# Attio vs folk Comparison
---
## AI Generated Summary
- **G2 reviewers report** that folk excels in user experience, particularly highlighting its intuitive interface and flexibility. Users appreciate features like lead sequencing and contact enrichment, which streamline their outbound campaigns and make data management straightforward.
- **Users say** that Attio stands out for its task management capabilities, making it a favorite among sales teams. Reviewers mention how it helps them stay organized and efficiently track client interactions, which is crucial for managing cold calls and client follow-ups.
- **According to verified reviews** , folk has a notable advantage in ease of setup and use, with many users praising its quick implementation process. This allows teams to get up and running without extensive training, which is a significant benefit for small businesses.
- **Reviewers mention** that while Attio offers a solid user experience, it sometimes falls short in customization compared to folk. Users have noted that folk allows for easy field creation and sales stage adjustments, which can be vital for adapting the CRM to specific business needs.
- **G2 reviewers highlight** that folk provides exceptional support quality, with users frequently noting the responsiveness and helpfulness of the support team. This can be a crucial factor for small businesses that may require more hands-on assistance during their CRM journey.
- **Users report** that Attio's market presence and feature set, including advanced reporting and integration capabilities, make it a strong contender for businesses looking for a more comprehensive CRM solution. However, some users feel that it may not be as user-friendly as folk, especially for those new to CRM systems.



| | Attio | folk | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 557 | 334 | 
| **Largest Market Segment** | Small-Business (83.9% of reviews) | Small-Business (97.0% of reviews) | 
| **Entry Level Price** | Free 3 Seats Per Month | Starting at $30.00 1 Users Per Year | 

---
## Top Pros & Cons

### Attio

Pros:
- Ease of Use (75 reviews)
- Easy Setup (43 reviews)

Cons:
- Integration Issues (25 reviews)
- Missing Features (23 reviews)

### folk

Pros:
- Ease of Use (36 reviews)
- Simple (25 reviews)

Cons:
- Missing Features (19 reviews)
- Limited Features (12 reviews)

---
## Ratings Comparison
| Rating | Attio | folk | 
|---|---|---|
  | **Meets Requirements** | 8.1 (211 reviews) | 8.4 (326 reviews) | 
  | **Ease of Use** | 8.3 (214 reviews) | 9.0 (328 reviews) | 
  | **Ease of Setup** | 8.0 (196 reviews) | 8.9 (278 reviews) | 
  | **Ease of Admin** | 8.3 (57 reviews) | 8.7 (112 reviews) | 
  | **Quality of Support** | 8.4 (181 reviews) | 9.1 (275 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (55 reviews) | 8.9 (107 reviews) | 
  | **Product Direction (% positive)** | 9.0 (193 reviews) | 9.5 (320 reviews) | 

---
## Pricing

### Attio

#### Entry-Level Pricing

Plan: Free

Price: Free 3 Seats Per Month

Description: For individuals getting started

Key Features:
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats

[Browse all 4 editions](https://www.g2.com/products/attio/pricing)

#### Free Trial

Yes

### folk

#### Entry-Level Pricing

Plan: Standard

Price: Starting at $30.00 1 Users Per Year

Key Features:
- Pipeline management
- Email campaigns 
- Enrichment

[Browse all 2 editions](https://www.g2.com/products/folk-folk/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Attio** | 8.3/10 | 204 |
| **folk** | 7.4/10 | 292 |

#### Sales Force Automation

| Feature | Attio | folk | 
|---|---|---|
| **Contact & Account Management** | 9.5 (123 reviews) | 8.6 (271 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.8 (241 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 9.3 (140 reviews) | 8.4 (254 reviews) | 
| **Task / Activity Management** | 8.7 (90 reviews) | 7.4 (250 reviews) | 
| **Desktop Integration** | 9.1 (68 reviews) | 8.3 (253 reviews) | 
| **Customer Contract Management** | Feature Not Available | 7.1 (231 reviews) | 

#### Marketing Automation

| Feature | Attio | folk | 
|---|---|---|
| **Email Marketing** | 7.3 (40 reviews) | 7.7 (239 reviews) | 
| **Campaign Management** | Feature Not Available | 7.4 (231 reviews) | 
| **Lead Management** | 9.0 (85 reviews) | 8.5 (249 reviews) | 

#### Reporting & Analytics

| Feature | Attio | folk | 
|---|---|---|
| **Reporting** | 7.9 (65 reviews) | 6.7 (68 reviews) | 
| **Dashboards** | 8.6 (67 reviews) | 7.1 (68 reviews) | 

#### Mobile & Social

| Feature | Attio | folk | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (25 reviews) | 7.2 (228 reviews) | 
| **Social Network Integration** | Feature Not Available | 7.7 (240 reviews) | 
| **Mobile User Support** | 7.0 (28 reviews) | 6.9 (64 reviews) | 

#### Platform

| Feature | Attio | folk | 
|---|---|---|
| **Customization** | 9.1 (35 reviews) | 7.9 (244 reviews) | 
| **Workflow Capability** | 8.5 (30 reviews) | 7.9 (241 reviews) | 
| **User, Role, and Access Management** | 9.2 (24 reviews) | 8.0 (238 reviews) | 
| **Document & Content Mgmt.** | 7.2 (17 reviews) | Feature Not Available | 
| **Performance and Reliability** | 9.2 (24 reviews) | 8.6 (243 reviews) | 
| **Output Document Generation** | 7.5 (16 reviews) | Feature Not Available | 

#### Integration

| Feature | Attio | folk | 
|---|---|---|
| **Data Import & Export Tools** | 8.7 (22 reviews) | 8.5 (230 reviews) | 
| **Integration APIs** | 8.5 (26 reviews) | 7.5 (224 reviews) | 
| **Breadth of Partner Applications** | 7.2 (23 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Attio | folk | 
|---|---|---|
| **AI Text Generation** | 8.4 (33 reviews) | 7.0 (209 reviews) | 

#### Agentic AI - CRM

| Feature | Attio | folk | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (21 reviews) | 6.2 (18 reviews) | 
| **Multi-step Planning** | 8.0 (10 reviews) | 6.7 (17 reviews) | 
| **Cross-system Integration** | 8.7 (27 reviews) | 6.6 (16 reviews) | 
| **Adaptive Learning** | 5.7 (5 reviews) | 6.2 (15 reviews) | 
| **Natural Language Interaction** | 8.4 (15 reviews) | 6.6 (16 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.0 (15 reviews) | 
| **Decision Making** | 8.3 (19 reviews) | 6.4 (16 reviews) | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **folk** | 6.9/10 | 109 |

#### Email Marketing

| Feature | Attio | folk | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 7.8 (102 reviews) | 
| **Manage Email Lists** | Not enough data | 8.3 (103 reviews) | 
| **High-Volume Sending** | Not enough data | 7.9 (99 reviews) | 
| **Building and Personalizing Emails** | Not enough data | 8.4 (99 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.2 (100 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.1 (98 reviews) | 
| **Automated Email Responses** | Not enough data | 7.6 (98 reviews) | 
| **Multi-user Account** | Not enough data | 7.8 (97 reviews) | 
| **Surveys** | Not enough data | 6.7 (91 reviews) | 

#### Reporting & Analytics

| Feature | Attio | folk | 
|---|---|---|
| **A/B Testing** | Not enough data | 6.5 (96 reviews) | 
| **Basic Reporting** | Not enough data | 7.3 (93 reviews) | 

#### Generative AI

| Feature | Attio | folk | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (57 reviews) | 
| **AI Text Summarization** | Not enough data | 6.9 (54 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Attio | folk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.0 (6 reviews) | 
| **Autonomous Task Execution** | Not enough data | 5.0 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 4.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 4.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 4.7 (5 reviews) | 

#### Integration

| Feature | Attio | folk | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.2 (102 reviews) | 
| **Integration APIs** | Not enough data | 7.2 (99 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 6.9 (97 reviews) | 
| **CRM Integration** | Not enough data | 7.7 (98 reviews) | 
| **Social Media Integration** | Not enough data | 7.0 (98 reviews) | 
| **E-Commerce Integration** | Not enough data | 6.4 (94 reviews) | 

### Google Workspace for Sales

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **folk** | N/A | N/A |

#### Agentic AI - Google Workspace for Sales

| Feature | Attio | folk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **folk** | 7.8/10 | 75 |

#### Agentic AI - Email Tracking

| Feature | Attio | folk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Attio | folk | 
|---|---|---|
| **Open Rates** | Not enough data | 8.1 (70 reviews) | 
| **Link Activity** | Not enough data | 8.0 (69 reviews) | 
| **Attachment Activity** | Not enough data | 7.6 (68 reviews) | 

#### Customizations

| Feature | Attio | folk | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.4 (69 reviews) | 
| **Email Scheduling** | Not enough data | 7.3 (67 reviews) | 
| **Notifications** | Not enough data | 7.9 (67 reviews) | 
| **Email Categorization** | Not enough data | 7.4 (68 reviews) | 
| **Templates** | Not enough data | 8.1 (68 reviews) | 

#### Generative AI

| Feature | Attio | folk | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (41 reviews) | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)


**Unique to folk (3):** [Google Workspace for Sales Software](https://www.g2.com/categories/google-workspace-for-sales), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Email Tracking Software](https://www.g2.com/categories/email-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Attio | folk | 
|---|---|---|
| **Small-Business** | 83.9% | 97.0% | 
| **Mid-Market** | 15.7% | 2.7% | 
| **Enterprise** | 0.4% | 0.3% | 

### By Industry

#### Attio

- **Computer Software:** 24.6%
- **Information Technology and Services:** 17.1%
- **Venture Capital & Private Equity:** 7.1%
- **Consulting:** 5.7%
- **Financial Services:** 4.7%
- **Design:** 2.8%
- **Health, Wellness and Fitness:** 2.8%
- **Marketing and Advertising:** 2.8%
- **Construction:** 2.4%
- **Accounting:** 1.9%
- **Other:** 28.0%

#### folk

- **Consulting:** 11.0%
- **Marketing and Advertising:** 10.7%
- **Computer Software:** 10.1%
- **Venture Capital & Private Equity:** 6.4%
- **Financial Services:** 6.1%
- **Information Technology and Services:** 5.5%
- **Professional Training & Coaching:** 2.7%
- **Staffing and Recruiting:** 2.7%
- **Entertainment:** 2.4%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 40.2%

---
## Alternatives

### Alternatives to Attio

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13878 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3094 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25856 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1349 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (648 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2047 reviews)
- [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (358 reviews)
- [Capsule CRM](https://www.g2.com/products/capsule-crm/reviews) — 4.7/5 stars (506 reviews)

### Alternatives to folk

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3094 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13878 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1349 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9691 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (851 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1114 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1235 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25856 reviews)

---
## Top Discussions

### Attio

No discussions available for this product.

### folk

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/attio-vs-folk-folk)