Adjust
Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.
Average Rating: 4.7/5.0
Total Reviews: 728
How Do G2 Users Rate Adjust?
- Ease of Admin: 8.8/10 (Category avg: 9.1/10)
- Rules: 7.9/10 (Category avg: 9.0/10)
- Cross-Campaign Blocking: 7.3/10 (Category avg: 9.0/10)
- IP Address Monitoring: 8.1/10 (Category avg: 8.9/10)
Who Is the Company Behind Adjust?
- Seller: adjust.com
- Company Website:
- Year Founded: 2012
- HQ Location: Berlin, Berlin
-
Twitter: @adjustcom
7,389 Twitter followers -
LinkedIn® Page: www.linkedin.com
474 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: UA Marketing, UA
- Top Industries: Marketing and Advertising, Computer Games
- Company Size: 48% Medium, 37% Small
What Do G2 Reviewers Say About Adjust?
AI-generated summary from verified user reviews
Pros
- Users commend the ease of use of Adjust, highlighting its intuitive interface and seamless campaign monitoring capabilities.
- Users commend the responsiveness and knowledge of Adjust's customer support, enhancing their overall experience significantly.
- Users value Adjust's robust mobile attribution and fraud prevention features, enhancing transparency and ROI tracking for campaigns.
- Users appreciate the intuitive reporting features of Adjust, enhancing their tracking and analysis of mobile marketing data.
- Users value the strong mobile attribution tracking from Adjust, enhancing their understanding of installs and in-app events.
Cons
- Users experience slow loading times for data refreshes, impacting their ability to react swiftly during peak hours.
- Users often feel that the complexity of Adjust can be overwhelming, particularly for newcomers to the platform.
- Users find Adjust to be expensive, particularly challenging for smaller companies with limited budgets.
- Users face challenges with the dashboard complexity in Adjust, requiring additional time for customization and detailed reporting.
- Users experience slow performance with data loading, especially during peak hours and with large datasets.
What Are Recent G2 Reviews of Adjust?
"Accurate Attribution and Real-Time Insights That Keep Our UA on Track"
Rating: 5.0/5.0 stars
— Tinh V.
"Accurate Attribution and Real-Time Insights That Make UA Management Easy"
Rating: 5.0/5.0 stars
— Vertical U.
What Are G2 Users Discussing About Adjust?
- What is https app adjust com?
- How does adjust work? - 1 comment
- What is adjust used for?
- What is adjust tool? - 1 comment











