Hightouch Features

Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data.

Can act as a content marketing platform.

Can engage with customers across any device with a consistent message.

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Receive data and information in real time

Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes.

Supports event or transaction based integrations that react to changes in real-time

Provides a web-based interface for designing, documenting, and testing APIs.

Allows for integration development through the visual development of integration logic flows with the help od a drag and drop user interface.

Facilitiates API development and integrations with prebuilt connectors, templates, and examples.

Provides the ability to create connectors from existing services and APIs in catalog.

Provides prebuilt, reusable connectors and workflows for all user integration requirements.

Enables multiple tenants (customers) to securely share physical computing resources.

Connect to big data sources

Integrates with QuickBooks

Integrates with Active Directory

Integrating data specifically through the cloud

Integrate with existing ERP systems

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Integrate with a third-party accounting system

Seamlessly integrates with 3rd party websites

Facilitiates API development and integrations with prebuilt connectors, templates, and examples.

Provides the ability to create connectors from existing services and APIs in catalog.

Console for monitoring resource utilization, system health, ability to start and stop processes, etc.

Enables data routing on configuration basis and management of complex workflows through an orchestration engine.

Facilitates to and fro data map according to the data model between applications/web services.

Provides standard tools and functions to convert data values from the data format of a source system into the data format of a destination system.

Ability to handle large datasets

Store, manage, and track all electronic documents in a centralized location

Create, design and manage workflows for repetitive tasks

Track, manage and store the applications of potential future members, customers or candidates

Manage, record and track all business exchanges in form of money and its related interactions in the system

Collect and maintain structured information that describes data or content

Identify which applications need to exchange data and enable these data connections

Manage and store data in a database

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Manage employee salary processes, data, taxes, and records administration efficiently

Manage, store and organize emails within the system or via third-party apps

Identify which applications need to exchange data and enable these data connections

Managing service requests, incidents, IT issues & support with a ticketing system

Automates core HR functions such as talent management, employee evaluation and learning management

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Managing activities & processes related to planning, coordination, implementation, control, and evaluation of sales performance.

Active monitoring of systems, applications, or networks

Notifications that are delivered to users as soon as an event occurs

Provides dashboards to gain real-time insights into API performance, usage, and errors.

Facilitates to and fro data map according to the data model between applications/web services.

Employs data encryption both at rest and in transit.

Comply to key industry standards like SOC 2, ISO 27001, PCI DSS, HIPAA etc to protect and safeguard data.

Supports secure communication protocols like FTPS, SFTP etc

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Supports industry standards (GDPR, CCPA etc) before, during, and after the reverse ETL process.

Ensures data encryption across multiple levels of the reverse ETL process.

Integrates data from disparate sources, without physical data movement

Provides one or more methods to securely transfer data from one location to another through a network

Provides integration to BigData sources such as Hadoop and other NoSQL sources (MongoDB, Cassandra and HBase)

Provides Integrations to EDI service providers.

Receive data and information in real time

Import, collect, and capture data from multiple sources

Provides integrations to ERP Systems.

Provides integrations to accounting Systems.

Provides integrations to customer relationship management and marketing automation systems.

Provides integrations to EDI service providers.

Integrates data and data-related technologies into a single environment.

Provides metadata management capabilities.

Empowers the user via a self-service capability to manage data workflows.

Completely automates end-to-end data workflows across the data integration lifecycle.

Provides a high performance, flexibile analytics platform to support data management and embrace data driven decision making.

Collect and displays metrics across the data integration via a dashboard.

Involved solely in monitoring data pipelines, sending alerts and troubleshooting data.

Deploys testing capabilities such as report testing, big data testing, cloud data migration testing, ETL and data warehouse testing.

Supports migration of component or pipeline to different cloud environments.

Supports the creation of SQL models to query any data warehouse.

Detailed logging for auditing needs.

Real-time visibility into the reverse ETL process.

Configures data mapping from data warehouse to target tools.

View the reverse ETL data via reports and charts through data viz and sync progress.

Ensures live debugging to alert if any failure during data sync.

Supports the creation of automated workflows and data pipelines.

Supports notifications in messaging applications such as Slack, and even in workflows.

Provides several pre-built connectors and API integrations to build data workflows.

Programmatic trigger of syncs via public APIs

Native support for incremental syncing

Move sync logs back into warehouse for auditing

Allows users to generate text based on a text prompt.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience

Software program that continuously adjusts its behavior based on observed data

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Makes informed choices based on available data and objectives

Determines optimal message delivery times per user

Runs & optimizes experiments without manual setup

Ingests behavioral & transactional data for real-time decisioning

Connects with CRM & customer data platforms for unified data access

Set up connections to third-party platforms to improve business processes

Analyzing historical and current data and generating a model to help predict future outcomes.

Initiates campaigns based on real-time user actions

Creates audience segments using machine learning predictions

Automate workflows and trigger campaigns based on customer actions

Generates and edits text using machine learning

Builds & launches campaigns without manual workflow configuration

Translates marketing goals into structured campaign strategies automatically

Coordinates messaging across email, SMS, & other channels

Enables campaign creation using natural language prompts

Adjusts campaign execution dynamically based on engagement & performance data

Refines content continuously based on engagement signals

Generates channel-specific marketing content using AI models

Tailors messaging dynamically to individual user attributes

Use AI to generate content in the form of text, images, videos, etc.

Manage the process of attracting and converting business prospects into leads

Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more.

Check text for proper grammar usage

Track and interpret campaign performance metrics

Used by marketers and advertisers

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Assists in the ideation process for creating new content, including themes, content types, titles and more

Review data from past periods to reveal recurring tendencies and predict future performance

Send promotional campaigns or transactional messages via text messages

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Create and send email blasts/campaigns

Communicate using direct chat or messages within the system

View and track pertinent metrics to find patterns and gain insights from data

Track activity of your competitors

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Publish and distribute content to targeted audiences

Application programming interface that allows for integration with other systems/databases

Predict future data based on historical data sets

Adjust communications based on previous interactions or personal preferences

Create, save, and re-purpose templates for emails, forms, etc.

Track and analyze user behavior within a system or network

Software program that continuously adjusts its behavior based on observed data

Edit text as needed

Provides a channel for team members to share media files, communicate, and work together

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Optimize and manage the search engine optimization efforts for a website or digital content

Process and analyze human language in text or audio form

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Choose the desired tone for content to be generated

AI-based platform which conducts a conversation via auditory or textual methods

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding

Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines

Using different methods or channels to connect with customers

Receive system updates as soon as any changes are made

Search and filter data across systems to locate required information by entering keywords or certain criteria

View and track pertinent metrics to find patterns and gain insights from data

Data vault where data is aggregated for later distribution to applications.

Import and export data to and from software applications

Process of extracting, transforming, and loading data

Use AI to generate content in the form of text, images, videos, etc.

Graphical representation of data

Define levels of authorization for access to specific files or systems

Supports common databases such as MySQL and Oracle

System alerts about the need to escalate an issue or request

A chronological record of actions or occurrences within a network, software, or process

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Observe and track the demand, usage, progress or quality of a system, product, or user

An extended application or connector that enables users to perform additional services with their current set of tools

Active reporting of data and metrics

Application programming interface that allows for integration with other systems/databases

Allows users to manage data from a number of sources

Track and document all activities across devices, networks, and other systems

Assemble applications and processes by dragging over and arranging pre-built components

Automatically create schedules based on business needs or employee availability and qualifications

Configure existing workflows to meet your organization's needs

Assemble data from multiple sources

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Access software remotely via mobile devices

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Allows the integration of data between different web services

Analyze and gain insights into data in real-time

Send messages via SMS

Accept and process customer payments for products or services using hardware and software

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Creation and customization of dashboards

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Software program that continuously adjusts its behavior based on observed data

Establish guidelines about how much and what kind of data can be stored in the repository

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Generate one-off reports that meet information requirements

Tracks metrics that provide insight into how a user interacts with any interface or product

Manage, organize, and store contact information

Visualize and analyze customer experience across all touchpoints and channels

Use AI to generate content in the form of text, images, videos, etc.

Application programming interface that allows for integration with other systems/databases

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Manage the process of attracting and converting business prospects into leads

Combining data from different sources and providing a unified view

A report showing what actions customers perform

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Group campaigns by project, client, or campaign for better management.

Automatically identify and save contact information of potential customers

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track visitors'/audience's responses across web pages and other optimized content

Analyze and gain insights into data in real-time

Manage, store and organize emails within the system or via third-party apps

Score a lead on their quality or likelihood to buy based on certain behaviors

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Create, save, and re-purpose templates for emails, forms, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Predict future data based on historical data sets

Gauge satisfaction and receive information for improvement and success

Adjust communications based on previous interactions or personal preferences

Plan and strategize marketing campaigns

Set up connections to third-party platforms to improve business processes

Track and analyse user behavior within a system or network

Track delivered, received, and opened emails

Track and interpret campaign performance metrics

Process of dividing customers into groups based on common characteristics

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage various distribution channels, build relations with channel partners, and track their performance

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Ensure compliance with the General Data Protection Regulation protocols

Record customer information, purchase history, and other notes

A collection of customer information such as contact details, demographics, previous interactions, etc.

Allows users to manage data from a number of sources

Predefined actions automatically performed on the occurance of specific events

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Pre-designed layouts that can be customized to match preferences and requirements