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Compare Qualtrics Strategy & Research and SurveyMonkey 
Featured Products
At a Glance
Market Segments
Enterprise (44.8% of reviews)
Small-Business (36.4% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Qualtrics Strategy & Research
Star Rating
(2,998)4.4 out of 5
Market Segments
Enterprise (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSurveyMonkey
Star Rating
(23,394)4.4 out of 5
Market Segments
Small-Business (36.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SurveyMonkey excels in user-friendliness, with many users highlighting how easy it is to create, update, and analyze surveys. The straightforward process allows for efficient data collection, making it a go-to choice for those who prioritize simplicity.
- Users say that Qualtrics Strategy & Research offers a more immersive research experience, with features like the ExpertReview engine that acts as a built-in research consultant. This tool helps identify potential survey fatigue before publishing, showcasing its focus on delivering in-depth insights.
- Reviewers mention that SurveyMonkey provides a wide variety of templates and question types, which enhances the flexibility of survey design. This variety allows users to tailor their surveys to specific needs, making it particularly appealing for small businesses looking for quick solutions.
- According to verified reviews, Qualtrics shines in its ability to handle complex survey logic seamlessly. Users appreciate the continuous flow of building questions and adjusting logic, which contrasts with the more segmented approach seen in other tools.
- G2 reviewers highlight that while both platforms have similar star ratings, SurveyMonkey's higher G2 Score reflects a broader user satisfaction, particularly among small businesses. This suggests that SurveyMonkey may be better suited for users seeking a reliable and efficient survey tool.
- Users report that Qualtrics is particularly favored by enterprise-level organizations, with a significant portion of its reviews coming from this market segment. This indicates that it may be better equipped to handle the complex needs of larger organizations compared to SurveyMonkey, which is more popular among small businesses.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableSurveyMonkey
SurveyMonkey Enterprise
Contact Us
SurveyMonkey Enterprise is our most feature-rich and secure plan, loved by users and built for business. Get in touch to learn more about our Enterprise solution and schedule a personalized demo.
- Unlimited responses
- Custom CSS survey themes
- Advanced privacy and security
Free Trial
Qualtrics Strategy & Research
Free Trial is available
SurveyMonkey
Free Trial is available
Ratings
Meets Requirements
8.9
2,504
9.0
20,554
Ease of Use
8.5
2,508
9.2
20,670
Ease of Setup
8.4
1,057
9.0
8,006
Ease of Admin
8.4
1,027
8.9
7,610
Quality of Support
8.7
2,184
8.6
14,584
Has the product been a good partner in doing business?
8.7
952
8.8
6,660
Product Direction (% positive)
8.1
2,417
7.7
20,115
Features by Category
User Response Methods
8.7
13
Not enough data
6.7
8
Not enough data
6.3
8
Not enough data
7.2
9
Not enough data
8.5
10
Not enough data
Participant Selection
7.2
10
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
Insights
9.0
13
Not enough data
8.2
10
Not enough data
8.9
11
Not enough data
Generative AI
6.9
7
Not enough data
Administration
8.3
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
Capabilities
8.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.1
9
Not enough data
Methodology
8.3
9
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
Generative AI
7.1
8
Not enough data
7.3
8
Not enough data
Analytics
8.7
10
Not enough data
8.8
10
Not enough data
8.7
10
Not enough data
7.8
10
Not enough data
Customization
8.3
9
Not enough data
8.0
9
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Generative AI
6.1
6
Not enough data
6.1
6
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.8
9
Not enough data
8.0
9
Not enough data
8.5
9
Not enough data
7.7
8
Not enough data
7.6
9
Not enough data
Segment Trending
6.9
9
Not enough data
7.1
8
Not enough data
8.0
9
Not enough data
6.7
9
Not enough data
Analysis
7.5
10
Not enough data
8.2
10
Not enough data
6.7
10
Not enough data
Platform
7.3
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Management
Not enough data
7.7
148
Not enough data
8.1
145
Not enough data
8.1
151
Feedback Analysis
Not enough data
8.1
145
Not enough data
7.9
145
Not enough data
7.6
138
Feedback Sources
Not enough data
8.1
147
Not enough data
9.0
159
Not enough data
7.8
139
Not enough data
7.7
137
Generative AI
Not enough data
7.4
131
Not enough data
7.6
83
Survey Management
9.0
451
9.0
1434
9.1
455
8.9
1422
8.4
398
8.6
1352
8.9
450
8.8
1396
Survey Customization
8.9
435
8.5
1160
8.5
396
8.2
1196
8.5
362
8.1
1076
8.6
314
8.1
906
Survey Insights
8.5
443
8.6
1364
8.4
290
8.0
936
8.7
438
8.5
1258
8.5
387
8.4
1135
Agentic AI - Survey
7.6
12
7.6
148
7.9
13
7.7
147
8.5
14
8.0
151
Customization
Not enough data
8.6
209
Not enough data
8.3
195
Not enough data
8.7
215
Not enough data
8.6
227
Additional Functionality
Not enough data
8.3
174
Not enough data
7.6
152
Not enough data
8.3
196
Not enough data
7.8
151
Not enough data
8.5
204
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and SurveyMonkey are categorized as Survey
Unique Categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, Market Intelligence, User Research, and Consumer Insights Platforms
SurveyMonkey is categorized as Online Form Builder and Feedback Analytics
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SurveyMonkey
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.7%
Market Research
4.4%
Other
48.4%
Education Management
8.5%
Hospital & Health Care
5.9%
Higher Education
5.8%
Marketing and Advertising
5.1%
Information Technology and Services
4.9%
Other
69.8%
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
How it can be integrated with other applications such as Micrsoft Teams?
9 Comments
KB
Survey Monkey can be integrated with other applications such as Microsoft Teams, by copying and pasting the link into the chat. Read more
Can I create visualizations in SurveyMonkey based on the answers I collect?
8 Comments
TB
Yes, you can. Read more
What is SurveyMonkey used for?
6 Comments
DS
I would use it to gather feedback or insights on our products and how to best meet our customers needs.Read more
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