[ Qualtri... Reviews ](https://www.g2.com/products/qualtrics-market-research/reviews) [ Qualtri... Reviews ](https://www.g2.com/products/qualtrics-market-research/reviews) # Qualtrics Market Research Features ##### ## User Response Methods (5) Survey Text-based surveys or quizzes related to user experience. Video Snippets Individually recorded video clips based on situations or prompts. Video Interview One-on-one video conferences with users. Photo Submission Screenshots or in-context photos sent in from users. Text/Notes Text responses to situational prompts. Show More ##### ## Participant Selection (4) In-App Intercepting users during application usage. In-Store Intercepting customers during in-person shopping experience. On-Site Intercepting visitors while on particular webpage. Recruitment Pool Vendor-provided database of respondents. Show More ##### ## Insights (3) Analytics Actionable data generated from user responses. Collaboration Collaborative tools for analyzing or repurposing responses. Sorting Tools for tagging, storing, and searching responses. Show More ##### ## Administration (3) Quality Control Data quality consists of deduplication, cleansing, and appending your marketing database. Data Sampling Allows users to select samples of data for defined procedures. Collaboration Share data across your organization. Show More ##### ## Capabilities (4) Data Visualization Communicate complex information clearly and effectively through advanced graphical techniques. Survival Analysis Supports evaluation of durations, events, and reliability in relation to statistical analysis Risk Data Attributes Identify risk data attributes such as description, category, owner, or hierarchy. Cost Analysis Tools to analyze financial data in order to gain usable insights. Show More ##### ## Methodology (3) ANOVA Support Supports analysis of variance (ANOVA) to determine observed variance. Regression Supports various regression methods such as ordinary least squares (OLS), weighted least squares (WLS), or generalized linear model (GLM). Time Series Analysis Supports the analysis of time series data for predictive analytics and exploratory analysis. Show More ##### ## Analytics (4) Net Promoter Score (NPS) Calculates net promoter score (NPS) using customer feedback data. Customer Satisfaction (CSAT) Score Calculates customer satisfaction (CSAT) score using customer feedback data. Customer Effort Score (CES) Calculates customer effort score (CES) using customer feedback data. Gamification Provides gamification tools to incentivize employees to leverage customer feedback insights. Show More ##### ## Customization (4) Stakeholder Management Provides insight concerning engagement with various stakeholders in regards to customer feedback and experience. Multilanguage Support Allow users to create surveys and repond to customer feedback in a variety of languages. Multiple Branding Support Allows users to deploy surveys and intake feedback data for multiple brands. Vertical-specific Solutions Vendor provides industry- or role-specific experience management solutions. Show More ##### ## Data collection (5) Natural Language Processing (NLP) Provides NLP features for filtering data collection down to specific data points Data Sources Provides a wide selection of data sources for aggregated news and MARKET data Custom Research Sources Allows users to make custom data collection queries Lead Enrichment Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy Advanced Data Collection Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, Show More ##### ## Segment Trending (4) Web Provides features for tracking competitors websites including information such as pricing changes or new product features Social Provides features for tracking competitor activity on social media Benchmarks Allows users to benchmark their product against other competitors in order to understand competitive position in the market Finance Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations Show More ##### ## Platform (6) Search Provides users with search tools in order to find the data they need quickly User, Role, And Access Management Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Mobile User Support Allows software to be easily used on multiple mobile devices, including phone and tablet devices Alerts Provides features for email and messaging alerts surrounding contact and company updates Collaboration Allows multiple users to access and collaborate on the platform Compliance Provides features for users to follow domestic and international privacy and data colelction compliance laws Show More ##### ## Analysis (3) Custom Dashboards Allows users to create custom market intellignece dashboards Reports Allows users to build and export reports for market data Integrations Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software Show More ##### ## Survey Management (4) Survey Builder Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor Question Types Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings Templates Offers pre-built templates for creating surveys with different audiences or use cases Survey Distribution Provides tools for distributing surveys through email, SMS, social media, etc. Show More ##### ## Survey Customization (4) Branching/Skip Logic Helps create more intelligent surveys based on respondent's actions and answers Branding Allows users to customize survey colors, logos, and URLs to match company branding Multimedia Support Ability to embed videos, photos, or other rich media Multilingual Surveys Allows for creation of surveys in different languages and advanced survey translation Show More ##### ## Survey Insights (4) Reporting & Analytics Provides tools to visualize and analyze data BI Tools Integration Allows integration with third -party reporting and business intelligence applications Data Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file Permissions Allows administrators to set permissions on viewing, filtering, or sharing survey results Show More ##### ## Brand Signals (3) Comparison Compare and contrast products, brands, sentiment, etc. AI Provides AI generated insights. Brand Health Quantifies digital consumer intelligence to analyze brand health. Show More ##### ## Brand Analytics (2) Trend Analysis Identification and analysis of brand or product trends. Tracking Capability to track and measure brand results over time. Show More ##### ## Generative AI (5) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Agentic AI - Market Intelligence (2) Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Experience Management (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Survey (3) Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Survey Design - Consumer Insights Platforms (5) Multi-Use Methodologies Supports various research types: brand tracking, concept testing, CX, campaign evaluation, journey mapping. Industry & Locale Adaptability Adjusts templates, quotas, norms, language, and structure for different markets, verticals, and geographies. Behavioral & Adaptive Logic Guidance Suggests logic paths, mitigates bias (order, fatigue), and optimizes question flow. Self-Serve Survey Builder Enables users to build surveys with branching, quotas, randomization without needing vendor support. AI Smart Probes Dynamically generates follow-up questions during survey based on respondent answers to deepen insight. Show More ##### ## Audience Access - Consumer Insights Platforms (3) Flexible Audience Options Supports multiple sourcing modes: panels, open links, partner audiences. Customer Data Upload Allows uploading of first-party customer / CRM lists for sampling or recontact. Consumer Panels Gives access to pre-profiled consumer panels for targeting. Show More ##### ## Data Collection - Consumer Insights Platforms (3) Rapid Research Enables launching, collecting, and closing studies quickly (hours to days) for agile insights. Quality Assurance Implements checks (fraud, attention, logic, cleaning) during collection to ensure data reliability. Mobile / Mixed Mode Supports surveys via mobile, SMS, app, web, adapting delivery to device and context. Show More ##### ## Analytics - Consumer Insights Platforms (3) AI-Powered Insights Automates summary, trend detection, clustering, and insights generation. Qualitative Research Support Supports qualitative methods like open-text, video, or discussion feedback. Benchmarking & Norms Offers benchmarks, industry norms, comparative analytics. Show More ##### ## Collaboration - Consumer Insights Platforms (3) Dashboards & Embedded Integrations Provides interactive dashboards, narrative visualizations, and embedding into external systems or BI tools. Embeddable Reports Allows embedding insight modules, export to other systems, push-to BI or product dashboards. Shared Workspaces Enables team collaboration, commenting, version control, and stakeholder review flows. Show More ## Top-Rated Alternatives [ ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow") SurveySparrow 4.4/5 (2,021) ](https://www.g2.com/products/surveysparrow/reviews) [ ![QuestionPro](https://images.g2crowd.com/uploads/product/hd_favicon/1554106208/questionpro.svg "QuestionPro") QuestionPro 4.5/5 (1,133) ](https://www.g2.com/products/questionpro/reviews) [ ![AskNicely](https://images.g2crowd.com/uploads/product/hd_favicon/8b4f2337b545e6e7a2bcea877e24da94/asknicely.svg "AskNicely") AskNicely 4.7/5 (1,029) ](https://www.g2.com/products/asknicely/reviews) [ View All Alternatives ](https://www.g2.com/products/qualtrics-market-research/competitors/alternatives) Qualtrics Market Research Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6ffadf9f899197c144496ba95c4ffac/surveymonkey.jpg "Product Avatar Image") SurveyMonkey 4.4/5 (23,555) [ Compare Now ](https://www.g2.com/compare/qualtrics-market-research-vs-surveymonkey) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee5cd8c3182117a52379aec028acbc45/medallia-customer-experience.jpg "Product Avatar Image") Medallia Customer Experience 4.5/5 (210) [ Compare Now ](https://www.g2.com/compare/medallia-customer-experience-vs-qualtrics-market-research) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a15c569377490b264a25ebf2db4cd56/alchemer-survey.png "Product Avatar Image") Alchemer Survey 4.4/5 (954) [ Compare Now ](https://www.g2.com/compare/alchemer-survey-vs-qualtrics-market-research) ##### Categories on G2 [ Survey ](https://www.g2.com/categories/survey)[ Market Intelligence ](https://www.g2.com/categories/market-intelligence)[ Consumer Insights Platforms ](https://www.g2.com/categories/consumer-insights-platforms) [ Experience Management ](https://www.g2.com/categories/experience-management)[ User Research ](https://www.g2.com/categories/user-research)[ Statistical Analysis ](https://www.g2.com/categories/statistical-analysis)[ Brand Intelligence ](https://www.g2.com/categories/brand-intelligence) Show More ##### Explore More [ Which AI video generation platform offers the fastest rendering? ](https://www.g2.com/discussions/which-ai-video-generation-platform-offers-the-fastest-rendering)[ Which conversation intelligence app is the best ](https://www.g2.com/discussions/which-conversation-intelligence-app-is-the-best)[ Which is the best AI customer support agent software? ](https://www.g2.com/discussions/which-is-the-best-ai-customer-support-agent-software) [ Top-rated tools for tracking workspace utilization ](https://www.g2.com/discussions/what-are-the-top-rated-tools-for-tracking-workspace-utilization)[ Top-rated email tracking software for outreach teams ](https://www.g2.com/discussions/what-are-the-top-rated-email-tracking-software-for-outreach-teams)[ Pros and Cons Details ](https://www.g2.com/products/qualtrics-market-research/reviews?qs=pros-and-cons) Show More [ Which AI video generation platform offers the fastest rendering? ](https://www.g2.com/discussions/which-ai-video-generation-platform-offers-the-fastest-rendering)[ Which conversation intelligence app is the best ](https://www.g2.com/discussions/which-conversation-intelligence-app-is-the-best)[ Which is the best AI customer support agent software? ](https://www.g2.com/discussions/which-is-the-best-ai-customer-support-agent-software) [ Top-rated tools for tracking workspace utilization ](https://www.g2.com/discussions/what-are-the-top-rated-tools-for-tracking-workspace-utilization)[ Top-rated email tracking software for outreach teams ](https://www.g2.com/discussions/what-are-the-top-rated-email-tracking-software-for-outreach-teams)[ Pros and Cons Details ](https://www.g2.com/products/qualtrics-market-research/reviews?qs=pros-and-cons)