# Best Buyer Intent Data Providers *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Buyer intent data providers aggregate and deliver signals that indicate when prospects and customers interact with a brand. Buyer intent is the likelihood that a customer will purchase a product, and these tools capture the research around actual buyer journeys and signs of their purchase intent. Buyer intent data providers use a combination of first, second, and third-party data. It is important to note that first-party data alone is primarily used for [visitor identification software](https://www.g2.com/categories/visitor-identification). What sets buyer intent data apart is its integration of first-party data with second or third-party sources to provide deeper insights. Organizations leverage buyer intent data tools to target companies with a variety of campaign strategies to personalize website experiences for online visitors and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses understand what other products or integrations could be helpful to their customers to preemptively meet their needs. These tools are primarily used by sales, marketing, and customer success teams. Buyer intent data enables salespeople to reach out to and engage with the right prospects at the right time. Marketers utilize intent data to plan and create effective account-based marketing (ABM) campaigns. Finally, customer success teams can use this type of data to proactively contact current customers who may be about to churn. Buyer intent data providers often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), a variety of [account-based marketing (ABM) software](https://www.g2.com/categories/account-based-marketing), and [marketing account intelligence software](https://www.g2.com/categories/marketing-account-intelligence). To qualify for inclusion in the Buyer Intent Data Providers category, a product must: - Capture online research of actual buyer journeys to determine purchase intent signals using a combination of second and third-party intent data - Provide intent signals that enable companies to proactively market to and prioritize accounts that show active buying intent - Leverage buyer intent data to personalize marketing or sales efforts with tailored insights, content, or products ## How Many Buyer Intent Data Providers Products Does G2 Track? **Total Products under this Category:** 91 ### Category Stats (May 2026) - **Average Rating**: 4.54/5 (↑0.02 vs Apr 2026) - **New Reviews This Quarter**: 281 - **Buyer Segments**: Mid-Market 41% │ Small-Business 34% │ Enterprise 24% - **Top Trending Product**: Salesgenie by Data Axle (+0.007) *Last updated: May 18, 2026* ## How Does G2 Rank Buyer Intent Data Providers Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 51,500+ Authentic Reviews - 91+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top Buyer Intent Data Providers at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,864 reviews) | Intent-triggered B2B prospecting with CRM enrichment | "[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)" | | 2 | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | 4.6/5.0 (5,281 reviews) | First-party intent signals with CRM-integrated outreach | "[G2’s Authentic Reviews and Well-Categorized UI Made RevOps Research Easy](https://www.g2.com/survey_responses/g2-marketing-solutions-review-12852103)" | | 3 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,410 reviews) | Dark-funnel account prioritization with Salesforce-native intent orchestration | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" | | 4 | [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) | 4.4/5.0 (2,165 reviews) | LinkedIn-native buyer intent and decision-maker prospecting | "[Easy Company Targeting and Persona Filters to Reach Decision Makers Faster](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12783346)" | | 5 | [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) | 4.0/5.0 (941 reviews) | Dark-funnel intent signals inside Salesforce prospecting | "[Great way to capitalize on warm leads](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748)" | | 6 | [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) | 4.4/5.0 (5,323 reviews) | Real-time contact discovery with Bombora intent signals | "[Seamless.ai:- The one tool for all your data requirements!](https://www.g2.com/survey_responses/seamless-review-11648665)" | | 7 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,326 reviews) | Intent-triggered outbound prospecting with consolidated sequencing | "[Best value B2B prospecting tool on the market today](https://www.g2.com/survey_responses/apollo-io-review-12700971)" | | 8 | [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) | 4.4/5.0 (1,106 reviews) | IP-based website visitor deanonymization with contact lookup | "[Simple Solution for a Complex Problem](https://www.g2.com/survey_responses/lead-forensics-review-6841380)" | | 9 | [Qualified](https://www.g2.com/products/qualified/reviews) | 4.9/5.0 (1,469 reviews) | Salesforce-native website intent-to-pipeline conversion | "[Qualified turns our high-intent website traffic into real pipeline](https://www.g2.com/survey_responses/qualified-review-12724502)" | | 10 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,899 reviews) | Account-level intent activation inside GTM workflows | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | ## Which Buyer Intent Data Providers Is Best for Your Use Case? - **Leader:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - **Highest Performer:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Easiest to Use:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Top Trending:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Best Free Software:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) ## Which Type of Buyer Intent Data Providers Tools Are You Looking For? - [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) *(current)* - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) --- **Sponsored** ### Metadata.io The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1990&secure%5Bdisplayable_resource_id%5D=2183&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=497&secure%5Bplacement_resource_ids%5D%5B%5D=1037&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=15192&secure%5Bresource_id%5D=1990&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fbuyer-intent-data-providers&secure%5Btoken%5D=53e87478ca2515ea5489542bbdb08c18fbdbe72d94326d55d5584c8a86d89986&secure%5Burl%5D=https%3A%2F%2Fmetadata.io%2Fone%2F%3Futm_source%3DG2%26utm_medium%3Dother%26utm_term%3Dother%26utm_campaign%3DG2%26utm_content%3Ddemo%26utm_type%3Dother&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Buyer Intent Data Providers Products in 2026? ### 1. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 8,864 **Product Description:** Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. ### What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users value the **rich contact details** provided by GTM Workspace, enhancing their ability to engage potential buyers effectively. - Users find the **ease of use** of GTM Workspace invaluable for generating leads and simplifying the sales process. - Users value the **data accuracy** of GTM Workspace, enhancing their competitive edge in prospecting and research. - Users value the **bulk data download feature** , finding it simplifies lead generation in the finance industry significantly. - Users value the **effective lead generation capabilities** of GTM Workspace, significantly boosting sales and productivity. **Cons:** - Users experience challenges with **inaccurate data** , noting unassigned contact numbers and outdated information complicate their outreach efforts. - Users express concern over **outdated data** for contacts, citing inaccuracies in locations, emails, and phone numbers. - Users are frustrated by the frequent occurrence of **outdated contacts** , leading to reliance on alternative services for accurate information. - Users often face **data inaccuracy** issues, with incorrect locations and unassigned contact numbers hindering their search efforts. - Users often face **outdated information** issues, noting inaccuracies in contacts' emails and job titles, impacting effectiveness. #### What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo? **"[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)"** **Rating:** 5.0/5.0 stars *— Lannie L.* [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195) --- **"[A Powerful AI Tool for Inside Sales Success](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)"** **Rating:** 4.5/5.0 stars *— Raju S.* [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485) --- #### What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo? - [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) - 3 comments, 1 upvote - [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) - 3 comments, 1 upvote - [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) - 6 comments, 1 upvote ### 2. [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 5,281 **Product Description:** G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business. ### What Do G2 Reviewers Say About G2 Marketing Solutions? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of G2 Marketing Solutions, facilitating quick implementation of marketing initiatives. - Users value the **intuitive platform** of G2 Marketing Solutions for efficiently gathering feedback and reviews. - Users value the **excellent customer support** from G2 Marketing Solutions, enhancing their experience with effective suggestions and ease of use. - Users value the **authenticity** of G2 Marketing Solutions, trusting genuine reviews and insights from real clients. - Users value G2 for its **trusted user-generated reviews** that guide informed decisions on products and services. **Cons:** - Users face challenges with **review inconsistencies** , leading to confusion due to varying quality and depth of user feedback. - Users find G2 Marketing Solutions to be **expensive** , making it challenging for small businesses to engage effectively. - Users should be wary of **biased reviews** that may not reflect the current state of G2 Marketing Solutions. - Users express concern over the **lack of clarity** in review moderation and confirmation processes, impacting user satisfaction. - Users find the **pricing issues** of G2 Marketing Solutions quite steep, especially for tech startups with limited budgets. #### Key Features - Customer Feedback - Revenue Reporting - Social Networks Monitoring - Contact Data Availability - Integrations #### What Are Recent G2 Reviews of G2 Marketing Solutions? **"[Builds Trust and Visibility with Authentic Reviews and Buyer Intent Data](https://www.g2.com/survey_responses/g2-marketing-solutions-review-12793251)"** **Rating:** 5.0/5.0 stars *— Atharva Z.* [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-12793251) --- **"[G2’s Authentic Reviews and Well-Categorized UI Made RevOps Research Easy](https://www.g2.com/survey_responses/g2-marketing-solutions-review-12852103)"** **Rating:** 4.5/5.0 stars *— Yogesh N.* [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-12852103) --- #### What Are G2 Users Discussing About G2 Marketing Solutions? - [In what ways is G2.com influencing purchasing decisions in the software and technology market?](https://www.g2.com/discussions/in-what-ways-is-g2-com-influencing-purchasing-decisions-in-the-software-and-technology-market) - 8 comments, 4 upvotes - [How is G2.com being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-g2-com-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 6 comments, 2 upvotes - [What is G2.com used for?](https://www.g2.com/discussions/what-is-g2-com-used-for) - 11 comments, 6 upvotes ### 3. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 1,410 **Product Description:** 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. ### What Do G2 Reviewers Say About 6sense Revenue Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users greatly value the **ability to leverage intent data** , enabling targeted outreach and informed marketing decisions. - Users value the **clear visibility** 6sense provides into account stages, enhancing strategic ad placement and campaign effectiveness. - Users find the **ease of use** in 6sense Revenue Marketing's segments and alerts enhances collaboration and efficiency. - Users value the **insightful lead generation** capabilities of 6sense, enhancing campaign performance and strategic understanding. - Users value the **valuable insights** from 6sense, enhancing their go-to-market strategy and targeting effectiveness. **Cons:** - Users face a **steep learning curve** with 6sense, requiring significant time for setup and comprehension of data. - Users find the **learning curve steep** , as initial setup and data interpretation can be quite challenging. - Users find the **learning difficulty** significant, facing challenges with the detailed taxonomy and UI navigation. - Users face **complexity in setup and functionality** , leading to delays in realizing the tool's value and effectiveness. - Users find **missing features** challenging, especially in setup complexity and lack of individual engagement insights. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **"[A Great tool for finding your leads if you got some money](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909)"** **Rating:** 4.0/5.0 stars *— Pankaj T.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909) --- **"[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)"** **Rating:** 4.0/5.0 stars *— Anthony Y.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352) --- ### 4. [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 2,165 **Product Description:** LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn, the world’s largest professional network of 860M + members, 60M + companies, and 200 countries and territories. ### What Do G2 Reviewers Say About LinkedIn Sales Navigator? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effective lead generation** capabilities of LinkedIn Sales Navigator for efficient prospecting and outreach. - Users find LinkedIn Sales Navigator incredibly **easy to use** , appreciating its useful features and intuitive navigation. - Users value the **smooth LinkedIn integration** for effortless list exporting and tailored prospecting within their CRMs. - Users value the **easy access to contact information** with LinkedIn Sales Navigator, enhancing their prospecting efficiency and connections. - Users value the **InMail feature and extensive filtering options** of LinkedIn Sales Navigator for efficient lead generation. **Cons:** - Users find LinkedIn Sales Navigator to be **expensive** , particularly burdensome for solo users and smaller teams. - Users express frustration over **missing features** like CSV export and a unified inbox, hindering efficient communication. - Users find **integration issues** frustrating, as clearer connections with LinkedIn and tools would enhance the user experience. - Users find the **learning curve steep** , with complexity and high pricing posing challenges for smaller teams. - Users face a **frustrating user experience** due to inbox separation and inconsistent AI message prompts, complicating communication. #### Key Features - Contact Data Availability - Company Data Accuracy - Lead Builder - Internationalization - Alerts #### What Are Recent G2 Reviews of LinkedIn Sales Navigator? **"[Easy Company Targeting and Persona Filters to Reach Decision Makers Faster](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12783346)"** **Rating:** 4.5/5.0 stars *— Matthew W.* [Read full review](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12783346) --- **"[AI-Powered Summaries and InMail Drafts Make Prospecting Fast and Simple](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12775355)"** **Rating:** 5.0/5.0 stars *— Abhinav A.* [Read full review](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12775355) --- #### What Are G2 Users Discussing About LinkedIn Sales Navigator? - [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) - 5 comments, 2 upvotes - [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) - 6 comments - [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) - 2 comments, 1 upvote ### 5. [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 941 **Product Description:** 6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort. ### What Do G2 Reviewers Say About 6sense Sales Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **accurate intent signals** provided by 6sense, enhancing their competitive edge in contact acquisition. - Users value the **visibility in lead insights** provided by 6sense dashboards, enhancing their targeting and engagement strategies. - Users value the **buyer intent insights** of 6sense, enhancing their ability to identify and engage potential leads. - Users value the **insights and prioritization** from 6sense, significantly enhancing their prospecting and sales efforts. - Users appreciate the **ease of use** of 6sense, simplifying data access and enhancing targeting for better sales outcomes. **Cons:** - Users report **inaccurate data** issues with 6sense, making it challenging to identify relevant prospects effectively. - Users find the **data quality unreliable** , often needing to supplement with manual prospecting for accurate insights. - Users express concern over **lead quality** due to many false positives and unreliable data, impacting overall effectiveness. - Users experience **data accuracy issues** with 6sense, encountering unreliable information and messy CRM data in reports. - Users find **learning difficulty** notable, with challenges in understanding the tool during implementation without proper training. #### Key Features - Contact Data Availability - Company Data Accuracy - Integration to CRM/Marketing Automation - Internationalization - Email Campaigns #### What Are Recent G2 Reviews of 6sense Sales Intelligence? **"[Great way to capitalize on warm leads](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748)"** **Rating:** 4.5/5.0 stars *— Henry V.* [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748) --- **"[Unmatched Dark Funnel Visibility with Powerful Intent Data](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555229)"** **Rating:** 5.0/5.0 stars *— Johan C.* [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555229) --- ### 6. [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 5,323 **Product Description:** Seamless is a real-time B2B search engine for contact data that provides verified emails, cell phone numbers and sales insights to find, connect and close your next big deal. Our platform includes 1.7B+ Contacts and 150M Company Profiles researched, including Buyer Intent, Job Changes and Data Enrichment, all powered by AI to ensure you always have the most accurate data possible. Our sales intelligence and lead intelligence tool is used by over 1,000,000 users across the globe to automate the tedious process of list building. Our integrations include all of your favorite CRMs, like Salesforce, HubSpot, Salesloft, Outreach, Pipedrive, and more. ### What Do G2 Reviewers Say About Seamless (formally Seamless.AI)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of finding verified contact information** with Seamless.AI, enhancing their sales and marketing efforts. - Users appreciate the **user-friendly interface** of Seamless.AI, which simplifies the process of finding contact information efficiently. - Users recognize the **effective lead generation** from Seamless, delivering targeted and accurate contact details swiftly. - Users value the **data accuracy** of Seamless.AI, simplifying connections with verified and reliable contact information. - Users value the **accuracy of information** from Seamless.AI, enabling quick access to verified leads for effective outreach. **Cons:** - Users experience **inaccurate data** with Seamless, leading to frustration in prospecting and campaign execution. - Users note the **outdated contacts** in Seamless, limiting accurate searches for key information on individuals and companies. - Users find the **outdated information** on Seamless limits search accuracy, especially for Indian companies and C-level staff. - Users report issues with **data inaccuracy** , often receiving outdated or incorrect information about prospects and contacts. - Users feel the service is **expensive** for small businesses, with additional fees that may not justify the value. #### What Are Recent G2 Reviews of Seamless (formally Seamless.AI)? **"[Seamless.ai:- The one tool for all your data requirements!](https://www.g2.com/survey_responses/seamless-review-11648665)"** **Rating:** 4.5/5.0 stars *— Vijayarajan R.* [Read full review](https://www.g2.com/survey_responses/seamless-review-11648665) --- **"[Saves Hours of Manual Research](https://www.g2.com/survey_responses/seamless-review-11736468)"** **Rating:** 4.0/5.0 stars *— Palak G.* [Read full review](https://www.g2.com/survey_responses/seamless-review-11736468) --- #### What Are G2 Users Discussing About Seamless (formally Seamless.AI)? - [What is Seamless.ai used for?](https://www.g2.com/discussions/what-is-seamless-ai-used-for) - 4 comments, 2 upvotes - [What is seamless software?](https://www.g2.com/discussions/seamless-ai-what-is-seamless-software) - 1 comment - [Is seamless Ai legal?](https://www.g2.com/discussions/is-seamless-ai-legal) - 4 comments ### 7. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 9,326 **Product Description:** Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. ### What Do G2 Reviewers Say About Apollo.io? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Apollo.io, finding it user-friendly and efficient for lead generation. - Users appreciate Apollo.io for its **efficient lead generation** , offering user-friendly automation and up-to-date data. - Users appreciate the **powerful search and filter features** in Apollo.io, enhancing their ability to find and organize data efficiently. - Users commend Apollo.io for its **comprehensive prospecting and outreach** features that enhance lead generation efficiency. - Users love how Apollo.io is a **time-saving solution** , consolidating multiple tools into one efficient platform. **Cons:** - Users express frustration with **missing features** , such as limited email templates and insufficient customization options for workflow. - Users find the **inaccurate data** frustrating, noting missing emails and outdated information affecting lead quality. - Users find the **learning curve steep** , facing challenges in understanding features and navigating the user interface effectively. - Users find the **limited features** of Apollo.io leave much to be desired, requiring improvement for better user experience. - Users report experiencing **data inaccuracy** in Apollo.io, leading to unreliable contacts and verification challenges. #### Key Features - Contact Data Availability - Contact Data Accuracy - Data Cleaning/Enrichment - Performance and Reliability - Lead Enrichment #### What Are Recent G2 Reviews of Apollo.io? **"[Powerhouse Lead Generation with Deep Filtering and Reliable Automation](https://www.g2.com/survey_responses/apollo-io-review-12802584)"** **Rating:** 4.0/5.0 stars *— Al W.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-12802584) --- **"[Best value B2B prospecting tool on the market today](https://www.g2.com/survey_responses/apollo-io-review-12700971)"** **Rating:** 5.0/5.0 stars *— Praveen K.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-12700971) --- #### What Are G2 Users Discussing About Apollo.io? - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 4 comments, 2 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote ### 8. [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,106 **Product Description:** In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow. ### What Do G2 Reviewers Say About Lead Forensics? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Lead Forensics impressive, appreciating straightforward setup and reliable functionality. - Users value the **personalization features** of Lead Forensics, enhancing lead visibility and improving marketing strategies. - Users appreciate the **helpful support** provided by Account Managers, enhancing their experience and maximizing the platform's value. - Users commend the **outstanding customer support** of Lead Forensics, highlighting helpful team members like Angela and Patrick. - Users appreciate the **real-time insights** into prospective clients' behaviors, enhancing visibility and ad spend evaluation. **Cons:** - Users express concern over **lead quality** , noting irrelevant leads and issues with incorrect contact information. - Users express frustration with **outdated contacts** , noting inaccuracies in email addresses and inaccessible leads for some companies. - Users are frustrated with **incorrect information** affecting lead accuracy and communication, especially for smaller businesses. - Users find the **missing information** from Lead Forensics limits effective engagement and leads to confusion regarding visitor data. - Users face **integration issues** with Lead Forensics, finding connections with other platforms to be complex and time-consuming. #### Key Features - Account-level Insights - Segmentation - Media Attribution - Contact Data Availability - Integrations #### What Are Recent G2 Reviews of Lead Forensics? **"[Simple Solution for a Complex Problem](https://www.g2.com/survey_responses/lead-forensics-review-6841380)"** **Rating:** 4.5/5.0 stars *— Brian D.* [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-6841380) --- **"[LeadForensics Delivers Clear Visibility into Website Visitors and Sales Opportunities](https://www.g2.com/survey_responses/lead-forensics-review-12819763)"** **Rating:** 4.5/5.0 stars *— Danielle S.* [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-12819763) --- #### What Are G2 Users Discussing About Lead Forensics? - [What is Lead Forensics used for?](https://www.g2.com/discussions/what-is-lead-forensics-used-for) ### 9. [Qualified](https://www.g2.com/products/qualified/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 1,469 **Product Description:** Qualified is the Agentic Marketing platform for B2B companies around the world. Headquartered in San Francisco, Qualified is built to modernize and maximize inbound pipeline generation with Piper the AI SDR Agent. Piper autonomously engages website visitors, captures leads, and converts them into pipeline with zero human intervention. With Piper, Qualified is transforming pipeline generation as we know it today. Your website is the front door to your business and the pinnacle of pipeline generation, but what happens when interested buyers want to learn more? They submit a web form and move on. Those leads get added to a queue for an inbound Sales Development Rep (SDR) to follow up with and nurture to pipeline for your sales team. How long does it take for an inbound lead to hear back? It can take hours, if not days. In the world of sales and marketing, speed is crucial as 78% of buyers go with the vendor that responds to them first. The problem is it's impossible to respond quickly with the current process because it's painfully manual, time intensive, and it relies on limited human capacity. But it doesn’t have to be this way. In the age of AI, we can put pipeline generation on autopilot. Meet Piper the AI SDR Agent. She operates across your entire inbound motion and works tirelessly to convert qualified buyers into pipeline, 24x7. Piper knows everything about your buyers. She profiles every website visitor to understand whether they're qualified and where they are in the buying journey then works toward her conversion goals. Piper also turns every touchpoint on your website into an opportunity for conversion with live chat, meeting booking, and personalized marketing offers. What's more, Piper works the inbox to send fast, personalized follow up and nurture emails to each and every lead. Hundreds of the world’s leading brands—including Crunchbase, Demandbase, Greenhouse, Plaid, and Suse—have hired Piper the AI SDR Agent to grow their inbound pipeline and are seeing real tangible business results. ### What Do G2 Reviewers Say About Qualified? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Qualified, facilitating smooth implementation and ongoing assistance. - Users find Qualified's **exceptional support** invaluable, enhancing their experience and ensuring successful implementation and growth. - Users find Qualified to be **easy to use** , with quick integration and outstanding support enhancing their experience. - Users appreciate the **user-friendly features** of Qualified, consistently impressed by its innovative and effective tools for lead engagement. - Users commend the **responsive and helpful customer service** from Qualified, enhancing their overall experience and success. **Cons:** - Users find that Qualified's **missing features** hinder their experience, but appreciate the team's commitment to improvements. - Users struggle with the **learning curve** of Qualified, finding certain features complex and unintuitive for daily use. - Users find the **steep learning curve** challenging initially, but appreciate the supportive onboarding and implementation teams. - Users experience **limited customization** in workflows, hindering the ability to create scalable email experiences effectively. - Users find the **complexity of setup and management** in Qualified challenging, especially for intricate routing rules. #### Key Features - Pop-up Chat - Customization - Customization Interface - Website - Lead Gathering #### What Are Recent G2 Reviews of Qualified? **"[Qualified turns our high-intent website traffic into real pipeline](https://www.g2.com/survey_responses/qualified-review-12724502)"** **Rating:** 5.0/5.0 stars *— Lu E.* [Read full review](https://www.g2.com/survey_responses/qualified-review-12724502) --- **"[Powerful tool for faster speed-to-lead & clear ROI tracking](https://www.g2.com/survey_responses/qualified-review-12849779)"** **Rating:** 5.0/5.0 stars *— Tiffany D.* [Read full review](https://www.g2.com/survey_responses/qualified-review-12849779) --- #### What Are G2 Users Discussing About Qualified? - [What is Qualified used for?](https://www.g2.com/discussions/what-is-qualified-used-for) - [What skills does a software developer need in 2020?](https://www.g2.com/discussions/what-skills-does-a-software-developer-need-in-2020) - [What qualities do you need to be a software developer?](https://www.g2.com/discussions/what-qualities-do-you-need-to-be-a-software-developer) ### 10. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,899 **Product Description:** Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users admire the **user-friendly interface** of Demandbase One, enabling quick campaign launches and efficient audience targeting. - Users value the **robust tools** in Demandbase One for effective account targeting and streamlined marketing strategies. - Users value the **range of integrated tools** in Demandbase One, enhancing account insights and marketing efficiency. - Users value the **unified data integration** of Demandbase One, enhancing targeted campaigns and streamlining workflows. - Users value the **ability to consolidate intent data** , enhancing decision-making and targeted marketing strategies effectively. **Cons:** - Users find the **learning curve steep** , as the platform's complexity can be overwhelming and requires ongoing training. - Users find Demandbase One has a **steep learning curve** , making it challenging to fully utilize its features effectively. - Users find the **complexity of reporting and customization options** can hinder their experience with Demandbase One. - Users find the **learning difficulty** of Demandbase One challenging, necessitating technical expertise for effective setup and navigation. - Users find the **difficult learning curve** of Demandbase One challenging, requiring significant time and effort to master. #### What Are Recent G2 Reviews of Demandbase One? **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) ### 11. [Reo.Dev](https://www.g2.com/products/reo-dev-reo-dev/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 72 **Product Description:** Reo.Dev is an AI-powered Revenue Intelligence Platform built to help DevTool teams unlock hidden revenue opportunities and close deals faster. By capturing real-time buying signals, enriching account data, and delivering AI-driven insights, Reo.Dev ensures your sales and marketing teams focus on the right accounts at the right time - without guesswork. With powerful automation, predictive analytics, and seamless integrations, Reo.Dev eliminates wasted effort and accelerates pipeline growth. GTM teams rely on Reo.Dev to boost conversion rates, sales velocity, and revenue predictability - turning intent into impact. Turn insights into action. Close more deals, faster. Learn more at https://www.reo.dev/ ### What Do G2 Reviewers Say About Reo.Dev? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **great customer support** from the Reo.Dev team, enhancing their overall experience and satisfaction. - Users value the **helpful support team** at Reo.Dev, enhancing their experience with reliable data and integrations. - Users value the **accurate timing signals** from Reo.Dev, enhancing their ability to engage high-intent prospects effectively. - Users praise the **superior documentation and analytics** of Reo.Dev, enhancing SEO strategies and identifying opportunities quickly. - Users value the **exceptional data accuracy** of Reo.Dev, enabling informed decisions that enhance conversion strategies. **Cons:** - Users find the **pricing challenging** for early teams, lacking a free tier to assess suitability before purchasing. - Users experience a noticeable **learning difficulty** with Reo.Dev, requiring training and assistance for effective use. - Users face a **steep learning curve** with Reo.Dev, necessitating training and support for effective usage. - Users find the **integration issues** limiting, wishing for deeper connections for a smoother workflow. - Users note a **significant learning curve** with Reo.Dev, requiring training for new hires to utilize effectively. #### Key Features - Contact Data Availability - Integrations - Lead Validation - Cross-system Integration #### What Are Recent G2 Reviews of Reo.Dev? **"[Timely Signals Intelligence](https://www.g2.com/survey_responses/reo-dev-review-11319894)"** **Rating:** 4.5/5.0 stars *— Stephen B.* [Read full review](https://www.g2.com/survey_responses/reo-dev-review-11319894) --- **"[Highly targeted and relevant intent signals for Developer Tool companies](https://www.g2.com/survey_responses/reo-dev-review-11460797)"** **Rating:** 5.0/5.0 stars *— Shilpa B.* [Read full review](https://www.g2.com/survey_responses/reo-dev-review-11460797) --- ### 12. [Amplemarket](https://www.g2.com/products/amplemarket/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 614 **Product Description:** By combining premium data, multichannel engagement, and real-time insights in one seamless solution, Duo AI Copilot and AI Agent redefine how modern sales teams operate. Duo uncovers hidden opportunities, detects buyer intent signals, and generates tailored playbooks - empowering your reps to focus on what matters most: building relationships and closing deals. It’s the perfect fusion of AI precision and human intuition. Built on an all-in-one sales platform, Duo AI Agents support your entire outbound workflow - from prospecting and engagement to automation and deliverability. What’s included in the platform: - Global B2B data to help you identify and reach your ideal customers - Multichannel outreach via email, phone, social, voice cloning, and more - Built-in personalization to scale relevant, high-converting messaging - AI superpowers: A suite of personalized AI Agents that handles research, intent signals, and workflows - so you spend less time prepping and more time selling ### What Do G2 Reviewers Say About Amplemarket? *AI-generated summary from verified user reviews* **Pros:** - Users find Amplemarket's **ease of use** exceptional, highlighting its intuitive interface and seamless automation features. - Users value the **ease of use and seamless integration** of Amplemarket, enhancing their sales outreach efficiency. - Users appreciate the **ease of use and quality copy** Amplemarket offers, significantly enhancing their sales outreach experience. - Users love the **automation features** of Amplemarket, making outreach faster and more efficient without complexity. - Users appreciate the **effortless lead generation** with Amplemarket, praising its user-friendly automation and effective outreach capabilities. **Cons:** - Users often report **missing features** in Amplemarket, expressing hope for enhancements and easier interactions within the platform. - Users face a **steep learning curve** with Amplemarket, making onboarding and feature navigation challenging for new users. - Users note that Amplemarket needs **improvement in integration, automation, and user interface** for a smoother experience. - Users face **sequence issues** that complicate workflows, including cloning sequences and untriggered connection requests. - Users find **integration issues** with Amplemarket, especially lacking customization and functionality with CRM tools like Salesforce and HubSpot. #### Key Features - Industry Research Availability - Lead Builder - Internationalization - Templates - Customer-facing Chatbot #### What Are Recent G2 Reviews of Amplemarket? **"[Duo Copilot Unearths Hidden Leads with Ready-to-Use Multichannel Sequences](https://www.g2.com/survey_responses/amplemarket-review-12550334)"** **Rating:** 4.0/5.0 stars *— Kevin G.* [Read full review](https://www.g2.com/survey_responses/amplemarket-review-12550334) --- **"[Effective Prospecting with Robust Integrations](https://www.g2.com/survey_responses/amplemarket-review-12765496)"** **Rating:** 5.0/5.0 stars *— Ana Paula N.* [Read full review](https://www.g2.com/survey_responses/amplemarket-review-12765496) --- #### What Are G2 Users Discussing About Amplemarket? - [What is amplemarket used for?](https://www.g2.com/discussions/what-is-amplemarket-used-for) ### 13. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 647 **Product Description:** AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll ABM to be **extremely easy to use** , thanks to helpful support and intuitive features. - Users value the **precise audience targeting** of AdRoll ABM, effectively tracking and engaging potential customers throughout their journey. - Users appreciate the **precise targeting** of AdRoll ABM, enhancing their marketing efforts with effective retargeting and insights. - Users value the **accurate intent data** from AdRoll ABM, enhancing their targeting and tracking capabilities effectively. - Users value the **excellent customer support** of AdRoll ABM, making onboarding and setup smooth and efficient. **Cons:** - Users find the **steep learning curve** of AdRoll ABM challenging, complicating onboarding and everyday usage. - Users desire **missing features** like Slack integration and enhanced visibility on de-anonymized leads for improved functionality. - Users note the **limited features** in AdRoll ABM, expressing a desire for more integrations and visibility for effective use. - Users express concerns about **incomplete functionality** , particularly with LinkedIn campaigns and the inability to save ad progress. - Users note **targeting limitations** in AdRoll ABM, particularly in covering industry-specific roles and ad frequency optimization. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"** **Rating:** 4.0/5.0 stars *— Melissa G.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248) --- **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 14. [Breakout](https://www.g2.com/products/breakout-2025-03-16/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 27 **Product Description:** Breakout is your inbound AI SDR — built to identify high-intent website visitors, engage them in real-time, qualify them, and book meetings directly into your sales team’s calendar. 1\ Breakout greets every visitor like it already knows them: Breakout instantly recognizes who’s on your site—based on UTM, company, or behavior—and kicks off a smart, friendly conversation using AI that actually sounds human. 2\ Breakout handles every question instantly and keeps the lead warm - The AI SDR chats with your buyers 24/7, answers their questions, and gently nudges them toward conversion—so no one slips through the cracks. 3\ Breakout gives live, personalized demos—on the spot - Whether it’s a quick voice walkthrough or a custom slide deck, Breakout shows buyers exactly what they need, right when they need it. 4\ Breakout books the right meeting, even after hours - It finds the right rep, checks calendars, and schedules the meeting—so your team wakes up to new pipeline every day. ### What Do G2 Reviewers Say About Breakout? *AI-generated summary from verified user reviews* **Pros:** - Users value the **time-saving setup** of Breakout, appreciating quick integration and instant scheduling features. - Users love the **ease of use** of Breakout, achieving quick setup and seamless integration with existing tools effortlessly. - Users commend Breakout for its **seamless integration** with tools like HubSpot and Slack, enhancing workflow efficiency and conversion rates. - Users value the **seamless integrations** with existing tools, enhancing workflow and improving conversion rates effectively. - Users praise the **easy setup** of Breakout, enabling quick integration and effortless operations in under five minutes. **Cons:** - Users find the **feature complexity** of Breakout challenging, especially for non-technical teams during initial setup. - Users find the **limited analytics** of Breakout insufficient for deeper insights, affecting their ability to optimize performance. - Users express concern over **missing features** in Breakout, particularly regarding nuanced conversations and deeper analytics. - Users note that Breakout's AI has **limitations in handling complex conversations** , requiring human intervention for certain industries. - Users report experiencing **buggy software** with Breakout, impacting usability while they await further improvements from the team. #### Key Features - Knowledge Base - Branding - Pop-up Chat - Lead Development - AI #### What Are Recent G2 Reviews of Breakout? **"[A gamechanger for our conversion rates](https://www.g2.com/survey_responses/breakout-review-11503544)"** **Rating:** 5.0/5.0 stars *— Shubhanshu S.* [Read full review](https://www.g2.com/survey_responses/breakout-review-11503544) --- **"[💬A gamechanger for our conversion rates](https://www.g2.com/survey_responses/breakout-review-11214770)"** **Rating:** 5.0/5.0 stars *— Sanjay G.* [Read full review](https://www.g2.com/survey_responses/breakout-review-11214770) --- ### 15. [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 200 **Product Description:** Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. ### What Do G2 Reviewers Say About Foundry ABM? *AI-generated summary from verified user reviews* **Pros:** - Users find Foundry ABM to be **highly user-friendly** , making it simple and enjoyable to implement. - Users praise the **seamless integration** of Foundry ABM with CRM and sales tools, enhancing team alignment and efficiency. - Users highlight **sales efficiency** with Foundry ABM, enabling targeted engagement with high-value accounts through personalized strategies. - Users value the **robust analytics** of Foundry ABM, enabling effective targeting and refined marketing strategies. - Users highlight the **easy integrations** of Foundry ABM, enhancing efficiency and alignment between marketing and sales teams. **Cons:** - Users find the **steep learning curve** of Foundry ABM challenging, particularly for those new to account-based marketing. - Users find the **steep learning curve** of Foundry ABM challenging, especially for teams new to account-based marketing. - Users find the **steep learning curve** of Foundry ABM challenging, requiring significant time and training for effectiveness. - Users find the interface of Foundry ABM to be **not intuitive** , complicating the onboarding process for new teams. - Users find the **steep learning curve** of Foundry ABM challenging, making initial navigation and setup difficult. #### What Are Recent G2 Reviews of Foundry ABM? **"[Seamless Integration and Proactive Support Elevate ABM Experience](https://www.g2.com/survey_responses/foundry-abm-review-12183067)"** **Rating:** 4.0/5.0 stars *— Vinit J.* [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12183067) --- **"[Foundry ABM: A Strong Hub with Strong Performance](https://www.g2.com/survey_responses/foundry-abm-review-12745873)"** **Rating:** 4.0/5.0 stars *— Verified User in Higher Education* [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12745873) --- #### What Are G2 Users Discussing About Foundry ABM? - [What is Triblio ABM Platform used for?](https://www.g2.com/discussions/what-is-triblio-abm-platform-used-for) ### 16. [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 144 **Product Description:** Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent. #### What Are Recent G2 Reviews of Foundry Intent? **"[Easy to Use](https://www.g2.com/survey_responses/foundry-intent-review-10034688)"** **Rating:** 4.0/5.0 stars *— Verified User in Human Resources* [Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10034688) --- **"[I had very much enjoyed Foundry Intent](https://www.g2.com/survey_responses/foundry-intent-review-10055537)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer & Network Security* [Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10055537) --- #### What Are G2 Users Discussing About Foundry Intent? - [How do you use Kickfire?](https://www.g2.com/discussions/how-do-you-use-kickfire) - [What is Leadspace?](https://www.g2.com/discussions/leadsift-what-is-leadspace) - [What is the use of Kickfire?](https://www.g2.com/discussions/what-is-the-use-of-kickfire) ### 17. [SalesIntel](https://www.g2.com/products/salesintel/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 530 **Product Description:** Most GTM teams waste their time running manual tasks and talking to prospects that are a bad fit. SalesIntel helps break that cycle. This signal-first, agentic, pipeline generation platform automates the hunt, intelligently surfacing the right in-market accounts and their entire buying committee. You will know who to talk to, what to talk about and when to engage them. Think of the SalesIntel platform as your always-on market intelligence team, that works towards your pipeline objectives even when you are asleep. You can easily identify and leverage: • Predictive Signals: It catches "future pipeline" signals like funding rounds or new leadership hires, giving you an early-mover advantage. • Demand-Capture Signals: It identifies "immediate pipeline" by tracking signals like website visits, content downloads, or competitor searches, so you know when to engage and the context of each interaction. Our no-code workflow builder, GTMCanvas, allows you to build signal-triggered workflows that: • Capture: Automatically detect accurate buying intent. • Qualify: AI decodes the "DNA" of your top accounts and surfaces look-alike prospects. • Activate: Pushes those qualified leads directly into your CRM or triggers a personalized outreach sequence. SalesIntel allows you to consolidate multiple tools for automation workflows, intent data and contact database, into a single platform. ### What Do G2 Reviewers Say About SalesIntel? *AI-generated summary from verified user reviews* **Pros:** - Users praise SalesIntel for its **ease of use** , simplifying access to vital contact information and enhancing efficiency. - Users value the **ease of use** of SalesIntel, enabling quick access to verified contact information and enhancing efficiency. - Users value the **human-verified contact data** from SalesIntel, enhancing efficiency in targeting and prospecting efforts. - Users value SalesIntel for its **efficient lead generation** , enabling targeted outreach with verified contact information. - Users appreciate the **high accuracy of data** in SalesIntel, enhancing their experience with enriched and reliable information. **Cons:** - Users report **inaccurate data** from SalesIntel, leading to frustrating experiences and delayed research processes. - Users often find the **data outdated** , which can hinder effective lead generation and outreach efforts. - Users experience **outdated contacts** on SalesIntel, leading to difficulties in prospecting and less accurate information. - Users experience **outdated information** and poor data quality, making the platform less effective and user-friendly. - Users experience **inaccurate information** with SalesIntel, often leading to frustration and delays in their research processes. #### Key Features - Contact Data Accuracy - Lead Builder - Internationalization - Lead Quality - Integrations #### What Are Recent G2 Reviews of SalesIntel? **"[Reliable Data, Helpful Support, Still Room to Grow](https://www.g2.com/survey_responses/salesintel-review-11986471)"** **Rating:** 4.0/5.0 stars *— Janae E.* [Read full review](https://www.g2.com/survey_responses/salesintel-review-11986471) --- **"[Reliable Lead Generation with Easy Integration](https://www.g2.com/survey_responses/salesintel-review-10835081)"** **Rating:** 4.0/5.0 stars *— Lauren W.* [Read full review](https://www.g2.com/survey_responses/salesintel-review-10835081) --- #### What Are G2 Users Discussing About SalesIntel? - [What is SalesIntel used for?](https://www.g2.com/discussions/what-is-salesintel-used-for) ### 18. [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 257 **Product Description:** Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives. ### What Do G2 Reviewers Say About Madison Logic Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Madison Logic Platform, facilitating efficient account management and campaign organization. - Users value the **effective lead generation capabilities** of Madison Logic, appreciating quick setups and quality leads. - Users value the **high lead quality** Madison Logic Platform delivers through optimized targeting and actionable insights. - Users value the **actionable insights** from Madison Logic Platform, enhancing campaign performance and aligning with demand goals. - Users value the **seamless integrations** of Madison Logic Platform, enhancing tracking and targeting efficiency across various channels. **Cons:** - Users find the platform **not intuitive** , making navigation and understanding features challenging, especially for newcomers. - Users find the **learning curve steep** , with navigation and reporting proving challenging, especially for newcomers. - Users find the **inadequate reporting** delayed and less intuitive, impacting their ability to gain timely insights. - Users have faced **lead quality issues** with Madison Logic, impacting their overall effectiveness and campaign diversity. - Users experience **missing features** , such as non-functional dashboards and inflexible campaign structures, limiting overall platform effectiveness. #### What Are Recent G2 Reviews of Madison Logic Platform? **"[Robust Dashboard with Easy Setup but Minor Hiccups](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100)"** **Rating:** 4.0/5.0 stars *— Adam M.* [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100) --- **"[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)"** **Rating:** 5.0/5.0 stars *— Harshal D.* [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269) --- #### What Are G2 Users Discussing About Madison Logic Platform? - [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for) ### 19. [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 326 **Product Description:** Salesgenie by Data Axle helps businesses find, understand, and connect with the right customers using accurate business and consumer data verified by humans and AI. Our platform empowers sales and marketing teams to build smarter audiences, prioritize outreach, and grow with clarity—not guesswork. From audience building and data enhancement to email, direct mail, and digital advertising support, Salesgenie delivers flexible solutions for businesses of all sizes. Whether you’re launching a new campaign, refreshing your data, or scaling outreach across channels, we make it easier to reach the people who matter most. ### What Do G2 Reviewers Say About Salesgenie by Data Axle? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Salesgenie, finding it intuitive and perfect for streamlined prospecting. - Users value the **consistent lead generation** from Salesgenie, streamlining prospecting and saving valuable time and energy. - Users value the **top-notch customer support** of Salesgenie, noting its helpfulness and prompt responses when needed. - Users value the **excellent training and immediate support** from Salesgenie, making it user-friendly and efficient. - Users value the **ease of targeted outreach** with Salesgenie, making it simple to build specific contact lists. **Cons:** - Users find the **inaccurate data** frustrating, noting outdated leads and issues with email deliverability. - Users face issues with **outdated contacts** in Salesgenie, leading to difficulties in reaching specific businesses effectively. - Users often face issues with **outdated information** , as many emails and phone numbers are no longer valid. - Users find the **filtering options confusing** , complicating data enhancement and database cleanup efforts effectively. - Users find the **expensive costs** for data enhancements and download registrations frustrating, impacting overall satisfaction with Salesgenie. #### Key Features - Industry Research Availability - Technographic Data Accuracy - Integration to CRM/Marketing Automation - Internationalization - Lead Quality #### What Are Recent G2 Reviews of Salesgenie by Data Axle? **"[High-Quality Data with Simple Setup, Limited Email Capabilities](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12634050)"** **Rating:** 5.0/5.0 stars *— Roman W.* [Read full review](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12634050) --- **"[Sales](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12635474)"** **Rating:** 5.0/5.0 stars *— Edgar C.* [Read full review](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12635474) --- #### What Are G2 Users Discussing About Salesgenie by Data Axle? - [What is Data Axle Genie used for?](https://www.g2.com/discussions/what-is-data-axle-genie-used-for) - [What does Exact data do?](https://www.g2.com/discussions/what-does-exact-data-do) - 1 comment ### 20. [N.Rich](https://www.g2.com/products/n-rich/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 112 **Product Description:** N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform. ### What Do G2 Reviewers Say About N.Rich? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in N.Rich, allowing simple campaign implementation and a positive user experience. - Users value the **unmatched customer support** at N.Rich, noting proactive communication and personalized service. - Users commend N.Rich for its **effective campaign management** , highlighting detailed reports and excellent customer support. - Users appreciate the **easy setup** of N.Rich, enabling quick campaign implementation and fast results. - Users praise the **detailed analytics** of N.Rich, enabling quick adjustments and enhancing overall ABM effectiveness. **Cons:** - Users experience a **steep learning curve** initially, needing time and effort to fully utilize N.Rich's features. - Users experience **limited reporting** issues, with discrepancies between dashboard data and exported results causing confusion. - Users face a **difficult learning curve** with N.Rich, needing time and effort for effective setup and utilization. - Users experience **inadequate reporting** with discrepancies between dashboards and exports, complicating data interpretation and confidence. - Users find N.Rich's insights **insufficient** , particularly lacking in media performance and valuable analytic data for campaigns. #### What Are Recent G2 Reviews of N.Rich? **"[Comparable ABM Power at a Startup-Friendly Price, Backed by an Outstanding Team](https://www.g2.com/survey_responses/n-rich-review-12348234)"** **Rating:** 5.0/5.0 stars *— Ayanda C.* [Read full review](https://www.g2.com/survey_responses/n-rich-review-12348234) --- **"[N.Rich Supercharged Our ABM: Higher Pipeline, Smarter Spend, Clear Account Insights](https://www.g2.com/survey_responses/n-rich-review-12870191)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/n-rich-review-12870191) --- #### What Are G2 Users Discussing About N.Rich? - [What does N.Rich do?](https://www.g2.com/discussions/n-rich-what-does-n-rich-do) - [What is the use of N.Rich?](https://www.g2.com/discussions/what-is-the-use-of-n-rich) - [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment ### 21. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 **Product Description:** ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the broader GTM (Go-To-Market) intelligence ecosystem, which aims to empower users with actionable insights that facilitate targeted outreach and personalized engagement strategies. By leveraging data-driven orchestration, ZoomInfo Marketing enables businesses to effectively identify and convert potential leads into loyal customers. The platform is tailored for marketing professionals who seek to optimize their outreach efforts across various channels. With capabilities that span display and social advertising, email marketing, SMS campaigns, and more, ZoomInfo Marketing allows users to execute comprehensive marketing campaigns that reach the right buyers at the right moments. The emphasis on hyper-targeted messaging, driven by fit, intent, and engagement signals, ensures that marketing efforts resonate with the intended audience, thereby increasing the likelihood of conversion. One of the standout features of ZoomInfo Marketing is its ability to transform a company’s website into a dynamic digital storefront. The platform enhances user experience by enriching forms, which helps to reduce friction during the conversion process. Additionally, it tracks unique visitors, allowing businesses to identify anonymous buyers before they engage with the site. This proactive approach is complemented by human-first chat experiences that engage high-intent visitors, fostering stronger connections between potential customers and sales teams. Moreover, ZoomInfo Marketing provides comprehensive visibility into the total addressable market, enabling users to manage their marketing databases with clean and verified data. This functionality is crucial for identifying and prioritizing the best audiences based on their fit, intent, and engagement levels. By engaging buyers when they are most likely to convert, businesses can maximize their marketing efficiency and drive better results. Overall, ZoomInfo Marketing stands out in the competitive landscape of demand generation solutions by offering a robust suite of features that cater to the needs of modern marketing teams. Its focus on data-driven insights, personalized engagement, and streamlined conversion processes makes it an invaluable tool for organizations looking to enhance their marketing strategies and achieve sustainable growth. ### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **reliable B2B contact data and advanced filtering options** that enhance campaign efficiency and targeting. - Users appreciate the **accurate data and intent signals** of ZoomInfo Marketing, enhancing targeted demand generation campaigns. - Users find **ZoomInfo Marketing's ease of use** beneficial for lead enrichment and efficient segmentation of data. - Users value the **reliable B2B contact data** of ZoomInfo Marketing, enhancing campaign targeting and efficiency significantly. - Users value the **reliable B2B contact data** from ZoomInfo Marketing, enhancing targeted prospecting and campaign efficiency. **Cons:** - Users find the **pricing high for small teams** , making it challenging for those with limited budgets. - Users often experience **data inaccuracy** , with outdated information and missing details for certain roles impacting usability. - Users find the **pricing too high** for small teams, limiting accessibility and budget flexibility for marketing efforts. - Users find the **learning curve challenging** initially, as the platform can feel overwhelming with its extensive features. - Users find the **initial complexity** of ZoomInfo Marketing can be overwhelming, necessitating training and internal processes. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **"[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)"** **Rating:** 5.0/5.0 stars *— Alex P.* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) --- **"[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) --- #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) ### 22. [Factors.AI](https://www.g2.com/products/factors-ai/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 178 **Product Description:** Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ ### What Do G2 Reviewers Say About Factors.AI? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Factors.AI, appreciating its intuitive interface and seamless navigation. - Users value the **detailed insights** from Factors.AI, allowing for quick access to data-driven decisions and targeting. - Users value the **detailed analytics** provided by Factors.AI, facilitating quick insights for informed decision-making. - Users appreciate the **outstanding customer support** from Factors.AI, enhancing their experience and optimizing platform usage. - Users value the **real-time visitor insights** from Factors.AI, enhancing their outreach strategies and identifying potential customers. **Cons:** - Users find a **lack of information** limits Factors.AI's effectiveness, particularly in identifying individual prospects accurately. - Users note a **steep learning curve** with Factors.AI, suggesting the need for better tutorials to ease onboarding. - Users express concern over **missing features** , particularly the inability to identify exact prospects without personal data. - Users find a **steep learning curve** with Factors.AI, suggesting improved tutorials would enhance the onboarding experience. - Users desire more precise identification features, noting the **limitation in identifying individual prospects** on Factors.AI. #### What Are Recent G2 Reviews of Factors.AI? **"[Powerful Insights to Know Your Audience and Prospects](https://www.g2.com/survey_responses/factors-ai-review-11786201)"** **Rating:** 5.0/5.0 stars *— Deepak S.* [Read full review](https://www.g2.com/survey_responses/factors-ai-review-11786201) --- **"[Turning Website Visitors into Actionable Sales Insights](https://www.g2.com/survey_responses/factors-ai-review-12542948)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/factors-ai-review-12542948) --- #### What Are G2 Users Discussing About Factors.AI? - [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment ### 23. [Clearbit](https://www.g2.com/products/clearbit/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 624 **Product Description:** Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer's journey. • Shorten forms: Hide or autofill known fields to increase conversions. • Draw from a reliable, accurate source: Act on fresh business data — optimized with machine learning algorithms and highly trained QA — for not just the Fortune 500 set, but every company with a website. • Clearbit Reveal detects the companies visiting and expressing intent on your site. Easily identify and sync these enriched companies directly to HubSpot ### What Do G2 Reviewers Say About Clearbit? *AI-generated summary from verified user reviews* **Pros:** - Users praise Clearbit's **user-friendly interface** , making lead enrichment and prospect qualification effortless and efficient. - Users value the **high accuracy** of Clearbit in identifying company data, enabling better prospect understanding and segmentation. - Users value the **accuracy of information** in Clearbit, enhancing their understanding of prospects and boosting outreach efforts. - Users love the **ease of use** of Clearbit, appreciating its intuitive interface that simplifies lead enrichment and prospecting. - Users value the **easy implementation** of Clearbit, appreciating its intuitive interface and streamlined setup process. **Cons:** - Users find Clearbit to be **expensive** , particularly for smaller teams needing access to advanced features. - Users find **inaccurate data** problematic, leading to embarrassing situations and a desire for improvement in information accuracy. - Users report **inaccurate information** , leading to embarrassment and outdated details that hinder the overall experience. - Users find the **incorrect company information** problematic, leading to embarrassing situations and less star ratings. - Users experience issues with **incorrect information** that leads to embarrassing situations and reduced confidence in accuracy. #### What Are Recent G2 Reviews of Clearbit? **"[Enhances User Identification with Seamless Setup](https://www.g2.com/survey_responses/clearbit-review-12693579)"** **Rating:** 4.5/5.0 stars *— Hiren P.* [Read full review](https://www.g2.com/survey_responses/clearbit-review-12693579) --- **"[Simple and Fast for Lead Generation and Identification of Website Traffic](https://www.g2.com/survey_responses/clearbit-review-12634036)"** **Rating:** 5.0/5.0 stars *— Rafael A.* [Read full review](https://www.g2.com/survey_responses/clearbit-review-12634036) --- #### What Are G2 Users Discussing About Clearbit? - [What is Clearbit Data Activation Platform used for?](https://www.g2.com/discussions/what-is-clearbit-data-activation-platform-used-for) - [How does Clearbit get its data?](https://www.g2.com/discussions/how-does-clearbit-get-its-data) - [Is Clearbit connect free?](https://www.g2.com/discussions/is-clearbit-connect-free) - 1 comment ### 24. [Unify](https://www.g2.com/products/unify-unify/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 43 **Product Description:** Unify is a go-to-market technology platform designed to automate comprehensive Sales Intelligence and Engagement workflows through warm outbound strategies. This innovative solution leverages intent data and artificial intelligence to streamline the entire process, from identifying target personas to executing personalized engagement at scale. By integrating various aspects of sales and marketing, Unify provides a cohesive approach to generating qualified leads and enhancing overall sales performance. The platform is particularly beneficial for sales, growth, and marketing teams across various industries. Organizations looking to optimize their outreach efforts can utilize Unify to discover and segment prospects effectively. With its advanced capabilities, teams can focus on high-value leads, ensuring that their engagement efforts are both efficient and impactful. This makes Unify an ideal choice for companies aiming to enhance their sales pipeline and improve conversion rates. Unify's key features include automated prospecting, which allows users to identify and target the right personas based on data-driven insights. The platform's use of intent data helps teams understand potential customers' interests and behaviors, enabling them to tailor their outreach strategies accordingly. Additionally, Unify supports personalized engagement at scale, ensuring that each interaction resonates with prospects and fosters meaningful connections. This combination of automation and personalization is crucial for organizations striving to stand out in competitive markets. Moreover, Unify's ability to generate qualified pipelines has already proven effective for industry leaders such as Lattice, Airbyte, OpenPhone, and Arc. These companies have successfully harnessed the platform's capabilities to drive growth and enhance their sales processes. By centralizing sales intelligence and engagement workflows, Unify empowers teams to work more collaboratively and strategically, ultimately leading to improved results. In essence, Unify stands out in the go-to-market technology landscape by providing a comprehensive solution that integrates sales intelligence and engagement. Its focus on automation, intent data, and personalized outreach equips organizations with the tools they need to thrive in today's fast-paced business environment. With Unify, teams can streamline their sales efforts, engage prospects effectively, and drive sustainable growth. ### What Do G2 Reviewers Say About Unify? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in Unify, praising its intuitive UI and helpful automation features. - Users appreciate how Unify's **automation** streamlines lead management and daily tasks, enhancing productivity and efficiency. - Users commend Unify for its **effective lead generation** capabilities, enabling swift, targeted outreach with impressive engagement rates. - Users value Unify's **centralized communication and seamless integration** , enhancing collaboration and productivity significantly. - Users value the **excellent support and usability** of Unify, enhancing their outreach capabilities effectively. **Cons:** - Users face frequent **integration issues** with Unify, leading to chaos and confusion during setup and usage. - Users find the **learning curve challenging** , making it difficult for new teammates to navigate Unify effectively. - Users find the **learning difficulty** for new teammates challenging, complicating their experience with Unify's implementation. - Users note **limited features** in Unify, particularly missing capabilities like A/B testing and customization options. - Users note that Unify has **missing features** like multi-channel outbound options and advanced functionality integrations. #### What Are Recent G2 Reviews of Unify? **"[Effortless Setup and Real-Time Automation with Unify](https://www.g2.com/survey_responses/unify-review-11983972)"** **Rating:** 4.5/5.0 stars *— NASEER A.* [Read full review](https://www.g2.com/survey_responses/unify-review-11983972) --- **"[Powerful Tool with Stellar Support](https://www.g2.com/survey_responses/unify-review-12602310)"** **Rating:** 5.0/5.0 stars *— Jay D.* [Read full review](https://www.g2.com/survey_responses/unify-review-12602310) --- ### 25. [UpLead](https://www.g2.com/products/uplead/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 805 **Product Description:** UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI. ### What Do G2 Reviewers Say About UpLead? *AI-generated summary from verified user reviews* **Pros:** - Users value the **data accuracy** of UpLead, finding it essential for effective prospecting and outreach efforts. - Users value the **accuracy and verification of contact information** on UpLead, boosting their confidence in lead generation. - Users appreciate the **easy-to-use interface** of UpLead, making lead generation fast and efficient. - Users appreciate the **high accuracy** of UpLead, making prospecting efficient and effective for targeted outreach efforts. - Users commend the **accuracy of information** in UpLead, facilitating effective and targeted outreach efforts globally. **Cons:** - Users are frustrated by the **missing contacts feature** , making it difficult to import and find essential prospects. - Users find the **outdated contacts** in UpLead troublesome, complicating their search for accurate information. - Users are concerned about UpLead's **expensive subscription costs** and potential charges despite not using the service. - Users struggle with **filtering issues** , finding the system complicated and difficult to navigate for precise targeting. - Users find that **limited contacts** in UpLead hinder effectiveness, with errors in retrieving specific email details. #### What Are Recent G2 Reviews of UpLead? **"[Great service and great team. A real value.](https://www.g2.com/survey_responses/uplead-review-12876121)"** **Rating:** 4.5/5.0 stars *— Brendan K.* [Read full review](https://www.g2.com/survey_responses/uplead-review-12876121) --- **"[Secure Contacts and Verified Data](https://www.g2.com/survey_responses/uplead-review-12357383)"** **Rating:** 4.0/5.0 stars *— Eduardo G.* [Read full review](https://www.g2.com/survey_responses/uplead-review-12357383) --- #### What Are G2 Users Discussing About UpLead? - [What is UpLead used for?](https://www.g2.com/discussions/what-is-uplead-used-for) - 1 comment - [What is the best lead management software?](https://www.g2.com/discussions/uplead-what-is-the-best-lead-management-software) - [How much does ZoomInfo cost per month?](https://www.g2.com/discussions/how-much-does-zoominfo-cost-per-month) - 2 comments ## What Is Buyer Intent Data Providers? [Account-Based Data Software](https://www.g2.com/categories/account-based-data) ## What Software Categories Are Similar to Buyer Intent Data Providers? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) --- ## How Do You Choose the Right Buyer Intent Data Providers? ### What You Should Know About Buyer Intent Data Providers ### What are Buyer Intent Data Providers? Buyer intent data providers aggregate and deliver context around when prospects and customers are interacting with a brand. Buyer intent is the probability that a customer will purchase a product, and these types of tools capture research around actual buyer journeys and signs of their purchase intent. Rather than using search engines or outdated data sets as a lead feeder, intent signals are becoming the key to more efficient buyer journeys and lead generation. Organizations leverage buyer intent data tools to target companies with account-based marketing (ABM) campaigns, personalize website experiences for online visitors, and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data and their intent signals to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses better understand their products and integrations, and encourage marketing efforts and strategy. ### What are the Common Features of Buyer Intent Data Providers? The following are some core features within buyer internet data providers that can help users identify if this software is right for them: **Intent data capturing:** Most intent data is captured through content consumption, like website visitors, their engagement with an email, or even social media. These interactions with content like this create “signals” and are then aggregated to find the best segmentation of actionable potential customers.  **Outreach tools for prospects:** When teams know exactly who they're reaching out to and what their pain points are, it creates a relevant opportunity right from the start. Buyer intent data software is equipped with not only the data but the tools to contact potential customers as well.  **Detailed contact profiles:** Having intent data from the start creates the basis for in-depth and accurate contact data. This can include verified phone numbers, emails, and other crucial prospect information. That way, a customer journey can begin on the right foot. ### What are the Benefits of Buyer Intent Data Providers? **Lead generation:** A big part of finding the person that will buy from your business is having the correct lead. Buyer intent data is essential to finding target personas or accounts that turn into quality leads, making it an excellent lead generation option. With the specific data these tools provide, deeper insights are available to optimize a pipeline of potential buyers. ** ** **Lower churn rate:** Reading the behavior signals provided by intent data helps better identify a consistent target audience. This is also a key indicator of getting ahead of churn. Even after getting new customers through intent data, that same data can be actioned into outreach to prevent those customers from leaving. ** ** **Personalized communication:** By understanding what's important to a customer demographic, their needs can be outlined and actioned from the first communication. When buyers have the impression that their needs are being met, their trust only grows. Users can think of it as more than contact information; it’s a relationship that can make potential customers. ### Who Uses Buyer Intent Data Providers? **Marketing teams:** Campaigns that capture the interest of potential leads are created by marketers using intent data. This data helps put into perspective what is interesting to a demographic of high-quality leads. This makes it an ideal marketing tool for B2B companies in marketing campaigns. ** ** **Sales teams:** B2B sales teams will use it daily to find and act on qualified leads. They are the ones that prioritize outreach to then get a feel for purchase intent. All leads are founded within a data-driven framework making an ideal sales pipeline.  ### Challenges with Buyer Intent Data Providers Software solutions can come with their own set of challenges. Below are the top concerns with buyer intent data providers.  **Identifying the correct data approach:** With the segmentation of the data provided, there can be difficulty in understanding the appropriate one for a user's target market. Understanding the accounts and the appropriate mapping to campaigns is crucial.  **Potential blocks in lead flow:** Sometimes, even when one has the intent data, there can be a bottleneck in which opportunities are lead ready. This requires a consistent review of the process of reporting for sales reps. That way, they can understand if the data available is ready to be acted upon. ### How to Buy Buyer Intent Data Providers #### Requirements Gathering (RFI/RFP) for Buyer Intent Data Providers For buyer intent data products, the requirement should be that the software offers the ability to aggregate and deliver context around when prospects and customers are interacting with a particular product or company. When dealing with B2B marketing data, there must be a standard of security, so ideally, users should look for ones that are GDPR-compliant.  #### Compare Buyer Intent Data Providers **Create a long list** Buyers must start from the beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the buyer intent data features that would be essential, such as actual buyer journeys and signs of their purchase intent. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes. This is where online research can come into play.  **Create a short list** Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews, their impact on current workflows, and objective third-party analysis. Software buyers must include options that are GDPR-compliant, as that’s key for B2B customers.  **Conduct demos** There may be an option to take part in a free trial, usually ranging from a week to a month of use, to help make the decision. Often after the trial period, most buyer intent data vendors will include a tiered pricing plan that best suits the needs and size of a business. It’s essential during the demo period to make a list of questions that are crucial to the buyer's purchase decisions so that one can review them with the sales contact. #### Selection of Buyer Intent Data Providers **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders, such as immediate managers or department heads, must be included in this purchase. These decision makers will direct the strategy, and to collaborate effectively, they will need visibility over cost and implementation. Buyers should also consider the cost of buyer intent data and the time of the implementation.  **Negotiation** Most of these products won’t require negotiation, but that doesn’t mean buyers should compromise on features, add-ons, or services. If a specific feature might cost extra but garner better results, buyers should consider it and try to include it in a package for the basic cost.  **Final decision** This purchase decision should be made with business goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical.