Link copied to clipboard # Qualtrics Market Research vs SurveyMonkey Comparison - What are their main differences? Share [ Export ](/compare/qualtrics-market-research/surveymonkey/export.csv) Qualtrics Market ResearchSurveyMonkey[+ Add Product](#) Pricing **Qualtrics Market Research** Free Trial No pricing available **SurveyMonkey** Free Trial **Contact Us** ยท SurveyMonkey Enterprise **Pricing Insights** from reviews Time to Implement **Qualtrics Market Research** 2 months Based on 46 responses **SurveyMonkey** 1 monthFaster Based on 274 responses Return on Investment **Qualtrics Market Research** 20 months Based on 32 responses **SurveyMonkey** 11 months9 months sooner Based on 228 responses Perceived Cost **Qualtrics Market Research** $$$$$ **SurveyMonkey** $$$$$ Average Discount **Qualtrics Market Research** 14%7% more **SurveyMonkey** 7% ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Qualtrics Market Research** [ Ease of Use (296) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons#reviews)[ Survey Creation (246) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263803&qs=pros-and-cons#reviews)[ Survey Issues (79) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1262978&qs=pros-and-cons#reviews)[ Survey Limitations (62) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263920&qs=pros-and-cons#reviews) **SurveyMonkey** [ Ease of Use (376) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1082395&qs=pros-and-cons#reviews)[ Ease of Creation (171) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1082655&qs=pros-and-cons#reviews)[ Expensive (116) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1080695&qs=pros-and-cons#reviews)[ Limitations (91) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1081220&qs=pros-and-cons#reviews) Integrations **Qualtrics Market Research** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/qualtrics-market-research/integrations) **SurveyMonkey** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bef9663981cdfb14ebe3dedd51c75d6b/arlo-training-management-software.png "Product Avatar Image") Arlo Training Management... ](https://www.g2.com/products/arlo-training-management-software/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f13487cd4bbd25aec7f3c9dcb9cf957/articulate-360.png "Product Avatar Image") Articulate 360 ](https://www.g2.com/products/articulate-360/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a3c6c39bf8b8eb277cfcd42d9bbca1e/asana.png "Product Avatar Image") Asana ](https://www.g2.com/products/asana/reviews)[ View all ](https://www.g2.com/products/surveymonkey/integrations) Screenshots **Qualtrics Market Research** ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png) **SurveyMonkey** ![SurveyMonkey screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1468809/Create.png) **Ratings** from reviews Meets Requirements **Qualtrics Market Research** 8.9 8.92,518 **SurveyMonkey** 9.0 9.021,077 Ease of Use **Qualtrics Market Research** 8.5 8.52,523 **SurveyMonkey** 9.2 9.221,221 Ease of Setup **Qualtrics Market Research** 8.3 8.31,072 **SurveyMonkey** 9.0 9.08,569 Ease of Admin **Qualtrics Market Research** 8.4 8.41,038 **SurveyMonkey** 8.9 8.97,909 Quality of Support **Qualtrics Market Research** 8.7 8.72,191 **SurveyMonkey** 8.5 8.514,911 Has the product been a good partner in doing business? **Qualtrics Market Research** 8.7 8.7966 **SurveyMonkey** 8.8 8.86,937 Product Direction (% positive) **Qualtrics Market Research** 8.1 8.12,430 **SurveyMonkey** 7.7 7.720,538 **Features** ratings from reviews Survey 8.5 515 8.5 1,927 Statistical Analysis 8.0 14 Not enough data Brand Intelligence 8.7 83 Not enough data Online Form Builder Not enough data 8.6 373 Market Intelligence 6.9 11 Not enough data Feedback Analytics Not enough data 8.0 429 Consumer Insights Platforms Not enough data 8.7 66 User Research 7.6 19 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 44.9% Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 44.9% Small-Business(50 or fewer emp.) 36.8% Mid-Market(51-1000 emp.) 34.2% Enterprise(\> 1000 emp.) 29.0% Small-Business(50 or fewer emp.) 36.8% Mid-Market(51-1000 emp.) 34.2% Enterprise(\> 1000 emp.) 29.0% **Reviewers' Industry** [![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews) Qualtrics Market Research Higher Education 21.1% Education Management 11.7% Research 7.7% Information Technology and Services 6.7% Market Research 4.3% Other 48.5% [![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")](https://www.g2.com/products/surveymonkey/reviews) SurveyMonkey Education Management 8.4% Hospital & Health Care 5.9% Higher Education 5.8% Marketing and Advertising 5.0% Non-Profit Organization Management 4.9% Other 69.9% Alternatives **Qualtrics Market Research Alternatives** ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting") [ UserTesting ](/products/usertesting/reviews) ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy") [ Suzy ](/products/suzy/reviews) ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow") [ SurveySparrow ](/products/surveysparrow/reviews) **SurveyMonkey Alternatives** ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow") [ SurveySparrow ](/products/surveysparrow/reviews) ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform") [ Typeform ](/products/typeform/reviews) ![Alchemer Survey](https://images.g2crowd.com/uploads/product/hd_favicon/134a3c3564c0a8c7a00c43c78ea964d9/alchemer-survey.svg "Alchemer Survey") [ Alchemer Survey ](/products/alchemer-survey/reviews) ## Qualtrics Market Research vs SurveyMonkey FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Qualtrics Market Research vs SurveyMonkey? Qualtrics Market Research is distinguished by its advanced research capabilities and enterprise focus, while SurveyMonkey is favored for its ease of use and broad accessibility. | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | | --- | --- | | 4.4/5 (3,018 reviews) | 4.4/5 (23,901 reviews) | | Enterprise | Small-Business | | 8.3 | 9.0 | | 8.7 | 8.5 | | Advanced features and analytics | Ease of use and accessibility | ### How do the pricing models of Qualtrics Market Research and SurveyMonkey compare? SurveyMonkey is rated higher for value, with a stronger Price/Cost satisfaction score than Qualtrics Market Research. - **Qualtrics Market Research:** Reviewers frequently cite high licensing costs and note that advanced features can make it expensive, especially for smaller teams. - **SurveyMonkey:** Reviewers describe SurveyMonkey as cost-effective at scale, with positive sentiment around its pricing for small businesses, though some mention that advanced features require higher-tier plans. - **Switching reasons:** Recent reviews mention switching to SurveyMonkey for more flexible pricing and to Qualtrics Market Research for advanced analytics despite higher costs. ### What are the best alternatives to Qualtrics Market Research and SurveyMonkey? The top three alternatives to Qualtrics Market Research and SurveyMonkey are SurveySparrow, Jotform, and QuestionPro. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3,018 reviews) | Enterprise | Reviewers cite high licensing costs and advanced features | Advanced features and analytics | | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23,901 reviews) | Small-Business | Cost-effective at scale, but advanced features can be expensive | Ease of use and accessibility | | [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2,067 reviews) | Small-Business | โ€” | User-friendly interface | | [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5,415 reviews) | Small-Business | โ€” | Flexible form creation | | [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5 (1,151 reviews) | Small-Business | โ€” | Comprehensive survey tools | ### Which Survey features should I prioritize when comparing Qualtrics Market Research and SurveyMonkey? Buyers should prioritize ease of use, survey creation flexibility, analytics and reporting, customization, and pricing satisfaction when comparing Qualtrics Market Research and SurveyMonkey. - **Ease of Use:** SurveyMonkey scores 9.2, Qualtrics Market Research 8.5; SurveyMonkey has 375 all-time mentions for ease of use, Qualtrics Market Research 296. - **Survey Creation:** SurveyMonkey has 171 all-time mentions for ease of creation, Qualtrics Market Research 246 for survey creation. - **Analytics and Reporting:** Qualtrics Market Research is frequently cited for advanced analytics and reporting (69 mentions for insights, 48 for reporting), while SurveyMonkey is noted for insights generation (59 mentions). - **Customization:** SurveyMonkey has 61 all-time mentions for customization, Qualtrics Market Research 48 for customizability. - **Pricing Satisfaction:** SurveyMonkey is rated higher on price/cost satisfaction, with reviewers noting cost-effectiveness at scale. ### What are the pros and cons of Qualtrics Market Research vs SurveyMonkey? Qualtrics Market Research's headline strength is advanced analytics, while SurveyMonkey's is ease of use. - **Qualtrics Market Research strengths:** Advanced features (109 all-time mentions), robust analytics and reporting (69 for insights, 48 for reporting), flexibility in survey creation (246 for survey creation), and strong customer support (55 mentions). - **Qualtrics Market Research trade-offs:** Steep learning curve (53 mentions), higher pricing (47 mentions), and limited customization (47 mentions). - **SurveyMonkey strengths:** Ease of use (375 mentions), intuitive interface (120 mentions), quick survey creation (171 mentions), and easy integrations (56 mentions). - **SurveyMonkey trade-offs:** Expensive advanced features (116 mentions), limited customization (62 mentions), and some reviewers cite poor visualization (33 mentions). ### Is Qualtrics Market Research or SurveyMonkey better for small businesses? SurveyMonkey is the better fit for small businesses, as reflected by its largest reviewer segment and positive small-business sentiment. - **Qualtrics Market Research:** Largest segment is Enterprise; reviewers note advanced features but cite higher costs and a steeper learning curve for smaller teams. - **SurveyMonkey:** Largest segment is Small-Business; reviewers consistently highlight ease of use, quick setup, and cost-effectiveness for small organizations. ### Which Survey platform has better integrations? SurveyMonkey is favored for integrations, with more reviewer-cited mentions and positive sentiment. - **Qualtrics Market Research:** Reviewers mention integration with Microsoft ecosystem tools such as Azure DevOps and Power BI in recent reviews. - **SurveyMonkey:** 56 all-time reviews mention easy integrations, with recent reviews highlighting CRM and Outlook integrations. ### How do Qualtrics Market Research and SurveyMonkey compare on customer support? Qualtrics Market Research and SurveyMonkey are rated in near-parity for Quality of Support, with scores of 8.7 and 8.5 respectively. - **Qualtrics Market Research:** Reviewers frequently cite strong customer support (55 all-time mentions), with recent reviews noting helpful and responsive support teams. - **SurveyMonkey:** 73 all-time reviews mention customer support, with recent feedback describing support as generally good, though some note slower response times for complex issues. ### Which is easier to implement, Qualtrics Market Research or SurveyMonkey? SurveyMonkey is rated higher for Ease of Setup, with a 0.7-point advantage over Qualtrics Market Research. - **Qualtrics Market Research:** Reviewers describe setup as straightforward for basic surveys but note a steeper learning curve and more complex onboarding for advanced features. - **SurveyMonkey:** Reviewers consistently highlight quick and easy setup, with many stating they were able to launch surveys within minutes and found the process intuitive. ### Which product has better Surveys? SurveyMonkey is rated higher for Surveys, the most frequently mentioned feature across both products. - **Qualtrics Market Research:** 246 all-time mentions for survey creation, 296 for ease of use, and a Meets Requirements score of 8.9. - **SurveyMonkey:** 171 all-time mentions for ease of creation, 375 for ease of use, and a Meets Requirements score of 9.0.