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folk

By folk

4.5 out of 5 stars

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folk Reviews & Product Details

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Pricing

Pricing provided by folk.

Standard

Starting at $20.00
1 Users Per Year

Premium

Starting at $50.00
1 Users Per Year

folk Media

folk Demo - Like the sales assistant your team never had
folk CRM does the busy work for you, so you can focus on growing your service business.
folk Demo - Capture contacts fast
folkX chrome extension imports leads and enriches their details without leaving LinkedIn
folk Demo - Sales research, done for you
Smart fields find emails in 1 click, identify a lead’s strongest connection, and import data from your prospect’s website with AI
folk Demo - Get the full story about every lead
Integrations capture all the details about your relationships by connecting to your emails, calendar, social platforms, and 6000+ other tools
folk Demo - Personal outreach, at scale
CRM data combined with AI to generate contextual drafts, schedule messages, and automate sequences
folk Demo - Sell together, close faster
Collaborate on deals with shared pipelines, customizable roles and permissions, and sales dashboards
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folk Reviews (303)

Reviews

folk Reviews (302)

4.5
303 reviews

Pros & Cons

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Willem G.
WG
Owner
Internet
Small-Business (50 or fewer emp.)
"Effortless Setup and Integration, a Game-Changer for Sales Momentum"
What do you like best about folk?

I loved the simple setup and easy integration. You install, connect your email and WhatsApp and install the Chrome plugin for LinkedIn, and you are running. The learning curve is easy, and the value it brings to my business is huge.

I used to miss conversations on LinkedIn, finding it difficult to build momentum. Still, Folk has helped me never to miss a conversation again while easily building momentum in my sales efforts. Because of the Chrome plugin, it saves me a load of time and labour capturing and enriching contacts because it draws all the information from LinkedIn, and it also enriches the contact's details.

Their help files and help videos cover almost everything you might ask. That said, their customer support is quick and puts a lot of effort into helping you.

I use this product every day, 7 days a week, and it has helped me to create a consistent rhythm in my sales activities. Review collected by and hosted on G2.com.

What do you dislike about folk?

I wish their help files had a section that showed workflows for people in different markets and different ways of use. Once you find your workflow then you get a lot done very quickly. Review collected by and hosted on G2.com.

Jordan H.
JH
Sr. Employee Advocate
Small-Business (50 or fewer emp.)
"Effortless Sales Prospecting with Seamless LinkedIn Integration"
What do you like best about folk?

Folk is truly one of the easiest and most valuable tools I have encountered in my sales career. What makes it stand out? The 1-click LI integration seamlessly pulls in accurate data, which has significantly enhanced my outreach efforts. I can then sequence prospects directly within either the web or desktop app, making it feel as though I have a dedicated enrichment and sales prospecting partner working in the background to support my side hustles. Review collected by and hosted on G2.com.

What do you dislike about folk?

The main drawback I find with folk is the absence of a mobile app. While this is understandable considering LinkedIn's user experience, I still wish there were a much more advanced version available. Review collected by and hosted on G2.com.

Tracy M.
TM
President and Co-Founder
Small-Business (50 or fewer emp.)
"Powerful software"
What do you like best about folk?

folk is great for our small team. We have the funcitonality we need without extras that we don't need. The email campaign capabilities are affordable and provide great insights to make data-driven decisions. Learning how to use it was easy and integration with email and LinkedIn have saved me somuch time! I use it every day and it keeps me organized and makes it easy to answer pipeline related questions. Review collected by and hosted on G2.com.

What do you dislike about folk?

One of my future wishes for folk would be the ability to add contacts mid email campaign. Review collected by and hosted on G2.com.

BS
Business Dev/PM
Small-Business (50 or fewer emp.)
"The simplest CRM I’ve ever actually enjoyed using."
What do you like best about folk?

Folk is clean, intuitive, and doesn’t bury me in clutter. Enrichment is one-click and saves me hours of research, pulling in roles, emails, and context automatically. The smart fields and lightweight structure make it easy to keep my pipeline moving without needing a full-time admin. I can import, enrich, and segment my leads in minutes instead of days. And the Sales Navigator click-to-add and Magic Fields let me get creative with my process, building a flow that feels custom without being heavy. Review collected by and hosted on G2.com.

What do you dislike about folk?

When I re-import or update records, it’s easy to lose some notes or custom statuses, which is frustrating. Bulk editing and duplicate handling still feel a little limited compared to bigger CRMs. It’s the trade-off of simplicity: I’d love a touch more safety nets for data hygiene. That said, none of these are deal-breakers—the speed and ease outweigh the downsides. Review collected by and hosted on G2.com.

Marlana S.
MS
"Effortless Contact Management, Needs Advanced Analytics"
What do you like best about folk?

I love how simple and intuitive Folk is, which makes managing contacts, tracking conversations, and staying on top of follow-ups effortless. The seamless integration of notes, reminders, and email tracking in one place truly streamlines my workflow and enhances my efficiency in managing relationships. Additionally, its easy setup allowed me to quickly import contacts, organize lists, and start tracking outreach without any complications. Folk's intuitive nature has significantly elevated how I handle contact management and outreach, making it far superior to previous tools like Google Sheets and basic CRMs. Review collected by and hosted on G2.com.

What do you dislike about folk?

One thing that could be improved is adding more advanced reporting and analytics. While Folk is great for organization and outreach, having deeper insights into performance and engagement would make it even more powerful. Review collected by and hosted on G2.com.

Jon D.
JD
Consultant
Small-Business (50 or fewer emp.)
"Effortless Contact Management with Seamless Integration to Linkedin"
What do you like best about folk?

In looking for a CRM for my small consultancy business I wanted something that would help me track partners from networking as well as potential clients/leads. So the FolkX integration with LinkedIn was a no brainer, making it really easy to push rich contacts into the CRM. The integration with GMail and Whatsapp have also been really useful, so much just happens on autopilot! Review collected by and hosted on G2.com.

What do you dislike about folk?

Folk is an amazing CRM, it's not as fully featured for email marketing as some others and doesn't have functionality for things like landing pages, website activity tracking or rich HTML email campaigns...but to be fair that's not the core offer. I'd like to see stronger integrations in those areas but what it does do already is great. Review collected by and hosted on G2.com.

Yuval Y.
YY
Principal / Owner
Small-Business (50 or fewer emp.)
"Lightweight CRM that gets it right"
What do you like best about folk?

Folk supports my needs for a lightweight CRM for a small boutique consultancy. It's easy to implement (there's no implementation actually). Customer support was swift when I had a few questions about how to integrate with the rest of my tech stack. I use it as my primary CRM - integrating with my LinkedIn and G Suite accounts. I love how enrichment is integrated, smooth, and doesn't require me to go to external tools.

I've used the email campaigns a few times and probably need to use them more often.

I'm integrating with my Kit.com and Savvycal accounts to feed new prospects into my CRM. Plenty of power that I haven't tapped into yet (but plan to) Review collected by and hosted on G2.com.

What do you dislike about folk?

Integration with linkedin can be flaky sometimes - but that's to be expected with how hard Linkedin is trying to block third-party players, especially smaller ones like Folk...

I'd love my Linkedin DMs to be integrated and to enable some Linkedin Automation (a la Dux Soup or Dripify) .

I'd also love a richer integration with Kit - e.g. bring over tags.

Enrichment is nice when it works, but there are cases where it leaves you hoping for a stronger (full waterfall?) enrichment capability. Review collected by and hosted on G2.com.

Jacob S.
JS
Founder / CEO
Small-Business (50 or fewer emp.)
"Seamless CRM with Great Integrations, But Email Sync Needs Improvement"
What do you like best about folk?

I like Folk CRM is not complicated. It's seamless, provides integrations and custom features that make day-to-day operations easy. As a serial social entrepreneur, a well-integrated CRM is essential and Folk makes it easy to know my ecosystem of connections. Review collected by and hosted on G2.com.

What do you dislike about folk?

When emails are sent through Folk CRM, it does not automatically show as sent in email account such as outlook. Also, the plugin is GREAT, but would be beneficial if the Linkedin extension was integrated more in an IOS feature Review collected by and hosted on G2.com.

Nihat O.
NO
Co-Founder
Computer Software
Small-Business (50 or fewer emp.)
"Feels like a LinkedIn-native CRM"
What do you like best about folk?

It fits naturally into my workflow with the Chrome extension that lets me add and organize contacts straight from LinkedIn. The UI is clean, intuitive, and fast. Saving leads via one click on LinkedIn saves a lot of time. Review collected by and hosted on G2.com.

What do you dislike about folk?

Creating deals still requires some manual work. I can save leads to lists in Folk with one click, which is great - but would be even better if deals could be created automatically.

To be fair, this is common with most CRMs. But since Folk feels so lightweight and smooth for tracking people and companies, I wish the deal pipeline had that same seamless experience. Review collected by and hosted on G2.com.

Lala T.
LT
Head of AI Lab
Small-Business (50 or fewer emp.)
"modern CRM that keeps our partnerships and VC pipeline organized"
What do you like best about folk?

Folk has become the central hub for our AI lab’s relationship management. It’s incredibly easy to organize partners, investors, and ongoing conversations without things slipping through the cracks. Review collected by and hosted on G2.com.

What do you dislike about folk?

Email integrations can feel limited at times, and occasionally syncing takes a moment longer than expected. None of these issues are deal-breakers, but they’re areas that could be improved as the platform grows. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by folk.

Standard

Starting at $20.00
1 Users Per Year

Premium

Starting at $50.00
1 Users Per Year
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folk Features
Customization
Workflow Capability
User, Role, and Access Management
Contact & Account Management
Partner Relationship Mgmt. (PRM)
Opportunity & Pipeline Mgmt.
Email Marketing
Lead Management
Data Import & Export Tools
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