Lunio Reviews & Product Details

Lunio is really effective at filtering out low-quality and invalid traffic without needing much manual effort. Once it’s set up, it runs in the background and helps protect ad spend automatically. I also like how clear the dashboard is, it gives a good breakdown of traffic sources and makes it easier to understand where budget is being wasted. Overall, it helps improve campaign efficiency without adding extra workload. Review collected by and hosted on G2.com.

The main downside is that pricing isn’t very transparent upfront, which can make it harder to evaluate at the start. Also, some of the data can be a bit overwhelming if you’re not familiar with traffic quality metrics, so there’s a small learning curve. It would be nice to have simpler explanations or onboarding for newer users. Review collected by and hosted on G2.com.

We were seeing a lot of fake and spam leads through search and social campaigns - wasting both budget and internal resources.

Once we implemented Lunio, the quality of our leads improved immediately. We now convert around 60% of MQLs to demos, up from about 50% before Lunio. It’s easy to use, mostly self-managed, and the support team (especially Debora!) is incredibly responsive and helpful.

We initially started using Lunio to block invalid traffic and reduce spam leads in our CRM. Standard search campaigns were getting hit hard by bots and even a local competitor clicking on our ads.

Lunio has since helped us blacklist bad actors, get a sizable refund from Google for invalid clicks, and stop wasted spend. It protects our search, PMax, and Meta campaigns and has improved our traffic quality. Review collected by and hosted on G2.com.

Nothing really, It does what it promises. Review collected by and hosted on G2.com.

- Very effective at blocking invalid traffic across all ad platforms

- Fairly simple to set up

- Great account manager support

- Actionable insights in dashboard Review collected by and hosted on G2.com.

- I still find the dashboard quite unintuitive. I think a lot of improvements could be made to make it more insightful and show more helpful analytics at a glance. Review collected by and hosted on G2.com.

We realised if we wanted to scale paid traffic in a healthy way across multiple platforms, we needed a solution to deal with invalid traffic and click fraud. We've been using Lunio to protect our high-spend campaigns across Google and Meta since May 2024. And since then we've seen a significant improvement in traffic quality.

Overall it's been really reassuring to have in place. Whenever conversations arise internally about traffic quality, we can confidently say that we're doing everything we can to proactively protect our site and make the most of our ad spend. Review collected by and hosted on G2.com.

No major issues so far, support is great Review collected by and hosted on G2.com.

Clean dashboard, intuitive and in general clear view of how my traffic quality is. In General the automation features saves time. If you pass the curve then it becomes a valuable tool to have as a marketer. Review collected by and hosted on G2.com.

Lunio has a bit of a learning curve, you actually need to spend some time exploring in depth the analytics features. I was new to bot filtering and click val. i Would like more intergrations as well (reddit etc) Review collected by and hosted on G2.com.

I've been using Lunio's services for more than a year for our brand. We are truly satisfied with their solution of detecting and eliminating invalid and fake traffic. I actually have an admin role in the tool, and I can closely monitor its positive effects on our paid campaigns. We plan on continuing our subscription for a long period.

Their solution is very easy to implement. Also, the customer support is very helpful, explains everything down to the smallest detail and acts promptly on any requests you may have, both when onboarding, but also during the collaboration.

Also, the reports they offer are very detailed and helpful. You can see invalid traffic by channels, campaign types. Moreover, you can see a balance of how much you saved in spend by using their tool, and these savings are always higher than the monthly subscription you pay them, so it's clearly beneficial to the end user. Review collected by and hosted on G2.com.

There is nothing I dislike about the tool. Review collected by and hosted on G2.com.

Lunio has helped us effectively use our marketing budgets on real people rather than wasting our spend on bots or spam traffic. The platform is laid out well and is easily navigable; we use the dashboards weekly for tracking the protection on our paid ads across search & socials channels. The team at Lunio have been so helpful and are always there if we have any questions; from initial set up to nearly 1 year in. Review collected by and hosted on G2.com.

We don't have any downsides to using Lunio as a platform. Review collected by and hosted on G2.com.

Easy to set up

The platform is easy to understand and get a grip over

Helps maximise ROAS

The Lunio team is amazing very responsive and provide great insight. You can tell they really care about our relationship but also belive in the product Review collected by and hosted on G2.com.

Navigation can be difficult if multiple accounts are set up

Can be easy to forget as it's working within the background Review collected by and hosted on G2.com.

Implementation instructions are very clear and FAQs/help are thorough if you have any issues. Very useful in showing clients money saved and the autopopulated block list of IPs is great too. Review collected by and hosted on G2.com.

Interface can be confusing at times and I would like some more in-depth reporting capabilities e.g. on campaign level. Review collected by and hosted on G2.com.

Lunio is great and being able to utlise spend and find solutions to prevent fraudlant and bot traffic. The tool has become part of our daily opitmisations due to its ease of use. Review collected by and hosted on G2.com.

Nothing to dislike! The tool is really great! Review collected by and hosted on G2.com.