Since the IT and managed services industry is highly competitive, the cost of clicks is rather high. As for me, the thing I like most about ClickPatrol is its ability to remove bot traffic and invalid clicks in real-time. The configuration process went smoothly and fast and now we have clear and transparent reports on actual buyer interest in the product.

As a CEO, I don’t want to spend time digging through every click or traffic report, but I do want confidence that our advertising budget is reaching legitimate prospects. ClickPatrol has been useful because it gives us another level of visibility into suspicious traffic and unusual click activity. I particularly like being able to review traffic patterns and identify activity that deserves a closer look. The interface is also straightforward enough that I can understand the overall picture without needing to be deeply involved in the technical side.

The visibility into the traffic itself. Rather than just looking at the number of clicks in an advertising dashboard, you can investigate where questionable activity is coming from.