1. [Home](https://www.g2.com/) 2. ... 3. [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) 4. [Hightouch Discussions](https://www.g2.com/products/hightouch/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cb70a2182fede8415aa7165d2abbda34/hightouch.png "Product Avatar Image") ![Reward for good Hightouch reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/35775/medal.svg "Reward for good Hightouch reviews") ](/products/hightouch/reviews) [ Hightouch ](/products/hightouch/reviews) (399)4.6/5 Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements. Show More * * * ### 72.0 Nps Score Already have Hightouch? ### All Hightouch Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Hightouch used for? ](/discussions/what-is-hightouch-used-for) What is Hightouch used for? [ DataOps Platforms ](https://www.g2.com/tags/dataops-platforms)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ iPaaS Software ](https://www.g2.com/tags/ipaas-software) [ Identity Resolution Software ](https://www.g2.com/tags/identity-resolution-software)[ Reverse ETL Software ](https://www.g2.com/tags/reverse-etl-software) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Hightouch+questions+and+get+answers+from+expert+users+in+our+Hightouch+Discussions+section.&title=Hightouch+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhightouch%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Hightouch+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhightouch%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhightouch%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Hightouch+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhightouch%2Fdiscuss%0aAsk+Hightouch+questions+and+get+answers+from+expert+users+in+our+Hightouch+Discussions+section.) 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Answer a few questions to help the Hightouch community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhightouch%2Fdiscuss%3Fsmall_ask%3Dhightouch) No ## Top Contributors in Hightouch 1 ![Jake P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jake P.") JP Loading... ### [Jake P.](https://www.g2.com/users/feea3e23-6875-4fda-8a41-62cb249ae501 "Jake P.") Head of Customer Success 1 pt