G2

Harneet B.

Chief Marketing Officer

Mid-Market (51-1000 emp.)

8/7/2026

"A trusted fraud-prevention partner since 2018, measurable ROI and exceptional Fraud Protection"

5/5

What do you like best about mFilterIt?

We've partnered with mFilterIt since 2018, and the experience has consistently been exceptional. Their AI-driven, real-time fraud detection and transaction-level validation identified significant invalid traffic across our marketing ecosystem, over 9% of affiliate traffic and up to 16% across all channels, spanning bot traffic, cookie stuffing, VPN/proxy abuse, and misattribution. Their 60+ GIVT/SIVT validation checks covered 5.7M+ paid channel visits and 116K+ orders for us, blocking over 0.5M invalid visits.

Integration was seamless, their automated blacklisting APIs plugged directly into our ad managers, enabling real-time blocking of 300+ fraudulent sources across Google, Meta, and affiliates without disrupting our existing tracking stack. The omnichannel dashboard is clean and intuitive, giving full-funnel transparency with channel-level drill-downs that even non-technical team members can act on. Detection runs in real time with no latency impact on campaigns, and protection continuously adapts as fraud patterns evolve.

Beyond the technology, the partnership stands out. Onboarding was structured and fast, and the team has shown deep expertise, ownership, and genuine commitment to customer success. We've worked closely with Jyoti Kalra, Jagmeet Singh, Amit Kumar, and the wider leadership under Amit Relan and Vipin Kumar, every engagement has been smooth and impactful. Review collected by and hosted on G2.com.

What do you dislike about mFilterIt?

Very little. The GIVT/SIVT terminology and fraud-category taxonomy take some initial learning for team members new to ad fraud, and we'd love more customization options in dashboard report exports. Neither has been a meaningful blocker, and the team is receptive to feedback. Review collected by and hosted on G2.com.

What problems is mFilterIt solving and how is that benefiting you?

Invalid traffic and misattribution were inflating our performance metrics and directing budget toward non-incremental channels. mFilterIt's validation enabled us to reallocate spend toward genuine performance channels — cutting incorrect affiliate attribution by 20% and invalid Google/Meta traffic by 30%. The result: a 10% improvement in marketing efficiency, better ROI, more accurate measurement, and a stronger focus on authentic customer engagement. The solution has comfortably paid for itself in recovered ad spend, and mFilterIt remains a trusted partner in building a transparent, fraud-free marketing ecosystem. Review collected by and hosted on G2.com.