[ Qualtri... Reviews ](https://www.g2.com/products/qualtrics-market-research/reviews) [ Qualtri... Reviews ](https://www.g2.com/products/qualtrics-market-research/reviews) # Qualtrics Market Research Pricing Overview [Editedit](https://my.g2.com/qualtrics-market-research/pricings) Free Trial **Qualtrics Market Research has not provided pricing information for this product or service.** This is common practice for software sellers and service providers. Contact Qualtrics Market Research to obtain current pricing. Pricing information for Qualtrics Market Research is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Qualtrics Market Research must be conducted with the seller. Pricing information was last updated on January 28, 2016 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 20 months ### Average Discount 14% ### Perceived Cost $$$$$ ## How much does Qualtrics Market Research cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 17 purchases. Get Price Estimate ## Top-Rated Alternatives [ ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow") SurveySparrow 4.4/5 (2,021) ](https://www.g2.com/products/surveysparrow/reviews) [ ![QuestionPro](https://images.g2crowd.com/uploads/product/hd_favicon/1554106208/questionpro.svg "QuestionPro") QuestionPro 4.5/5 (1,132) ](https://www.g2.com/products/questionpro/reviews) [ ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting") UserTesting 4.4/5 (734) ](https://www.g2.com/products/usertesting/reviews) [ View All Alternatives ](https://www.g2.com/products/qualtrics-market-research/competitors/alternatives) ## Qualtrics Market Research Pricing Reviews (2) ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research") AR Verified User in Research Mid-Market (51-1000 emp.) 8/27/2019 More Options - - [Respond as Qualtrics Market Research](https://www.g2.com/survey_responses/qualtrics-market-research-review-3068966/official_response/new) "Used by almost all univsersities in The Netherlands" 5/5 What do you like best about Qualtrics Market Research? Very, very much possibilities, professional, scientific. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Expensive, sometimes not intuitive enough. Review collected by and hosted on G2.com. Recommendations to others considering Qualtrics Market Research: Do buy the extra security module (with 2fa). Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? We do voter research by Qualtrics. Review collected by and hosted on G2.com. Show More Rating Updated (10/16/2025) Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Enterprise (\> 1000 emp.) 9/18/2025 More Options - - [Respond as Qualtrics Market Research](https://www.g2.com/survey_responses/qualtrics-market-research-review-541637/official_response/new) "Powerful for complex, custom surveys. Very expensive." 3.5/5 What do you like best about Qualtrics Market Research? QualtricsXM makes building surveys with complex logic simple, the interface is intuitive, and the reporting dashboards give clear, real-time insights. It scales well for large projects, integrates smoothly with other systems (like our online community, for example) and still gives flexibility for customization when you need it. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? There is a steep learning curve for advanced features if you’re used to other platforms. Also it is a higher cost compared to lighter tools, and occasional frustrations with collaboration or survey ownership, especially if someone outside your organization is helping you. I also don’t find their text analytics to be great either. I haven’t explored the AI features, so I can’t comment on that yet. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? As an enterprise, we use XM for all our customer CX as well as primary research. It makes it easy to bring feedback from customers, employees, and partners into one place, which makes comparisons and feedback straightforward for all to see via dashboards. It also handles large respondent groups and complex survey designs without slowing down or breaking. Review collected by and hosted on G2.com. 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