning it can feel little heavy while managing survey flow, logic and reporting sections together. Basic surveys are easy to create, but when working on detailed feedback forms or multiple wellness questionnaires, sometimes I need extra time to properly organize everything. Another small thing is that the reporting and analytics side is powerful, but sometimes there is so much data visible together that it takes time to focus only on the specific audience insights I actually need for health awareness and webinar related work. **What problems is Qualtrics Market Research solving and how is that benefiting you?** it is helping solve the problem of managing audience feedback, wellness surveys and educational research work in a more organized way. I regularly create health awareness content, webinar sessions and educational presentations, so understanding audience response and participation is important for my work. the platform helps collect nutrition feedback, lifestyle opinions, webinar responses and wellness related survey data from one place. Features like survey flow, analytics, response tracking and reporting make it easier to understand what type of health topics people are more interested in and what kind of awareness content is helping them more. it also helps reduce manual work while handling larger surveys and audience responses. Instead of using multiple basic form tools separately, I can manage questionnaires, reports and feedback collection in one structured workflow. overall, it helps make health awareness surveys and educational feedback work more organized, interactive and easier to manage during online sessions and content planning projects. ### 3. Intuitive Surveys, Results can be difficult to view **Rating:** 4.0/5.0 stars **Reviewed by:** Emily H. | Chief Creative Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Qualtrics Market Research?** I like that it's very easy to put together a quick survey with Qualtrics Strategy & Research and have various types of questions. The UI is intuitive and pretty for the person taking the survey. I found it easy to add questions in the format I wanted, rearrange/order them the way I wanted, and add if/then questions. It's easy and quick to build the survey. I prefer Qualtrics more than other tools because it's designed specifically as a survey tool. **What do you dislike about Qualtrics Market Research?** I was having trouble with reading results as a whole. There was one question I had on a 1-5 scale and it was giving me the mean, median, and mode of the results rather than just the number of responses and the number on the scale they selected. I eventually found results in the ways I wanted, but it took me a little while to find the summaries, the results altogether, and the results by individual. Just maybe an easy way to see summary results and individual results on the main survey page. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to obtain feedback, understand work quality, and plan future strategies. It benefits me to understand where clients are satisfied and dissatisfied. It's easy to create surveys with various questions and an intuitive UI, making it user-friendly for survey takers. ### 4. Essential Tool for Enterprise Experience Management **Rating:** 4.5/5.0 stars **Reviewed by:** Akansha C. | Infra Managed Service Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Qualtrics Market Research?** I use Qualtrics Strategy & Research as a critical telemetry tool for our identity infrastructure. I love its ability to quantify the human element of our infrastructure by integrating X-Data and O-Data to map user sentiment directly to Azure performance metrics. I find Text iQ's automated sentiment analysis incredibly useful, allowing me to move from anecdotal feedback to data-driven decisions quickly. The X-O integration lets me identify specific 'friction points' in our identity lifecycle, helping build evidence-based architectures. I appreciate how it transforms unstructured feedback into a structured, data-driven approach. The integration with our Microsoft ecosystem, including Azure DevOps and Power BI, is seamless, and I value the automated feedback loop it creates for our engineering team. Additionally, I find the initial setup for basic feedback fast and the investment in configuring SSO and API with Azure AD worthwhile for its automation capabilities. **What do you dislike about Qualtrics Market Research?** While the platform is incredibly deep, the onboarding process for advanced research modules has a steep learning curve. Additionally, for a technical team, the initial integration of O-Data can be more manual than the marketing suggests. I’d love to see more 'low-code' connectors for cloud environments like Azure, which would allow us to close the 'Experience Gap' even faster without as much custom configuration. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to bridge the gap between technical architecture and user experience, solve unstructured feedback issues, automate security audits, and gather feedback on Azure AD deployments for data-backed decisions. ### 5. Deep Research Expertise That Drives Real Business Impact **Rating:** 5.0/5.0 stars **Reviewed by:** Priyanka R. | Process Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Qualtrics Market Research?** What I like most about Qualtrics Strategy & Research is the way it blends deep research expertise with real-world business impact. The team doesn’t just collect data; they help organizations translate insights into clear, strategic decisions. I also value the emphasis on innovation, advanced analytics, and understanding customer and employee experiences at scale. On top of that, the range of projects and the collaborative environment make it an engaging place to learn, grow, and tackle meaningful business challenges. **What do you dislike about Qualtrics Market Research?** One challenge with Qualtrics Strategy & Research is that the work can be very fast-paced and demanding, especially when managing multiple client projects and tight deadlines. Because the environment is highly data- and client-driven, priorities can shift quickly, which may sometimes make work-life balance difficult during busy periods. Additionally, aligning complex research findings with client expectations can occasionally be challenging, but it also creates opportunities for growth and problem-solving. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Strategy & Research helps organizations tackle challenges related to understanding customer needs, employee engagement, brand perception, and market behavior. Many companies struggle to translate large volumes of feedback and data into clear, confident business decisions, and Qualtrics helps bridge that gap through research, analytics, and actionable insights. For me, this leads to better customer experiences, more responsive products and services, and stronger workplace environments. I also appreciate the research-driven approach, which supports smarter decisions grounded in real human experiences rather than assumptions. ### 6. Comprehensive Research with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Thomas W. | Sr. CX Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Qualtrics Market Research?** I like that we have a very solid support team that has been helping us over the year. I have felt a lot of gratitude for the results they have provided. I appreciate the breadth of the research and the depth of the information. Also, how easy it is to use and the quality of the deliverables has been satisfactory. I am grateful to be partnered with Qualtrics for brand research. **What do you dislike about Qualtrics Market Research?** I did find there were some gaps that we discussed with the team that we wanted to try to fill. After the research was done, they didn't go deep enough in certain areas of our growth businesses that we wanted to know about. This resulted in a change of direction for us eventually. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Strategy & Research helps us understand customer perceptions and feelings about our brand, which is crucial for our B2B company as it's hard to gather this insight through other methods. ### 7. Outstanding Tool for Efficient Research and Data Collection **Rating:** 5.0/5.0 stars **Reviewed by:** Abigail V. | Lpc-a, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Qualtrics Market Research?** Using Qualtrics Strategy & Research, I find it a sophisticated tool that's particularly great for university-level research. It allows me to easily gather, organize, and analyze research data which is crucial for presenting at conferences. The accessibility and ease of creating surveys, forming research questions, and sending out links make it extremely efficient. The ability to choose the right subjects and analyze data effectively has been invaluable. It stood out as more professional and organized compared to other tools like SurveyMonkey and Microsoft Forms, which I appreciate. **What do you dislike about Qualtrics Market Research?** I would say maybe a more organized app would be good. That way, you know, we are able to do it from, you know, the comfort of our phone or an iPad. I think, you know, updating an app would be good. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I find Qualtrics Strategy & Research best for collecting and analyzing data efficiently, making it specific to research needs compared to other general tools like SurveyMonkey. ### 8. Effortless Surveys with Intuitive Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Qualtrics Market Research?** I like that Qualtrics Strategy & Research is very simple to use; it's not complicated, which means anyone can use it. I also appreciate how easy it is to look at the results from respondents and create different graphs and tables. There is a lot of flexibility in the features when it comes to viewing results and data, as well as cool options for different types of questions and logic flows. Setting it up is pretty simple, and creating different surveys is straightforward. **What do you dislike about Qualtrics Market Research?** I don't think there's anything that doesn't work as well. But it is kind of like a bit of a more pickier system. You do have to give it a moment to kinda work out. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I find creating surveys with Qualtrics Strategy & Research easy, whether for evaluations or feedback. I can quickly send surveys, get results, and the features allow me to view results in different ways with graphs and tables, helping customize question logic effortlessly. ### 9. Robust, Feature-Rich, and Surprisingly Straightforward **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle G. | Technology Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Qualtrics Market Research?** Qualtrics is very robust with its features, while also being as straightforward as possible (there are a lot of options, so it can be challenging to format this easily). **What do you dislike about Qualtrics Market Research?** It can be hard to find all the settings you may want, but there are plenty of free resources online to help you figure it out. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Sending out mass anonymous surveys across our company. This allows us to easily see the feedback in different forms of data. ### 10. Powerful Platform for Research and Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Vivek S. | Associate Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Qualtrics Market Research?** What I like most about Qualtrics Strategy & Research is its advanced analytics and flexibility. It makes it easy to collect high-quality feedback and turn complex data into clear, actionable insights for decision-making. **What do you dislike about Qualtrics Market Research?** One downside of Qualtrics Strategy & Research is the steeper learning curve, especially for new users. Some advanced features can feel complex and may require training to use effectively. Pricing can also be on the higher side, which may be a limitation for smaller teams. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Strategy & Research helps solve the challenge of collecting and analyzing complex feedback at scale. It enables deeper insights through advanced survey logic and analytics, making it easier to understand customer and user behavior. This supports better decision-making, improves research quality, and helps turn data into actionable outcomes more efficiently. ### 11. Seamless Data-to-Insight with Robust, Presentation-Ready Dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Qualtrics Market Research?** The most helpful part of the platform is the seamless integration between data collection and reporting. I love that I don't have to export data to a third party tool to see meaningful trends, the built in dashboards are robust and presentation-ready. It has significantly cut down our 'time-to insight, allowing us to pivot our strategies based on fresh feedback almost instantly **What do you dislike about Qualtrics Market Research?** The licensing costs are quite high compared to mid-level survey tools, which makes it a tough sell for smaller projects or teams with limited budgets **What problems is Qualtrics Market Research solving and how is that benefiting you?** We really needed a better way to map out the customer journey and identify exactly where we were losing people. Qualtrics helps us pinpoint those friction points through their research tools ### 12. Effortless Survey Solving with Intuitive Design **Rating:** 4.5/5.0 stars **Reviewed by:** Tony A. | IT manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Qualtrics Market Research?** I find Qualtrics Strategy & Research to be a powerful tool for survey and research, with support for advanced logic that can handle complex studies. I participated in complicated studies efficiently, and Qualtrics made them look easy, logical, and simple. I like the studies designed with it because they seem logical, easy, and interested in every detail. It's also very important to me that it loads quickly and easily on the browser. The initial setup was very easy, especially with the drag & drop tool for designing surveys. **What do you dislike about Qualtrics Market Research?** Qualtrics has many choices it need expertise to deal with **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Strategy & Research supports advanced logic and makes complicated studies look easy, logical, and simple for me as a survey solver. ### 13. Flexible Surveys, but Clunky Export Options **Rating:** 2.5/5.0 stars **Reviewed by:** Sasha K. | Head Librarian, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Qualtrics Market Research?** I like the flexibility and the number of options available for surveys and questionnaires. I’m currently using it to collect applications for a program, and it’s been a good fit for that. **What do you dislike about Qualtrics Market Research?** The export option is clunky and I wish there was an easier way to generate text files of each response rather than csv or pdf **What problems is Qualtrics Market Research solving and how is that benefiting you?** We’re currently using it to collect applications for a research program, and it’s been an easy way to build the form collaboratively with my team while also gathering all the necessary information. ### 14. Effective Survey Tool with a Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Aryan M. | Freelancer/Student, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Market Research?** I use Qualtrics Strategy & Research for collecting information from different demographics, which helps me manage services or products effectively. The survey builder stands out for being intuitive, allowing me to drag and write different questions using conditional logic and check everything instantly. I find the voice features useful, and the comprehensive dashboard features are familiar and really helpful. The platform is excellent at interpreting customer feedback and understanding nuances in emotional or sentimental analysis. It's a significant time saver, allowing me to manage my work without wasting hours, as it seems to handle information seamlessly compared to other platforms. **What do you dislike about Qualtrics Market Research?** The platform isn't perfect. Sometimes the interface can get really, really heavy, especially when dealing with large datasets or multiple dashboards. It gets hard to comprehend the scale of the situation and understand what's in front of you. Also, sometimes the servers don't work very well, causing the pages to take too much time to load, which can hurt a bit. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to collect and interpret customer feedback, which helps me provide services effectively. It aids in filtering out specific demographics for projects. I find its survey builder and dashboard features comprehensive, saving me time in managing my work. ### 15. Easy-to-Use Surveys with Flexibility and Strong Tool Linking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Qualtrics Market Research?** Very easy to use interface, really like the depth that we're able to go into in the surveys. Ability to link to tools the company is using is nice. While I don't typically watch for performance with survey software, it seems to run fine. We've compared Qualtrics to other tools used in our org and it allows us more flexibility and a better ability to ask exactly what we're looking for. **What do you dislike about Qualtrics Market Research?** It's a bit pricy compared to some of the other competitors. While Qualtrics is industry standard, would be good to spend similar to the other tools **What problems is Qualtrics Market Research solving and how is that benefiting you?** We've used qualtrics to run our employee surveys. It's done a great job showing the results and ensuring that we have actionable data to work off of. We've also used it to collect user feedback and it works well, especially since users are already familiar with the tool. ### 16. Empowers Strategic Decisions with Robust Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Saksham S. | Business Research analyst , Hospitality, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2026 **What do you like best about Qualtrics Market Research?** I appreciate how seamless Qualtrics Strategy & Research integrates the full research lifecycle from survey design and distribution to advanced analysis and reporting. The platform's flexibility allows me to create complex, customized surveys while maintaining data quality, and its analytics tools make it easy to extract actionable insights. The platform's robustness, advanced analytics capabilities, and ability to turn complex survey data into actionable insights make it extremely valuable for strategy and research teams. **What do you dislike about Qualtrics Market Research?** While Qualtrics is extremely powerful, managing very large data sets and highly complex survey logic can sometimes feel cumbersome, especially when multiple teams are collaborating on the same project. The platform could benefit from more intuitive workflow management features and smoother integration with certain analytics or visualization tools. Enhancements in real-time collaboration and automated reporting would also help reduce manual effort and speed up the delivery of insights to stakeholders. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for running structured customer and market research that aids strategic decision making. It helps us design surveys, collect reliable data, and analyze insights, translating raw data into clear recommendations for leadership and cross-functional teams. ### 17. Powerful, Flexible Platform for Collecting and Analyzing Experience Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Qualtrics Market Research?** Qualitrics is a powerful, comprehensive, tool-based platform which helps to collect and analyse the experience data across multiple platforms. Their survey is also highly flexible, and their analytical tool helps us to uncover deeper data analysis. They also have automation and trigger-based capabilities, which are very efficient. **What do you dislike about Qualtrics Market Research?** Since their platform has very complex features, their learning curve is also a bit slow and complex to understand. Also, some of their advanced modules and integration are a bit expensive when compared with the competitors in this space. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics helps us to capture and analyse data systematically from customers and enables us to identify the trends with AI sentiment analysis. With the help of this platform, its helps our marketing startegy to be planned and implemented, rather than making assumptions on our strategy. ### 18. Powerful Platform for Advanced Research and Insights **Rating:** 4.0/5.0 stars **Reviewed by:** farha n. | Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Qualtrics Market Research?** I use Qualtrics Strategy & Research to design and manage surveys, analyze customer and market research data, and generate actionable insights for strategic decision-making. It's a powerful and reliable platform for conducting advanced research and analytics. The survey design tools are highly flexible and intuitive, making it easy to create complex questionnaires with logic, branching, and customization. The analytics and reporting features are especially strong, allowing teams to turn raw data into meaningful insights through dashboards and advanced analysis. One of the biggest strengths of Qualtrics is its ability to handle large-scale research projects while maintaining data accuracy and quality. The platform also integrates well with other tools, which improves workflow efficiency. My favorite aspect is its ability to combine powerful survey design with advanced analytics in a single platform. The flexibility in creating complex surveys, paired with real-time dashboards and in-depth analysis, makes it easy to turn data into actionable insights, significantly improving efficiency and supporting confident, data-driven decision-making. **What do you dislike about Qualtrics Market Research?** The learning curve can be steep for new users, especially with advanced survey logic and analytics. Pricing and licensing can feel restrictive for smaller teams or individual researchers. Advanced analytics and reporting could use more customization options and faster performance with large datasets. Some export options and settings could be simplified to improve usability. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to manage complex research data effectively. It replaces fragmented processes with an all-in-one platform for survey creation, data collection, and analysis, reducing errors and saving time. The advanced analytics turn data into actionable insights for strategic decision-making. ### 19. Reliable for Data Collection, But Complex Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Saskia S. | Director, Research Compliance & Project Support, Non-Profit Organization Management, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Qualtrics Market Research?** I like that Qualtrics Strategy & Research is used by a lot of people, so it's a known quantity in the research world. People already know that if you're using it, you don't have to explain that it's HIPAA compliant, which makes it easier. And it's relatively straightforward to use. **What do you dislike about Qualtrics Market Research?** I think the branching logic setup is a little bit complicated. I wish there were other ways to do it, like having options or visual cues. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to collect HIPAA compliant research data, ensuring it remains private and confidential while being easy to export for analysis. ### 20. Fast Feedback with Comprehensive Tools **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Qualtrics Market Research?** I find Qualtrics Strategy & Research really helpful for conducting concept testing to assess new AI ideas. The self-run survey support provides fast feedback, which is crucial for my work. I like the comprehensive self-serve tools because they allow me to adjust on the fly or run tests super fast. The initial setup was easy, even though it takes time to train new team members. **What do you dislike about Qualtrics Market Research?** I think it takes time for Qualtrics Strategy & Research to adapt to the AI environment faster. I would like it to lean into new product flows which are much faster, but I don't always have the time. It also takes time to train new team members even though the initial setup was easy. **Recommendations to others considering Qualtrics Market Research:** Best for non newbies **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for concept testing AI ideas, benefiting from self-run survey support for fast feedback. Its comprehensive self-serve tools allow me to adjust on the fly and run tests super fast. ### 21. Powerful and Easy-to-Use Survey Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Jayaram B. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2026 **What do you like best about Qualtrics Market Research?** I like how easy it is to create surveys and gather insights quickly. The platform is very flexible and the reporting features helps in understanding the data clearly without much effort. **What do you dislike about Qualtrics Market Research?** One thing i find challenging is that it has a bit of a learning curve, especially for new users. The interface can feel slightly complex at times, and some features take time to understand. Also, the pricing feels a bit high compared to other survey tools. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps me to collect and analyze feedback in one place instead of doing it manually. This saves time and makes it easier to make decisions on real data. ### 22. Effortless Customer Insights and Survey Design for Startups **Rating:** 4.5/5.0 stars **Reviewed by:** Ayush S. | Student, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2025 **What do you like best about Qualtrics Market Research?** What I value most about Qualtrics Strategy & Research is how seamlessly it helps me understand real customer problems. As a student startup founder, I rely on it to quickly design professional surveys and turn the responses into clear, actionable insights. This process not only saves me time but also boosts my confidence in validating my product ideas effectively. **What do you dislike about Qualtrics Market Research?** I appreciate Qualtrics Strategy & Research for providing robust insights and high-quality survey tools. However, when I first started using the platform, I found it a bit complex to navigate. Additionally, I observed that many of the advanced features are quite costly, which can make it difficult for students and early-stage startups to access all the functionalities they might need. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Strategy & Research gives me the ability to truly grasp what users want, moving beyond mere assumptions. It helps me validate project or software ideas, collect honest feedback, and motivate more people to respond through incentives. I also find it easy to analyze trends, which lets me improve my product by leveraging real customer insights and experiences. ### 23. Reliable Surveys with Room for Engagement Improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Rajat P. | IT administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Qualtrics Market Research?** I feel like the interface and the language are quite easily understandable and good, and it's quite attention-seeking. Qualtrics Strategy & Research acts like a bridge between us consumers and brands to shape up future products and tell the brands about our preferences and views. The quality of data and reliability is top-notch and most trustworthy. The initial setup was quite easy as their site is easy to understand, with everything laid out in a guide-like article. I would rate it a solid 9 and would surely recommend it to others as it is one of the best in business. **What do you dislike about Qualtrics Market Research?** It is very simple and plain and not much colorful and most importantly the surveys are sometimes boring and disqualify also. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Strategy & Research acts as a bridge between consumers and brands, helping shape future products based on preferences and views. The quality and reliability of data are top-notch and trustworthy. ### 24. Key User Insights That Drive Data-Driven Design Decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit K. | Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Qualtrics Market Research?** As a user experience designer, it helps me gather key insights from a specific segment of users, and based on that, we can make data-driven decisions. **What do you dislike about Qualtrics Market Research?** There isn’t much in the way of refinement I would suggest, but one area to improve would be the dashboard view, as I find it a bit challenging to navigate through the filters. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps our team build user-friendly products by gathering the key inputs we need to make better decisions and, ultimately, create something truly useful. ### 25. Platform that powers "Employee Satisfaction" survey **Rating:** 4.5/5.0 stars **Reviewed by:** Milton D. | Manager, Talent Acquisition, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Qualtrics Market Research?** The ability to send surveys via email, SMS, QR code, and even through offline apps is really good. **What do you dislike about Qualtrics Market Research?** Massive datasets (10,000+ responses) sometimes lead "lag" when trying to load heavy visualization dashboards. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps me to seek employee engagement inputs ### 26. Advanced, Secure Survey Builder with Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Qualtrics Market Research?** This is now a very advanced system to build out detailed and custom surveys to get interesting insights on various products and services with very strong security and great support when we get stuck building out surveys **What do you dislike about Qualtrics Market Research?** I guess because of the advanced feature it's pretty expensive. While it is a useful tool, it does have a rather steep learning curve that can be difficult for some people to understand. We can customize surveys, but the UI is pretty rigid and can't be changed much. **What problems is Qualtrics Market Research solving and how is that benefiting you?** In order to get good and insightful opinions from customers and users, this tool allows us to get very precise information. ### 27. Empowers Deep Research with Flexible Design and Insightful Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Piyush S. | Project Trainee , Mechanical or Industrial Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Qualtrics Market Research?** What I like most about Qualtrics Strategy & Research is how well it supports deep and meaningful research, not just basic surveys. From what I’ve seen in user experiences, it allows a lot of flexibility in survey design and helps turn responses into clear insights through its dashboards and analytics. It feels reliable for making data-driven decisions, especially when research quality really matters. **What do you dislike about Qualtrics Market Research?** Frequent price increases and also customer support and over involvement of a specialist. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics solves the problem of managing complex research and making sense of large amounts of feedback. It benefits me by letting me design detailed surveys easily and quickly turning responses into clear insights, so I can spend less time on manual analysis and more time using the data to make better decisions. ### 28. Easy Survey Setup with Flexible Options **Rating:** 5.0/5.0 stars **Reviewed by:** Allen S. | Information Technology Security Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Qualtrics Market Research?** Easy of setting up a survey, and the flexibility it provides. **What do you dislike about Qualtrics Market Research?** Data extraction can be difficult to automate with backend databases **What problems is Qualtrics Market Research solving and how is that benefiting you?** Quick survey creation without a lot of need to IT technical support required. ### 29. Thoughtful, Relevant Surveys for Everyday Situations **Rating:** 5.0/5.0 stars **Reviewed by:** E. Paul D. | Authorized Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Qualtrics Market Research?** Very thoughtful questions on the surveys pertinent to everyday current situations. **What do you dislike about Qualtrics Market Research?** Some surveys can be a little lengthy at times. **What problems is Qualtrics Market Research solving and how is that benefiting you?** They provide updated responses from their research which helps me better analyze current industry trends. ### 30. Easy-to-Create Surveys That Are Simple to Send in Bulk **Rating:** 4.0/5.0 stars **Reviewed by:** Ashish C. | Central Operations - Associate, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Qualtrics Market Research?** The surveys are easy to make and send to multiple people at a time! **What do you dislike about Qualtrics Market Research?** The tracking of the responses is little difficult and confusing for me and my team. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It solves the challenge of running multiple surveys from multiple requestors at the same time within a single team. Any team member can create and send their own feedback surveys simultaneously, collecting responses from different people without getting in each other’s way. ### 31. Great for Gathering Customer Data, but Data Quality Needs Better Moderation **Rating:** 3.5/5.0 stars **Reviewed by:** Zeshan A. | Mid Market Business Development - Uber For Business, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Qualtrics Market Research?** Helps me gather consumer and business customer data to help improve and refine the product **What do you dislike about Qualtrics Market Research?** Some of the information needs to be moderated and can lack data quality **What problems is Qualtrics Market Research solving and how is that benefiting you?** Helps product managers make more informed decisions for features to add and remove ### 32. A Great Tool For Conducting Research & Gathering Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Qualtrics Market Research?** What I like best about Qualtrics Strategy & Research is how comprehensive and flexible the platform is for gathering and interpreting insights. It allows us to design sophisticated research studies and quickly turn feedback into actionable strategies. The dashboards and data visualization tools make it easy to share findings across teams, helping us make more informed, customer-driven decisions at scale. **What do you dislike about Qualtrics Market Research?** What I dislike about Qualtrics Strategy & Research is that the platform can feel a bit complex at first, especially when setting up advanced studies or custom logic. Some of the deeper analytics features require more technical know-how or support to fully leverage. Additionally, the cost can be high for smaller teams that don’t need the full suite of enterprise capabilities. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Strategy & Research is helping us streamline how we collect and analyze customer and market feedback. Instead of relying on multiple tools or manual reporting, we can centralize all survey data, sentiment analysis, and performance tracking in one place. This allows us to identify trends faster, validate strategic decisions with real insights, and present data-backed recommendations to clients with confidence. Ultimately, it’s improved our ability to make informed, customer-centric business decisions. ### 33. Tech-Savvy and Convenient, But Needs Speed Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Sharina M. **Reviewed Date:** January 12, 2026 **What do you like best about Qualtrics Market Research?** I really enjoy how everything is technical. I'm very tech savvy, and being able to use computers, iPads, phones, anything in that nature, it allows me to truly use things easily. I think the amount of data that it allows us to use is even more beneficial. So I just like how convenient it is as well. **What do you dislike about Qualtrics Market Research?** I would just say the inaccurate sometimes, and lagging it being very slow. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for surveys to gather information and improve our processes, helping us address issues and enhance research by delivering necessary data. ### 34. Elevated Survey Quality with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Numana F. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Qualtrics Market Research?** I use Qualtrics Strategy & Research to do surveys and I really appreciate the quality surveys it helps me provide, even with minimal quality questions. I like the presentation of the survey results provided by Qualtrics Strategy & Research. Plus, I find it great that their research team reaches out to the right people for the opinions needed. I switched from Bitlabs to Qualtrics Strategy & Research for better quality, and I'm happy with the transition. The initial setup was quite easy. **What do you dislike about Qualtrics Market Research?** There's nothing I remember that I dislike about qualtrics strategy **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to provide quality surveys with minimal quality questions. ### 35. Advanced Questionnaires with Powerful Branching, Stats, and Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Radek V. | Frontend developer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Qualtrics Market Research?** Well prepared questionnaire service with advanced features like branching and stats and analytics at the end **What do you dislike about Qualtrics Market Research?** Might be a bit overwhelming for beginners. Loading time of the whole solution on client side. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Basically need to know your customer or customers opinion about your product/service ### 36. Comprehensive Survey Tool, But Needs Better Support **Rating:** 3.0/5.0 stars **Reviewed by:** Shira A. | Associate Director, Research Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Market Research?** I like the functionality of survey building in Qualtrics Strategy & Research. There are lots of response formats to choose from, and the range is really comprehensive. Plus, I appreciate that there's no minimum number of questions required when creating surveys. The testing feature is also very helpful. **What do you dislike about Qualtrics Market Research?** The platform itself is not very intuitive for non-techies and support is lacking. More tutorials and more direct support from the platform customer service team in a timely manner would help. Initial setup was not easy. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to deploy surveys and manage panels. It provides a centralized place to send surveys, receive responses, and build a database. ### 37. Powerful for complex, custom surveys. Very expensive. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Qualtrics Market Research?** QualtricsXM makes building surveys with complex logic simple, the interface is intuitive, and the reporting dashboards give clear, real-time insights. It scales well for large projects, integrates smoothly with other systems (like our online community, for example) and still gives flexibility for customization when you need it. **What do you dislike about Qualtrics Market Research?** There is a steep learning curve for advanced features if you’re used to other platforms. Also it is a higher cost compared to lighter tools, and occasional frustrations with collaboration or survey ownership, especially if someone outside your organization is helping you. I also don’t find their text analytics to be great either. I haven’t explored the AI features, so I can’t comment on that yet. **What problems is Qualtrics Market Research solving and how is that benefiting you?** As an enterprise, we use XM for all our customer CX as well as primary research. It makes it easy to bring feedback from customers, employees, and partners into one place, which makes comparisons and feedback straightforward for all to see via dashboards. It also handles large respondent groups and complex survey designs without slowing down or breaking. ### 38. Qualtrics is an excellent software to create clean, clear online surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** I like the interface is super easy to use. You just add your questions and there's a ton of ways to customize each question. **What do you dislike about Qualtrics Market Research?** I think the interface could be a bit brighter to be more engaging. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps me send our research survey studies to study participants. They just click the link and fill out the survey. ### 39. Flexible Custom Surveys, Time-Consuming due to Less Intuitive UI **Rating:** 3.0/5.0 stars **Reviewed by:** Anoopkumar G. | Senior Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Qualtrics Market Research?** Flexibility for creating custom surveys. **What do you dislike about Qualtrics Market Research?** The user interface isn’t very intuitive given the number of options available. It takes a lot of time to create a moderately complex survey. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Gathering business requirements for complex needs. ### 40. Intuitive and User-Friendly Survey Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Kym O. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Qualtrics Market Research?** I like that Qualtrics Strategy & Research is very easy to fill up and create surveys. It's also very easy to set out surveys so that everyone can get a response linked to them. The setup was very intuitive and user-friendly. **What do you dislike about Qualtrics Market Research?** I feel like sometimes the forms are very long to fill up, but that's also because of my own fault because I create way too many questions to go along with it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to mass set up surveys and emails efficiently. It's easy to create and distribute surveys, making it simple to gather responses. ### 41. Great Question Library and In-App Analytics for Fast Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Qualtrics Market Research?** the library of questions as well as in app data analysis and visuals - for simple ones, it is a quick step to report drafts **What do you dislike about Qualtrics Market Research?** No un-do button or capability. Some finger slip up can mess up flow of a survey in one click, but fixing it can be 2-3 hours. Really needs a undo feature **What problems is Qualtrics Market Research solving and how is that benefiting you?** Saves time and storage of project materials ### 42. Excellent Survey Creation Tool for Broad Audience Reach **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos R. | Project Manager III, Systems Solutions and Deployment (SSD), Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Market Research?** Great tool for creating surveys to gather responses from a wide array of users. **What do you dislike about Qualtrics Market Research?** Would be great if it would be possible to text survey links! **What problems is Qualtrics Market Research solving and how is that benefiting you?** The main issue addressed here is collecting a large variety of inputs from many different users. I appreciate having the flexibility to design a survey in the way I believe is most effective. ### 43. User-Friendly Interface, Centralized Survey Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Connor C. | Student **Reviewed Date:** January 27, 2026 **What do you like best about Qualtrics Market Research?** I like the user-friendly interface and tools for analysis in Qualtrics Strategy & Research. The simple process of importing survey templates is also a big plus for me. **What do you dislike about Qualtrics Market Research?** I find that some guidance for placing filters and getting analysis could be improved. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for collecting feedback and sorting data. It centralizes survey responses, making analysis easier and offering suggestions for improvement. ### 44. Reliable Solution for Surveying **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy W. | Database Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2025 **What do you like best about Qualtrics Market Research?** The platform is simple to use and intuitive. You can create or update surveys on the fly with a wide range of options and tools for data analysis. Customer service is very helpful and responsive. Qualtrics is also very reliable. **What do you dislike about Qualtrics Market Research?** The platform can be difficult to learn due to it's vast range of tools and options and can come off as a little intimidating or challenging to use. Pricing model may not be economical for small businesses. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Highly efficient as it uses data-driven insights allowing my non-profit to evaluate the success of our programs. ### 45. Research Powerhouse That Transforms Data Into Strategy **Rating:** 4.0/5.0 stars **Reviewed by:** panth m. | Head of Marketing Automation, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Qualtrics Market Research?** The best part of Qualtrics Strategy & Research is its flexibility. It is powerful enough for advanced, logic-heavy surveys yet intuitive enough for teams to get up and running without writing code. The ability to centralize brand tracking, market insights, and customer behavior analysis in one platform is a huge win for a marketer like me to use. The dashboard and real-time reporting make it easy to communicate findings with my teammates, clients and other members. **What do you dislike about Qualtrics Market Research?** While incredibly powerful, the learning curve can be steep for beginners. Some advanced features are hidden behind complex menus or require training to fully utilize. Collaboration between users such as real-time co-editing or comment threads feels limited too. Also, pricing tiers can be challenging for smaller teams like us or projects with a narrow scope, as you often pay for more capability than you actually use. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps us and my agency to collect and understand customer and market feedback in one place. Before using it, we had to work with different tools for surveys, data collection, and reporting, which made things slow and messy. Now, we can create surveys, see the results, and share insights with our team all in one platform. It saves us time, helps us make faster decisions, and keeps everyone on the same page with accurate and easy-to-read data. ### 46. Qualtrics combines enterprise-level tools with an approachable interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Qualtrics Market Research?** Our company use Qualtrics for custom surveys with powerful results. It has integrated tools for deep insights. The best part is that it is integrated with AI, so we can trust that it's insightful, intuitive, and scalable. **What do you dislike about Qualtrics Market Research?** While the basics are intuitive, more complex functions (like embedded data, custom workflows, and advanced logic) can require significant training or support. Licensing can be expensive, especially when scaling to multiple departments or adding advanced features/modules. ROI depends heavily on usage depth. **What problems is Qualtrics Market Research solving and how is that benefiting you?** As part of the Learning & Development team, Qualtrics Strategy & Research has become essential in how we design, evaluate, and continuously improve our programs. We use it to run post-training feedback surveys, skills assessments, and employee learning needs analyses across departments. For example, after a leadership training session, we can quickly deploy surveys, track response trends, and identify areas where additional support is needed. Its integration with our internal systems allows us to automatically trigger surveys based on learning milestones, and the AI-driven text analytics helps surface common feedback themes without manual sorting. This not only saves us time but ensures our L&D initiatives are data-informed, targeted, and aligned with employee development goals. ### 47. Excellent Platform for Effortless Surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Keomi Lynnette A. | Customer service Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Qualtrics Market Research?** It’s a great platform for intuitive survey design, powerful analytics turning data into strategy, deep customization, and features like AI-driven insights, automation, and seamless integration of qualitative/quantitative feedback for faster, impactful business decisions **What do you dislike about Qualtrics Market Research?** I dislike Qualtrics Strategy & Research for its steep learning curve, high cost (especially for small businesses), and restrictive survey features like limited previews **What problems is Qualtrics Market Research solving and how is that benefiting you?** fragmented data, slow insights, and guesswork by unifying qualitative & quantitative research on one AI-powered platform, helping businesses understand market trends ### 48. Easy-to-Understand Analytics That Deliver Clear Survey Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Qualtrics Market Research?** I love how easy the analytics are to understand once the survey has been administered. **What do you dislike about Qualtrics Market Research?** I don't really dislike a whole lot about qualitrics, honestly, its just finding the time and relearning any updates they give. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I'm not real sure. ### 49. Very Informative and user friendly application **Rating:** 5.0/5.0 stars **Reviewed by:** Ayush P. | A, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2025 **What do you like best about Qualtrics Market Research?** User friendly interface and informative dashboards. Very descriptive and easy to integrate **What do you dislike about Qualtrics Market Research?** Couple of dashboards and forms are not clearly represented. However with minor tweaks, it can be corrected **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is one strop solution for all the survey and insights from the same. With simplest of the interface it provides a lot of information and insights based on the survey results ### 50. Go-to tool for research purposes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Qualtrics Market Research?** Qualtrics is an extremely powerful tool to conduct research with your target audience. It helps gather both qualitative and quantitative feedback and ensures targetted flow of the questionnaire to show specific questions to a certain audience base. Helps with insights for all research studies **What do you dislike about Qualtrics Market Research?** The learning curve can be slightly longer than expected to understand all features to make the best use of this tool **What problems is Qualtrics Market Research solving and how is that benefiting you?** It has helped to streamline the research studies conducted through the year , both annual and pulse surveys. The results from the survey have helped us to take calculated decisions basis insights gathered ## Qualtrics Market Research Discussions - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes - [How we can delete mass bad respondents while scrubing data?](https://www.g2.com/discussions/24318-how-we-can-delete-mass-bad-respondents-while-scrubing-data) - 1 comment, 2 upvotes - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote - [What are some ways to ensure that surveys are not linked to participant emails?](https://www.g2.com/discussions/what-are-some-ways-to-ensure-that-surveys-are-not-linked-to-participant-emails) - 1 comment, 1 upvote - [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) - 3 comments, 1 upvote - [View Qualtrics Market Research pricing details and edition comparison](https://www.g2.com/products/qualtrics-market-research/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-30+11%3A07%3A13+-0500&secure%5Bsession_id%5D=6f17389a-f0c5-49fe-8b78-0734629c407b&secure%5Btoken%5D=a51c1bccf1737e0ad9d8d311f9a7d693b3b2c403d445b90f605ee9e365fcc2d8&format=llm_user) ## Qualtrics Market Research Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Fuel Cycle](https://www.g2.com/products/fuel-cycle/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Qualtrics Market Research Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **Administration** - Quality Control - Data Sampling - Collaboration **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool **Capabilities** - Data Visualization - Survival Analysis - Risk Data Attributes - Cost Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Insights** - Analytics - Collaboration - Sorting **Methodology** - ANOVA Support - Regression - Time Series Analysis **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Generative AI** - AI Text Generation - AI Text Summarization **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Summarization **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top Qualtrics Market Research Alternatives - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,211 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) - 4.4/5.0 (2,023 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) - 4.5/5.0 (1,133 reviews)