Compare Attio and folk 
At a Glance
Market Segments
Small-Business (83.2% of reviews)
Small-Business (97.2% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
Starting at $30.00 1 Users Per Year
Attio
Star Rating
(351)4.4 out of 5
Market Segments
Small-Business (83.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 Seats Per Month
Free Trial is available
Browse all 4 pricing plansfolk
Star Rating
(324)4.5 out of 5
Market Segments
Small-Business (97.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $30.00 1 Users Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that folk excels in ease of use, with many users highlighting its simple setup and intuitive interface. One user mentioned that it is "very easy to implement and use unlike Salesforce, Hubspot or even Pipedrive," making it a great choice for small businesses looking for a lightweight CRM solution.
- Users say that Attio shines in automated data enrichment and email integration, which significantly reduces the need for manual data entry. A reviewer praised its "clean UI" and how it helps streamline processes, allowing teams to move faster without getting bogged down by administrative tasks.
- According to verified reviews, folk has a strong reputation for quality of support, with users rating it highly. One user noted the "value it brings to my business is huge," indicating that the support team is responsive and helpful, which is crucial for small businesses that may not have extensive IT resources.
- Reviewers mention that Attio offers superior contact and account management features, with users appreciating the ability to easily track customer interactions and pipeline status. One user highlighted how convenient it is to "pull up notes on customers and keep track of all of our customers effortlessly," showcasing its effectiveness in managing relationships.
- Users report that folk's customization options are beneficial for tailoring the CRM to specific business needs, with one user noting the platform's "clean and detailed" organization of contacts. This flexibility is particularly appealing for small businesses that require a personalized approach to customer management.
- According to recent feedback, Attio's user experience is enhanced by its modern design and functionality, with users enjoying the ability to add columns for data organization. A reviewer mentioned that the UX/UI interface is a standout feature, making it easier to manage and visualize customer data effectively.
Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
For individuals getting started
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
folk
Standard
Starting at $30.00
1 Users Per Year
- Pipeline management
- Email campaigns
- Enrichment
Free Trial
Attio
Free Trial is available
folk
Free Trial is available
Ratings
Meets Requirements
8.2
118
8.4
317
Ease of Use
8.4
120
8.9
319
Ease of Setup
8.1
109
8.9
269
Ease of Admin
8.5
49
8.7
112
Quality of Support
8.6
108
9.0
268
Has the product been a good partner in doing business?
8.8
47
8.9
107
Product Direction (% positive)
9.3
116
9.6
314
Features by Category
Sales Force Automation
9.4
60
8.6
266
Feature Not Available
7.8
242
9.3
68
8.3
252
8.3
49
7.4
250
Feature Not Available
Feature Not Available
8.5
36
8.3
250
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.1
231
Marketing Automation
7.1
28
7.7
238
Feature Not Available
7.4
229
9.0
45
8.5
246
Feature Not Available
Feature Not Available
Customer Support
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
7.8
40
6.7
68
8.4
38
7.0
67
Feature Not Available
Feature Not Available
Mobile & Social
6.7
18
7.2
228
Feature Not Available
7.7
238
7.1
24
6.9
63
Platform
9.1
35
7.8
244
8.5
30
7.9
242
9.2
24
8.0
239
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.2
17
Feature Not Available
9.2
24
8.6
244
7.5
16
Feature Not Available
Integration
8.7
22
8.5
229
8.5
26
7.5
224
7.2
23
Feature Not Available
Generative AI
8.1
22
7.0
209
Agentic AI - CRM
7.4
11
6.0
17
Not enough data
6.7
17
7.6
9
6.6
16
Not enough data
6.2
15
8.0
9
6.6
16
Feature Not Available
6.0
15
6.7
8
6.4
16
Email Marketing
Not enough data
7.8
102
Not enough data
8.3
103
Not enough data
7.9
99
Not enough data
8.4
99
Not enough data
8.2
100
Not enough data
8.1
98
Not enough data
7.6
98
Not enough data
7.8
97
Not enough data
6.7
91
Reporting & Analytics
Not enough data
6.5
96
Not enough data
7.3
93
Generative AI
Not enough data
7.3
57
Not enough data
6.9
54
Agentic AI - Email Marketing
Not enough data
5.0
6
Not enough data
5.0
6
Not enough data
4.7
5
Not enough data
4.7
5
Not enough data
4.7
5
Integration
Not enough data
8.2
102
Not enough data
7.2
99
Not enough data
6.9
97
Not enough data
7.7
98
Not enough data
7.0
98
Not enough data
6.4
94
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.1
70
Not enough data
8.0
69
Not enough data
7.6
68
Customizations
Not enough data
8.4
69
Not enough data
7.3
67
Not enough data
7.9
67
Not enough data
7.4
68
Not enough data
8.1
68
Generative AI
Not enough data
7.2
41
Categories
Categories
Shared Categories
Attio and folk are categorized as CRM
Unique Categories
Attio has no unique categories
Reviews
Reviewers' Company Size
Attio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
folk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
17.6%
Venture Capital & Private Equity
10.1%
Consulting
5.0%
Construction
3.4%
Other
37.0%
Marketing and Advertising
10.7%
Consulting
10.0%
Computer Software
10.0%
Venture Capital & Private Equity
6.6%
Financial Services
6.3%
Other
56.4%
Alternatives
Discussions
Attio has no discussions with answers
folk has no discussions with answers
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