Link copied to clipboard # Medallia Customer Experience vs Qualtrics Market Research Comparison - What are their main differences? Share [ Export ](/compare/medallia-customer-experience/qualtrics-market-research/export.csv) Medallia Customer ExperienceQualtrics Market Research[+ Add Product](#) Pricing **Medallia Customer Experience** Free Trial **Contact Us** Per Year · Medallia Experience Cloud **Qualtrics Market Research** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Medallia Customer Experience** 5 months Based on 18 responses **Qualtrics Market Research** 2 monthsFaster Based on 46 responses Return on Investment **Medallia Customer Experience** 19 months1 month sooner Based on 14 responses **Qualtrics Market Research** 20 months Based on 32 responses Perceived Cost **Medallia Customer Experience** $$$$$ **Qualtrics Market Research** $$$$$ Average Discount **Medallia Customer Experience** 10% **Qualtrics Market Research** 14%4% more ![Medallia Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8b51395a78dd593b61bd23efdd512d12/medallia-customer-experience.svg "Medallia Customer Experience") ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Medallia Customer Experience** [ Feedback Management (17) ](https://www.g2.com/products/medallia-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1120894&qs=pros-and-cons#reviews)[ Helpful (16) ](https://www.g2.com/products/medallia-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1120176&qs=pros-and-cons#reviews)[ Learning Curve (6) ](https://www.g2.com/products/medallia-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1120020&qs=pros-and-cons#reviews)[ Limitations (6) ](https://www.g2.com/products/medallia-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1120702&qs=pros-and-cons#reviews) **Qualtrics Market Research** [ Ease of Use (296) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons#reviews)[ Survey Creation (246) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263803&qs=pros-and-cons#reviews)[ Survey Issues (79) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1262978&qs=pros-and-cons#reviews)[ Survey Limitations (62) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263920&qs=pros-and-cons#reviews) Integrations **Medallia Customer Experience** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_eec7306010aa74e9dc20e6151e30e3bd/fjord.jpeg "Product Avatar Image") Accenture Song (formerly... ](https://www.g2.com/products/accenture-song-formerly-fjord/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-experience-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ac0e7b10e1efb64107026cb2b241d53/azure-pipelines.jpg "Product Avatar Image") Azure Pipelines ](https://www.g2.com/products/azure-pipelines/reviews)[ View all ](https://www.g2.com/products/medallia-customer-experience/integrations) **Qualtrics Market Research** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/qualtrics-market-research/integrations) Screenshots **Medallia Customer Experience** ![Medallia Customer Experience screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1338912/Screenshot-2023-09-13-at-2.05.00-PM.png) **Qualtrics Market Research** ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png) **Ratings** from reviews Meets Requirements **Medallia Customer Experience** 8.7 8.7155 **Qualtrics Market Research** 8.9 8.92,519 Ease of Use **Medallia Customer Experience** 8.6 8.6165 **Qualtrics Market Research** 8.5 8.52,524 Ease of Setup **Medallia Customer Experience** 7.4 7.4120 **Qualtrics Market Research** 8.3 8.31,072 Ease of Admin **Medallia Customer Experience** 7.7 7.786 **Qualtrics Market Research** 8.4 8.41,038 Quality of Support **Medallia Customer Experience** 8.6 8.6138 **Qualtrics Market Research** 8.7 8.72,192 Has the product been a good partner in doing business? **Medallia Customer Experience** 8.7 8.790 **Qualtrics Market Research** 8.7 8.7966 Product Direction (% positive) **Medallia Customer Experience** 9.5 9.5149 **Qualtrics Market Research** 8.1 8.12,431 **Features** ratings from reviews Experience Management 8.1 76 7.6 12 Statistical Analysis Not enough data 8.0 15 Brand Intelligence Not enough data 8.7 83 Market Intelligence Not enough data 6.9 11 Feedback Analytics 8.1 59 Not enough data Survey Not enough data 8.5 515 User Research Not enough data 7.6 19 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 9.7% Mid-Market(51-1000 emp.) 21.5% Enterprise(\> 1000 emp.) 68.7% Small-Business(50 or fewer emp.) 9.7% Mid-Market(51-1000 emp.) 21.5% Enterprise(\> 1000 emp.) 68.7% Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 45.0% Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 45.0% **Reviewers' Industry** [![Medallia Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8b51395a78dd593b61bd23efdd512d12/medallia-customer-experience.svg "Medallia Customer Experience")](https://www.g2.com/products/medallia-customer-experience/reviews) Medallia Customer Experience Hospitality 13.5% Financial Services 11.5% Information Technology and Services 7.3% Retail 6.8% Insurance 5.7% Other 55.2% [![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews) Qualtrics Market Research Higher Education 21.0% Education Management 11.7% Research 7.7% Information Technology and Services 6.7% Market Research 4.3% Other 48.5% Alternatives **Medallia Customer Experience Alternatives** ![AskNicely](https://images.g2crowd.com/uploads/product/hd_favicon/8b4f2337b545e6e7a2bcea877e24da94/asknicely.svg "AskNicely") [ AskNicely ](/products/asknicely/reviews) ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience") [ Qualtrics Customer Experience ](/products/qualtrics-customer-experience/reviews) ![InMoment Experience Improvement (XI) Platform](https://images.g2crowd.com/uploads/product/hd_favicon/10777a1508e330761fe8a92a5a22bdc8/inmoment-experience-improvement-xi-platform.svg "InMoment Experience Improvement (XI) Platform") [ InMoment Experience... ](/products/inmoment-experience-improvement-xi-platform/reviews) ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) **Qualtrics Market Research Alternatives** ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting") [ UserTesting ](/products/usertesting/reviews) ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy") [ Suzy ](/products/suzy/reviews) ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) ## Medallia Customer Experience vs Qualtrics Market Research FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Medallia Customer Experience vs Qualtrics Market Research? Medallia Customer Experience stands out for its slightly higher G2 rating and reviewer-cited strengths in feedback management, while Qualtrics Market Research is noted for its robust survey creation and broader review base. | [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | | --- | --- | | 4.5/5 (210 reviews) | 4.4/5 (3018 reviews) | | Enterprise | Enterprise | | 7.4 | 8.3 | | 8.6 | 8.7 | | Feedback Management (17 all-time mentions) | Survey Creation (246 all-time mentions) | ### How do the pricing models of Medallia Customer Experience and Qualtrics Market Research compare? Qualtrics Market Research is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure. - **Medallia Customer Experience:** In recent reviews, several reviewers describe Medallia as expensive and note that advanced features like AI may require additional costs. - **Qualtrics Market Research:** Reviewers acknowledge that Qualtrics can be pricey, but many highlight the platform's robust features and flexibility as justifying the investment, especially for larger teams or advanced research needs. - **Switching reasons:** Some reviewers mention considering Qualtrics as an alternative to Medallia due to perceived limitations and cost concerns with Medallia. ### What are the best alternatives to Medallia Customer Experience and Qualtrics Market Research? The top 3 alternatives to Medallia Customer Experience and Qualtrics Market Research are SurveyMonkey, AskNicely, and SurveySparrow. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) | 4.5/5 (210 reviews) | Enterprise | In recent reviews, several note high cost and complexity | Feedback Management (17 all-time mentions) | | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018 reviews) | Enterprise | Reviewers highlight robust features but mention high pricing | Survey Creation (246 all-time mentions) | | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901 reviews) | Small-Business | Reviewers frequently cite affordability and ease of use | Ease of Use and Quick Survey Deployment | | [AskNicely](https://www.g2.com/products/asknicely/reviews) | 4.7/5 (1050 reviews) | Mid-Market | Reviewers mention strong value for NPS and customer feedback | NPS Management and Customer Feedback | | [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067 reviews) | Small-Business | Reviewers highlight competitive pricing and modern UI | Modern Interface and Survey Flexibility | ### Which Experience Management features should I prioritize when comparing Medallia Customer Experience and Qualtrics Market Research? Buyers should prioritize Feedback Management, Survey Creation, Ease of Use, Insights Generation, and Customer Support when comparing Medallia Customer Experience and Qualtrics Market Research. - **Feedback Management:** Medallia Customer Experience (17 all-time mentions), Qualtrics Market Research (47 all-time mentions) - **Survey Creation:** Medallia Customer Experience (—), Qualtrics Market Research (246 all-time mentions) - **Ease of Use:** Medallia Customer Experience (8.7), Qualtrics Market Research (8.5), plus 15 and 296 all-time mentions respectively - **Insights Generation:** Medallia Customer Experience (11 all-time mentions), Qualtrics Market Research (69 all-time mentions) - **Customer Support:** Medallia Customer Experience (8.6), Qualtrics Market Research (8.7), with 11 and 55 all-time mentions respectively ### What are the pros and cons of Medallia Customer Experience vs Qualtrics Market Research? Medallia Customer Experience's headline strength is feedback management, while Qualtrics Market Research excels in survey creation and flexibility. - **Medallia Customer Experience strengths:** Feedback Management (17 all-time mentions), Helpful (16), Ease of Use (15), Customer Support (11), Insights Generation (11), Easy Integrations (5), Easy Setup (5) - **Medallia Customer Experience trade-offs:** Learning Curve (6), Limitations (6), Steep Learning Curve (6), AI Limitations (5), Difficult Reporting (4) - **Qualtrics Market Research strengths:** Ease of Use (296 all-time mentions), Survey Creation (246), Features (109), Intuitive (99), Ease of Creation (82), User Interface (70), Insights (69), Templates (60), Helpful (59), Data Analysis (58), Data Collection (56), Customer Support (55), Customizability (48), Reporting (48), Feedback Management (47) - **Qualtrics Market Research trade-offs:** Survey Issues (79), Survey Limitations (62), Learning Curve (53), Limited Customization (47), Pricing Issues (47) ### Is Medallia Customer Experience or Qualtrics Market Research better for small businesses? SurveyMonkey is the better fit for small businesses, as both Medallia Customer Experience and Qualtrics Market Research are primarily used by enterprise reviewers. - **Medallia Customer Experience:** Largest segment is Enterprise; reviewers note complexity and higher cost as challenges for smaller organizations. - **Qualtrics Market Research:** Largest segment is Enterprise; reviewers highlight robust features but mention high pricing as a barrier for small businesses. ### Which Experience Management platform has better integrations? Medallia Customer Experience and Qualtrics Market Research are at parity for integrations, as reviewers mention integrations for both but without a clear preference or dominant tool. - **Medallia Customer Experience:** Reviewers mention easy integrations, including CRM systems like Salesforce, but no specific third-party tool dominates recent feedback. - **Qualtrics Market Research:** Reviewers highlight integration with Microsoft ecosystem tools such as Azure DevOps and Power BI, as well as internal system triggers, but no single integration is cited with a high all-time count. ### How do Medallia Customer Experience and Qualtrics Market Research compare on customer support? Medallia Customer Experience and Qualtrics Market Research are at parity on Quality of Support, with scores of 8.6 and 8.7 respectively. - **Medallia Customer Experience:** Reviewers frequently cite a strong, helpful support network and proactive assistance, though some mention delays in response and communication gaps. - **Qualtrics Market Research:** Reviewers highlight a solid support team, helpful resources, and responsive customer service, with some noting the need for more direct support and training for advanced features. ### Which is easier to implement, Medallia Customer Experience or Qualtrics Market Research? Qualtrics Market Research is rated higher for Ease of Setup, with a score of 8.3 compared to Medallia Customer Experience's 7.4. - **Medallia Customer Experience:** Reviewers describe the setup as complex and sometimes lengthy, with a notable learning curve and resource requirements, though some mention smooth initial experiences. - **Qualtrics Market Research:** Reviewers consistently report straightforward setup for basic surveys, intuitive onboarding for standard use cases, and easier initial configuration, though advanced modules may require more training. ### Which product has better Surveys? Qualtrics Market Research is favored for Surveys, with a significantly higher all-time mention count and reviewer-cited strengths in survey creation. - **Medallia Customer Experience:** Surveys are cited as a core feature, with reviewers noting actionable feedback and clear insights, but with fewer all-time mentions compared to Qualtrics. - **Qualtrics Market Research:** Survey Creation is the top-cited feature with 246 all-time mentions, and reviewers consistently highlight the platform's flexibility, advanced logic, and ease of building complex surveys.