# Best Buyer Intent Data Providers - Page 2 *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Buyer intent data providers aggregate and deliver signals that indicate when prospects and customers interact with a brand. Buyer intent is the likelihood that a customer will purchase a product, and these tools capture the research around actual buyer journeys and signs of their purchase intent. Buyer intent data providers use a combination of first, second, and third-party data. It is important to note that first-party data alone is primarily used for [visitor identification software](https://www.g2.com/categories/visitor-identification). What sets buyer intent data apart is its integration of first-party data with second or third-party sources to provide deeper insights. Organizations leverage buyer intent data tools to target companies with a variety of campaign strategies to personalize website experiences for online visitors and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses understand what other products or integrations could be helpful to their customers to preemptively meet their needs. These tools are primarily used by sales, marketing, and customer success teams. Buyer intent data enables salespeople to reach out to and engage with the right prospects at the right time. Marketers utilize intent data to plan and create effective account-based marketing (ABM) campaigns. Finally, customer success teams can use this type of data to proactively contact current customers who may be about to churn. Buyer intent data providers often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), a variety of [account-based marketing (ABM) software](https://www.g2.com/categories/account-based-marketing), and [marketing account intelligence software](https://www.g2.com/categories/marketing-account-intelligence). To qualify for inclusion in the Buyer Intent Data Providers category, a product must: - Capture online research of actual buyer journeys to determine purchase intent signals using a combination of second and third-party intent data - Provide intent signals that enable companies to proactively market to and prioritize accounts that show active buying intent - Leverage buyer intent data to personalize marketing or sales efforts with tailored insights, content, or products ## Top Buyer Intent Data Providers at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,875 reviews) | Intent-triggered B2B prospecting with CRM enrichment | "[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)" | | 2 | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | 4.6/5.0 (5,292 reviews) | First-party intent signals with CRM-integrated outreach | "[Builds Credibility and Reaches High-Intent Buyers with Powerful Insights](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13035159)" | | 3 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,419 reviews) | Dark-funnel account prioritization with Salesforce-native intent orchestration | "[A Great tool for finding your leads if you got some money](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909)" | | 4 | [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) | 4.4/5.0 (2,171 reviews) | LinkedIn-native buyer intent and decision-maker prospecting | "[Advanced Lead Targeting and Relationship Insights in One Powerful Platform](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12930747)" | | 5 | [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) | 4.0/5.0 (941 reviews) | Dark-funnel intent signals inside Salesforce prospecting | "[Great way to capitalize on warm leads](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748)" | | 6 | [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) | 4.4/5.0 (5,339 reviews) | Real-time contact discovery with Bombora intent signals | "[Saves Hours of Manual Research](https://www.g2.com/survey_responses/seamless-review-11736468)" | | 7 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,342 reviews) | Intent-triggered outbound prospecting with consolidated sequencing | "[Best value B2B prospecting tool on the market today](https://www.g2.com/survey_responses/apollo-io-review-12700971)" | | 8 | [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) | 4.4/5.0 (1,117 reviews) | IP-based website visitor deanonymization with contact lookup | "[Simple implementation & strong success manager support](https://www.g2.com/survey_responses/lead-forensics-review-12942493)" | | 9 | [Qualified](https://www.g2.com/products/qualified/reviews) | 4.9/5.0 (1,487 reviews) | Salesforce-native website intent-to-pipeline conversion | "[On-Point Success Architect and Clear Project Direction](https://www.g2.com/survey_responses/qualified-review-13038507)" | | 10 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,941 reviews) | Account-level intent activation inside GTM workflows | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | --- ## What Are the Most Common Questions About Buyer Intent Data Providers? *AI-generated · Last updated: May 26, 2026* ### What Buyer intent data providers most relied on by Account Executives for finding prospect phone numbers and enriching lead data? Based on G2 reviews, Account Executives most often describe Buyer Intent Data Providers as valuable when they combine prospect phone numbers, email details, and account signals in one workflow. According to verified users, GTM Workspace - Powered by ZoomInfo is frequently cited for helping teams find decision-makers, direct contact details, buying groups, and company insights faster. G2 reviewers mention that 6sense Sales Intelligence and LinkedIn Sales Navigator are also used to prioritize outreach, surface account activity, and support prospect research, though some users still verify data before contacting prospects. Across the category, buyers consistently value tools that reduce manual research, enrich lead records, and help sales teams focus on warmer opportunities with stronger context. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – used for prospect phone numbers, buying groups, lead enrichment, and intent-driven outreach - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – helps teams find stakeholders, track activity, and support targeted prospecting research - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – supports contact discovery and account prioritization with intent and activity insights ### Which Buyer intent data providers integrate seamlessly with CRM systems and offer advanced account-based marketing capabilities? Based on G2 reviews, 6sense Revenue Marketing stands out most clearly for CRM integration and account-based marketing use cases. According to verified users, it helps teams identify in-market accounts, align sales and marketing around shared account insights, and connect with CRM and marketing systems for campaign orchestration. G2 reviewers mention that users rely on it for account targeting, predictive insights, segmentation, and coordinated outreach across teams. Reviews also note a learning curve and the need for strong setup, but the recurring theme is that buyers choose it when they want a platform that supports ABM execution, pipeline focus, and more structured account prioritization inside existing go-to-market workflows. ### What best Buyer intent data providers for Account Executives targeting warm leads with accurate contact details? Based on G2 reviews, the best fit for Account Executives targeting warm leads is usually a platform that combines intent visibility with usable contact data. G2 reviewers mention GTM Workspace - Powered by ZoomInfo for surfacing website activity, buying groups, and direct contact information that helps reps engage warmer accounts faster. According to verified users, 6sense Sales Intelligence is valued for showing buyer activity and helping prioritize in-market accounts, while LinkedIn Sales Navigator is often used to identify the right stakeholders and follow real-time signals. Across reviews, buyers repeatedly highlight the need for accurate emails, phone numbers, and account context, while also noting that some records may still need manual verification before outreach. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – helps reps target warm leads with contact details, website signals, and buying group insights - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – used to prioritize in-market accounts and time outreach around buyer activity - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – supports warm outreach with stakeholder tracking, alerts, and targeted lead discovery ### Which Buyer intent data providers show measurable improvements in conversion rates and campaign ROI for sales teams? Based on G2 reviews, buyers report measurable impact when Buyer Intent Data Providers help teams focus on active accounts instead of broad outreach. According to verified users, 6sense Revenue Marketing is associated with better pipeline efficiency, more targeted campaigns, and improved conversion outcomes because teams can prioritize in-market accounts. G2 reviewers mention that G2 Marketing Solutions helps teams identify prospects researching their category and use that information for more focused outreach. Reviews for Lead Forensics also describe stronger follow-up on website engagement and improved visibility into warmer opportunities. Across the category, the clearest performance gains come from better lead prioritization, faster follow-up, and more relevant messaging rather than broad-volume prospecting. ### Which Buyer intent data providers avoid high pricing barriers that limit adoption for small teams and startups? Based on G2 reviews, pricing sensitivity is a common concern in this category, especially for startups and smaller sales teams. According to verified users, Apollo.io is often highlighted as a better-value option because it combines prospecting, sequencing, and contact data in one platform, reducing the need for several tools. G2 reviewers mention that Seamless (formally Seamless.AI) is viewed by some users as competitively priced for lead generation, while SalesIntel is also described as useful for prospecting and enrichment without requiring constant credit management in some workflows. Reviews across larger enterprise platforms frequently mention cost as a barrier, so buyers focused on affordability often prioritize simpler tools with practical outreach features and acceptable data quality. **Here are some of the top-rated products on G2:** - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – combines lead sourcing, enrichment, and outreach in one platform for smaller teams - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) – used for affordable prospecting, contact lookup, and list building - [SalesIntel](https://www.g2.com/products/salesintel/reviews) – supports prospecting and enrichment with human-verified data and strong CRM workflows ### What highest rated Buyer intent data providers for improving lead quality and targeting the right audience? Based on G2 reviews, buyers improve lead quality most when platforms help them focus on accounts already showing relevant interest. G2 reviewers mention 6sense Revenue Marketing for identifying in-market accounts, aligning sales and marketing, and reducing wasted outreach. According to verified users, Demandbase One is valued for helping teams prioritize accounts with intent and engagement signals, while GTM Workspace - Powered by ZoomInfo is often used to refine targeting through filters, company data, and buying signals. Reviews across these products repeatedly emphasize better audience targeting, stronger prioritization, and more relevant outreach. Buyers also note that strong results depend on setup quality and internal adoption, especially when using more advanced account-based workflows. **Here are some of the top-rated products on G2:** - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – helps teams improve lead quality by prioritizing in-market accounts and better audience fit - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) – supports account prioritization and audience targeting with intent and engagement signals - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – used to improve targeting with filters, contact data, and buyer intent signals ### What most trusted Buyer intent data providers by Account Executives for accurate prospect research based on user reviews? Based on G2 reviews, trust in this category usually comes from how dependable the research workflow feels in daily prospecting. According to verified users, LinkedIn Sales Navigator is widely trusted for identifying stakeholders, filtering by role and company criteria, and tracking updates that support timely outreach. G2 reviewers mention GTM Workspace - Powered by ZoomInfo as a trusted source for company research, contact discovery, and buying group visibility, even though some users still validate records. Reviews also show that 6sense Sales Intelligence is trusted for surfacing account-level activity and prioritizing outreach with stronger context. Across all three, Account Executives consistently value tools that reduce guesswork and help them prepare more relevant conversations. **Here are some of the top-rated products on G2:** - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – trusted for stakeholder research, activity tracking, and targeted prospect filtering - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – relied on for company research, buying groups, and contact discovery - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – valued for account-level research and identifying stronger outreach priorities ### What should sales teams evaluate when choosing Buyer intent data providers for identifying decision makers? Based on G2 reviews, sales teams should evaluate whether a provider consistently helps them identify the right people, not just the right accounts. According to verified users, key factors include contact accuracy, the ability to map buying groups or stakeholders, CRM integration, and intent signals that show when outreach should happen. G2 reviewers mention that account-level intent alone is not always enough, especially when contact details are outdated or the exact persona is unclear. Reviews also highlight ease of use, workflow integration, and visibility into company activity as practical buying criteria. In short, teams should prioritize tools that connect intent, contact data, and account context in a way reps can act on quickly. ### What Buyer intent data providers that deliver accurate B2B data with verified contacts and powerful intent signal filters? Based on G2 reviews, buyers looking for accurate B2B data and strong filters often focus on platforms that combine verified contacts with usable intent cues. According to verified users, GTM Workspace - Powered by ZoomInfo is frequently used for accurate company and contact research, advanced filters, and intent-driven targeting. G2 reviewers mention SalesIntel for human-verified contact data and practical prospecting support, while Apollo.io is often praised for bringing lead sourcing, enrichment, and outreach together with helpful filtering options. Reviews across these products also note that no platform is perfect on data freshness, but buyers repeatedly value tools that reduce manual research and make it easier to focus on accounts showing relevant interest. ### What Buyer intent data providers that maintain data quality past initial deployment and onboarding? Based on G2 reviews, buyers care less about a smooth launch alone and more about whether data stays useful after teams begin using the platform at scale. G2 reviewers mention SalesIntel positively for ongoing human-verified data workflows and responsive support, while users of Explorium highlight reliable enrichment and strong data quality over time. According to verified users, several platforms in this category deliver early value but still require periodic validation, especially in niche markets or outside major regions. Reviews consistently show that lasting data quality depends on refresh frequency, enrichment reliability, CRM sync, and support responsiveness. Buyers should look for products where reviewers specifically describe continued accuracy, not just strong onboarding experiences. ## How Many Buyer Intent Data Providers Products Does G2 Track? **Total Products under this Category:** 96 ### Category Stats (Jul 2026) - **Average Rating**: 4.56/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: INFUSE Demand Accelerator (+2.03%) - Among all products in this category, INFUSE Demand Accelerator recorded the largest rating increase compared to last month *Last updated: July 03, 2026* ## How Does G2 Rank Buyer Intent Data Providers Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 52,500+ Authentic Reviews - 96+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Buyer Intent Data Providers Is Best for Your Use Case? - **Leader:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - **Highest Performer:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Easiest to Use:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Top Trending:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Best Free Software:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) --- **Sponsored** ### Humanity Schedule by TCP Humanity Schedule by TCP provides a flexible approach to employee scheduling, no matter where your teams work or what device they use. 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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1990&secure%5Bchosen_at%5D=2026-07-03T15%3A20%3A52Z&secure%5Bdisplayable_resource_id%5D=1129&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=2917&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2917&secure%5Bresource_id%5D=1990&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fbuyer-intent-data-providers&secure%5Btoken%5D=73a57acd4b6b9b06862a5c2f1c2c1d85355d0c92e8fcadc13a2e8924216dccfb&secure%5Burl%5D=https%3A%2F%2Ftcpsoftware.com%2Fproducts%2Fhumanity%2F%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Buyer Intent Data Providers Products in 2026? ### 1. [Clearbit](https://www.g2.com/products/clearbit/reviews) Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer's journey. • Shorten forms: Hide or autofill known fields to increase conversions. • Draw from a reliable, accurate source: Act on fresh business data — optimized with machine learning algorithms and highly trained QA — for not just the Fortune 500 set, but every company with a website. • Clearbit Reveal detects the companies visiting and expressing intent on your site. Easily identify and sync these enriched companies directly to HubSpot **Average Rating:** 4.4/5.0 **Total Reviews:** 624 **How Do G2 Users Rate Clearbit?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.9/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.8/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Clearbit?** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot (784,270 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (12,158 employees on LinkedIn®) - **Ownership:** NYSE:HUBS **Who Uses This Product?** - **Who Uses This:** Account Executive, Founder - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 51% Small-Business, 44% Mid-Market #### What Are Clearbit's Pros and Cons? **Pros:** - User Interface (3 reviews) - Accuracy (2 reviews) - Accuracy of Information (2 reviews) - Ease of Use (2 reviews) - Easy Implementation (2 reviews) **Cons:** - Expensive (1 reviews) - Inaccurate Data (1 reviews) - Inaccurate Information (1 reviews) - Incorrect Company Information (1 reviews) - Incorrect Information (1 reviews) ### What Do G2 Reviewers Say About Clearbit? *AI-generated summary from verified user reviews* **Pros:** - Users praise Clearbit's **easy-to-use interface** , making it simple to navigate and find key contacts efficiently. - Users value Clearbit's **accurate company identification** , enhancing their understanding and segmentation of prospects effectively. - Users appreciate the **accuracy of information** provided by Clearbit, enhancing prospect understanding and segmentation efforts. - Users appreciate the **user-friendly interface** of Clearbit, making lead enrichment and prospecting quick and efficient. - Users value the **easy implementation** of Clearbit, enjoying a smooth and intuitive setup process without needing tutorials. **Cons:** - Users find Clearbit **expensive** , especially smaller teams, as advanced features require higher-tier plans. - Users find that the **inaccurate data** can lead to embarrassing situations and calls, affecting their overall experience. - Users find that Clearbit's **inaccurate information** can lead to embarrassing situations and calls, impacting overall satisfaction. - Users experience **incorrect company information** , leading to embarrassing situations and inefficiencies in communication efforts. - Users find that **incorrect information** sometimes leads to embarrassing situations, impacting their overall experience with Clearbit. #### What Are Recent G2 Reviews of Clearbit? **"[Simple and Fast for Lead Generation and Identification of Website Traffic](https://www.g2.com/survey_responses/clearbit-review-12634036)"** **Rating:** 5.0/5.0 stars *— Rafael A.* [Read full review](https://www.g2.com/survey_responses/clearbit-review-12634036) --- **"[Enhances User Identification with Seamless Setup](https://www.g2.com/survey_responses/clearbit-review-12693579)"** **Rating:** 4.5/5.0 stars *— Hiren P.* [Read full review](https://www.g2.com/survey_responses/clearbit-review-12693579) --- #### What Are G2 Users Discussing About Clearbit? - [What is Clearbit Data Activation Platform used for?](https://www.g2.com/discussions/what-is-clearbit-data-activation-platform-used-for) - [How does Clearbit get its data?](https://www.g2.com/discussions/how-does-clearbit-get-its-data) - [Is Clearbit connect free?](https://www.g2.com/discussions/is-clearbit-connect-free) - 1 comment - [How much does Clearbit cost?](https://www.g2.com/discussions/how-much-does-clearbit-cost) - 1 comment - [What is Clearbit?](https://www.g2.com/discussions/what-is-clearbit) - 1 comment ### 2. [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts. Bombora delivers its greatest value to organizations with 100+ employees. **Average Rating:** 4.4/5.0 **Total Reviews:** 145 **How Do G2 Users Rate Bombora Company Surge®?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.2/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.1/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Bombora Company Surge®?** - **Seller:** [Bombora](https://www.g2.com/sellers/bombora) - **Year Founded:** 2014 - **HQ Location:** New York - **Twitter:** @bomboradata (1,432 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9319439/ (231 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Mid-Market, 22% Small-Business #### What Are Recent G2 Reviews of Bombora Company Surge®? **"[Nice to have intent data](https://www.g2.com/survey_responses/bombora-company-surge-review-9406456)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/bombora-company-surge-review-9406456) --- **"[Powerful Intent Data with Bombora Company Surge for Customer Journey Insights](https://www.g2.com/survey_responses/bombora-company-surge-review-12788333)"** **Rating:** 5.0/5.0 stars *— manjusha l.* [Read full review](https://www.g2.com/survey_responses/bombora-company-surge-review-12788333) --- #### What Are G2 Users Discussing About Bombora Company Surge®? - [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) - 1 comment - [Who owns bombora?](https://www.g2.com/discussions/who-owns-bombora) - [Who is bombora?](https://www.g2.com/discussions/who-is-bombora) - [What is bombora data?](https://www.g2.com/discussions/what-is-bombora-data) - [How much does bombora cost?](https://www.g2.com/discussions/how-much-does-bombora-cost) ### 3. [Common Room](https://www.g2.com/products/common-room/reviews) Common Room is an AI GTM platform that helps revenue teams — including Sales, Marketing, and RevOps — at mid-market and enterprise B2B companies move from fragmented buyer data to precise, AI-driven execution at scale. Most GTM teams operate on incomplete information, with reps toggling between tools and ops teams manually stitching systems together. Common Room solves this by unifying first-party customer data with real-world buyer signals into a continuously updated system of complete and trusted buyer intelligence, powered by Context360 (AI identity resolution) and AI waterfall enrichment across a 400M+ contact directory. Revenue teams use that intelligence foundation to put AI agents to work across core GTM workflows — prioritizing the right accounts, researching contacts, mapping stakeholders, and personalizing outreach based on real buyer context. A configurable Revenue Control Plane gives revenue architects enterprise-grade governance, permissioning, and managed integrations to design and scale AI-native GTM workflows across the business. Key capabilities include: -Complete buyer intelligence: Unifies CRM, product, marketing, and engagement signals with real-world buyer activity into a person-level, always up-to-date view of every buyer - AI agents across GTM workflows: Automates account prioritization, contact research, stakeholder mapping, data hygiene, and personalized outreach without adding headcount -Revenue Control Plane: Central governance layer for revenue architects to build, deploy, and scale plays with enterprise-grade controls and fully managed integrations -Embedded workflow activation: Delivers buyer intelligence and AI-guided actions directly inside Slack, email, Salesforce, browser extensions, and AI assistants — no behavior change required -Enterprise-ready at scale: Supports teams of 50 to 1,000+ reps across multiple GTM motions, eliminating the need for GTM engineers, enrichment vendors, or external orchestration tools **Average Rating:** 4.5/5.0 **Total Reviews:** 106 **How Do G2 Users Rate Common Room?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.8/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.8/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Common Room?** - **Seller:** [Common Room](https://www.g2.com/sellers/common-room) - **Company Website:** https://www.commonroom.io/ - **Year Founded:** 2020 - **HQ Location:** Seattle, US - **Twitter:** @CommonRoomHQ (3,454 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/common-room-hq/ (179 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 60% Mid-Market, 28% Small-Business #### What Are Common Room's Pros and Cons? **Pros:** - Lead Generation (22 reviews) - Time-saving (21 reviews) - Lead Management (20 reviews) - Ease of Use (13 reviews) - Time-Saving (13 reviews) **Cons:** - Learning Difficulty (7 reviews) - Learning Curve (6 reviews) - Limited Customization (5 reviews) - Missing Features (5 reviews) - Steep Learning Curve (5 reviews) ### What Do G2 Reviewers Say About Common Room? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **efficient lead generation** capabilities of Common Room, streamlining outreach and prioritizing high-intent prospects. - Users love that Common Room provides **time-saving insights** , streamlining prospecting efforts across multiple applications effortlessly. - Users appreciate the **advanced lead management** capabilities of Common Room, enabling targeted and efficient outreach strategies. - Users find Common Room to be **incredibly easy to learn and use** , facilitating seamless engagement and integration. - Users love the **time-saving features** of Common Room, which streamline workflows and enhance organizational efficiency. **Cons:** - Users find **learning difficult** due to complexity and navigating multiple screens for necessary information. - Users note a **learning curve** with Common Room, requiring time to set up and fully grasp its features. - Users find **limited customization** options frustrating, wishing for deeper reporting and analytics capabilities within Common Room. - Users express a need for **missing features** , particularly in tracking and customization for specific use cases. - Users face a **steep learning curve** with Common Room, finding it difficult to build segments and automate workflows. #### What Are Recent G2 Reviews of Common Room? **"[Deeply Human, Deeply Connected: How We Understand Our Community](https://www.g2.com/survey_responses/common-room-review-11933326)"** **Rating:** 4.0/5.0 stars *— Ivan Z.* [Read full review](https://www.g2.com/survey_responses/common-room-review-11933326) --- **"[Common Room Brings All My Funnel and Engagement Insights into One Place](https://www.g2.com/survey_responses/common-room-review-12351320)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/common-room-review-12351320) --- ### 4. [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) Clodura.AI — GenAI Go-to-Market Platform. From Database to Deal Closure. Clodura.AI is a Series A funded GenAI Go-to-Market platform trusted by 73,000+ sales professionals worldwide. It is the only platform that unifies your complete revenue workflow — data, intelligence, AI-powered outreach, calling, and deliverability — without requiring a multi-tool stack. Most GTM teams are paying for four to six tools that don't talk to each other. Clodura.AI was built to replace that stack with one platform that runs the full motion: find the right contacts, understand the buying context, reach out with messages that earn replies, and track outcomes — all in one place. The Database 600M+ verified B2B contacts and 50M+ company profiles with deep organizational intelligence. Emails and mobile numbers verified in real time through integrations with 50+ email providers and 20+ dialer networks — so your team is always working with data that is accurate at the moment of use, not at the moment of export. Email Verifier Every contact unlocked inside Clodura is verified in real time before it reaches the user. Clodura.AI's Email Verifier extends that same engine to externally sourced lists — CRM exports, trade show leads, LinkedIn contacts, purchased databases — without requiring a separate subscription or tool. Two verification tiers: Standard: Covers syntax checks, domain validation, and SMTP verification. Suited for warm databases and existing CRM records. Deep: Adds catch-all domain detection and identification of SEG-protected inboxes (Proofpoint, Mimecast, Barracuda). Built for cold outreach into enterprise accounts where deliverability risk is highest. Single email verification returns results inline. Bulk CSV uploads up to 100MB run through a High Volume pipeline. Both tiers run on existing Clodura credits — no separate invoice, no third-party account to manage. Atlas — Agentic SDR Atlas is Clodura.AI's Agentic SDR. It does not send templates. It writes a completely original email from scratch for every prospect — based on individual research across three intelligence layers. Seller Intelligence: Atlas analyzes your website and offer to build a deep understanding of your value proposition and competitive position before writing a single word. Buyer Company Intelligence: For every target account, Atlas evaluates funding signals, tech stack, hiring patterns, recent news, and leadership changes — identifying genuine buying readiness rather than demographic fit alone. The EQ Engine: Atlas profiles each individual prospect at the psychographic level: negotiation style, communication preferences, technology adoption profile, and career trajectory. A CMO six months into a new role has different priorities than one with five years of tenure. Atlas identifies which is which — and writes accordingly. The training behind Atlas is Atlas University — a four-semester curriculum built on 10 million successful outbound emails, 5 million subject lines, and 100,000+ A/B campaigns. Seven proven sales frameworks (Sandler, Challenger, SPIN, SNAP, Straight Line, and more) are matched to each prospect's psychographic profile at 95% accuracy. Every Atlas sequence follows a structured five-phase cadence: Hook → Value → Proof → Bump → Breakup. Every sequence is reviewed by a human before the full campaign goes live. Your team sees sample emails per prospect, can edit or regenerate any message, and controls what goes out — before a single email reaches an inbox. The results Atlas campaigns consistently deliver: Open rates: 40%+ (industry average: below 10%) Reply rates: 4%+ (industry average: 0.5% — an 8X improvement) 95% Primary inbox placement Every email original — written from scratch per prospect CallPilot — Integrated Dialer CallPilot is Clodura.AI's built-in calling layer. Make calls directly from the platform with local presence dialing, call recording, and activity logging — without switching to a separate dialer. Multi-channel outreach managed in one place, with full visibility on every touchpoint. Deliverability Suite Inbox health is engineered into the platform, not bolted on. Before any campaign goes live: Spam Score — every email is analyzed against dozens of spam filter algorithms and flagged for correction before sending Inbox Placement Testing — campaigns are tested against 250,000+ diverse test inboxes spanning every major email provider and enterprise security configuration Inbox Warmup — domain and mailbox warmup built in to protect sender reputation at scale Exact placement is verified — Primary, Promotions, or Spam — and only campaigns achieving high Primary placement rates proceed to launch. Clodura.AI consistently achieves 95% Primary inbox placement. Pricing and Scale Credit-based pricing with unlimited users. No per-seat tax on team growth. Whether you're a founder running outbound yourself or a RevOps team standardizing a 50-person sales org, the pricing model scales without penalizing headcount. Why GTM Teams Switch to Clodura.AI The typical sales stack costs $15,000–$40,000+ per year across separate tools for data, enrichment, sequencing, calling, and deliverability. Each tool requires its own login, its own integration, its own contract, and its own failure mode. Clodura.AI consolidates that motion into one platform — with a single data layer, a single outreach system, and a single source of truth for pipeline activity. From database to deal closure. All in one platform. Start free: https://www.clodura.ai/app/#/auth/register?utm\_source=G2\_bio&utm\_medium=referral Book a Demo: https://www.clodura.ai/request-demo/?utm\_source=G2\_bio&utm\_medium=referral **Average Rating:** 4.6/5.0 **Total Reviews:** 320 **How Do G2 Users Rate Clodura.AI?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 7.0/10 (Category avg: 10/10) **Who Is the Company Behind Clodura.AI?** - **Seller:** [Clodura](https://www.g2.com/sellers/clodura) - **Company Website:** https://www.clodura.ai/ - **Year Founded:** 2015 - **HQ Location:** Baner, Pune, IN - **Twitter:** @Clodura (580 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/clodura-systems (97 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 66% Small-Business, 24% Mid-Market #### What Are Clodura.AI's Pros and Cons? **Pros:** - Ease of Use (73 reviews) - Lead Generation (62 reviews) - Contact Information (56 reviews) - Useful (54 reviews) - Helpful (41 reviews) **Cons:** - Learning Curve (18 reviews) - Inaccuracy (15 reviews) - Outdated Information (15 reviews) - Missing Features (14 reviews) - Outdated Data (11 reviews) ### What Do G2 Reviewers Say About Clodura.AI? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Clodura.AI, highlighting its user-friendly interface and reliable customer support. - Users love the **quick and accurate access to verified leads** , making Clodura.AI essential for lead generation. - Users appreciate the **current and accurate contact information** provided by Clodura.AI, enhancing their outreach efforts. - Users value the **comprehensive database** of Clodura.AI, enabling effective targeting of ideal customer profiles. - Users find the **helpful and easy-to-use interface** of Clodura.AI enhances their lead generation experience significantly. **Cons:** - Users note a **steep learning curve** with Clodura.AI, requiring time for effective training and accurate data handling. - Users face **inaccuracy issues** with Clodura.AI, leading to high bounce rates and unreliable email data. - Users face **outdated information** issues, impacting lead accuracy and requiring manual verification on platforms like LinkedIn. - Users feel frustrated by the **missing features** in Clodura.AI, especially the lack of in-built CRM and limited intents. - Users face issues with **outdated data** , leading to high bounce rates and concerns about data accuracy. #### What Are Recent G2 Reviews of Clodura.AI? **"[Waterfall Enrichment That Saves Hours on Contact Lists](https://www.g2.com/survey_responses/clodura-ai-review-13045187)"** **Rating:** 5.0/5.0 stars *— Mehedi Hasan S.* [Read full review](https://www.g2.com/survey_responses/clodura-ai-review-13045187) --- **"[Targets High-Intent B2B Leads Using Tech Stack & Hiring Triggers](https://www.g2.com/survey_responses/clodura-ai-review-13050278)"** **Rating:** 5.0/5.0 stars *— Erica K.* [Read full review](https://www.g2.com/survey_responses/clodura-ai-review-13050278) --- #### What Are G2 Users Discussing About Clodura.AI? - [What is Clodura.AI used for?](https://www.g2.com/discussions/what-is-clodura-ai-used-for) - 1 comment ### 5. [Atonom](https://www.g2.com/products/atonom/reviews) Atonom gives teams back time by taking real work off their plate. Cloud Employees handle repetitive, high-volume tasks so human teams can focus on judgment, relationships, and higher-impact work only people can do. **Average Rating:** 4.9/5.0 **Total Reviews:** 136 **How Do G2 Users Rate Atonom?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.8/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.6/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Atonom?** - **Seller:** [Atonom](https://www.g2.com/sellers/atonom) - **Year Founded:** 2018 - **HQ Location:** Provo, US - **LinkedIn® Page:** https://www.linkedin.com/company/atonomai/ (133 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 52% Small-Business, 43% Mid-Market #### What Are Atonom's Pros and Cons? **Pros:** - Helpful (21 reviews) - Ease of Use (18 reviews) - Features (17 reviews) - Lead Generation (16 reviews) - Customer Engagement (15 reviews) **Cons:** - Learning Curve (12 reviews) - Steep Learning Curve (5 reviews) - Learning Difficulty (4 reviews) - Complexity (3 reviews) - Identification Issues (3 reviews) ### What Do G2 Reviewers Say About Atonom? *AI-generated summary from verified user reviews* **Pros:** - Users value the **terrific support and onboarding** provided by Atonom, enhancing their overall experience with the software. - Users love the **user-friendly software** of Atonom, enhancing efficiency with seamless notifications and mobile compatibility. - Users value the **insightful visitor analytics** and intuitive chat functionalities of Atonom, enhancing targeting and communication. - Users value the **real-time engagement with inbound leads** facilitated by Atonom, enhancing their connection with potential customers. - Users value the **customer engagement features** of Atonom, enhancing interaction with website visitors and contacts. **Cons:** - Users find the **steep learning curve** of Atonom requires significant time investment to fully utilize its features. - Users note a **steep learning curve** with Atonom, requiring time and effort to effectively utilize its features. - Users find that **learning Atonom can be time-consuming and challenging** , especially with its unique features and guidelines. - Users find the **complexity of the platform** challenging, requiring time and dedication to optimize effectively. - Users express frustration with **identification issues** , as only company data is provided instead of specific visitor identities. #### What Are Recent G2 Reviews of Atonom? **"[An efficient and easy-to-use tool for monitoring signals.](https://www.g2.com/survey_responses/atonom-review-10375210)"** **Rating:** 4.5/5.0 stars *— Dr. Will Hernando R.* [Read full review](https://www.g2.com/survey_responses/atonom-review-10375210) --- **"[A usable marketing and lead gen tool](https://www.g2.com/survey_responses/atonom-review-10428404)"** **Rating:** 4.5/5.0 stars *— Jamie M.* [Read full review](https://www.g2.com/survey_responses/atonom-review-10428404) --- #### What Are G2 Users Discussing About Atonom? - [What is ChatFunnels used for?](https://www.g2.com/discussions/what-is-chatfunnels-used-for) ### 6. [Anteriad](https://www.g2.com/products/anteriad-anteriad/reviews) Anteriad puts B2B marketers in front of their next customer and ahead of their competition. We are the demand generation partner for teams that need outcomes, not another software subscription. Our award-winning Anteriad Marketing Cloud tracks more than 500 billion buyer-related signals each month across 450 million+ global contacts, and our managed campaign experts turn that intelligence into coordinated, full-funnel programs that engage entire buying groups and drive growth. Today’s buying journey demands that level of coordination. Buyers start with AI, stay anonymous until they are deep into their decision process, and move in buying groups across finance, IT, procurement, and end users. Inbound alone is no longer enough, and disconnected point solutions create gaps between data, execution, and measurable impact. Anteriad connects intelligence directly to activation. The Anteriad Marketing Cloud identifies which accounts are actively researching, what they care about, and where they are in the buying process. Our managed campaign teams orchestrate multichannel programs across display, email, content syndication, programmatic, and CTV, ensuring every signal translates into meaningful engagement. Our data is Neutronian-certified and ranked in the top 1% for quality and transparency, giving marketing teams confidence they are reaching real buyers, not recycled lists. Clients have achieved 200x ROI, 20% revenue growth, and 1,900% higher click-through rates. Trusted by IBM, Microsoft, Lenovo, Forbes, SHRM, and hundreds of global B2B brands, Anteriad delivers accountable growth across industries and markets. If you are ready for coordinated, full-funnel execution that drives measurable growth, we are ready to put you in front of your next customer. **Average Rating:** 4.5/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Anteriad?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.6/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.9/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 9.6/10 (Category avg: 10/10) **Who Is the Company Behind Anteriad?** - **Seller:** [Anteriad](https://www.g2.com/sellers/anteriad) - **Company Website:** https://anteriad.com/ - **Year Founded:** 2000 - **HQ Location:** New York, NY - **Twitter:** @Anteriad_B2B (104 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/anteriad (1,127 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 37% Mid-Market, 34% Small-Business #### What Are Recent G2 Reviews of Anteriad? **"[Solid B2B Demand Gen Performance with Strong Targeting and Competitive ROI](https://www.g2.com/survey_responses/anteriad-review-12755714)"** **Rating:** 4.0/5.0 stars *— Verified User in Manufacturing* [Read full review](https://www.g2.com/survey_responses/anteriad-review-12755714) --- **"[Seamless Integration and Outstanding Support](https://www.g2.com/survey_responses/anteriad-review-12707385)"** **Rating:** 4.5/5.0 stars *— Ayan T.* [Read full review](https://www.g2.com/survey_responses/anteriad-review-12707385) --- ### 7. [Informa TechTarget Portal (Priority Engine)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows. **Average Rating:** 4.3/5.0 **Total Reviews:** 443 **How Do G2 Users Rate Informa TechTarget Portal (Priority Engine)?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.0/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.9/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Informa TechTarget Portal (Priority Engine)?** - **Seller:** [Informa TechTarget](https://www.g2.com/sellers/informa-techtarget) - **Company Website:** https://www.informatechtarget.com/ - **Year Founded:** 1999 - **HQ Location:** Newton, MA - **Twitter:** @InformaTTGT (26,142 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/informatechtarget/ (1,483 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Sales Development Representative, Account Executive - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 50% Enterprise, 40% Mid-Market #### What Are Informa TechTarget Portal (Priority Engine)'s Pros and Cons? **Pros:** - Intent Data (17 reviews) - Ease of Use (15 reviews) - Insights Value (15 reviews) - Contact Information (13 reviews) - Lead Generation (13 reviews) **Cons:** - Incorrect Information (6 reviews) - Data Accuracy (5 reviews) - Data Inaccuracy (5 reviews) - Inaccurate Data (5 reviews) - Inaccurate Intent Data (5 reviews) ### What Do G2 Reviewers Say About Informa TechTarget Portal (Priority Engine)? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time intent data** from Priority Engine, enhancing outreach and enabling relevant conversations with prospects. - Users value the **ease of use** of Informa TechTarget Portal, enhancing their productivity in prospecting and engagement. - Users appreciate the **detailed lead insights** from TechTarget Priority Engine, enhancing their ability to make informed decisions effectively. - Users value the **accurate and organized contact information** that enhances lead generation and simplifies prospect management. - Users value the **intuitive lead generation** of Priority Engine, enabling meaningful connections through insightful intent data. **Cons:** - Users report encountering **incorrect information** and delays that hinder productivity and complicate task completion. - Users often face challenges with **data accuracy** , leading to unresponsive leads and wasted outreach efforts. - Users report **data inaccuracy** in contact information, leading to wasted outreach efforts and unresponsive leads. - Users face occasional **inaccurate data** issues that lead to misinformation and irrelevant signals for their products. - Users note that **inaccurate intent data** leads to wasted outreach efforts and challenges in validating leads. #### What Are Recent G2 Reviews of Informa TechTarget Portal (Priority Engine)? **"[Easy to use](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-9712018)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-9712018) --- **"[Sales Leader TechTarget Review](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-11492898)"** **Rating:** 5.0/5.0 stars *— Zenovia B.* [Read full review](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-11492898) --- #### What Are G2 Users Discussing About Informa TechTarget Portal (Priority Engine)? - [What is Priority Engine used for?](https://www.g2.com/discussions/what-is-priority-engine-used-for) ### 8. [Lusha](https://www.g2.com/products/lusha/reviews) Lusha is the B2B data and sales intelligence system used by sales, marketing, recruiting, RevOps, and AI agents to find contacts, enrich records, and track real-world buying signals. It works with your CRM, automation tools, and existing GTM stack. 300M+ business contacts and 30M+ company profiles across North America, EMEA, APAC, and LATAM. It has two layers that work together. Lusha Search gives you verified contact and company data on demand — direct dials with 90%+ accuracy, business emails verified at 95–98% across regions, firmographics, technographics, and buying signals. 7M new signals processed every week. Lusha Deep Intel uses your ICP, CRM history, and pipeline data to prioritize accounts, identify buying groups, and know where to focus. Available via Lusha Workspace, Chrome Extension, API, MCP, ChatGPT and Claude connectors. Used by 280,000+ revenue teams including Google, Zendesk, and Yotpo. GDPR, CCPA, ISO 27701, ISO 27001, SOC 2 Type II certified. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,603 **How Do G2 Users Rate Lusha?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.8/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.4/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Lusha?** - **Seller:** [Lusha](https://www.g2.com/sellers/lusha) - **Company Website:** https://www.lusha.com/lusha-extension/ - **Year Founded:** 2016 - **HQ Location:** Boston, Massachusetts - **Twitter:** @LushaData (2,720 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/lushadata/ (359 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 47% Mid-Market, 39% Small-Business #### What Are Lusha's Pros and Cons? **Pros:** - Ease of Use (66 reviews) - Contact Information (62 reviews) - Data Accuracy (54 reviews) - Accuracy (46 reviews) - Lead Generation (46 reviews) **Cons:** - Data Inaccuracy (38 reviews) - Outdated Data (31 reviews) - Inaccurate Data (30 reviews) - Outdated Information (29 reviews) - Limited Credits (28 reviews) ### What Do G2 Reviewers Say About Lusha? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Lusha, enjoying its seamless integration into workflow and quick access to contact details. - Users value Lusha for its ability to deliver **accurate and quick contact information** , enhancing outbound success significantly. - Users appreciate Lusha for its **data accuracy** , ensuring reliable and precise contact details for effective outreach. - Users appreciate the **accuracy** of Lusha, providing reliable contact details that enhance their outreach efforts significantly. - Users value Lusha for its **efficient lead generation** , providing accurate data that boosts sales and streamlines outreach efforts. **Cons:** - Users often find **data inaccuracies** in Lusha, with outdated emails and unreliable phone numbers impacting their outreach efforts. - Users report issues with **outdated data** , causing disruptions and questioning the tool's overall value and reliability. - Users are frustrated by Lusha's **inaccurate data** , which undermines its reliability and wastes purchased credits. - Users often face **outdated information** on Lusha, necessitating double-checks and impacting overall reliability and workflow. - Users express frustration over **limited credits** , feeling costs have increased significantly and trials are too restrictive. #### What Are Recent G2 Reviews of Lusha? **"[Efficient B2B Prospecting with Accurate Contact Data](https://www.g2.com/survey_responses/lusha-review-12813662)"** **Rating:** 4.0/5.0 stars *— Vedant G.* [Read full review](https://www.g2.com/survey_responses/lusha-review-12813662) --- **"[Lusha: Unlocking Business Data with Smarter Solutions](https://www.g2.com/survey_responses/lusha-review-7546390)"** **Rating:** 5.0/5.0 stars *— Aditya G.* [Read full review](https://www.g2.com/survey_responses/lusha-review-7546390) --- #### What Are G2 Users Discussing About Lusha? - [How do I connect LinkedIn to Lusha?](https://www.g2.com/discussions/how-do-i-connect-linkedin-to-lusha) - 3 comments - [Where does Lusha get data from?](https://www.g2.com/discussions/where-does-lusha-get-data-from) - 2 comments - [How much does Lusha cost?](https://www.g2.com/discussions/how-much-does-lusha-cost) - 2 comments, 1 upvote - [What is Lusha?](https://www.g2.com/discussions/what-is-lusha) - 1 comment ### 9. [Propensity](https://www.g2.com/products/propensity/reviews) Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that's auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up. **Average Rating:** 4.8/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Propensity?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10) - **Contact Data Availability:** 9.0/10 (Category avg: 8.6/10) - **Account Data Availability:** 10.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 7.0/10 (Category avg: 10/10) **Who Is the Company Behind Propensity?** - **Seller:** [Propensity](https://www.g2.com/sellers/propensity) - **Company Website:** https://www.propensity.com/ - **Year Founded:** 2017 - **HQ Location:** Exeter, New Hampshire - **Twitter:** @propensitytech (466 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1434043 (55 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 61% Small-Business, 33% Mid-Market #### What Are Propensity's Pros and Cons? **Pros:** - Intent Data (8 reviews) - Customer Support (7 reviews) - Ease of Use (7 reviews) - Helpful (7 reviews) - ABM Management (5 reviews) **Cons:** - Learning Curve (5 reviews) - Bug Issues (4 reviews) - Software Bugs (4 reviews) - Technical Issues (4 reviews) - Steep Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Propensity? *AI-generated summary from verified user reviews* **Pros:** - Users value the **reliable intent data** in Propensity, noting its ease of reporting and exportability at the account level. - Users commend the **responsive and helpful customer support** of Propensity, enhancing their overall experience and satisfaction. - Users appreciate the **ease of use** of Propensity, aided by a responsive Customer Success team and intuitive features. - Users praise Propensity for its **responsive and helpful customer support** , enhancing their Marketing and RevOps efforts effectively. - Users value the **effective ABM management** of Propensity, enhancing outreach and pipeline while supporting agency workflows. **Cons:** - Users find the **learning curve challenging** initially, but adjustments become easier with time and support resources. - Users report experiencing **bug issues** with Propensity, highlighting some glitches in its relatively new platform. - Users report encountering **software bugs** during setup, highlighting the need for more refinement in Propensity's features. - Users report experiencing **technical issues** with bugs and setup challenges due to Propensity's rapid feature releases. - Users note a **steep learning curve** due to the platform's complexity and unfamiliar terminology, affecting initial experience. #### What Are Recent G2 Reviews of Propensity? **"[Straightforward Campaign Builder and Deanonymized Visitors](https://www.g2.com/survey_responses/propensity-review-12876574)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/propensity-review-12876574) --- **"[Effortless ABM Campaigns with Exceptional Support](https://www.g2.com/survey_responses/propensity-review-12874412)"** **Rating:** 4.5/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/propensity-review-12874412) --- ### 10. [Lead411](https://www.g2.com/products/lead411/reviews) Lead411 is an Unlimited data provider that has the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, and direct customer outreach with the built-in email tool Reach, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Ask about Unlimited Data! We also offer Buyer Intent Data powered by Bombora, so you can identify companies that are looking for solutions/services you provide based on topics, and then identify the decision makers you need to reach out to. Our sales intelligence data points are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data points include: Recently Funded Companies New Company Location IPO Announcement Hiring Plans Job Openings New Employee Hire New Executive Employee Hire New Employee Promotion Company Awards and More Find and keep track of all your most important leads in our A.I. dashboard that automatically tracks key indicators for you, so you can simply open the dashboard, and start reaching out to the hottest opportunities through an email (using our A.I.) or give them a call utilizing our most accurate direct dial data. Not only can you find the best opportunities in Lead411, but you can also reach out directly from our platform using our Reach Email Automation Feature. With Reach, you can set up automated email, cadences and campaigns so once you find your targeted audience, reaching out is as simple as a few clicks. No more exporting lists to a third-party platform, you can keep notes and monitor the progress of your efforts with ease. Lead411 believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, we give you an advantage over other solutions. Discover contact data from companies that are in a buying position, save time through filtered sales data points, and reach out directly from our platform to get the results you need to ensure a healthy pipeline. **Average Rating:** 4.5/5.0 **Total Reviews:** 477 **How Do G2 Users Rate Lead411?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.3/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Lead411?** - **Seller:** [Lead411](https://www.g2.com/sellers/lead411) - **Year Founded:** 2001 - **HQ Location:** Boulder, Colorado - **Twitter:** @lead411 (1,892 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/335997/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, President - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 66% Small-Business, 21% Mid-Market #### What Are Lead411's Pros and Cons? **Pros:** - Contact Information (19 reviews) - Data Accuracy (16 reviews) - Ease of Use (16 reviews) - Accuracy (15 reviews) - Lead Generation (15 reviews) **Cons:** - Outdated Data (8 reviews) - Inaccuracy (7 reviews) - Outdated Information (7 reviews) - Data Inaccuracy (6 reviews) - Inaccurate Data (6 reviews) ### What Do G2 Reviewers Say About Lead411? *AI-generated summary from verified user reviews* **Pros:** - Users value the **comprehensive contact information** in Lead411, significantly enhancing their prospecting efficiency and effectiveness. - Users appreciate the **high data accuracy** of Lead411, ensuring reliability in their prospecting and email campaigns. - Users find Lead411's **ease of use** beneficial for quickly finding leads and enhancing their outreach success. - Users commend the **accuracy of leads** provided by Lead411, noting the reliability of contact information available. - Users value the **high-quality leads** generated by Lead411, which significantly boosts their sales efforts and outreach success. **Cons:** - Users find that **data quality is often outdated** in Lead411, leading to frustration with inaccurate information. - Users experience **inaccuracy** in Lead411's contact database, encountering outdated information and inconsistent data coverage. - Users express frustration with the **outdated information** in Lead411, leading to inaccuracies and increased verification efforts. - Users report **data inaccuracy** in Lead411, noting outdated information and inconsistent contact details. - Users report **inaccurate data** in Lead411, including outdated contacts and inconsistent phone numbers across segments. #### What Are Recent G2 Reviews of Lead411? **"[Unlimited Leads and AI-Powered Ease of Use](https://www.g2.com/survey_responses/lead411-review-12649099)"** **Rating:** 5.0/5.0 stars *— Kelly C.* [Read full review](https://www.g2.com/survey_responses/lead411-review-12649099) --- **"[Access to Robust Buying Intent Insights and Contact Data to Improve Targeting and Pipeline Velocity](https://www.g2.com/survey_responses/lead411-review-12972002)"** **Rating:** 5.0/5.0 stars *— Jacquelyn G.* [Read full review](https://www.g2.com/survey_responses/lead411-review-12972002) --- #### What Are G2 Users Discussing About Lead411? - [What is Lead411 used for?](https://www.g2.com/discussions/what-is-lead411-used-for) - 1 comment ### 11. [Albacross](https://www.g2.com/products/albacross/reviews) Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you need to reveal your potential buyers, engage them with what they want, and get notified when they are ready to buy. Here's how: - Increase sales productivity: Identify the buying intent of companies visiting your website and notify your sales team when they are ready to buy. - Remove the guesswork from marketing: Understand which accounts are engaging with your content and what interests them most. - All the data points you need: we track 3 billion events monthly worldwide and refresh the data points on a weekly basis. - Seamlessly integrate to the tech tools you are already using – it's not another tool to learn. **Average Rating:** 4.6/5.0 **Total Reviews:** 116 **How Do G2 Users Rate Albacross?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.9/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.8/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Albacross?** - **Seller:** [Albacross](https://www.g2.com/sellers/albacross) - **Year Founded:** 2014 - **HQ Location:** Stockholm, Sweden - **Twitter:** @AlbacrossNordic (216 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5157252/ (16 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 48% Mid-Market, 43% Small-Business #### What Are Albacross's Pros and Cons? **Cons:** - Regional Bias (1 reviews) ### What Do G2 Reviewers Say About Albacross? *AI-generated summary from verified user reviews* **Cons:** - Users note the **regional bias** of Albacross, lacking support for North America and focusing on European markets. #### What Are Recent G2 Reviews of Albacross? **"[Actionable Intent Data That Aligns Sales and Marketing—With Low Maintenance and Great Support](https://www.g2.com/survey_responses/albacross-review-12669950)"** **Rating:** 4.5/5.0 stars *— Martin H.* [Read full review](https://www.g2.com/survey_responses/albacross-review-12669950) --- **"[Strong intent data foundation for B2B marketing and ABM](https://www.g2.com/survey_responses/albacross-review-12753485)"** **Rating:** 4.0/5.0 stars *— Micheal Collins K.* [Read full review](https://www.g2.com/survey_responses/albacross-review-12753485) --- #### What Are G2 Users Discussing About Albacross? - [How has Albacross supported your B2B lead generation, and what features do you find most valuable?](https://www.g2.com/discussions/how-has-albacross-supported-your-b2b-lead-generation-and-what-features-do-you-find-most-valuable) - [How do you use Albacross?](https://www.g2.com/discussions/how-do-you-use-albacross) - [What is the use of Albacross?](https://www.g2.com/discussions/what-is-the-use-of-albacross) - [What does Albacross do?](https://www.g2.com/discussions/what-does-albacross-do) - [How much does Albacross cost?](https://www.g2.com/discussions/how-much-does-albacross-cost) ### 12. [Intentsify](https://www.g2.com/products/intentsify/reviews) Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. Intentsify’s AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel go-to-market programs for revenue acceleration. Learn more at intentsify.io. **Average Rating:** 4.4/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Intentsify?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.9/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.2/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Intentsify?** - **Seller:** [Intentsify](https://www.g2.com/sellers/intentsify) - **Company Website:** https://intentsify.io/ - **Year Founded:** 2018 - **HQ Location:** Westwood, US - **Twitter:** @intentsify (187 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/intentsify (219 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 58% Mid-Market, 21% Small-Business #### What Are Recent G2 Reviews of Intentsify? **"[Signal Aggregation approach by Intentsify](https://www.g2.com/survey_responses/intentsify-review-11670391)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/intentsify-review-11670391) --- **"[Great platform to drive leads for marketing initiatives](https://www.g2.com/survey_responses/intentsify-review-10040008)"** **Rating:** 5.0/5.0 stars *— Erin D.* [Read full review](https://www.g2.com/survey_responses/intentsify-review-10040008) --- #### What Are G2 Users Discussing About Intentsify? - [What is Intentsify used for?](https://www.g2.com/discussions/what-is-intentsify-used-for) - 1 comment ### 13. [Selling.com](https://www.g2.com/products/selling-com/reviews) Selling.com is a B2B pipeline generation platform that allows sales teams to address outbound challenges such as lack of accurate data and inefficient process from using multiple sales tools. It helps companies spearhead outbound growth using: 1. 97% accurate B2B contact data: real-time verification, 220M+ profiles and 75M+ mobile numbers, multi-source buying intent signals, and more. 2. Advanced search filters: target accounts by SIC & NAICS codes, delivery radius & ZIP codes, suppression list and technographic filters, and more. 3. Built-in sales engagement: email and call sequences, auto-dialer, multiple mailbox integration, and much more. 4. AI-based automations to eliminate repetitive work: workflows, AI email sequence generator, AI email generator, AI call coaching, and more. Selling.com started in 2019 to address the B2B data inaccuracies of established players. As a testament of its promise to companies struggling with outbound, it uses its own tool to create 95% of pipeline through cold calls and emails. **Average Rating:** 4.6/5.0 **Total Reviews:** 150 **How Do G2 Users Rate Selling.com?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Contact Data Availability:** 9.2/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Selling.com?** - **Seller:** [Selling.com](https://www.g2.com/sellers/selling-com) - **Year Founded:** 2019 - **HQ Location:** Newton, US - **LinkedIn® Page:** https://www.linkedin.com/company/infotelligent/ (181 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Sales Manager, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 48% Mid-Market, 31% Small-Business #### What Are Selling.com's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - Helpful (9 reviews) - Contact Information (8 reviews) - Lead Generation (8 reviews) - Accuracy of Information (7 reviews) **Cons:** - Inaccurate Data (7 reviews) - Outdated Contacts (5 reviews) - Outdated Information (4 reviews) - Data Inaccuracy (3 reviews) - Inaccuracy (3 reviews) ### What Do G2 Reviewers Say About Selling.com? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Selling.com, praising its intuitive interface and effective filtering features. - Users value the **easy-to-use interface** of Selling.com, enhancing their outreach and lead generation capabilities effectively. - Users praise the **accurate contact information** from Selling.com, enhancing outreach and lead generation for their businesses. - Users appreciate the **effective lead generation capabilities** of Selling.com, facilitating proactive outreach and new business opportunities. - Users appreciate the **accuracy of information** on Selling.com, benefiting from real-time verified emails for prospecting. **Cons:** - Users report **inaccurate data** from Selling.com, leading to fewer valuable leads and frustrations with contact credits. - Users report a significant **issue with outdated contacts** , leading to high bounce rates and incomplete information. - Users report **outdated information** and inaccuracies in contacts that reduce the overall value of Selling.com. - Users report significant **data inaccuracy** , noting high bounce rates and discrepancies in contact information. - Users note the **inaccuracy** in Selling.com, with reports of data discrepancies and regional accuracy issues. #### What Are Recent G2 Reviews of Selling.com? **"[User-Friendly but Needs Data Accuracy Improvements](https://www.g2.com/survey_responses/selling-com-review-12940562)"** **Rating:** 4.0/5.0 stars *— Aadil A.* [Read full review](https://www.g2.com/survey_responses/selling-com-review-12940562) --- **"[All-in-One Tool That Simplifies Outbound Prospecting](https://www.g2.com/survey_responses/selling-com-review-12879072)"** **Rating:** 5.0/5.0 stars *— Scott H.* [Read full review](https://www.g2.com/survey_responses/selling-com-review-12879072) --- #### What Are G2 Users Discussing About Selling.com? - [What is Infotelligent used for?](https://www.g2.com/discussions/what-is-infotelligent-used-for) - 1 comment ### 14. [NetLine Corporation](https://www.g2.com/products/netline-corporation/reviews) NetLine is the leading Programmatic B2B Lead Generation Platform, empowering marketers to engage in-market buyers with targeted content and accelerate revenue growth. With unmatched access to thousands of Tier 1 media sites, NetLine connects brands with decision makers actively researching solutions—delivering content where and when it matters most. Trusted by over 17,000 customers to turn content into pipeline, NetLine is the leader in demand generation. Always-on content across the digital publications your target audiences trust fosters true organic engagement. First-party data, advanced targeting, and real-time lead delivery generate only high-quality prospects for immediate activation and faster conversions. Founded in 1994 now part of Informa TechTarget, NetLine provides unparalleled access and transparency, helping marketers cut through the noise and connect with the buyers who matter most. Your buyers are everywhere. Now you can be, too—all in one platform. Successful B2B Marketers Start with NetLine. Visit www.netline.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 181 **How Do G2 Users Rate NetLine Corporation?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **Contact Data Availability:** 10.0/10 (Category avg: 8.6/10) - **Account Data Availability:** 10.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind NetLine Corporation?** - **Seller:** [Informa PLC](https://www.g2.com/sellers/informa-plc) - **Year Founded:** 1998 - **HQ Location:** London, England, United Kingdom - **Twitter:** @InformaPLC (4,646 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/informa (8,588 employees on LinkedIn®) - **Ownership:** LSE:INF **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 54% Mid-Market, 21% Small-Business #### What Are NetLine Corporation's Pros and Cons? **Pros:** - Lead Generation (27 reviews) - Campaign Management (20 reviews) - Ease of Use (19 reviews) - Helpful (19 reviews) - Customer Support (13 reviews) **Cons:** - Missing Features (5 reviews) - Frustrating User Experience (3 reviews) - Complex Filtering (2 reviews) - Inaccurate Data (2 reviews) - Lead Management Issues (2 reviews) ### What Do G2 Reviewers Say About NetLine Corporation? *AI-generated summary from verified user reviews* **Pros:** - Users value the **reliable lead generation** from NetLine, appreciating their advanced targeting and quality insights for optimization. - Users appreciate the **robust campaign management tools** of NetLine, enhancing audience targeting and lead tracking efficiency. - Users praise the **ease of use** of NetLine, highlighting seamless integration and intuitive campaign management features. - Users value the **high-quality lead generation** and intuitive platform of NetLine Corporation, enhancing campaign effectiveness and support. - Users appreciate the **responsive and supportive customer support** from NetLine Corporation, ensuring a smooth and efficient experience. **Cons:** - Users find the **missing targeting features** limit their campaign effectiveness, especially for optimizing lead engagement. - Users feel the **user experience is frustrating** , indicating a need for a more user-friendly design and better integration. - Users find the **complex filtering** system limiting and time-consuming, complicating the process of entering filters. - Users report **inaccurate data** impacting lead quality and causing challenges with incomplete delivery and unclear communications. - Users find **lead management issues** challenging, citing problems with lead quality and unclear communication hurting campaign expansion. #### What Are Recent G2 Reviews of NetLine Corporation? **"[High‑quality content syndication and lead-generation partner](https://www.g2.com/survey_responses/netline-corporation-review-12385614)"** **Rating:** 5.0/5.0 stars *— Maysa D.* [Read full review](https://www.g2.com/survey_responses/netline-corporation-review-12385614) --- **"[From Successful Pilot to Essential Marketing Tool](https://www.g2.com/survey_responses/netline-corporation-review-12805252)"** **Rating:** 5.0/5.0 stars *— Kelsy T.* [Read full review](https://www.g2.com/survey_responses/netline-corporation-review-12805252) --- #### What Are G2 Users Discussing About NetLine Corporation? - [What is NetLine Corporation used for?](https://www.g2.com/discussions/what-is-netline-corporation-used-for) ### 15. [Expandi Group](https://www.g2.com/products/expandi-group/reviews) Expandi Cyance is a leading B2B intent data solution designed to help businesses identify and engage with their best-fit customers throughout their buying journey. By leveraging a comprehensive array of online sources, Cyance enables organizations to pinpoint potential clients who are actively researching the specific problems that their products or services can solve. This targeted approach allows sales and marketing teams to connect with the right individuals at the right moment, ultimately driving revenue growth. The primary audience for Expandi Cyance includes sales and marketing professionals within companies of all sizes across various industries who are looking to enhance their lead generation and customer engagement strategies. With the increasing complexity of buyer behavior and the vast amount of information available online, businesses require sophisticated tools to navigate this landscape effectively. Expandi Cyance caters to these needs by providing actionable insights that help teams understand their prospects' intent and readiness to purchase. Expandi Cyance's intent data capabilities offer several specific use cases. For instance, organizations can utilize the platform to identify companies that are showing interest in their solutions, allowing them to prioritize outreach efforts. Additionally, Expandi Cyance helps businesses track the buying stage of potential customers, ensuring that marketing messages are tailored to resonate with their current needs and concerns. This level of granularity in understanding customer behavior is essential for building effective engagement strategies. Key features of Expandi Cyance include its extensive multi-language data collection from diverse online sources, advanced analytics for interpreting intent signals, and user-friendly dashboards that present insights in an easily digestible format. By harnessing these features, businesses can gain a competitive edge by aligning their sales and marketing efforts with real-time customer intent. This not only enhances the efficiency of outreach campaigns but also improves conversion rates by ensuring that communications are relevant and timely. Overall, Expandi Cyance stands out in the intent data category by offering a robust solution that combines depth of data, and multi-language intent, with actionable insights. Its strength on the European market allows it to cater to the unique needs and behaviors of businesses operating in this region, making it an invaluable tool for organizations aiming to accelerate their growth through informed decision-making and strategic engagement. **Average Rating:** 4.5/5.0 **Total Reviews:** 20 **How Do G2 Users Rate Expandi Group?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10) - **Contact Data Availability:** 3.3/10 (Category avg: 8.6/10) - **Account Data Availability:** 6.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Expandi Group?** - **Seller:** [Cyance](https://www.g2.com/sellers/cyance) - **Year Founded:** 2007 - **HQ Location:** Witney - **Twitter:** @cyance (839 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/698135/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 45% Mid-Market, 45% Small-Business #### What Are Recent G2 Reviews of Expandi Group? **"[Great collaboration and good to see the platform growing](https://www.g2.com/survey_responses/expandi-group-review-5173576)"** **Rating:** 4.5/5.0 stars *— Verified User in Insurance* [Read full review](https://www.g2.com/survey_responses/expandi-group-review-5173576) --- **"[Perfect Tool for Intent Data (Keywords) - Company Info](https://www.g2.com/survey_responses/expandi-group-review-5191467)"** **Rating:** 4.5/5.0 stars *— Verified User in Insurance* [Read full review](https://www.g2.com/survey_responses/expandi-group-review-5191467) --- #### What Are G2 Users Discussing About Expandi Group? - [What is Cyance used for?](https://www.g2.com/discussions/what-is-cyance-used-for) ### 16. [Pocus](https://www.g2.com/products/pocus/reviews) For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI analyzes your accounts, finds the best opportunities, and tells reps exactly what to do next. Reps start each day with prioritized accounts and ready to execute plays. Leading companies like Monday.com, Canva, and LaunchDarkly use Pocus to generate over 70% of their pipeline and save reps 10+ hours every week. AI That Tells Reps Exactly What to Do Next At the core of Pocus is the Relevance Agent™ and Intelligent Inbox - advanced always on AI agents that continuously analyze account data, buying signals, and market context. Reps receive 3–5 high-value recommendations daily, each with research summaries, talking points, and even ready-to-send emails. This gives leaders more control over their reps and ensures sales teams focus only on the opportunities most likely to convert. Designed for Modern Revenue Teams For reps: No more overload of random signals or struggling with unreliable lead scores. Pocus delivers a trusted prioritization engine that cuts through noise. For leaders: Gain more control and scale best practices across your sales team with prescriptive guidance that ensures consistency, accountability, and predictable pipeline growth. For complex deals: Unlike basic tools that focus only on single contacts, Pocus considers entire buying committees, multi-threaded relationships, and account dynamics. Proven Results with Leading Companies High-growth organizations like Monday.com, Canva, and LaunchDarkly use Pocus to: - Generate 70%+ of their pipeline through AI-driven prioritization - Save reps 10+ hours every week on manual prospecting - Increase rep productivity by 10x while improving win rates Why Choose Pocus? Pocus goes beyond traditional sales engagement or sales enablement tools. It’s not another “signal dashboard.” Instead, it delivers decision intelligence - actionable guidance that tells reps where to focus, who to engage, and how to win. By consolidating workflows, improving pipeline quality, and empowering reps with AI-powered recommendations, Pocus helps revenue teams build a consistent, scalable, and predictable GTM engine. **Average Rating:** 4.4/5.0 **Total Reviews:** 134 **How Do G2 Users Rate Pocus?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.3/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.4/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 0.2/10 (Category avg: 10/10) **Who Is the Company Behind Pocus?** - **Seller:** [Pocus](https://www.g2.com/sellers/pocus) - **Year Founded:** 2021 - **HQ Location:** New York, NY - **Twitter:** @getpocus (590 Twitter followers) - **LinkedIn® Page:** https://linkedin.com/company/pocus (34 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Mid-Market, 40% Enterprise #### What Are Pocus's Pros and Cons? **Pros:** - Lead Generation (72 reviews) - Time-saving (61 reviews) - Ease of Use (49 reviews) - Time-Saving (49 reviews) - Efficiency (45 reviews) **Cons:** - Learning Difficulty (21 reviews) - Inaccurate Data (18 reviews) - Learning Curve (17 reviews) - Steep Learning Curve (16 reviews) - Integration Issues (15 reviews) ### What Do G2 Reviewers Say About Pocus? *AI-generated summary from verified user reviews* **Pros:** - Users find Pocus exceptional for **efficient lead generation** , simplifying targeting and segmentation for outreach efforts. - Users value the **time-saving benefits** of Pocus, making prospecting and data management faster and more efficient. - Users love the **ease of use** of Pocus, finding it intuitive and efficient for gathering insights and managing tasks. - Users find Pocus to be a **time-saving tool** that streamlines data management and reduces platform switching. - Users appreciate the **efficiency** of Pocus, streamlining data management and enhancing decision-making through valuable insights in one place. **Cons:** - Users find the **learning difficulty** of Pocus challenging, requiring time and support to navigate its features effectively. - Users face challenges with **inaccurate data** requiring manual edits, leading to inconsistencies with integrated sales tools. - Users experience a notable **learning curve** with Pocus, making setup and navigation somewhat challenging and time-consuming. - Users note a **steep learning curve** for configuring custom goals and playbooks in Pocus, requiring extra support. - Users face **integration issues** with Pocus, limiting its utility for customer marketing and outreach efforts. #### What Are Recent G2 Reviews of Pocus? **"[Great tool for use cases beyond selling](https://www.g2.com/survey_responses/pocus-review-11687746)"** **Rating:** 5.0/5.0 stars *— Emily C.* [Read full review](https://www.g2.com/survey_responses/pocus-review-11687746) --- **"[Compelling AI-First platform for Sales](https://www.g2.com/survey_responses/pocus-review-11663473)"** **Rating:** 5.0/5.0 stars *— aaina a.* [Read full review](https://www.g2.com/survey_responses/pocus-review-11663473) --- ### 17. [Enlyft](https://www.g2.com/products/enlyft-enlyft/reviews) Enlyft is the pioneer in predictive selling, providing B2B account intelligence and real-time data insights to go-to-market (GTM) teams worldwide. Used by Microsoft, Dell, PwC and other Fortune 500 organizations, Enlyft helps these teams identify, prioritize, and engage with the right buyers. Specializing in large addressable markets, customers choose Enlyft for world-class propensity models, proprietary data and unique signals, as well as differentiated partner and channel activation. • Enlyft Company Graph: Leverage rich, reliable data for more than 30 million companies, 300 million contacts, 18,500 technologies, and billions of buying signals. • Account Fit: Craft actionable ideal customer profiles (ICPs) in hours, rather than the weeks or months it takes with traditional approaches. • Enlyft Buying Signals™: Understand which customers are ready to buy and where they are in their buying journey with proprietary scores. • Propensity Models: Machine learning-based propensity models predict the companies most likely to buy your solutions and recommend actions to improve the likelihood of a sale. • Generative AI: Leveraging GenAI and Enlyft data, Intelligent Snapshots and AI Outreach allow for meaningful conversations with the people that matter, driving sales forward. • APIs and Integrations: Easily integrate and automatically sync Enlyft insights and enriched data into existing workflows, databases, and CRM and marketing automation investments. Enlyft takes a radically different approach by applying expertise in machine learning and GenAI to help predict outcomes and communicate with unparalleled precision and at scale. Find out more at https://enlyft.com **Average Rating:** 4.4/5.0 **Total Reviews:** 77 **How Do G2 Users Rate Enlyft?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Contact Data Availability:** 6.7/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.2/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Enlyft?** - **Seller:** [Enlyft](https://www.g2.com/sellers/enlyft-b6ded0f4-e665-46b2-b447-68b0a88f1f61) - **Year Founded:** 2014 - **HQ Location:** Kirkland, US - **LinkedIn® Page:** https://www.linkedin.com/company/enlyft/ (51 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 62% Small-Business, 25% Mid-Market #### What Are Enlyft's Pros and Cons? **Pros:** - CRM Integration (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) - Helpful (1 reviews) **Cons:** - Expensive (1 reviews) - Export Limitations (1 reviews) - Integration Issues (1 reviews) - Limited Contacts (1 reviews) - Outdated Contacts (1 reviews) ### What Do G2 Reviewers Say About Enlyft? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **seamless CRM integration** of Enlyft, enhancing firmographics and technographics across various regions. - Users value the **excellent customer support** during onboarding and effective change management with Enlyft. - Users find Enlyft's **ease of use** exceptional, with smooth onboarding and effective integration with existing systems. - Users value the **easy integrations** with Dynamics, enhancing their experience across various regions and use cases. - Users appreciate the **excellent integration and onboarding** experience offered by Enlyft, enhancing overall user success. **Cons:** - Users find Enlyft to be **expensive** and seek enhancements in pricing and contact management features. - Users find the **export limitations** of Enlyft frustrating and suggest enhancements for better functionality and pricing. - Users note **integration issues** with contacts, suggesting improvements for bulk export and competitive pricing. - Users feel the need for **limited contacts** and better demographic features, alongside improved export/import and pricing options. - Users find the **outdated contacts** in Enlyft lacking, with a need for better demographics and competitive pricing. #### What Are Recent G2 Reviews of Enlyft? **"[I like it as it gives necessary details](https://www.g2.com/survey_responses/enlyft-review-10053432)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/enlyft-review-10053432) --- **"[A great company with a great solution for Sales teams!](https://www.g2.com/survey_responses/enlyft-review-10173239)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/enlyft-review-10173239) --- ### 18. [Zymplify](https://www.g2.com/products/zymplify/reviews) Zymplify is a leading Buyer Intent Activation and Intelligence Platform that transforms multi-source intent data into actionable insights. With 20 sources of validated data, Zymplify empowers businesses to predict and engage high-intent prospects at the right time in their buying journey. The platform’s intelligent activation capabilities seamlessly turn buyer signals into growth opportunities by integrating intent-driven data with sales and marketing efforts. By automating data activation and providing real-time insights, Zymplify helps teams focus on converting the most relevant opportunities, reducing acquisition costs, and driving scalable revenue. **Average Rating:** 4.2/5.0 **Total Reviews:** 124 **How Do G2 Users Rate Zymplify?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.5/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Zymplify?** - **Seller:** [Zymplify Limited](https://www.g2.com/sellers/zymplify-limited) - **Company Website:** https://www.zymplify.com - **Year Founded:** 2012 - **HQ Location:** Portstewart, Ireland - **Twitter:** @wearezymplify (1,475 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zymplify/ (20 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 75% Small-Business, 25% Mid-Market #### What Are Zymplify's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Lead Generation (5 reviews) - Automation (4 reviews) - Customer Support (4 reviews) - Buyer Intent (3 reviews) **Cons:** - Learning Curve (4 reviews) - Missing Features (4 reviews) - Steep Learning Curve (4 reviews) - Frustrating User Experience (3 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Zymplify? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Zymplify, making automation setup and management straightforward and efficient. - Users value the **efficient lead generation** features of Zymplify that enhance tracking and marketing processes seamlessly. - Users value the **ease of automation setup** in Zymplify, enhancing efficiency and reducing manual workflow errors. - Users value the **responsive customer support** from Zymplify, particularly appreciating John's coaching and expertise. - Users value the **all-in-one tracking** for both clients and prospects, enhancing their marketing efficiency and insights. **Cons:** - Users highlight a **steep learning curve** with Zymplify, requiring significant time to master complex features and workflows. - Users find Zymplify lacking in **essential features** , leading to frustration with its complex interface and limited analytics accuracy. - Users report a **steep learning curve** with Zymplify, making initial onboarding and advanced features challenging to grasp. - Users experience **frustrating usability challenges** with Zymplify, struggling with complex workflows and a clunky interface. - Users find Zymplify to be **expensive** compared to competitors while facing a challenging onboarding process. #### What Are Recent G2 Reviews of Zymplify? **"[Zymplify: All-in-One B2B Lead Gen and Marketing Automation That Boosts Productivity](https://www.g2.com/survey_responses/zymplify-review-12796859)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/zymplify-review-12796859) --- **"[Powerful GTM & Sales AI with 20+ Integrations and a Strong UI/UX](https://www.g2.com/survey_responses/zymplify-review-12604859)"** **Rating:** 5.0/5.0 stars *— Mostafa A.* [Read full review](https://www.g2.com/survey_responses/zymplify-review-12604859) --- #### What Are G2 Users Discussing About Zymplify? - [What needs improvement with Zymplify to better serve your marketing automation needs?](https://www.g2.com/discussions/what-needs-improvement-with-zymplify-to-better-serve-your-marketing-automation-needs) - [What is Zymplify used for?](https://www.g2.com/discussions/what-is-zymplify-used-for) ### 19. [Lead Onion](https://www.g2.com/products/lead-onion/reviews) Lead Onion analyzes over 20 distinct sources of intent data, all under one roof. Our advanced system identifies who is researching what and when, giving you a competitive edge. By importing unstructured intent data, categorizing it by source, and pinpointing intent spikes, we highlight research surges, allowing you to engage directly with potential customers before your competition even knows they exist. Our automated AI driven cadences provide seamless connections, ensuring that you never miss a beat in your pursuit of new opportunities. Try out the world's first AI-powered Buyer Intent Agent and find in-market buyers that match your ICP in 3 minutes! **Average Rating:** 4.2/5.0 **Total Reviews:** 31 **How Do G2 Users Rate Lead Onion?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.2/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.3/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Lead Onion?** - **Seller:** [Zymplify Limited](https://www.g2.com/sellers/zymplify-limited) - **Company Website:** https://www.zymplify.com - **Year Founded:** 2012 - **HQ Location:** Portstewart, Ireland - **Twitter:** @wearezymplify (1,475 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zymplify/ (20 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 61% Small-Business, 32% Mid-Market #### What Are Lead Onion's Pros and Cons? **Pros:** - Lead Generation (4 reviews) - Contact Information (3 reviews) - Ease of Use (3 reviews) - Easy Access (3 reviews) - Intent Data (3 reviews) **Cons:** - Complexity (2 reviews) - Learning Difficulty (2 reviews) - Complex Filtering (1 reviews) - Difficult Setup (1 reviews) - Filtering Difficulty (1 reviews) ### What Do G2 Reviewers Say About Lead Onion? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **efficient lead generation** capabilities of Lead Onion, significantly enhancing their sales and marketing strategies. - Users value the **responsive customer service** of Lead Onion, providing exceptional support and timely assistance when needed. - Users appreciate the **ease of usability** in Lead Onion, allowing for efficient lead generation and streamlined workflows. - Users admire the **easy access** and quick usability of Lead Onion, transforming lead generation into a seamless process. - Users highlight the **valuable intent data** from Lead Onion, enhancing targeted lead generation and improving sales strategies. **Cons:** - Users find the **onboarding process and filtering experience overly complicated** , suggesting improvements for better usability. - Users find the **learning difficulty** of Lead Onion challenging, especially during onboarding and initial setup phases. - Users find the **complex filtering experience** of Lead Onion challenging, suggesting a need for user experience improvements. - Users find the **difficult setup** of Lead Onion challenging, though it becomes easier with familiarity over time. - Users struggle with the **complex filtering experience** in Lead Onion, indicating a need for improved user experience. #### What Are Recent G2 Reviews of Lead Onion? **"[User-Friendly with Powerful Automation](https://www.g2.com/survey_responses/lead-onion-review-11984838)"** **Rating:** 4.0/5.0 stars *— Akash K.* [Read full review](https://www.g2.com/survey_responses/lead-onion-review-11984838) --- **"[Simplifies Prospecting with Some Onboarding Hiccups](https://www.g2.com/survey_responses/lead-onion-review-12057853)"** **Rating:** 4.0/5.0 stars *— Mohamed H.* [Read full review](https://www.g2.com/survey_responses/lead-onion-review-12057853) --- #### What Are G2 Users Discussing About Lead Onion? - [What is Lead Onion used for?](https://www.g2.com/discussions/what-is-lead-onion-used-for) ### 20. [Aptivio](https://www.g2.com/products/aptivio/reviews) The most advanced automated Network Sales Platform on the planet combined with Real Buyer Intent that helps B2B companies boost their revenue growth by discovering accounts most likely to convert and the shortest path to close. Aptivio’s advanced AI signals identify and prioritize an opportunity’s buyer intent at every stage of the buyer cycle, so your revenue team is focusing on the leads that matter. Our platform adds an average of 25% more sales-qualified leads in the first 60 days of usage, and 40% after 6 months. Unlock your pipeline’s maximum potential, with Aptivio’s AI. **Average Rating:** 4.4/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Aptivio?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.3/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.4/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Aptivio?** - **Seller:** [Aptivio](https://www.g2.com/sellers/aptivio) - **Year Founded:** 2018 - **HQ Location:** New York - **Twitter:** @AptivIO (242 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/aptivio/ (22 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 40% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Aptivio? **"[Fantastic Sales Intelligence](https://www.g2.com/survey_responses/aptivio-review-8140890)"** **Rating:** 5.0/5.0 stars *— Mike O.* [Read full review](https://www.g2.com/survey_responses/aptivio-review-8140890) --- **"[HR & Talent Development Intern](https://www.g2.com/survey_responses/aptivio-review-7816546)"** **Rating:** 5.0/5.0 stars *— Rebecca H.* [Read full review](https://www.g2.com/survey_responses/aptivio-review-7816546) --- #### What Are G2 Users Discussing About Aptivio? - [What is Aptivio used for?](https://www.g2.com/discussions/what-is-aptivio-used-for) ### 21. [SalesMonk](https://www.g2.com/products/salesmonk/reviews) SalesMonk is a GTM revenue platform that turns anonymous website traffic into qualified sales meetings by combining visitor de-anonymization, intent tracking, and AI-powered agents. It identifies which companies are on your site in real time, analyzes their behavior and buying intent, and then uses intelligent chat/voice workflows to answer product, pricing, and implementation questions, qualify using BANT/MEDDIC-style logic, and book meetings directly to your reps’ calendars. Designed for B2B SaaS and ABM motions, SalesMonk helps marketing capture the 97% of visitors who never fill forms, gives sales a live feed of high-intent accounts on the site, and creates an always-on, inbound‑led outbound engine that drives more pipeline from existing traffic. See what we offer, visit: SalesMonk.ai **Average Rating:** 4.8/5.0 **Total Reviews:** 15 **How Do G2 Users Rate SalesMonk?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 9.4/10 (Category avg: 10/10) **Who Is the Company Behind SalesMonk?** - **Seller:** [SalesMonk](https://www.g2.com/sellers/salesmonk) - **HQ Location:** Delaware, US - **LinkedIn® Page:** https://www.linkedin.com/company/salesmonk-ai/ (20 employees on LinkedIn®) - **Ownership:** Tanuj Mendiratta - **Phone:** +919096097030 **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 44% Small-Business, 31% Mid-Market #### What Are SalesMonk's Pros and Cons? **Pros:** - Automation (2 reviews) - Conversation Analysis (2 reviews) - Conversations Management (2 reviews) - Helpful (2 reviews) - Lead Generation (2 reviews) **Cons:** - Dependency Issues (2 reviews) - Usage Limitations (2 reviews) - AI Limitations (1 reviews) - Complex Configuration (1 reviews) - Cost (1 reviews) ### What Do G2 Reviewers Say About SalesMonk? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **automation capabilities** of SalesMonk, enhancing lead engagement and saving valuable time in outreach. - Users value the **automation of lead engagement** by SalesMonk, enhancing response rates and overall efficiency. - Users value the **centralized inbox for managing conversations** effectively, enhancing lead engagement and follow-up automation. - Users find SalesMonk **incredibly helpful** for automating lead engagement and improving response rates efficiently. - Users value the **automated lead engagement** features of SalesMonk, enhancing efficiency and conversion rates significantly. **Cons:** - Users report **dependency issues** with SalesMonk, noting a reduction in direct human interaction and a lack of flexibility. - Users feel that the **usage limitations** of SalesMonk hinder customization, automation, and human interaction for high-value leads. - Users find the **automation can feel impersonal** , negatively impacting relationships with high-value leads. - Users find the **complex configuration** process time-consuming, impacting the overall user experience and effectiveness. - Users find the **costs high for low lead volumes** , impacting overall value and perceived affordability. #### What Are Recent G2 Reviews of SalesMonk? **"[Hot Account Alerts That Actually Lead to Meetings](https://www.g2.com/survey_responses/salesmonk-review-12590410)"** **Rating:** 5.0/5.0 stars *— Salil P.* [Read full review](https://www.g2.com/survey_responses/salesmonk-review-12590410) --- **"[One Platform Replaced Our Entire Outbound Stack](https://www.g2.com/survey_responses/salesmonk-review-12588498)"** **Rating:** 5.0/5.0 stars *— Gaurav M.* [Read full review](https://www.g2.com/survey_responses/salesmonk-review-12588498) --- ### 22. [UserGems](https://www.g2.com/products/usergems/reviews) UserGems is the AI command center for go-to-market teams. Powered by best-in-class contact data, its AI agents automatically surface high-intent buyers, prioritize them, and deploy personalized outbound and ABM to drive more pipeline. **Average Rating:** 4.7/5.0 **Total Reviews:** 161 **How Do G2 Users Rate UserGems?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Contact Data Availability:** 10.0/10 (Category avg: 8.6/10) - **Account Data Availability:** 10.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind UserGems?** - **Seller:** [UserGems](https://www.g2.com/sellers/usergems) - **Year Founded:** 2019 - **HQ Location:** San Francisco, CA - **Twitter:** @usergems (272 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/usergems/ (103 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Commercial Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 76% Mid-Market, 17% Enterprise #### What Are UserGems's Pros and Cons? **Pros:** - Lead Generation (7 reviews) - CRM Integration (6 reviews) - Automation (5 reviews) - Data Accuracy (5 reviews) - Ease of Use (5 reviews) **Cons:** - Outdated Information (2 reviews) - Slow Updates (2 reviews) - Data Management (1 reviews) - Data Quality (1 reviews) - Difficult Setup (1 reviews) ### What Do G2 Reviewers Say About UserGems? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of lead generation** with UserGems, enjoying automated tracking of high-intent prospects. - Users value the **s seamless CRM integration** of UserGems, streamlining workflows and enhancing lead engagement for teams. - Users value the **automation features** of UserGems, enhancing sales efficiency while eliminating manual tasks for teams. - Users praise the **amazing data accuracy** of UserGems, ensuring smooth CRM integration and efficient lead tracking. - Users love the **ease of use** of UserGems, making lead identification and outreach seamless and efficient. **Cons:** - Users note that **occasionally outdated information** can delay job-change alerts, though overall data remains accurate. - Users express concerns about **slow updates** for job-change alerts, preferring more frequent notifications than once a month. - Users report issues with **lack of transparency and poor data quality** , impacting their trust in UserGems. - Users are frustrated with the **poor data quality** and lack of transparency affecting their trust in UserGems. - Users find the **difficult setup** with custom CRM integrations can be resource-intensive and challenging. #### What Are Recent G2 Reviews of UserGems? **"[UserGems Signal Tracking and Gem-E Emails Supercharge Our Outbound](https://www.g2.com/survey_responses/usergems-review-12974260)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/usergems-review-12974260) --- **"[Champion Tracking + Salesforce Integration That Turns Warm Intros Into Pipeline](https://www.g2.com/survey_responses/usergems-review-12972891)"** **Rating:** 5.0/5.0 stars *— Fenil P.* [Read full review](https://www.g2.com/survey_responses/usergems-review-12972891) --- #### What Are G2 Users Discussing About UserGems? - [Do you recommend UserGems for lead generation, and what features do you find most effective?](https://www.g2.com/discussions/do-you-recommend-usergems-for-lead-generation-and-what-features-do-you-find-most-effective) - 1 upvote - [What is UserGems used for?](https://www.g2.com/discussions/what-is-usergems-used-for) - 1 upvote ### 23. [Saleswings](https://www.g2.com/products/saleswings/reviews) SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens. **Average Rating:** 4.8/5.0 **Total Reviews:** 34 **How Do G2 Users Rate Saleswings?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.7/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.3/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 6.1/10 (Category avg: 10/10) **Who Is the Company Behind Saleswings?** - **Seller:** [Saleswings](https://www.g2.com/sellers/saleswings) - **Year Founded:** 2016 - **HQ Location:** Lausanne, Switzerland - **Twitter:** @SalesWingsApp (4,523 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9328185/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 41% Mid-Market, 32% Small-Business #### What Are Saleswings's Pros and Cons? **Pros:** - Ease of Use (8 reviews) - Customer Support (7 reviews) - Intuitive (5 reviews) - CRM Integration (4 reviews) - Analytics (3 reviews) **Cons:** - Clunky Design (1 reviews) - Complex Filtering (1 reviews) - Filtering Issues (1 reviews) - Layout Issues (1 reviews) - Limitations (1 reviews) ### What Do G2 Reviewers Say About Saleswings? *AI-generated summary from verified user reviews* **Pros:** - Users find Saleswings **incredibly easy to use** , appreciating seamless setup and exceptional customer support throughout their experience. - Users commend the **exceptional customer support** from Saleswings, highlighting personalized assistance and effective implementation guidance. - Users appreciate the **intuitive insights** from SalesWings, enhancing marketing strategies and improving lead prioritization and conversions. - Users praise the **CRM integration** of Saleswings for enhancing top-of-funnel visibility and improving lead management efficiency. - Users appreciate the **detailed analytics** of SalesWings, which enhance lead prioritization and support data-driven decision-making. **Cons:** - Users note the **clunky design** of Saleswings, particularly with cluttered tag and score management pages lacking organization options. - Users find the **complex filtering** in Saleswings makes it challenging to manage tags and search specific accounts efficiently. - Users feel that the **filtering could be more fine-tuned** , enhancing the ease of finding specific accounts. - Users find the **layout issues** in Saleswings, especially with tags and scores, can lead to a cluttered experience. - Users note **UI clutter** in Saleswings, especially on tag and score management pages, indicating a need for better organization features. #### What Are Recent G2 Reviews of Saleswings? **"[Easy Setup, Clear Docs, and Responsive SalesWings Support](https://www.g2.com/survey_responses/saleswings-review-12258802)"** **Rating:** 5.0/5.0 stars *— Adriana E T.* [Read full review](https://www.g2.com/survey_responses/saleswings-review-12258802) --- **"[SalesWings Turns Engagement Data Into Clear Lead Insights and Smarter Spend Decisions](https://www.g2.com/survey_responses/saleswings-review-12406055)"** **Rating:** 5.0/5.0 stars *— Rhiannon R.* [Read full review](https://www.g2.com/survey_responses/saleswings-review-12406055) --- #### What Are G2 Users Discussing About Saleswings? - [What is Saleswings used for?](https://www.g2.com/discussions/what-is-saleswings-used-for) ### 24. [PeerSpot (formerly IT Central Station)](https://www.g2.com/products/peerspot-formerly-it-central-station/reviews) PeerSpot’s Buying Intelligence Platform is where tech pros go to get practical, reliable information on enterprise tech, so they can be sure what they buy is exactly what they need. Powered by the world’s largest community of enterprise tech buyers, PeerSpot provides in-depth reviews, online forums, direct Q&A support and more, giving professionals the confidence to make the right decision and the happiness of reality meeting expectations. **Average Rating:** 4.8/5.0 **Total Reviews:** 12 **How Do G2 Users Rate PeerSpot (formerly IT Central Station)?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Contact Data Availability:** 10.0/10 (Category avg: 8.6/10) - **Account Data Availability:** 10.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind PeerSpot (formerly IT Central Station)?** - **Seller:** [Peerspot](https://www.g2.com/sellers/peerspot) - **Year Founded:** 2011 - **HQ Location:** New York, NY - **Twitter:** @PeerSpot (3,823 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/peerspotdotcom/ (117 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Arts and Crafts - **Company Size:** 92% Mid-Market, 8% Enterprise #### What Are Recent G2 Reviews of PeerSpot (formerly IT Central Station)? **"[Detailed Reviews That Easily Turn Into Case Studies and Reports](https://www.g2.com/survey_responses/peerspot-formerly-it-central-station-review-12719870)"** **Rating:** 4.5/5.0 stars *— David G.* [Read full review](https://www.g2.com/survey_responses/peerspot-formerly-it-central-station-review-12719870) --- **"[IT Central Station](https://www.g2.com/survey_responses/peerspot-formerly-it-central-station-review-7942800)"** **Rating:** 5.0/5.0 stars *— Thanasis R.* [Read full review](https://www.g2.com/survey_responses/peerspot-formerly-it-central-station-review-7942800) --- ### 25. [Ayranio](https://www.g2.com/products/ayranio/reviews) Ayranio is a B2B data intelligence company specializing in providing accurate, verified, and customized data solutions. It empowers businesses to drive successful marketing and sales campaigns by delivering high-quality, purpose-driven data tailored to specific business needs. Ayranio's services focus on precision, reliability, and helping clients expand their network and achieve growth. **Average Rating:** 5.0/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Ayranio?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Contact Data Availability:** 10.0/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.4/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10) **Who Is the Company Behind Ayranio?** - **Seller:** [Ayranio](https://www.g2.com/sellers/ayranio) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Ayranio's Pros and Cons? **Pros:** - Data Accuracy (3 reviews) - Affordable (1 reviews) - Lead Generation (1 reviews) ### What Do G2 Reviewers Say About Ayranio? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **data accuracy** of Ayranio, praising its effectiveness in enhancing marketing campaigns with tailored solutions. - Users find Ayranio provides the **best middle east data** at a lower cost compared to other vendors. - Users value the **precise B2B data** provided by Ayranio, with dedicated managers enhancing their experience significantly. #### What Are Recent G2 Reviews of Ayranio? **"[Very Cost effective middle east data](https://www.g2.com/survey_responses/ayranio-review-11731867)"** **Rating:** 5.0/5.0 stars *— Amith D.* [Read full review](https://www.g2.com/survey_responses/ayranio-review-11731867) --- **"[Best experience on customised ICP Data](https://www.g2.com/survey_responses/ayranio-review-11662491)"** **Rating:** 5.0/5.0 stars *— nithin k.* [Read full review](https://www.g2.com/survey_responses/ayranio-review-11662491) --- ## What Is Buyer Intent Data Providers? [Account-Based Data Software](https://www.g2.com/categories/account-based-data) ## What Software Categories Are Similar to Buyer Intent Data Providers? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) --- ## How Do You Choose the Right Buyer Intent Data Providers? ### What You Should Know About Buyer Intent Data Providers ### What are Buyer Intent Data Providers? Buyer intent data providers aggregate and deliver context around when prospects and customers are interacting with a brand. Buyer intent is the probability that a customer will purchase a product, and these types of tools capture research around actual buyer journeys and signs of their purchase intent. Rather than using search engines or outdated data sets as a lead feeder, intent signals are becoming the key to more efficient buyer journeys and lead generation. Organizations leverage buyer intent data tools to target companies with account-based marketing (ABM) campaigns, personalize website experiences for online visitors, and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data and their intent signals to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses better understand their products and integrations, and encourage marketing efforts and strategy. ### What are the Common Features of Buyer Intent Data Providers? The following are some core features within buyer internet data providers that can help users identify if this software is right for them: **Intent data capturing:** Most intent data is captured through content consumption, like website visitors, their engagement with an email, or even social media. These interactions with content like this create “signals” and are then aggregated to find the best segmentation of actionable potential customers.  **Outreach tools for prospects:** When teams know exactly who they're reaching out to and what their pain points are, it creates a relevant opportunity right from the start. Buyer intent data software is equipped with not only the data but the tools to contact potential customers as well.  **Detailed contact profiles:** Having intent data from the start creates the basis for in-depth and accurate contact data. This can include verified phone numbers, emails, and other crucial prospect information. That way, a customer journey can begin on the right foot. ### What are the Benefits of Buyer Intent Data Providers? **Lead generation:** A big part of finding the person that will buy from your business is having the correct lead. Buyer intent data is essential to finding target personas or accounts that turn into quality leads, making it an excellent lead generation option. With the specific data these tools provide, deeper insights are available to optimize a pipeline of potential buyers. ** ** **Lower churn rate:** Reading the behavior signals provided by intent data helps better identify a consistent target audience. This is also a key indicator of getting ahead of churn. Even after getting new customers through intent data, that same data can be actioned into outreach to prevent those customers from leaving. ** ** **Personalized communication:** By understanding what's important to a customer demographic, their needs can be outlined and actioned from the first communication. When buyers have the impression that their needs are being met, their trust only grows. Users can think of it as more than contact information; it’s a relationship that can make potential customers. ### Who Uses Buyer Intent Data Providers? **Marketing teams:** Campaigns that capture the interest of potential leads are created by marketers using intent data. This data helps put into perspective what is interesting to a demographic of high-quality leads. This makes it an ideal marketing tool for B2B companies in marketing campaigns. ** ** **Sales teams:** B2B sales teams will use it daily to find and act on qualified leads. They are the ones that prioritize outreach to then get a feel for purchase intent. All leads are founded within a data-driven framework making an ideal sales pipeline.  ### Challenges with Buyer Intent Data Providers Software solutions can come with their own set of challenges. Below are the top concerns with buyer intent data providers.  **Identifying the correct data approach:** With the segmentation of the data provided, there can be difficulty in understanding the appropriate one for a user's target market. Understanding the accounts and the appropriate mapping to campaigns is crucial.  **Potential blocks in lead flow:** Sometimes, even when one has the intent data, there can be a bottleneck in which opportunities are lead ready. This requires a consistent review of the process of reporting for sales reps. That way, they can understand if the data available is ready to be acted upon. ### How to Buy Buyer Intent Data Providers #### Requirements Gathering (RFI/RFP) for Buyer Intent Data Providers For buyer intent data products, the requirement should be that the software offers the ability to aggregate and deliver context around when prospects and customers are interacting with a particular product or company. When dealing with B2B marketing data, there must be a standard of security, so ideally, users should look for ones that are GDPR-compliant.  #### Compare Buyer Intent Data Providers **Create a long list** Buyers must start from the beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the buyer intent data features that would be essential, such as actual buyer journeys and signs of their purchase intent. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes. This is where online research can come into play.  **Create a short list** Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews, their impact on current workflows, and objective third-party analysis. Software buyers must include options that are GDPR-compliant, as that’s key for B2B customers.  **Conduct demos** There may be an option to take part in a free trial, usually ranging from a week to a month of use, to help make the decision. Often after the trial period, most buyer intent data vendors will include a tiered pricing plan that best suits the needs and size of a business. It’s essential during the demo period to make a list of questions that are crucial to the buyer's purchase decisions so that one can review them with the sales contact. #### Selection of Buyer Intent Data Providers **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders, such as immediate managers or department heads, must be included in this purchase. These decision makers will direct the strategy, and to collaborate effectively, they will need visibility over cost and implementation. Buyers should also consider the cost of buyer intent data and the time of the implementation.  **Negotiation** Most of these products won’t require negotiation, but that doesn’t mean buyers should compromise on features, add-ons, or services. If a specific feature might cost extra but garner better results, buyers should consider it and try to include it in a package for the basic cost.  **Final decision** This purchase decision should be made with business goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical.