Hightouch Features
Data Sourcing (4)
Data Enrichment
Uses external data sources to improve customer profiles. This feature was mentioned in 78 Hightouch reviews.
Expandability
Based on 73 Hightouch reviews. Can be updated to accept new sources and types of data.
Content Marketing
As reported in 64 Hightouch reviews. Can act as a content marketing platform.
Multiple Devices
Can engage with customers across any device with a consistent message. 64 reviewers of Hightouch have provided feedback on this feature.
Intelligence (3)
Marketing Metrics
Based on 67 Hightouch reviews. Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Based on 58 Hightouch reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
As reported in 60 Hightouch reviews. Uses artificial intelligence to provide suggestions based on desired outcomes.
Development (9)
Real-Time Integration
As reported in 13 Hightouch reviews. Supports event or transaction based integrations that react to changes in real-time
API Designer
Provides a web-based interface for designing, documenting, and testing APIs. This feature was mentioned in 13 Hightouch reviews.
Flow Designer
Allows for integration development through the visual development of integration logic flows with the help od a drag and drop user interface. This feature was mentioned in 12 Hightouch reviews.
Pre-Built Connectors
Based on 14 Hightouch reviews. Facilitiates API development and integrations with prebuilt connectors, templates, and examples.
Custom Connectors
As reported in 11 Hightouch reviews. Provides the ability to create connectors from existing services and APIs in catalog.
Reusable connectors
Provides prebuilt, reusable connectors and workflows for all user integration requirements. This feature was mentioned in 13 Hightouch reviews.
Multi - tenant architecture
Enables multiple tenants (customers) to securely share physical computing resources. 11 reviewers of Hightouch have provided feedback on this feature.
Pre-built Connectors
Based on 38 Hightouch reviews. Facilitiates API development and integrations with prebuilt connectors, templates, and examples.
Custom Connectors
Based on 33 Hightouch reviews. Provides the ability to create connectors from existing services and APIs in catalog.
Management (6)
Monitoring & Notification
Based on 14 Hightouch reviews. Console for monitoring resource utilization, system health, ability to start and stop processes, etc.
Routing And Orchestration
Based on 13 Hightouch reviews. Enables data routing on configuration basis and management of complex workflows through an orchestration engine.
Data Mapping
Facilitates to and fro data map according to the data model between applications/web services. This feature was mentioned in 14 Hightouch reviews.
Data Transformation
As reported in 13 Hightouch reviews. Provides standard tools and functions to convert data values from the data format of a source system into the data format of a destination system.
Reporting and Analytics
Provides dashboards to gain real-time insights into API performance, usage, and errors. 36 reviewers of Hightouch have provided feedback on this feature.
Data Mapping
Facilitates to and fro data map according to the data model between applications/web services. 39 reviewers of Hightouch have provided feedback on this feature.
Security (5)
Data Encryption
As reported in 12 Hightouch reviews. Employs data encryption both at rest and in transit.
Security Standards
As reported in 14 Hightouch reviews. Comply to key industry standards like SOC 2, ISO 27001, PCI DSS, HIPAA etc to protect and safeguard data.
Communication Protocol
Supports secure communication protocols like FTPS, SFTP etc 13 reviewers of Hightouch have provided feedback on this feature.
Security Compliance
As reported in 96 Hightouch reviews. Supports industry standards (GDPR, CCPA etc) before, during, and after the reverse ETL process.
Data Encryption
Ensures data encryption across multiple levels of the reverse ETL process. This feature was mentioned in 84 Hightouch reviews.
Integration Options (8)
Data Virtualization
As reported in 12 Hightouch reviews. Integrates data from disparate sources, without physical data movement
Managed File Transfers
As reported in 11 Hightouch reviews. Provides one or more methods to securely transfer data from one location to another through a network
Big Data Processing
Based on 11 Hightouch reviews. Provides integration to BigData sources such as Hadoop and other NoSQL sources (MongoDB, Cassandra and HBase)
EDI
Based on 10 Hightouch reviews. Provides Integrations to EDI service providers.
ERP Systems
As reported in 31 Hightouch reviews. Provides integrations to ERP Systems.
Accounting Systems
Provides integrations to accounting Systems. This feature was mentioned in 28 Hightouch reviews.
CRM and Marketing Automation Systems
Provides integrations to customer relationship management and marketing automation systems. 34 reviewers of Hightouch have provided feedback on this feature.
EDI
Provides integrations to EDI service providers. 26 reviewers of Hightouch have provided feedback on this feature.
Data Management (4)
Data Integration
Integrates data and data-related technologies into a single environment. This feature was mentioned in 70 Hightouch reviews.
Metadata
Based on 58 Hightouch reviews. Provides metadata management capabilities.
Self-service
Empowers the user via a self-service capability to manage data workflows. 69 reviewers of Hightouch have provided feedback on this feature.
Automated workflows
As reported in 68 Hightouch reviews. Completely automates end-to-end data workflows across the data integration lifecycle.
Analytics (2)
Analytics capabilities
Provides a high performance, flexibile analytics platform to support data management and embrace data driven decision making. This feature was mentioned in 51 Hightouch reviews.
Dasboard visualizations
As reported in 50 Hightouch reviews. Collect and displays metrics across the data integration via a dashboard.
Monitoring and Management (2)
Data Observability
As reported in 60 Hightouch reviews. Involved solely in monitoring data pipelines, sending alerts and troubleshooting data.
Testing capabilities
As reported in 57 Hightouch reviews. Deploys testing capabilities such as report testing, big data testing, cloud data migration testing, ETL and data warehouse testing.
Cloud Deployment (1)
Cloud migration capabilities
As reported in 51 Hightouch reviews. Supports migration of component or pipeline to different cloud environments.
Data Management (5)
Data Modeling
Supports the creation of SQL models to query any data warehouse. This feature was mentioned in 107 Hightouch reviews.
Auditing
As reported in 89 Hightouch reviews. Detailed logging for auditing needs.
Observability
Based on 107 Hightouch reviews. Real-time visibility into the reverse ETL process.
Data mapping
As reported in 123 Hightouch reviews. Configures data mapping from data warehouse to target tools.
Reporting
View the reverse ETL data via reports and charts through data viz and sync progress. This feature was mentioned in 99 Hightouch reviews.
Functionality (7)
Debugging
Based on 106 Hightouch reviews. Ensures live debugging to alert if any failure during data sync.
Workflow Automations
Supports the creation of automated workflows and data pipelines. This feature was mentioned in 112 Hightouch reviews.
Notifications
Supports notifications in messaging applications such as Slack, and even in workflows. 112 reviewers of Hightouch have provided feedback on this feature.
API Integrations
Provides several pre-built connectors and API integrations to build data workflows. This feature was mentioned in 106 Hightouch reviews.
Programmed trigger of data sync
Based on 115 Hightouch reviews. Programmatic trigger of syncs via public APIs
Incremental data sync
As reported in 115 Hightouch reviews. Native support for incremental syncing
Data audit
Move sync logs back into warehouse for auditing 89 reviewers of Hightouch have provided feedback on this feature.
Generative AI (3)
AI Text Generation
As reported in 32 Hightouch reviews. Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 17 Hightouch reviews.
AI Text Summarization
As reported in 17 Hightouch reviews. Condenses long documents or text into a brief summary.
Agentic AI - Firewall Software (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Agentic AI - DataOps Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives





