--- title: Qualtrics Market Research Reviews meta_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 3018 scale: '5' date_modified: '2026-08-07' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews **Vendor:** Qualtrics **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,018 ## About Qualtrics Market Research Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews ## Qualtrics Market Research Pros & Cons **What users like:** - Users find Qualtrics Market Research to be **extremely user-friendly** , enabling quick and efficient survey creation and management. (296 reviews) - Users appreciate the **ease of survey creation** in Qualtrics, enjoying its workflow options and powerful features. (246 reviews) - Users value the **ease of building sophisticated surveys** with Qualtrics, benefiting from its versatile features and automation options. (109 reviews) - Users find Qualtrics Market Research to be **intuitive and user-friendly** , allowing for easy survey creation and data analysis. (99 reviews) - Users value the **ease of creation** in Qualtrics, enabling quick and intuitive survey development with diverse options. (82 reviews) - User Interface (70 reviews) - Insights (69 reviews) - Templates (60 reviews) - Helpful (59 reviews) - Data Analysis (58 reviews) **What users dislike:** - Users face **survey collaboration issues** with Qualtrics, as full control limits sharing and complicates feedback processes. (79 reviews) - Users find **survey limitations** frustrating, citing issues with interactivity, customization, and outdated features affecting engagement. (62 reviews) - Users find a **steep learning curve** in Qualtrics Market Research, making survey design and troubleshooting challenging. (53 reviews) - Users find the **limited customization** in Qualtrics CoreXM restricts their ability to tailor surveys effectively. (47 reviews) - Users find the **pricing issues** of Qualtrics Market Research concerning, feeling it's too expensive compared to alternatives. (47 reviews) - Expensive (46 reviews) - Steep Learning Curve (46 reviews) - Complexity (36 reviews) - UX Improvement (35 reviews) - Not Intuitive (34 reviews) ## Qualtrics Market Research Reviews ### 1. Consistently good experiences with Qualtrics. **Rating:** 5.0/5.0 stars **Reviewed by:** Ty S. | Professor, Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics is a very user friendly platform that has a high degree of functionality for both newer survey users (or those who just need to create a simpler experience) and experienced survey creators who need complex skip logic or branching options. **What do you dislike about Qualtrics Market Research?** I am not sure anything stands out as a major issue. Using Qualtrics at an advanced level takes some work and study, but that is true of nearly any platform that has relatively complex options available. It is easy for new users (i.e., my students have no trouble using it). **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics helps me conduct research on complex substance use issues, and we have used the platform to study problems using a planned missingness design - where participants only receive roughly half of the optional surveys (outside of the core surveys). ### 2. The most thorough survey instrument on the market **Rating:** 4.5/5.0 stars **Reviewed by:** Mina R. | Shared Services Lead, Global Shared Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Qualtrics Market Research?** I like several things best about Qualtrics CoreXM, but the three most significant selling points are its flexibility, robust feature set, and cost-effectiveness. From a flexible perspective, it can adapt to clients' needs very well - which can be challenging to find in survey platforms. Additionally, it comes with many features (cross tabs and analysis tools) right out of the box, saving companies from having to purchase specialist equipment or training their staff on how to use less comprehensive software. Finally - and perhaps the most critical part - Qualtrics CoreXM is affordable while offering all of these great features and benefits. All told, it's tough to beat! **What do you dislike about Qualtrics Market Research?** I wouldn't say I like that Qualtrics CoreXM can request a lot of processing power or file size from a device. Recently, we have had numerous crashes preventing respondents from completing them (or even starting). The search function does not always yield relevant results. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We needed help coming up with unique survey and questionnaire ideas, which Qualtrics Core XM helped us with. We should have considered how much weight our surveys might support when designing them. ### 3. Easy and navigable survey interface! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Policy | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Qualtrics Market Research?** The ability to build a library of questions! **What do you dislike about Qualtrics Market Research?** I struggle with the platform's quota setup, which is a bit clunky. **What problems is Qualtrics Market Research solving and how is that benefiting you?** As an academic, Qualtrics makes it easy for me to both design, program, and deploy surveys to target audience. The ability to retrieve data (and understand the inputs in progress) also make analysis easy. ### 4. Web-based platform ideal for designing surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Chester W. | Business Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Qualtrics Market Research?** I like the themes and interfaces. It has great automation features. It also has a large number of featured categories. I like immediate feedback. It has much more flexibility than other platforms. It is a very easy to use tool. **What do you dislike about Qualtrics Market Research?** I would like more templates for questionnaires. I would like to group and copy some questions. I also think the price is a bit high. The platform can be a bit difficult to learn at first. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is an extensive library of functions that is very useful. It provides a number of great tools for analyzing. The software is quite flexible. It also has an excellent user interface. It offers many features to create surveys. ### 5. Allows you to measure experiences without being complicated **Rating:** 4.5/5.0 stars **Reviewed by:** Maite P. | Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Qualtrics Market Research?** It is one of the survey tools, in general, how much with easy administration systems thanks to its drag and drop system; fully customized surveys can be created, from visualizations to question times; it is also compatible and manageable from mobile devices, a tool that undoubtedly can be quickly adapted to the company and sector and that can be used in a flexible way **What do you dislike about Qualtrics Market Research?** I did not dislike the platform, in professional terms, it is well used to find out what the clients and even the partners of the company think in an easy and safe way **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is a tool that groups the information provided by third parties to give results that allow the organization to be guided by more specific methods and systems. It is a tool that can be deployed in different industries and branches, such as marketing or finance. ### 6. Excellent usability and vast functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Bradley W. | Human Factors Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Qualtrics Market Research?** I like how easy it is to develop custom surveys with many different question types and even dependent questions. Analyzing survey results is also really easy with Qualtrics. **What do you dislike about Qualtrics Market Research?** It can't be used for response time-based psychological experiments, which would be useful. For this, I've had to go to other software products instead, such as E-Prime Go. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics allows my team to easily administer surveys to participant populations. Qualtrics is probably the best survey software available on the market, and it is used by many of my colleagues. ### 7. Better understand customer needs using data insight best tool is qualtrics. **Rating:** 4.5/5.0 stars **Reviewed by:** Sourabh L. | Principal Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2023 **What do you like best about Qualtrics Market Research?** It provides customisation in creating multiple reports interactive way. Data analysis help in understanding customer behaviour and improving over all business funnel. **What do you dislike about Qualtrics Market Research?** The price is a little high. Need a free tier to use in a startup company. Also, Attached video on the website so people will see the product. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I used to increase my top funnel. ### 8. User interface and experience thoughtfully created **Rating:** 4.5/5.0 stars **Reviewed by:** Eileen C. | Full-stack Developer, Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2022 **What do you like best about Qualtrics Market Research?** What I like the best about Qualtrics CoreXM is how easy it is to use, despite being such a comprehensive and powerful platform. The security and governance features are top-notch, making them perfect for sensitive data. Employees can get started quickly as the basics are straightforward, while there's still a massive range of things that can be done with Qualtrics thanks to its wide array of features. The documentation support makes everything clear. **What do you dislike about Qualtrics Market Research?** Several things can be challenging to use with Qualtrics CoreXM. Firstly, it can have a steep learning curve, making deploying it correctly more challenging. Secondly, when sending surveys to multiple clients simultaneously, each question must be answered accurately for data to be balanced. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The Qualtrics CoreXM helps organizations perform surveying to respond to inquiries regarding service quality and delivery more effectively. By leveraging Qualtrics, organizations can act swiftly, aid in implementing necessary adjustments and celebrate and promote the results that have already been achieved. ### 9. Enterprise Class Online Survey Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mathilda S. | Data Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Qualtrics Market Research?** I like that you can do precise calculations to get the results. I love the way you can set up a form. I also love how easy it is to use and edit. I enjoy how easy it is to sort and organize all the forms. It is an easy-to-use tool with all the features. **What do you dislike about Qualtrics Market Research?** I wish we could set values for form fields. I would also like the interface to be a bit more streamlined. Sometimes the published form itself looks a bit basic. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is easy to use for anyone. Form templates are easy to create and edit. We can customize forms for our brands. It allows us to keep track of our contact messages. It is intuitive and easy to use to generate anything. ### 10. Qualtrics CoreXM: Fantastic Questionnaire! **Rating:** 4.5/5.0 stars **Reviewed by:** Rick T. | Engineer/Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2022 **What do you like best about Qualtrics Market Research?** The best thing about Qualtrics CoreXM is how user-friendly it is. Even people who have yet to be trained can use it to contribute right away. With triggers, contact lists, APIs, and lots of questions, the platform can be used for all sorts of data collection - not just surveying customers. It's also good at monitoring and managing the survey load on respondent panels, which is essential for our operations. The account managers and support staff are always quick to respond when I have questions or need help. **What do you dislike about Qualtrics Market Research?** What I dislike about Qualtrics CoreXM is that you need help to link surveys. It would be nice to do a pre-survey and post-survey for different purposes, but as it stands, you can only create feature requests on the forum. However, representatives and support staff have always been willing to help me resolve any issues. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM helps organizations to visualize answer data more effectively and establish processes for reviewing each survey they send. Once triggers are met, teams can receive alert emails and open follow-up tickets. ### 11. A good tool for research, surveys and feedbacks **Rating:** 4.5/5.0 stars **Reviewed by:** Manohar S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Qualtrics Market Research?** Templates, whether it's market research for product team, customer satisfaction survey for support team or demographic survey for marketing team, you name it, you will find the template to get started. **What do you dislike about Qualtrics Market Research?** Nothing major in my mind right when I think of negatives. But I feel they can put more questions into their library of survey questions because many times, new questions I add are widespread. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps organizations build surveys, analyze responses with incredible insights, and provide a better user experience to target audiences and organization teams. ### 12. The best all-in-one communication tool for bloggers and online media is Qualtrics CoreXM. **Rating:** 5.0/5.0 stars **Reviewed by:** Francisco G. | Information Technology And Services Professional, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM One of the critical communication requirements for online media is to send out weekly article updates to the public. Qualtrics CoreXM makes it possible to do so in a highly automated and feature-rich way. The direct integration of RSS feeds with Qualtrics CoreXM dramatically facilitates our work. Furthermore, Qualtrics CoreXM has a simple learning curve and an intuitive interface that makes understanding each feature simple. **What do you dislike about Qualtrics Market Research?** Template emails. Sometimes there may be restrictions imposed by the email creator. Furthermore, navigating the interface can be challenging. More integrations with CMS platforms. **What problems is Qualtrics Market Research solving and how is that benefiting you?** CoreXM from Qualtrics is the best email communication solution for businesses of all sizes. The third-party automation and integration features of Qualtrics CoreXM can make information processing workloads more productive, especially for bloggers and online media organizations. Managing subscriber records and sending pre-planned email campaigns are two features of Qualtrics CoreXM. Aspects are bolded for emphasis. Its user-friendly interface is the main reason for Qualtrics CoreXM's high usability rating. The learning curve and UI are both very brief. A beneficial tool for making emails look nice and dynamically tailored to the recipient is the Qualtrics CoreXM drag-and-drop email design tool. ### 13. Qualtrics is awesome **Rating:** 3.5/5.0 stars **Reviewed by:** Jacquelin H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Qualtrics Market Research?** I love to use qualtrics because it allows me to see surveys from customer about their experience with me personally. It's great to read feedback and be able to learn from them. **What do you dislike about Qualtrics Market Research?** The fact that it doesn't necessarily tell you when the survey was made. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's helping to solve workplace issues ### 14. Best_market research tool **Rating:** 5.0/5.0 stars **Reviewed by:** Nripendra S. | programmer, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2022 **What do you like best about Qualtrics Market Research?** Survey flow, Quota logic, editor, Easily to understand concept of programming, Automation features **What do you dislike about Qualtrics Market Research?** Custom logic need to more easily, Need to more automation feature regarding the use of javascript and custom scripting **What problems is Qualtrics Market Research solving and how is that benefiting you?** Data presentation, Report, Dashboard is easy way to represent all data, Survey programming ### 15. A practical approach for obtaining input from the target audience **Rating:** 4.5/5.0 stars **Reviewed by:** Jackie B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Qualtrics Market Research?** What I like best about Qualtrics is the simple UI. The high-quality training videos are also great; if you need more assistance, you can always use live chat or a community forum. Another excellent feature of Qualtrics is Expert Review. It provides feedback for improving your survey and helps ensure that your surveys are respondent-centric. Finally, Qualtrics is highly versatile – with a bit of JavaScript knowledge, it can be used for all sorts of purposes beyond surveys (like 360-degree feedback assessments, event registration forms, scheduling features, etc.) **What do you dislike about Qualtrics Market Research?** It is important to note that Qualtrics is very nonconformist, refusing to retain the same functions as the web version and admitting defects about its use options frequently. This leaves room for optimization problems requiring promptness. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics solves the problem that it can take time to comprehend what our customers truly desire. However, Qualtrics facilitates our ability to gather feedback from various community segments. ### 16. Incredible software to design and create online surveys **Rating:** 5.0/5.0 stars **Reviewed by:** John A. | Data Management Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Qualtrics Market Research?** I like the fact that surveys can provide accurate feedback. It has a wide variety of theme options. I also like that it provides a lot of resources for taking a survey. The program is very easy to use. **What do you dislike about Qualtrics Market Research?** Sometimes the questions and information you enter cannot be saved. I wish there was a way to see how each person responds. I would also like more options to include files. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is incredibly intuitive. Provide a clean interface to the user. It has all the features I would like when creating surveys. It also provides many great templates and options. It's easy to set up a large number of questions. ### 17. Qualtrics is a potent partner for feedback coll. **Rating:** 4.0/5.0 stars **Reviewed by:** Ivanka S. | Inbound Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics provides me with multiple question types and logical reasoning options to integrate into my surveys. We have also successfully integrated it with our marketing customer journey, using it to get critical feedback from specific customer type. **What do you dislike about Qualtrics Market Research?** Qualtrics should provide better data visualization options , especially as it relates to third party integrations . Also, we sometimes have had survey respondents complain about being timed-out while responding to a survey campaign. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is our first choice for collecting critical feedback from customers, using Surveys. Our use of Qualtrics for feeeback purposes, has enabled us successfully spot the gaps in our marketing and customer services strategy. ### 18. Really nice survey tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics has a lot of different question types. I also like its capability to generate many kinds of randomizations (through logic, survey flows, and question choices). The support for JavaScript is also a great way to customize my needs. **What do you dislike about Qualtrics Market Research?** It can load very slowly sometimes. Also many times, you need to wait a while before the data can pop up in the system. It is a bit less intuitive to share the survey with others. You need to send an email to collaborators, and then they need to copy and paste a sharing code in that email. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Conduct different online surveys and experiments for teaching and research. I occasionally use it to build exams, quizzes, and a database updating tool with the login feature. ### 19. It is a perfect software for customer satisfaction **Rating:** 4.5/5.0 stars **Reviewed by:** Hemant G. | Student, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Qualtrics Market Research?** The brands who need to get proper feedback and surveys from their customer to improve their customer satisfaction then it is best software. It is user friendly and pre written question helps us a lot it saves our lots of time and questions are to the point that we need generally to ask from customers.Its customization and suggestion is the best part of this software. **What do you dislike about Qualtrics Market Research?** It doesn't has enormous issues but As it is a heavy software so it takes lots of time to load our survey and little bit new features are complex that took lots of time to understand it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Our organization is using this software from past few months and we are totally satisfied with this software we make surveys and reviews with the help of this software to improve our customers satisfaction we get feedback with this software and its user friendly features help us to save our lots of time and its questioning features helps us to get customer feedback ### 20. By designing and implementing customized actions for each customer **Rating:** 4.5/5.0 stars **Reviewed by:** Marian C. | Data Engineer, Information Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Qualtrics Market Research?** First, to understand the current situation, we decided to conduct a relational NPS survey of users and customers, and it was necessary to formulate a method. It is possible to provide a more detailed customer experience. The expected effects of the introduction of "Qualtrics CustomerXM" are as follows. It will be possible to actively collect the "voice" of customers at all touch points. You can observe the result of how the customer's "voice" has changed in a fixed point observation. The necessary information can be shared appropriately according to different departments, divisions and responsibilities. By linking customer feedback with sales and attribute information for each classroom in real-time, it is possible to analyze what factors influence vital indicators. **What do you dislike about Qualtrics Market Research?** Qualtrics CustomerXM has been conducting questionnaires for tutors as needed. However, it isn't easy to operate the questionnaire because it requires many person-hours continuously. Also, concerning goal setting, "I don't know what customers want in terms of items other than 'performance'" and "I don't know what kind of KPI to set for the KGI of 'promoting fans. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CustomerXM from Qualtrics is an experience management tool that quickly enhances and improves the customer experience by allowing you to collect and analyze the 'voice' of the customer and take action in one place, which can complete everything from implementing questionnaires to dashboard visualization of collected questionnaire data and analysis of key drivers in a single platform," and aims to reflect that in action. ### 21. CoreXM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** The validity of information and the wealth of information it can collect **What do you dislike about Qualtrics Market Research?** is a very intuitive tool, but I struggle to find use applications for things other than surveying. It also cannot integrate with our business suite software **What problems is Qualtrics Market Research solving and how is that benefiting you?** It allows us to increase our reach to our customers ### 22. CoreXM is great tool for primary research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Qualtrics Market Research?** Its easy to use, easy to navigate and easy to setup. Also comes with low cost **What do you dislike about Qualtrics Market Research?** Qualtrics support is not very fast on issues specially if something is not working as intended **What problems is Qualtrics Market Research solving and how is that benefiting you?** We have diffferent users in our organization who are using it for adhoc researchs. ### 23. One of the best Survey tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2018 **What do you like best about Qualtrics Market Research?** I like the ease of programming a survey and fielding it with no extra effort! **What do you dislike about Qualtrics Market Research?** Would have liked the tool to be more intuitive. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics has helped the company with managing its survey needs and connection to the customer voice ### 24. Great tool for work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Qualtrics Market Research?** Streamlining question design as well as checking for accessibility across large surveys easily with the ExpertReview function. **What do you dislike about Qualtrics Market Research?** The reporting feature, while has many improvements, is still difficult to personalize reports and create the visual quality of other presentation softwares. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics allows our team to create large, personalize surveys with easily interpretable outputs and results. We predominantly export data as a csv for further analysis and the spreadsheet formatting is useful. ### 25. Intuitive, easy to use and customizable platform **Rating:** 5.0/5.0 stars **Reviewed by:** George F. | Business Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Qualtrics Market Research?** I like that you create new questions and decide between which type. I love the different tabs that you can pull results from. It allows you to collect information in a more organized way. The tool has an incredibly intuitive interface. It is an excellent survey tool for research. **What do you dislike about Qualtrics Market Research?** I wish you could split the responses by date. I also wish there was more flexibility and options for question types. Sometimes you need to have few questions on the same page. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's really easy to add and configure. It offers many interactive templates. It also provides a unique aesthetic quality to my surveys. The user interface is elegant. It integrates seamlessly with many other apps. It has many great and useful features. ### 26. Seamless Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Beth B. | Student, Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Qualtrics Market Research?** I appreciate how detailed this program is. I came in knowing little to none about the product, but after trainings I gained insightful knowledge into CoreXM and how many functions it has. **What do you dislike about Qualtrics Market Research?** I would only say it's not as user-friendly as other platforms, it could be difficult to use sometimes and its capabilities when it comes to surveys falls short on some aspects. **What problems is Qualtrics Market Research solving and how is that benefiting you?** CoreXM provides quantitative and qualitative data that allows marketers to gain insight onto consumer process and how we can improve as a business or improve any of our functions. ### 27. Great instrumental tool for creating surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Annette M. | Senior Software Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Qualtrics Market Research?** I like how you can copy old surveys with updates. It's simple and straightforward and easy to navigate. The platform can create, collect and analyze data. It also offers a large variety of question templates to choose from. I like the ability to take a poll. **What do you dislike about Qualtrics Market Research?** I think it could use a more interactive interface. Sometimes it stores unwanted respondents. I wish you had the option to explore survey results. I don't like that it's not very customizable. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The software is very robust and with many options. Allows the user to submit a variety of questions. It has a great survey creation tool. It is very easy to analyze the results. It is a versatile platform for creating survey panels. ### 28. Powerful and easy to use survey platform **Rating:** 5.0/5.0 stars **Reviewed by:** Krystal S. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2022 **What do you like best about Qualtrics Market Research?** I love being able to see the results easily. Creating a survey is very simple with this tool. I also like the number of surveys available to complete. I like having preset templates. It is very easy to create a survey. **What do you dislike about Qualtrics Market Research?** I wish you could give me more types of suggestions. Survey setup can take some time. Also sometimes the survey response is inadequate. I wish it was easier to customize. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is the easiest way to collect. The design is very elegant. It has a highly simplified user interface. The platform makes it easy to analyze responses. We can also ask what we need. This survey solution provides extraordinary services. ### 29. Bringing innovation with Intelligent Enterprise and X data **Rating:** 4.5/5.0 stars **Reviewed by:** Jonas P. | Engineering Project Specialist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Qualtrics Market Research?** The combined analysis of the two data provides deeper insights than either analysis alone. For example, suppose the O data shows that sales are slowing, and the X data shows that the cause is a drop in NPS. If you combine the two and get the idea that ``store wait times are long,'' it will be possible to derive improvement actions such as ``introduce self-payment.'' Qualtrics argues that the most effective and straightforward way to improve the quality of experience is to actively collect and analyze customer and employee feedback and take action to improve it daily. **What do you dislike about Qualtrics Market Research?** A common problem here is that questionnaire surveys that include NPS take time to understand the results, and implementation of improvement actions tends to lag. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics provides an environment where companies can quickly manage the PDCA cycle of experience. Qualtrics products, which have become members of the SAP family, can analyze two types of data, "O Data" and "X Data." OR Data: operational data to understand what happened, such as sales, production, finance, human resources, customers and products. X Data: experience data to know why something happened, such as customer satisfaction, employee engagement, product satisfaction and brand awareness. ### 30. Qualtrics Surveys are a Time Saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Frances A. | Senior Research Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Qualtrics Market Research?** I love the ability to revise items even if the data collection has started. I also like that the data can be exported in different formats. The time saver is that once the Qualtrics survey is set up, you just wait for the data to be collected. The other perk is that you can score the measures upfront versus having to do recoding after the data is collected. **What do you dislike about Qualtrics Market Research?** The one thing I do not like is the random number that Qualtrics adds to item numbers. I wish it would not do this. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics chat feature is great because you can get help immediately. The people helping you are skilled and have been able to answer any question I ask. ### 31. Useful survey tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Qualtrics Market Research?** Detailed options to gain insight into a variety of audiences. **What do you dislike about Qualtrics Market Research?** Definitely has some areas where its not intuitive to use. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We use this for short 3 question surveys as well as intensive evaluation reports. There's a lot of horsepower here. ### 32. Fantastic platform for delivering personalized customer experiences **Rating:** 5.0/5.0 stars **Reviewed by:** Andreas S. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2022 **What do you like best about Qualtrics Market Research?** It is an amazing tool that can be used to create surveys and collect the data. I like the ability to easily create a form and get feedback. I also like being able to study the market just by doing a survey. What I like the most is the interface, it is simple and easy to use. **What do you dislike about Qualtrics Market Research?** Polls tend to have a very corporate feel, not very modern and stylish. I would love it if you could receive a notification every time someone responded to your survey. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is excellent and easy to use with a user base. The visual appeal of aggregate responses is at its best. It also provides drag and drop option to create survey forms. ### 33. Solid Survey Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Erin C. | UX Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** + Once you get the hang of it, it's fast and efficient to customize a survey with logic. +Saving message templates in the library to make it faster. +Easy to import contact list for bulk mailings. +Filters are relatively easy to use +Report visualization **What do you dislike about Qualtrics Market Research?** - Pretty slow upon loading even simple information when looking into a survey. - Sometimes I have to clear my cookies when working on a survey and see an error. Wish there was a way around this. **What problems is Qualtrics Market Research solving and how is that benefiting you?** - Being able to to go back to one main survey for research recruiting - Sending out surveys efficiently to get answers to our problem statements ### 34. One of the best tool for Market Research **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit K. | Survey Programmer, Market Research, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Qualtrics Market Research?** I have been a user of Qualtrics for more than four years, and I am pleased with the experience. This tool is excellent for Survey programming with features like Survey flow, Dashboard and Result section, which is incredible because you can create your result in graphical form, which is fast for data analysis. This tool is straightforward even for a new person who can build quality surveys by doing some practice. **What do you dislike about Qualtrics Market Research?** I think the dislike includes not having a lot of control over the look and feel and not having a lot of support on APIs. I wouldn't say I like the Data analysis tab because whenever you visit this tab, you have to wait till it loads the data every time to retrieve the data. This tool doesn't allow removing data at once, and you have to achieve this task by doing by one by one, which takes sufficient time; there should be a feature like Decipher to put all the IDs that we need to remove at once. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is a tool where we can analyze customers' requirements by doing research in the form of short or long surveys. Also, we can handle here more complex surveys with ease. This tool benefits product growth while understanding what factors we need to focus on, and we can keep track of that particular part that needs to be analyzed from survey research. ### 35. Increase confidence in your data **Rating:** 4.0/5.0 stars **Reviewed by:** Sharon J. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** Qualtics has all the features that you need, from basic to advanced. We used a lot of tools for this use case, but this is best so far, because of the UI and simplicity of the platform. **What do you dislike about Qualtrics Market Research?** Qualitics is the best platform so far, but it's not for everyone. Even though they have a free plan, you should have their higher plans to access advanced features and pricing is little bit higher for some companies. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We focus on quality information, and it does collect the data that we need to improve our products. So far, the better product is to collect data on our software products. ### 36. Qualtrics Core Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine F. | User Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** The ability to set conditions for when certain questions appear, ordering of questions (or randomization) is very helpful when you're trying to not prime participants or to eliminate order effects. The reporting and being able to filter all responces based on answers to one question is super useful for comparing groups. **What do you dislike about Qualtrics Market Research?** Sometimes it is hard to navigate to the specific functions. I understand that's why there's so many but sometimes I forget if it's in survey flow or on the general question settings. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Allows me to creating surveys that are randomized, allows me to visualize data better in order to make inferences about groups, etc. ### 37. Great tool for Survey Programming and Market Research **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak G. | Programmer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2022 **What do you like best about Qualtrics Market Research?** I have been using this tool for around more than two years. The UI is straightforward to use. I like features like Survey Flow, Dashboard, and Result, where you can build your result in graphical representation. **What do you dislike about Qualtrics Market Research?** I wouldn't say I like the Data analysis tab because it loads the data every time whenever you visit this tab, and you have to wait for a long time. Another thing I should say is that this tool should have some editor like other tools so that custom validation could achieve easily. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I have been using this tool in my company for over two years. This tool is simple and easy to use, and we can handle more complex surveys easily. This tool benefits product growth while understanding what factors we need to focus on, and we can keep an eye on that particular part that needs to be analyzed from survey research. ### 38. High level survey management platform **Rating:** 5.0/5.0 stars **Reviewed by:** Lorraine L. | Senior Software Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Qualtrics Market Research?** I like how you can specify server locations. It has a nice bank of question types to use. It's an easy way to make one. I love the modern and professional interface. Scheduling is fast and efficient. **What do you dislike about Qualtrics Market Research?** I have found some typos in the surveys. Some of the design features could be simpler. There are also so many options that it can be a bit overwhelming to get started. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is relatively easy to use for both short and quick surveys. They offer excellent panel services. The app is intuitive for creators and users. We like the simplicity of building the survey. It is very easy to use and it is not difficult to program. ### 39. Best All-Around Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Emily D. | Data Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM is a simple, user-friendly platform that makes collecting and analyzing data easy. With a little bit of coding knowledge and help from the XM Community, the platform is highly customizable and can do almost anything. **What do you dislike about Qualtrics Market Research?** The Basic TextIQ feature is a bit elementary for some analyses. There are times a more robust program is needed instead. The platform takes a long time to load. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We use Qualtrics CoreXM to collect data from our employees and clients. Using one comprehensive tool to collect, store, and report on data has made operations more streamlined. ### 40. using qualtrics for academic research **Rating:** 5.0/5.0 stars **Reviewed by:** Kaelyn S. | Prospective Doctoral Student Recruitment and Retention Program Graduate Student Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Qualtrics Market Research?** I like the ease of creating a survey and how intuitive it is. I have managed and created many surveys on qualtrics, and even when I needed help, it was easy to find the help that I needed. **What do you dislike about Qualtrics Market Research?** I really cannot thing of anything I dislike. Maybe it would be nice if you could set automatic data backups so that way you don't have to manually do it, but that's about it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The problem it is solving is being able to collect and organize data for research projects. It would be so horrible if I had to keep track of everything on paper, but since I use qualtrics, I have it all digitally. ### 41. Qualtrics is great for Higher Education surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** Love how it's easy to use and provides endless ways to present a question to your audience. **What do you dislike about Qualtrics Market Research?** This may just be the way I use it but I hate how the data looks in the PDF you can export. I think I may just have to fiddle around with the settings but I find I am required to move things around, for instance if I want it to be from lowest percentage to highest I have to move the data manually around. **What problems is Qualtrics Market Research solving and how is that benefiting you?** As an institution for higher education and learning, we require feedback from students as well as community members, donors, staff, and faculty. Qualtrics is very easy to use and you can generate a survey with a quick turnaround for whatever use you may have. We could also embed the survey at the end of our Zoom webinars fairly easily. ### 42. Tool for conducting primary research **Rating:** 5.0/5.0 stars **Reviewed by:** Robert N. | Data Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Qualtrics Market Research?** I like the fact that you can keep things really simple. It is an easy to use survey tool. I like the poll feature. The data is reliable and easy to maintain. It is excellent for conducting surveys or questionnaires. **What do you dislike about Qualtrics Market Research?** I would like to see more options for integrations. You also have limited options when it comes to customization. Design capabilities are limited. I wish you could customize colors and objects. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's easy to use and does exactly what I need. The intuitive and easy-to-use interface. They also provide a great set of templates. Surveys are easy to design. It is a great tool for personal surveys. ### 43. Qualtrics CoreXM for Psychology Research **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah K. | Research Technician, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM includes a variety of question types and formats that allow me to creatively and effectively design surveys for research purposes. I also find the data export tools on Qualtrics to be better than other survey tools I have used. **What do you dislike about Qualtrics Market Research?** I wish Qualtrics CoreXM had a smartphone app through which I could send surveys directly to a participant's device. This feature would significantly improve our participants' experiences since much of our research is conducted remotely. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM helps solve our recruiter burden by allowing us to create panels/contact lists that can be used for survey distribution, which streamlines our recruitment process. I have also appreciated the workflow function for automating follow-up surveys. ### 44. Great Product and Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Qualtrics Market Research?** The most helpful thing is the ease of use with the Qualtrics CoreXM. It doesn't take long to get the hang of it. I played around with it for about 30 minutes, but I did it while creating a test survey and was able to have it deployed shortly after. **What do you dislike about Qualtrics Market Research?** Downsides include not having a lot of control over the look and feel and not having a lot of support on APIs and connecting it to new datasets. I have also had issues setting things up and exporting the data, which looks very messy. It would be better if we could see or have a preview of what the export would look like while creating things. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I'm able to synthesize a large amount of data in minutes without doing it manually. I can also reach a large volume of people and they don't have a lot of questions about how to navigate through the system. ### 45. A good experience with Qualtrics **Rating:** 4.0/5.0 stars **Reviewed by:** Nathalie R. | Occupational therapist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics it's a great tool that has helped me a lot in the process of collecting and analyzing data for my research. In addition, all my co-workers can access the program in real time and we can work simultaneously. **What do you dislike about Qualtrics Market Research?** Occasionally, the equipment we use for the application of the surveys (iPads) present errors in the loading of the program or sometimes it does not register the answers. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Due to its good organization and design, Qualtrics makes it easy for me to analyze the data obtained in the surveys, in addition, it allows me to analyze the data obtained in the surveys. ### 46. Overall a very clean user interface, and minimal learning curve to use for research **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** I like how self-explanator it is to use. **What do you dislike about Qualtrics Market Research?** I dislike how when I remove an item, the numberings are messed up. I also would like downloading results from different time periods to be helpful. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Data collection and analysis: The platform allows for efficient data collection by automating the process of gathering and organizing responses. It offers robust data analysis capabilities, including statistical analysis and visualizations, to derive meaningful insights from the collected data. ### 47. Qualtrics CoreXM: A next-generation survey and market research tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Aalap S. | Lead Front End Architect-Director, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM is a cost-effective, efficient and flexible market research and survey tool. It helps us in Primary and Secondary Research activities for both Quantitative and Qualitative research with great UI and intuitive questionnaires. A tremendous user-friendly tool for the sales and marketing teams as they can utilize the NPS score and other relevant indicators that emerged from the surveys conducted. **What do you dislike about Qualtrics Market Research?** Becomes slow at times, but that could be because of system latency. No significant dislikes at the moment, and it works well for us. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is a valuable tool in many ways. It helps us design surveys, conduct interviews, identify major themes that emerge in the survey process, create research artifacts and provide insights through interactive dashboards etc., which ultimately improves our bottom line. ### 48. Powerful survey software with lacking reporting capabilities **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Qualtrics Market Research?** Instant mobile preview of surveys, piped answers and text works well. A large variety of question types are available. I've never had an issue with distributions failing in almost a decade which is impressive in today's age of system failures and outages. **What do you dislike about Qualtrics Market Research?** Reporting and report formatting is severely lacking for such a large platform. All data for my use cases have to be exported to CSV and manually formatted in external programs. Email distributions look very bland and are difficult to be engaging for our respondents. Subject lines for saved messages in your library do not carry over, so if you use piped text in a subject line, you'll have to go back and look up what you used previously. **What problems is Qualtrics Market Research solving and how is that benefiting you?** CoreXm allows us to receive instant feedback and collect data for long-term analysis and trend reporting. Customizable survey paths allow for a tailored experience for our respondents. ### 49. QUALTRICS **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** It's helpful to have a way to ask for anonymous feedback **What do you dislike about Qualtrics Market Research?** it's not very intuitive, although once you figure it out, it's quite easy **What problems is Qualtrics Market Research solving and how is that benefiting you?** We use Qualtrics to seek feedback from students and faculty ### 50. Powerful tool, can be challenging to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM helps me field robust surveys to our user base with complex skip and branching logic. No other survey tool that I know of offers the broad options that Qualtrics does. I also like that I can integrate with Tremendous to automatically send incentives to respondents who complete the survey. **What do you dislike about Qualtrics Market Research?** Qualtrics CoreXM can be very challenging to use, even for a seasoned professional. Setting up a survey is fairly easy, but beyond that, functions like quota layering, analysis, exporting images, etc. can all present challenges. I also wish I could set up distributions/draft emails before uploading a user list. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is the only tool we use to send long, paid surveys with complex logic to our users. It helps us maximize the insights we can derive and the volume of data we collect from users. ## Qualtrics Market Research Discussions - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes - [How we can delete mass bad respondents while scrubing data?](https://www.g2.com/discussions/24318-how-we-can-delete-mass-bad-respondents-while-scrubing-data) - 1 comment, 2 upvotes - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote - [What are some ways to ensure that surveys are not linked to participant emails?](https://www.g2.com/discussions/what-are-some-ways-to-ensure-that-surveys-are-not-linked-to-participant-emails) - 1 comment, 1 upvote - [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) - 3 comments, 1 upvote - [View Qualtrics Market Research pricing details and edition comparison](https://www.g2.com/products/qualtrics-market-research/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+10%3A11%3A19+-0500&secure%5Bsession_id%5D=03132455-b94f-4d2f-ab3b-3ba24de642b2&secure%5Btoken%5D=366aad0802eae2ee4912fb0db18053e4e4185706470423d0391b9f5fefb29510&format=llm_user) ## Qualtrics Market Research Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Fuel Cycle](https://www.g2.com/products/fuel-cycle/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Hinterview](https://www.g2.com/products/hinterview/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Qualtrics Market Research Features **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes - Commenting/Notes **Administration** - Quality Control - Data Sampling - Collaboration - Multiple Data Sources - Real-Time Data - Statistical Process Control **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Customizable Questions - Templates - Survey Distribution - Mobile Survey - Site Intercept Survey - Pulse Surveys **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes - Question Branching - Conditional Logic **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool - Single Sign On **Capabilities** - Data Visualization - Survival Analysis - Risk Data Attributes - Cost Analysis - Multivariate Analysis - What-if Analysis - Statistical Analysis - Bayesian Analysis - Trend Analysis - Regression Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions - Customizable Branding - Knowledge Management - Workflow Management - Email Management - Feedback Management - Survey/Poll Management - Negative Feedback Management **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Question Branching - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels - Real-Time Data **Insights** - Analytics - Collaboration - Sorting - Visual Analytics **Methodology** - ANOVA Support - Regression - Time Series Analysis **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions - Collaboration Tools - Presentation Tools - Data Analysis Tools - Real-Time Data - Visual Analytics **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Summarization - Generative AI **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - Social Media Integration - Multi-Language **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making - Dynamic Content **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms - Generative AI **Additional Functionality** - Single Sign On - Phone Polling - Online Polling - Support Audio/Images/Video - Engagement Tracking - Question Library - Data Visualization - Survey/Poll Management - Generative AI - Word Clouds - Alerts/Notifications - AI Copilot - Customizable Fields - Template Management - Email Management - Interactive Content - Q&A Management - Surveys & Feedback - Activity Tracking - Feedback Management - API - Data Cleansing - Email Marketing - Data Security - Anonymous Feedback - URL Customization - Question Piping - Offline Response Collection - Activity Dashboard - NPS Survey Structure - Drag & Drop - Data Import/Export - Response Validation - Customer Segmentation - Response Quotas - Multi-Language - Sentiment Analysis - Email Reminders - Gamification - Randomization **Additional Functionality** - User Journeys - Usability Testing - Engagement Tracking - For Mobile - A/B Testing - Search/Filter - AI Copilot - Data Visualization - API - Drag & Drop - Unmoderated Testing - Screen Activity Recording - Behavior Tracking - Software Testing Management - Performance Metrics - Customizable Questions - Heatmaps - Prototype Creation - Activity Dashboard - Customer Segmentation - Data Import/Export - Trend Analysis - User Research Analysis - Monitoring - Third-Party Integrations - For Websites - Issue Tracking - Collaboration Tools - Surveys & Feedback - Customizable Branding - User Management - Customizable Templates - Design Management - Multi-Language - Real-Time Data - Project Management - Customizable Fields - Moderated Usability Testing - Quantitative Metrics - Alerts/Notifications - Categorization/Grouping - Tagging - Conversion Rate Optimization - Reporting & Statistics - Video recording/Transcriptions - Customizable Categories - Annotations - Performance Testing - Benchmarking - Question Library - Customizable Reports - Projections - Survey/Poll Management - Assessment Management - Activity Tracking - Video Support - Demographic Data - Customer Experience Management - Workflow Management - Geotargeting - Access Controls/Permissions - Email Reminders - Audience Targeting **Additional Functionality** - Compliance Tracking - Real-Time Reporting - Statistical Simulation - Forecasting - Neural Network Modeling - Visual Analytics - Access Controls/Permissions - Data Connectors - Customizable Reports - Drag & Drop - Self Service Data Preparation - Performance Metrics - Data Transformation - Activity Dashboard - Data Extraction - Reporting/Analytics - Predictive Analytics - API - AI Copilot - Association Discovery - Ad hoc Reporting - Reporting & Statistics - Third-Party Integrations - Customization - Search/Filter - Monitoring - Data Clustering - Data Import/Export - SSL Security - File Storage - Decision Tree - Multiple Scoring Models **Additional Functionality** - Real-Time Reporting - Drag & Drop - Surveys & Feedback - Dashboard - NPS Survey Structure - Customizable Forms - Visual Analytics - Data Visualization - Customer Segmentation - Tagging - Customer Journey Mapping - Text Analysis - Customizable Reports - Real-Time Notifications - Alerts/Notifications - Access Controls/Permissions - CRM - Multi-Channel Data Collection - Multi-Channel Communication - Customizable Fields - Real-Time Analytics - Predictive Analytics - Collaboration Tools - Sentiment Analysis - Trend Analysis - API - AI Copilot - Engagement Tracking - Customizable Templates - Reporting/Analytics **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces - Third-Party Integrations - Social Media Integration - Customizable Reports **Additional Functionality** - Customizable Questions - Alerts/Notifications - Reporting & Statistics - Surveys & Feedback - Sentiment Analysis - Activity Tracking - Search/Filter - Trend Analysis - Charting - Real-Time Reporting - Face-to-Face - Survey Sample Management - Multi-Channel Distribution - Customer Segmentation - SSL Security - Reporting/Analytics - Multi-Language - Data Visualization - Monitoring - Drag & Drop - Offline Access - Data Import/Export - Customizable Fields - Phone-Based - Template Management - Reminders - Visual Analytics - Real-Time Analytics - Customizable Branding - Panel Management - Question Library - Paper-Based - Benchmarking - API - Single Sign On - Survey/Poll Management - Customizable Templates - Access Controls/Permissions - Multiple User Accounts - Email Management - Statistical Analysis - Email Reminders - AI Copilot ## Top Qualtrics Market Research Alternatives - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,548 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) - 4.4/5.0 (2,025 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) - 4.5/5.0 (1,139 reviews)