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Lunio Reviews & Product Details

Lunio Overview

What is Lunio?

The only click fraud protection platform to cover every acquisition channel. Stop sophisticated click fraud data in real-time. Powered by a cybersecurity engine, Lunio allows you to leverage ad fraud data from all sources to build an automatic protection layer across all channels. Thousands of leading brands like Nike, eBay, Hugo Boss, Europcar and M&S choose Lunio to help them advertise with confidence. • Automatic, real-time protection across all channels • The most accurate IVT detection technology • Privacy at our core - Fully GDPR and CCPA compliant • Quick and easy 5 minute implementation Try it for free now!

Lunio Details
Product Website
Languages Supported
English
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Product Description

Lunio offers an online platform click fraud detection and prevention through Google AdWords advertisers.


Seller Details
Seller
Lunio
Company Website
Year Founded
2016
HQ Location
Manchester
Twitter
@luniohq
650 Twitter followers
LinkedIn® Page
www.linkedin.com
67 employees on LinkedIn®

Anna W.
AW
Overview Provided by:

Recent Lunio Reviews

KC
Kristie C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Just amazing! amazing Support, great platform all around awesome"
Lunio has taken our account to a whole new level with cost savings to IP address exclusions. their suuport is personable and always there with ques...
Natalie H.
NH
Natalie H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Lunio has protected & futureproofed our PPC activity"
Lunio has helped us effectively use our marketing budgets on real people rather than wasting our spend on bots or spam traffic. The platform is lai...
JH
Joe H.Mid-Market (51-1000 emp.)
4.5 out of 5
"Lunio is great!"
Lunio is great and being able to utlise spend and find solutions to prevent fraudlant and bot traffic. The tool has become part of our daily opitmi...
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Lunio Media

Lunio Demo - Lunio Dashboard - Overview
Lunio Dashboard - Overview
Lunio Demo - Lunio Dashboard - Workspaces
Lunio Dashboard - Workspaces
Lunio Demo - Lunio - Clicks Log Insights
Lunio - Clicks Logs Insights

Official Downloads

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139 Lunio Reviews

4.6 out of 5
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139 Lunio Reviews
4.6 out of 5
139 Lunio Reviews
4.6 out of 5

Lunio Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for LunioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Diana-Alina A.
DA
Senior PPC Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lunio?

I've been using Lunio's services for more than a year for our brand. We are truly satisfied with their solution of detecting and eliminating invalid and fake traffic. I actually have an admin role in the tool, and I can closely monitor its positive effects on our paid campaigns. We plan on continuing our subscription for a long period.

Their solution is very easy to implement. Also, the customer support is very helpful, explains everything down to the smallest detail and acts promptly on any requests you may have, both when onboarding, but also during the collaboration.

Also, the reports they offer are very detailed and helpful. You can see invalid traffic by channels, campaign types. Moreover, you can see a balance of how much you saved in spend by using their tool, and these savings are always higher than the monthly subscription you pay them, so it's clearly beneficial to the end user. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

There is nothing I dislike about the tool. Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

Lunio is helping us in detecting and eliminating invalid traffic from our paid campaigns. Review collected by and hosted on G2.com.

Natalie H.
NH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lunio?

Lunio has helped us effectively use our marketing budgets on real people rather than wasting our spend on bots or spam traffic. The platform is laid out well and is easily navigable; we use the dashboards weekly for tracking the protection on our paid ads across search & socials channels. The team at Lunio have been so helpful and are always there if we have any questions; from initial set up to nearly 1 year in. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

We don't have any downsides to using Lunio as a platform. Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

Lunio has helped us effectively use our marketing budgets on real people rather than wasting our spend on bots or spam traffic. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lunio?

Easy to set up

The platform is easy to understand and get a grip over

Helps maximise ROAS

The Lunio team is amazing very responsive and provide great insight. You can tell they really care about our relationship but also belive in the product Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Navigation can be difficult if multiple accounts are set up

Can be easy to forget as it's working within the background Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

Lunio continuously analyses post-click traffic behaviour and conversion data to fine-tune audience targeting over time. Campaigns are optimised against real buyers with genuine conversion potential in order to maximise ad spend returns.

With the rise of PMAX I belive Lunio provides great level of protection Review collected by and hosted on G2.com.

JK
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lunio?

Implementation instructions are very clear and FAQs/help are thorough if you have any issues. Very useful in showing clients money saved and the autopopulated block list of IPs is great too. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Interface can be confusing at times and I would like some more in-depth reporting capabilities e.g. on campaign level. Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

It helps to bring more value to our offering as an agency. Review collected by and hosted on G2.com.

JH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lunio?

Lunio is great and being able to utlise spend and find solutions to prevent fraudlant and bot traffic. The tool has become part of our daily opitmisations due to its ease of use. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Nothing to dislike! The tool is really great! Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

Lunio is great and helping us manage which traffic we are driving via our PPC activity. Review collected by and hosted on G2.com.

Harry H.
HH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lunio?

Lunio is very easy to set up across platforms, the platform is very intuitive and the team are very helpful when we have questions. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

There aren't really any downsides to using the platform Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

Lunio is helping us identify and block invalid traffic from our paid campaigns, which means that budget can be reallocated towards showing ads to actual consumers. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lunio?

Lunio adds that extra layer of trust to the data, giving me and clients confidence we're not spending budget on non-humans so at least the people we do spend on are capable of converting.

Having that extra 10-15% of budget available is valuable as ad platforms get more expensive. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

It's difficult to say what I don't like as it's really easy to use and let run in the background meaning I probably don't use it as much as other tools which are a bit more hands on.

For the most part it's easy to implement for slightly technical minded people but if you're not then it's worth seeking support to make sure you don't break any tracking. Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

It's giving me confidence that client budget is are being spent on actual humans, so there is at least the chance of a conversion. Review collected by and hosted on G2.com.

KC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lunio?

Lunio has taken our account to a whole new level with cost savings to IP address exclusions. their suuport is personable and always there with questions! Review collected by and hosted on G2.com.

What do you dislike about Lunio?

support of other ad platforms, however I am excited to see what the future brings Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

savings on click fraud and reallocation of dollars Review collected by and hosted on G2.com.

Dez C.
DC
Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Lunio?

Ease of use and clear instructions on implementation Review collected by and hosted on G2.com.

What do you dislike about Lunio?

More info on the reasons why things are blocked. The ability to compare date ranges against previous periods. Review collected by and hosted on G2.com.

Recommendations to others considering Lunio:

Speak to the team, they are very helpful and easy to communicate with Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

Luniot helps stop fraudulent clicks. It is completely automated and clearly shows how many fraudulent clicks have been and the estimated ad spend saving. The investment to ad spend saving alone is approximately x3. Then when you calculate that ad revenue is getting spent on legitimate clicks, the overall ROI is much higher. Review collected by and hosted on G2.com.

John K.
JK
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lunio?

It is very easy to implement, test and report on. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

The new dashboard is not as user friendly and has a couple of bugs Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

It has reduced our invlid traffic, thus giving us more budget to invest in users with greater intent. Review collected by and hosted on G2.com.