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Compare Hightouch and Twilio Segment 
Featured Products
At a Glance
Market Segments
Mid-Market (63.0% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
Free Per Month
$120 Per month
Hightouch
Star Rating
(381)4.6 out of 5
Market Segments
Mid-Market (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansTwilio Segment
Star Rating
(563)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansHightouch vs Twilio Segment
When assessing the two solutions, reviewers found Hightouch easier to use and set up. Reviewers also felt that Hightouch was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Hightouch and Twilio Segment both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Hightouch is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Hightouch over Twilio Segment.
Pricing
Entry-Level Pricing
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Hightouch
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.9
302
8.9
427
Ease of Use
9.2
305
8.7
429
Ease of Setup
9.1
145
8.5
245
Ease of Admin
8.9
130
8.9
237
Quality of Support
9.2
254
8.6
367
Has the product been a good partner in doing business?
9.3
127
8.8
225
Product Direction (% positive)
9.3
278
8.3
387
Features by Category
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
79
8.5
142
|
Verified
8.6
73
8.7
147
|
Verified
7.9
64
Feature Not Available
7.8
65
8.6
138
|
Verified
Intelligence
8.3
67
8.0
123
|
Verified
7.2
58
6.9
85
|
Verified
7.8
61
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
9.5
13
Not enough data
9.2
13
Not enough data
9.2
12
Not enough data
9.4
14
Not enough data
8.9
11
Not enough data
9.5
13
Not enough data
8.9
11
Not enough data
Management
8.6
14
Not enough data
9.0
13
Not enough data
9.2
14
Not enough data
9.4
13
Not enough data
Feature Not Available
Not enough data
Security
9.4
12
Not enough data
9.4
14
Not enough data
9.5
13
Not enough data
Integration Options
9.3
12
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.3
10
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Development
9.4
38
8.9
47
8.7
33
8.1
39
Management
8.8
36
8.0
46
9.4
39
8.6
43
Integration Options
9.1
31
8.4
23
8.6
28
8.4
23
9.4
34
8.8
39
8.4
26
8.5
20
Data Management
9.3
70
Not enough data
8.7
58
Not enough data
9.2
69
Not enough data
9.3
68
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
51
Not enough data
7.4
50
Not enough data
Monitoring and Management
8.4
60
Not enough data
8.1
57
Not enough data
Cloud Deployment
Feature Not Available
Not enough data
8.6
51
Not enough data
Generative AI
6.0
17
Not enough data
6.1
17
Not enough data
Data Management
8.5
108
7.9
7
8.1
89
8.1
7
8.5
108
6.7
7
8.9
124
8.1
6
8.1
100
6.9
6
Functionality
8.1
107
8.3
7
8.7
113
7.6
7
8.3
113
8.7
5
8.9
107
7.8
6
9.3
116
8.7
5
9.2
116
8.3
5
8.2
90
6.9
6
Security
8.4
97
8.3
5
8.4
85
7.7
5
Generative AI
6.1
32
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Hightouch and Twilio Segment are categorized as Customer Data Platform (CDP), E-Commerce Data Integration, and Reverse ETL
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, and Data Governance
Reviews
Reviewers' Company Size
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.6%
Information Technology and Services
15.7%
Financial Services
14.7%
Marketing and Advertising
5.2%
Leisure, Travel & Tourism
3.4%
Other
42.3%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
What is Hightouch used for?
1 Comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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