# Attio vs folk Comparison
---
## AI Generated Summary
- **G2 reviewers report** that folk excels in user-friendliness, with many users appreciating its straightforward design and journey-focused approach, which helps guide clients through the purchasing process. This simplicity is a significant advantage for small businesses looking for an easy-to-navigate CRM.
- **Users say** that Attio offers a highly intuitive interface, making it easy for teams to learn and adapt quickly. The integration capabilities with tools like Zapier are particularly praised, allowing for seamless incorporation into existing workflows, which can enhance productivity.
- **According to verified reviews** , folk stands out for its quality of support, with users highlighting the responsiveness and helpfulness of the support team. This aspect is crucial for small businesses that may require more guidance during their CRM journey.
- **Reviewers mention** that Attio's customization options are a strong point, allowing users to tailor the data model to their specific needs easily. This flexibility is beneficial for teams that require a more personalized approach to their CRM setup.
- **G2 reviewers note** that while folk has a higher score in ease of use, Attio's deal pipeline feature and overall user experience are also well-received, indicating that both products cater effectively to the needs of small businesses, albeit in different ways.
- **Users highlight** that folk's data import capabilities are a significant advantage, allowing for easy integration of information from other platforms. In contrast, Attio's onboarding tool is noted for its effectiveness in helping new users get started quickly, showcasing the strengths of both products in implementation.



| | Attio | folk | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 453 | 329 | 
| **Largest Market Segment** | Small-Business (84.5% of reviews) | Small-Business (96.6% of reviews) | 
| **Entry Level Price** | Free 3 Seats Per Month | Starting at $30.00 1 Users Per Year | 

---
## Top Pros & Cons

### Attio

Pros:
- Ease of Use (75 reviews)
- Easy Setup (43 reviews)

Cons:
- Integration Issues (25 reviews)
- Missing Features (23 reviews)

### folk

Pros:
- Ease of Use (51 reviews)
- Contact Management (23 reviews)

Cons:
- Missing Features (26 reviews)
- Limited Features (16 reviews)

---
## Ratings Comparison
| Rating | Attio | folk | 
|---|---|---|
  | **Meets Requirements** | 8.1 (157 reviews) | 8.4 (321 reviews) | 
  | **Ease of Use** | 8.4 (159 reviews) | 9.0 (323 reviews) | 
  | **Ease of Setup** | 7.9 (144 reviews) | 8.9 (273 reviews) | 
  | **Ease of Admin** | 8.5 (50 reviews) | 8.7 (111 reviews) | 
  | **Quality of Support** | 8.5 (137 reviews) | 9.1 (272 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (48 reviews) | 8.9 (106 reviews) | 
  | **Product Direction (% positive)** | 9.2 (146 reviews) | 9.6 (317 reviews) | 

---
## Pricing

### Attio

#### Entry-Level Pricing

Plan: Free

Price: Free 3 Seats Per Month

Description: For individuals getting started

Key Features:
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats

[Browse all 4 editions](https://www.g2.com/products/attio/pricing)

#### Free Trial

Yes

### folk

#### Entry-Level Pricing

Plan: Standard

Price: Starting at $30.00 1 Users Per Year

Key Features:
- Pipeline management
- Email campaigns 
- Enrichment

[Browse all 2 editions](https://www.g2.com/products/folk-folk/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Attio** | 8.1/10 | 148 |
| **folk** | 7.4/10 | 287 |

#### Sales Force Automation

| Feature | Attio | folk | 
|---|---|---|
| **Contact & Account Management** | 9.5 (85 reviews) | 8.6 (268 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.8 (241 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 9.3 (96 reviews) | 8.4 (253 reviews) | 
| **Task / Activity Management** | 8.5 (66 reviews) | 7.4 (252 reviews) | 
| **Desktop Integration** | 8.9 (51 reviews) | 8.3 (254 reviews) | 
| **Customer Contract Management** | Feature Not Available | 7.1 (231 reviews) | 

#### Marketing Automation

| Feature | Attio | folk | 
|---|---|---|
| **Email Marketing** | 7.1 (34 reviews) | 7.7 (238 reviews) | 
| **Campaign Management** | Feature Not Available | 7.4 (229 reviews) | 
| **Lead Management** | 9.0 (61 reviews) | 8.5 (248 reviews) | 

#### Reporting & Analytics

| Feature | Attio | folk | 
|---|---|---|
| **Reporting** | 7.8 (53 reviews) | 6.7 (69 reviews) | 
| **Dashboards** | 8.4 (51 reviews) | 7.0 (68 reviews) | 

#### Mobile & Social

| Feature | Attio | folk | 
|---|---|---|
| **Social Collaboration Features** | 6.8 (21 reviews) | 7.2 (229 reviews) | 
| **Social Network Integration** | Feature Not Available | 7.7 (238 reviews) | 
| **Mobile User Support** | 6.7 (26 reviews) | 6.9 (63 reviews) | 

#### Platform

| Feature | Attio | folk | 
|---|---|---|
| **Customization** | 9.1 (35 reviews) | 7.9 (244 reviews) | 
| **Workflow Capability** | 8.5 (30 reviews) | 7.9 (242 reviews) | 
| **User, Role, and Access Management** | 9.2 (24 reviews) | 8.0 (239 reviews) | 
| **Document & Content Mgmt.** | 7.2 (17 reviews) | Feature Not Available | 
| **Performance and Reliability** | 9.2 (24 reviews) | 8.6 (244 reviews) | 
| **Output Document Generation** | 7.5 (16 reviews) | Feature Not Available | 

#### Integration

| Feature | Attio | folk | 
|---|---|---|
| **Data Import & Export Tools** | 8.7 (22 reviews) | 8.5 (231 reviews) | 
| **Integration APIs** | 8.5 (26 reviews) | 7.5 (225 reviews) | 
| **Breadth of Partner Applications** | 7.2 (23 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Attio | folk | 
|---|---|---|
| **AI Text Generation** | 8.3 (28 reviews) | 7.0 (209 reviews) | 

#### Agentic AI - CRM

| Feature | Attio | folk | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (16 reviews) | 6.0 (17 reviews) | 
| **Multi-step Planning** | 6.7 (6 reviews) | 6.7 (17 reviews) | 
| **Cross-system Integration** | 8.3 (20 reviews) | 6.8 (17 reviews) | 
| **Adaptive Learning** | 5.7 (5 reviews) | 6.2 (15 reviews) | 
| **Natural Language Interaction** | 8.2 (13 reviews) | 6.6 (16 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.0 (15 reviews) | 
| **Decision Making** | 7.6 (13 reviews) | 6.4 (16 reviews) | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **folk** | 6.9/10 | 109 |

#### Email Marketing

| Feature | Attio | folk | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 7.8 (102 reviews) | 
| **Manage Email Lists** | Not enough data | 8.3 (103 reviews) | 
| **High-Volume Sending** | Not enough data | 7.9 (99 reviews) | 
| **Building and Personalizing Emails** | Not enough data | 8.4 (99 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.2 (100 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.1 (98 reviews) | 
| **Automated Email Responses** | Not enough data | 7.6 (98 reviews) | 
| **Multi-user Account** | Not enough data | 7.8 (97 reviews) | 
| **Surveys** | Not enough data | 6.7 (91 reviews) | 

#### Reporting & Analytics

| Feature | Attio | folk | 
|---|---|---|
| **A/B Testing** | Not enough data | 6.5 (96 reviews) | 
| **Basic Reporting** | Not enough data | 7.3 (93 reviews) | 

#### Generative AI

| Feature | Attio | folk | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (57 reviews) | 
| **AI Text Summarization** | Not enough data | 6.9 (54 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Attio | folk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.0 (6 reviews) | 
| **Autonomous Task Execution** | Not enough data | 5.0 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 4.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 4.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 4.7 (5 reviews) | 

#### Integration

| Feature | Attio | folk | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.2 (102 reviews) | 
| **Integration APIs** | Not enough data | 7.2 (99 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 6.9 (97 reviews) | 
| **CRM Integration** | Not enough data | 7.7 (98 reviews) | 
| **Social Media Integration** | Not enough data | 7.0 (98 reviews) | 
| **E-Commerce Integration** | Not enough data | 6.4 (94 reviews) | 

### Google Workspace for Sales

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **folk** | N/A | N/A |

#### Agentic AI - Google Workspace for Sales

| Feature | Attio | folk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **folk** | 7.8/10 | 76 |

#### Agentic AI - Email Tracking

| Feature | Attio | folk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Attio | folk | 
|---|---|---|
| **Open Rates** | Not enough data | 8.1 (70 reviews) | 
| **Link Activity** | Not enough data | 8.0 (69 reviews) | 
| **Attachment Activity** | Not enough data | 7.6 (68 reviews) | 

#### Customizations

| Feature | Attio | folk | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.4 (70 reviews) | 
| **Email Scheduling** | Not enough data | 7.3 (68 reviews) | 
| **Notifications** | Not enough data | 7.9 (68 reviews) | 
| **Email Categorization** | Not enough data | 7.4 (68 reviews) | 
| **Templates** | Not enough data | 8.1 (69 reviews) | 

#### Generative AI

| Feature | Attio | folk | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (41 reviews) | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)


**Unique to folk (3):** [Google Workspace for Sales Software](https://www.g2.com/categories/google-workspace-for-sales), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Email Tracking Software](https://www.g2.com/categories/email-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Attio | folk | 
|---|---|---|
| **Small-Business** | 84.5% | 96.6% | 
| **Mid-Market** | 15.1% | 2.8% | 
| **Enterprise** | 0.5% | 0.6% | 

### By Industry

#### Attio

- **Computer Software:** 22.8%
- **Information Technology and Services:** 16.5%
- **Venture Capital & Private Equity:** 8.9%
- **Consulting:** 7.0%
- **Financial Services:** 4.4%
- **Construction:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Marketing and Advertising:** 3.2%
- **Accounting:** 1.9%
- **Design:** 1.9%
- **Other:** 27.2%

#### folk

- **Marketing and Advertising:** 10.5%
- **Computer Software:** 10.2%
- **Consulting:** 9.9%
- **Venture Capital & Private Equity:** 6.5%
- **Financial Services:** 6.2%
- **Information Technology and Services:** 5.6%
- **Professional Training & Coaching:** 2.8%
- **Staffing and Recruiting:** 2.8%
- **Entertainment:** 2.5%
- **Non-Profit Organization Management:** 2.2%
- **Other:** 40.9%

---
## Alternatives

### Alternatives to Attio

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13815 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3048 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25797 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1165 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2040 reviews)
- [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (313 reviews)
- [Capsule CRM](https://www.g2.com/products/capsule-crm/reviews) — 4.7/5 stars (491 reviews)

### Alternatives to folk

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3048 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13815 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1165 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2040 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9656 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (817 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)

---
## Top Discussions

### Attio

No discussions available for this product.

### folk

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/attio-vs-folk-folk)