G2

Khie Sydney U.

User Acquisition Lead, Global

Small-Business (50 or fewer emp.)

10/30/2026

"Reliable multi-channel MMP with unified reporting"

4.5/5

What do you like best about Singular?

Singular gives us a single place to track cost, installs, and revenue across our ad networks. With the reporting API and the Singular MCP, we can pull that data directly into our own weekly channel report and pacing sheet, which keeps everything in sync. As a result, we no longer have to manually export dashboards every week. Review collected by and hosted on G2.com.

What do you dislike about Singular?

We experienced network discrepancies occurred during initial setup. After we moved Meta to Singular, Meta-reported ROAS fell from about. The root cause was that Advanced Mobile Measurement wasn’t signed. It took about 2 weeks to identify, and it wasn’t flagged in our onboarding audit.

My suggestion would be to add a clear pre-migration checklist for Meta as part of the onboarding audit covering AMM, ATT, and SDK. It would also help to publish expected variance ranges per network, so teams know what level of discrepancy is considered normal versus something that needs deeper investigation. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

We migrated to Singular so all of our paid channels could report through a single MMP. Previously, we had to set up each network separately and then check attribution in different places. Now we can pull cost, installs, and ROAS for all channels from one source.

We also automated our weekly cross-channel performance and pacing report using the Singular API, which saves us about five hours each week that used to go into manually stitching together spend and ROAS.

On top of that, Singular’s SKAN reporting and conversion-value models have given us a workable iOS view post-ATT. Review collected by and hosted on G2.com.