--- title: Captello Reviews meta_title: 'Captello Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 174 reviews by the users' company size, role or industry to find out how Captello works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 174 scale: '5' date_modified: '2026-07-03' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Captello Reviews **Vendor:** Captello **Category:** [Lead Capture Software](https://www.g2.com/categories/lead-capture) **Average Rating:** 4.8/5.0 **Total Reviews:** 174 ## About Captello Captello is the only event-to-revenue intelligence platform, the lead capture system of record for enterprise event programs. Events don't have an ROI problem. They have a memory problem. Captello is the system of record that ties every lead, meeting, and conversation to closed pipeline. It captures every interaction across trade shows, conferences, and field programs, enriches each one, and routes it to your CRM in real time, so Sales, Marketing, and Events work from the same record and can prove the revenue an event creates. Four core pillars, plus an Event Operations track that runs the floor: • Lead Capture: capture and enrich every lead into your CRM as attributable pipeline. • Meeting Management: book and run executive meetings, and attribute each one to pipeline. • Activations and Engagement: capture and score engagement, so sales works the buyers most likely to become revenue first. • Event Revenue Intelligence: attribute event-sourced pipeline to closed-won revenue, the proof a CFO trusts. • Event Operations (parallel track): on-site execution for show organizers and for corporate teams running their own events. Captello is trusted by enterprise teams including AT&T, IBM, Amazon, GE, Philips, and Thomson Reuters. Security and governance are enterprise-grade: SOC 2 Type 2, ISO 27001, HIPAA, and GDPR. ## Captello Pros & Cons **What users like:** - Users commend the **ease of use** of Captello, allowing for quick adoption and streamlined lead management at events. (57 reviews) - Users value the **seamless lead generation** and automatic CRM integration provided by Captello, enhancing efficiency and accuracy. (36 reviews) - Users praise the **easy setup** of Captello, ensuring quick adoption and seamless lead capture at events. (35 reviews) - Users laud the **user-friendly lead management** of Captello, significantly enhancing lead capture and event efficiency. (35 reviews) - Users value the **responsive customer support** from Captello, enhancing their experience with effective onboarding and training. (32 reviews) - Customizability (27 reviews) - Helpful (26 reviews) - Intuitive (25 reviews) - Customization (24 reviews) - Event Management (24 reviews) **What users dislike:** - Users note a **steep learning curve** for advanced features, despite intuitive basics and excellent support during onboarding. (14 reviews) - Users find the **steep learning curve** on the administrator side challenging, limiting their ability to maximize Captello's potential. (9 reviews) - Users face **integration issues** with Captello, often requiring extra support and causing complicated setup processes. (8 reviews) - Users find the **initial setup to be time-consuming** , requiring additional support and extensive training to navigate effectively. (7 reviews) - Users find the **complexity of options** in Captello overwhelming, making full utilization and setup challenging. (6 reviews) - Difficult Navigation (6 reviews) - Limited Customization (6 reviews) - Unintuitive Interface (6 reviews) - Inefficient Processes (5 reviews) - Users face **lead management issues** including cumbersome lead analyzer creation and ongoing HubSpot integration problems. (5 reviews) ## Captello Reviews ### 1. Seamless, Good Assistance, Easy to Use for our sales team. **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda E. **Reviewed Date:** May 27, 2025 **What do you like best about Captello?** Pros: Easy setup and user-friendly interface Real-time lead capture and data syncing Customizable forms and automation Insightful dashboards for ROI tracking Outstanding customer support **What do you dislike about Captello?** The only issue is one that you would have with any ULC software and that is gaining access to the dev/api kit for shows as some platforms simply do not share the info. We work around that by importing our leads post event into Captello so we can continue to have all the benefits of our lead capture in one place. **What problems is Captello solving and how is that benefiting you?** We've deployed Captello as our universal lead capture solution across all the tradeshows we attend, and it's been a game-changer. Prior to Captello, our team struggled with inconsistent capture methods, manual processes, and limited visibility into lead performance and event ROI. Captello solved all of that. The setup was intuitive, the support team was responsive, and the software itself is incredibly flexible. We now have a centralized, streamlined system that works for both small regional shows and large national conferences. It allows our sales and marketing teams to work from the same playbook with customized forms, instant data syncing, and smart integrations into our CRM. One of the biggest wins has been the ability to generate real-time dashboards that help us clearly articulate event performance and lead quality—no more guessing or chasing down spreadsheets post-show. ### 2. Generating Better High Quality Leads at Tradeshows. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Machinery **Reviewed Date:** April 21, 2026 **What do you like best about Captello?** Being able to customize our lead capture form to best fit our industry since it is so niche. We also had a booth challenge where people could scan QR codes around our booth to create an engaging environment and it went amazing! Overall the leads capture were 100% more qualified, easy to export our of Captello, we could customize the export to only include data that we wanted. Overall very happy! **What do you dislike about Captello?** The only fluke that we noticed was in our booth challenge, after you'd scan a QR code, complete the question and earn the points you'd have to fully wait for the screen pop-up to run it's course to get the points. If you didn't exit out of that screen before you'd scan the next one that window would pop-up inside that first QR code window. **What problems is Captello solving and how is that benefiting you?** Having one platform that we use for lead capture at all trade shows we attend at an affordable price and super easy to use! ### 3. Amazing Captello Team Support and an Fun Platform to Gamify your Event **Rating:** 5.0/5.0 stars **Reviewed by:** Bridget O. | Event Lead, Human Cell Atlas, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Captello?** The team at Captello was amazing to work with. They were incredibly helpful and took the time to teach us how to set everything up. The platform was easy to use, and it was genuinely fun to customize. I also really enjoyed the ability to take notes using audio. **What do you dislike about Captello?** At times, it was a bit confusing to tell which features were included and which weren’t. Learning what the differences were between activations and experiences was the main confusion **What problems is Captello solving and how is that benefiting you?** Captello is helping us drive more ROI for our event and for the sponsors exhibiting and using Captello at their booths. It’s also helping us engage attendees in new, fun ways throughout the event. ### 4. Beyond Lead Retrieval **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software **Reviewed Date:** June 29, 2026 **What do you like best about Captello?** The biggest game-changer for us has been the seamless Marketo integration. Leads captured at events flow directly into our system in real time — no manual exports, no data entry delays, no lag in follow-up. Our team can begin activating leads almost instantly, which has made a noticeable difference in our post-event conversion process. What also sets Captello apart is how customizable the platform is. We're able to tailor the experience to match each specific activation or event, which keeps things relevant and on-brand no matter where we're exhibiting. And then there are the games — a genuinely fun feature that has helped us drive booth engagement and make meaningful connections with attendees in a way that feels natural rather than forced. **What do you dislike about Captello?** Honestly, I don't have any significant complaints. Like any software, there's always a small learning curve when onboarding new team members, but Captello's support has been helpful in getting everyone up to speed quickly. Nothing that would give me pause about recommending it. **What problems is Captello solving and how is that benefiting you?** Before Captello, lead retrieval at events required significant manual effort — cleaning up data, adding steps, and creating delays before leads could ever be acted on. Captello eliminates all of that. Our lead capture process is now fully streamlined, and with the direct Marketo integration, every lead flows into our system automatically and is ready to be processed immediately. It has removed an entire layer of administrative work from our post-event workflow and allowed our team to focus on what actually matters — following up and converting leads faster than ever before. ### 5. Simple lead capture **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Safety **Reviewed Date:** June 04, 2026 **What do you like best about Captello?** Captello is super easy to use. Our team only needed a two minute training and they were off and running with it. **What do you dislike about Captello?** I wish we didn't have to pay by event because we have hundreds of events per year. We have to pick which shows we'll use our licenses for, so we still end up having to use different types of lead capture. **What problems is Captello solving and how is that benefiting you?** Captello has made our lead capture at small events that don't offer badge scanning much easier. We like the voice to text notes a lot. It eliminates us having to upload lead lists to Salesforce. The real time visibility is also nice. ### 6. Great app for leads and customer connections **Rating:** 5.0/5.0 stars **Reviewed by:** Kodi M. | Sr Marketing Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2026 **What do you like best about Captello?** Captello has a very robust program for all of our needs. The connection between Captello and our CRM are very helpful and allow our booth staff and sales to contact attendees in a timely fashion. **What do you dislike about Captello?** I wish I was able to afford the whole suite of options. However, I probably wouldn't use all of them all the time. **What problems is Captello solving and how is that benefiting you?** They are working on creating more ways for us to capture information when developers kit aren't available. ### 7. A Game-Changer for Event Lead Management **Rating:** 4.5/5.0 stars **Reviewed by:** Allie D. **Reviewed Date:** January 07, 2026 **What do you like best about Captello?** Captello has been an incredibly valuable tool for our event and lead management needs. From on-site lead capture to post-event follow-up, the platform makes it easy to collect, organize, and activate leads without the usual headaches that come with events. The interface is user-friendly, reliable, and clearly built with real event teams in mind. It streamlines workflows, integrates well with other systems, and helps ensure no lead slips through the cracks. What really stands out is how much time it saves our team while still providing clean, actionable data for sales and marketing. On top of the product itself, the Captello team has been responsive and supportive whenever questions come up. It’s clear they care about their users and are constantly improving the platform based on real feedback. **What do you dislike about Captello?** While Captello is a powerful lead capture and management platform, there are a few areas where there’s room for improvement: Learning Curve for Advanced Features Some of the more advanced features and settings take a bit of time to fully understand and configure—especially for users who are new to event lead management software. Customization Options Although the platform offers solid customization, there were a few specific fields and display options we wished were more flexible right out of the box. Mobile App Performance During high-traffic events, the mobile app can occasionally feel a bit slow or laggy, especially when capturing a large number of leads in quick succession. **What problems is Captello solving and how is that benefiting you?** Captello solves one of the biggest challenges most event teams face: capturing quality leads efficiently and turning them into action-ready sales opportunities. Before using Captello, collecting contact information at events often meant scanning badges manually, juggling spreadsheets, and risking lost or incomplete data. The platform eliminates that chaos. ### 8. Captello Makes Lead Capture and ROI Tracking Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Parker B. | Revenue Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about Captello?** Captello’s integration with HubSpot and the intuitive form builder are game-changers. It’s incredibly easy to set up and customize properties for mapping to HubSpot, which allows us to enroll contacts into nurture campaigns seamlessly. The ROI dashboard and flexibility for capturing leads make Captello a standout solution in the lead capture space. **What do you dislike about Captello?** At this time, there are no features we dislike about the platform. **What problems is Captello solving and how is that benefiting you?** Our biggest challenge was tracking ROI for conferences and events. Captello provides a robust platform that not only tracks ROI but also enables instant lead import into our CRM for nurturing campaigns. This has significantly improved our ability to measure success and maximize return on investment. ### 9. Customizable, Fast, and User-Friendly: Captello Delivers Seamless Lead Capture **Rating:** 5.0/5.0 stars **Reviewed by:** Allison D. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Captello?** What is most helpful about this platform is the customization. You can tailor your experience and your team's experience based on your current process or enhance the lead ingestion process with their breadth of tools and features--they've truly thought of everything. So far, I've been really impressed with their onboarding process, ease of implementation, knowledgeable customer support and sales teams and overall responsiveness. I was about to set our company up in no time and the sales reps have loved having lead capture and scanning abilities right on their cell phones. **What do you dislike about Captello?** I don't have a dislike yet. I would say that the only barrier has been change management within our organization and meeting people at their different technical abilities-- but even with that Captello has gotten rave reviews from our onsite sales team! **What problems is Captello solving and how is that benefiting you?** Before Captello, capturing leads at events was often manual, inconsistent, and costly to purchase and set up for every event. With Captello we can: Customize the lead capture experience to match our workflows and branding. Scan and collect leads instantly using mobile devices, which our sales reps love. Automate lead ingestion into our systems, reducing manual entry and errors. Track performance and engagement in real time, helping us optimize campaigns faster. The biggest benefit has been speed and flexibility—our team was up and running quickly thanks to Captello’s smooth onboarding and responsive support. It’s made our event marketing more agile and impactful. ### 10. Streamlined Lead Capture **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction **Reviewed Date:** April 06, 2026 **What do you like best about Captello?** I like that we can customize questions within Captello based on the needs of each trade show. Our needs differ based on which show we attend so this is a useful feature. **What do you dislike about Captello?** The options for the data export are a little limited. It would be helpful to set up a template that only includes the variables that I want to export. **What problems is Captello solving and how is that benefiting you?** This saves us from the booth staff holding onto physically business cards and manually entering them into a Google Sheet. ## Captello Discussions - [What is Captello Lead Capture Software used for?](https://www.g2.com/discussions/what-is-captello-lead-capture-software-used-for) - 1 comment - [View Captello pricing details and edition comparison](https://www.g2.com/products/captello/reviews/captello-review-10551873?section=pricing&secure%5Bexpires_at%5D=2026-07-05+15%3A46%3A59+-0500&secure%5Bsession_id%5D=9da7e418-eaa1-43d7-b8fc-9992335adf82&secure%5Btoken%5D=4f0fe1e63e8142d0adabe2ee56b59db2d7083c267baaea4bc08781ebb25a040f&format=llm_user) ## Captello Integrations - [Domo](https://www.g2.com/products/domo/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 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Business Card Scanner - Notetaking - Device Rental **Marketing and Communications** - Lead generation and retrieval - Social media promotion - Event website creation - Email customization - Contact list management **Lead Monitoring** - Features - Performance - Identification **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Marketing and Communications** - Event website creation - Email automation - Email customization - Contact list management - Social media promotion - Lead generation and retrieval **Pre-Meeting Tools** - Templates - Scheduling - Agenda **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Post-Event Tools** - Lead Follow-Up - Lead Analysis - Interaction History **Attendee Engagement** - Social media integrations - Attendee networking - Attendee surveys-attendee engagement **Data Capture** - Mobile - Websites - Social Media - Data **Event Operations** - Hotel and transportation planning - Staff management - Session scheduling - Speaker submissions - Exhibition management **Meeting Tools** - Minutes - Notes - Digital Workspace - File Sharing **Software Offerings** - Web Portal - Mobile Application - Integrations & APIs **Registration** - Event creation - User registration process - Mobile check-in **Analytics** - Export/Import - Reporting **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Attendee Engagement** - Event agendas and schedules - Floor plans / maps - Social media integrations - Attendee networking - Attendee surveys **Post-Meeting Tools** - Task Delegation - Participant Email - Meeting Analytics **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation **Agentic AI - Lead Retrieval** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Platform** - Performance and reliability - Reporting and dashboards - API / integrations - Multiple event management **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Meeting Management** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Event Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Agentic AI - Event Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Captello Alternatives - [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) - 4.3/5.0 (2,082 reviews) - [Popl](https://www.g2.com/products/popl/reviews) - 4.6/5.0 (6,261 reviews) - 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