---
title: Captello Reviews
meta_title: 'Captello Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 180 reviews by the users' company size, role or industry
  to find out how Captello works for a business like yours.
aggregate_rating:
  rating_value: 4.8
  review_count: 180
  scale: '5'
date_modified: '2026-08-13'
parent_category:
  name: Lead Generation
  url: https://www.g2.com/categories/lead-generation
---


# Captello Reviews
**Vendor:** Captello  
**Category:** [Lead Capture Software](https://www.g2.com/categories/lead-capture)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 180
## About Captello
Captello is the only event-to-revenue intelligence platform, the lead capture system of record for enterprise event programs. Events don't have an ROI problem. They have a memory problem. Captello is the system of record that ties every lead, meeting, and conversation to closed pipeline. It captures every interaction across trade shows, conferences, and field programs, enriches each one, and routes it to your CRM in real time, so Sales, Marketing, and Events work from the same record and can prove the revenue an event creates. Four core pillars, plus an Event Operations track that runs the floor: Lead Capture: capture and enrich every lead into your CRM as attributable pipeline. Meeting Management: book and run executive meetings, and attribute each one to pipeline. Activations and Engagement: capture and score engagement, so sales works the buyers most likely to become revenue first. Event Revenue Intelligence: attribute event-sourced pipeline to closed-won revenue, the proof a CFO trusts. Event Operations (parallel track): on-site execution for show organizers and for corporate teams running their own events. Trusted by the world’s leading enterprise organizations, Captello combines proven scale with enterprise-grade security and governance. The company has been named to the Inc. 5000 list of America’s fastest-growing private companies for three consecutive years (2024, 2025, and 2026), most recently ranking #121 among the fastest-growing private software companies in the U.S. Captello maintains SOC 2 Type 2 and ISO 27001 certifications and supports GDPR requirements.



## Captello Pros & Cons
**What users like:**

- Users love the **user-friendly interface** of Captello, making lead capture and data management effortless for their team. (57 reviews)
- Users value the **automated lead generation** of Captello, enhancing data flow and improving overall efficiency post-trade shows. (36 reviews)
- Users love the **easy setup** of Captello, greatly enhancing lead capture and event consistency effortlessly. (35 reviews)
- Users love Captello for its **easy lead management** , boosting lead capture and streamlining event operations effectively. (35 reviews)
- Users praise Captello for its **excellent customer support** , offering timely assistance and comprehensive resources throughout the experience. (32 reviews)
- Users value the **customizability** of Captello, allowing for tailored lead capture and seamless integration with other systems. (27 reviews)
- Users appreciate the **user-friendly interface** of Captello, highlighting its reliability and seamless event management capabilities. (26 reviews)
- Intuitive (25 reviews)
- Customization (24 reviews)
- Event Management (24 reviews)

**What users dislike:**

- Users experience a **steep learning curve** , particularly with advanced features, but support helps ease the transition. (14 reviews)
- Users find a **steep learning curve** with Captello, especially when attempting to navigate advanced features and options. (9 reviews)
- Users face significant **integration issues** , complicating setup and requiring additional resources to resolve problems effectively. (8 reviews)
- Users find the **initial setup process time-consuming** , requiring multiple calls and extensive learning for effective use. (7 reviews)
- Users find the **complexity** of Captello overwhelming, hindering their ability to utilize the platform fully. (6 reviews)
- Difficult Navigation (6 reviews)
- Limited Customization (6 reviews)
- Unintuitive Interface (6 reviews)
- Inefficient Processes (5 reviews)
- Users experience **lead management issues** with complex setups and integration challenges, impacting the overall efficiency of the system. (5 reviews)

## Captello Reviews
  ### 1. They like to overpromise and underdeliver

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2024

**What do you like best about Captello?**

They provide good onboarding and training support for new users.

**What do you dislike about Captello?**

We have had ongoing issues with Captello since we started working with them. For our first show, the chat feature was not working properly, and was never fixed in time. The last show we attended, however, provided to be a complete failure on the Captello side as their technology did not facilitate scanning of badges using Aztec coding. Several other competitors had no issues capturing leads, and we were left needing to purchase multiple mobile licenses from another provider in order to capture leads. I have also been informed that Captello has been notorious for having these issues at numerous events, and we are just another victim of false advertising. I wish I had known about these issues prior to signing with them.

**What problems is Captello solving and how is that benefiting you?**

When it is working, Captello allows for real-time lead capture and processing to our CRM systems.

**Official Response from Brad Froese:**

> Thank you for taking the time to share your feedback. We take every review seriously and always aim to address concerns openly and transparently. We appreciate your positive mention of our onboarding and training support, as we strive to deliver high-quality service to all our clients.

In regard to the issues you highlighted, we’d like to provide some clarity. You mentioned difficulties with the chat feature at your event. It’s important to note that this feature relates to our 3rd party support ticketing system, not the Captello app itself. We regret any confusion that this might have caused and are committed to making sure our clients can access the help they need.

Regarding the QR code scanning issue, we understand how frustrating it was for you. The registration provider used at your event employs a rare form of Aztec coding, which is not commonly used at the vast majority of events we support. Less than 0.05% of the nearly 10,000 shows we’ve facilitated involve this specific provider. Despite this, our team worked closely with you to provide alternate methods to capture leads during the event, and we
regret that these solutions were not utilized.

We also want to let you know that we’ve listened to the feedback and have made updates to our app. A new version, which enhances our ability to support a wider range of QR code formats, including the rarely used Aztec codes, will be rolling out within the next week. We’re confident this update will help prevent similar issues in the future.

Your onboarding process was also completed in just 12 business days, under a compressed timeline. While we understand that this added pressure, our team remained committed to ensuring the system was operational in time for your event. We encourage all our partners to thoroughly test the software in advance, and while we faced challenges, our goal was always to provide a successful experience.

Finally, our Client Success Manager reached out several times following the incident, but communication was unfortunately limited - with phone calls and emails unreturned. We value our partnerships and always aim to foster collaboration to achieve the best outcomes.

We truly regret that your experience didn’t meet your expectations, but we remain committed to improving and learning from your feedback. Please don’t hesitate to contact us directly if there’s anything further we can do to address your concerns or assist you moving forward.

Sincerely,
Customer Success Team, Captello


## Captello Discussions
  - [What is Captello Lead Capture Software used for?](https://www.g2.com/discussions/what-is-captello-lead-capture-software-used-for) - 1 comment

- [View Captello pricing details and edition comparison](https://www.g2.com/products/captello/reviews?filters%5Bnps_score%5D%5B%5D=1&section=pricing&secure%5Bexpires_at%5D=2026-08-13+09%3A15%3A37+-0500&secure%5Bsession_id%5D=a0e5db85-5448-4227-8afd-c15c61edab8a&secure%5Btoken%5D=aaa158ee38609c436c831658a4dcbd83650379e87b82801be4705ba20afc6daa&format=llm_user)
## Captello Integrations
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Domo](https://www.g2.com/products/domo/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews)
  - [Microsoft Dynamics 365 Connector](https://www.g2.com/products/microsoft-dynamics-365-connector/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews)
  - [Swoogo](https://www.g2.com/products/swoogo/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Captello Features
**Additional Functionality**
- Third-Party Integrations
- To-Do List
- @mentions
- Single Sign On
- File Management
- Activity Dashboard
- Drag & Drop
- Alerts/Notifications
- Prioritization
- Access Controls/Permissions
- Screen Sharing
- Content Management
- Brainstorming
- AI Copilot
- File Transfer
- Calendar Management
- Status Tracking
- Real-Time Notifications
- Version Control
- Task Management
- Activity Tracking
- Real Time Editing
- Communication Management
- Chat/Messaging
- Tagging
- Generative AI
- Assignment Management
- Task Scheduling
- Project Management
- Collaboration Tools
- Workflow Management
- Secure Data Storage
- File Sharing
- Document Storage
- Task Progress Tracking
- Discussions/Forums
- Commenting/Notes
- Reporting & Statistics
- Contact Management
- Video Conferencing
- Progress Tracking
- Mobile Access
- API
- Document Management
- Customizable Branding

**Registration**
- Event creation
- User registration process
- Payment processing
- Mobile check-in
- On-site tickets and registration
- Online Registration
- Visitor Registration
- Visitor Registration
- Multi-Event
- Group Registration
- Online Registration
- Event Registration
- Class Registration
- Online Ticketing
- Season Tickets
- Electronic Payments

**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Integrated Workflows**
- Task Management
- Email Tracking/Automation
- Calls and Voice
- Other Outreach Options 
- CRM Integration
- Calendar
- Shared Records
- Business Process Automation
- Performance Management
- Calendar Management
- Sales Pipeline Management
- Communication Management
- Campaign Management

**At-Event Tools**
- Business Card Scanner
- Notetaking
- Device Rental

**Marketing and Communications**
- Lead generation and retrieval
- Social media promotion
- Event website creation
- Email customization
- Contact list management
- Campaign Management
- Calendar Management
- Event Management
- Badge Management
- Vendor Management
- Website Management
- Registration Management
- Forms Management
- Template Management
- Employee Management
- Attendance Management
- Promotions Management
- Meeting Management
- Email Management
- For Virtual Events

**Lead Monitoring**
- Features
- Performance
- Identification
- Lead Capture

**Agentic AI - Lead Capture**
- Cross-system Integration
- Proactive Assistance

**Capture Methods - Event Lead Capture**
- Badge Scanning
- QR Code Scanning
- Business Card OCR

**Marketing and Communications**
- Event website creation
- Email automation
- Email customization
- Contact list management
- Social media promotion
- Lead generation and retrieval
- Guest List Management
- Artist Management
- Contract/License Management
- Booking Management
- Website Management
- Attendee Management
- Registration Management
- Communication Management
- Promotions Management
- Event Management
- Wait List Management
- Marketing Automation
- Badge Management
- Support Ticket Management
- Survey/Poll Management
- Discount Management
- Refund Management
- Forms Management
- Calendar Management
- Venue Management
- Customer Data Management
- Attendance Management
- Help Desk Management
- Employee Management

**Pre-Meeting Tools**
- Templates
- Scheduling
- Agenda

**Repeatability and Reportability**
- Content Management
- Workflow Management
- Workflow Performance
- Sales Coaching and Insights
- Gamification

**Post-Event Tools**
- Lead Follow-Up
- Lead Analysis
- Interaction History

**Attendee Engagement**
- Social media integrations
- Attendee networking
- Attendee surveys-attendee engagement

**Data Capture**
- Mobile
- Websites
- Social Media
- Data

**Lead Qualification - Event Lead Capture**
- Lead Notes & Tagging
- Lead Scoring
- Custom Qualifying Questions

**Event Operations**
- Hotel and transportation planning
- Staff management
- Session scheduling
- Speaker submissions
- Exhibition management
- Q&A Management
- Badge Management
- Meeting Management
- Website Management
- Registration Management
- Discount Management
- Survey/Poll Management
- Sponsorship Management
- Attendee Management
- Feedback Management
- Venue Management
- Agenda Management
- Speaker Management
- Room Block Management
- Volunteer Management
- Calendar Management
- Film Planning
- Staff Scheduling
- Event Scheduling
- Vendor Management
- Support Ticket Management
- Credential Management
- Attendance Management
- Transportation Management

**Meeting Tools**
- Minutes
- Notes
- Digital Workspace
- File Sharing
- Screen Sharing
- Meeting Notes

**Software Offerings**
- Web Portal
- Mobile Application
- Integrations & APIs

**Registration**
- Event creation
- User registration process
- Mobile check-in
- Visitor Registration

**Analytics**
- Export/Import
- Reporting

**AI and Automation**
- Lead Prioritization
- Lead Scoring
- Best Time of Day Scheduling
- Buyer Intelligence
- Machine Learning

**Contact Enrichment - Event Lead Capture**
- AI Contact Enrichment
- Duplicate Detection
- Contact Verification

**Attendee Engagement**
- Event agendas and schedules
- Floor plans / maps
- Social media integrations
- Attendee networking
- Attendee surveys
- Multi-Event
- Third-Party Integrations

**Post-Meeting Tools**
- Task Delegation
- Participant Email
- Meeting Analytics
- Reporting/Analytics
- Lock Meetings

**Customization**
- Web Forms
- Personalization
- Templates
- Integration
- Social Media Integration
- Customizable Forms
- Customizable Templates

**Generative AI**
- AI Text Generation
- Generative AI
- Lead Generation

**Agentic AI - Lead Retrieval**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Integration & Sync - Event Lead Capture**
- Marketing Automation Integration
- Real-Time Data Sync
- CRM Integration

**Additional Functionality**
- Lead Segmentation
- Conversion Tracking
- Activity Dashboard
- A/B Testing
- AI Copilot
- Pipeline Management
- Drag & Drop
- Reporting & Statistics
- Multi-Campaign
- Prospecting Tools
- Customizable Fields
- Lead Distribution
- Event Triggered Actions
- Engagement Tracking
- Generative AI
- Chat/Messaging
- CRM
- Email Marketing
- Template Management
- Lead Nurturing
- Customizable Branding
- Contact Management
- Contact Database
- Email Management
- Real-Time Notifications
- Customer Segmentation
- Surveys & Feedback
- Campaign Management
- Activity Tracking
- Alerts/Notifications
- Data Extraction
- Lead Notifications
- Reporting/Analytics
- Dashboard
- Business Card/Badge Scanning
- Lead Generation
- Customer Database
- Autoresponders
- Lead Qualification
- API
- Forms Management
- Visitor Tracking
- Lead Management
- Campaign Analytics
- Search/Filter
- Campaign Planning
- Lead Scoring
- Email Tracking
- Drip Campaigns
- Campaign Segmentation
- Lead Verification/Validation
- Source Tracking
- Calendar Management
- Reminders
- Interaction Tracking
- Opportunity Management
- Sales Reports
- Document Storage
- Sales Trend Analysis
- Monitoring
- For Sales Teams/Organizations
- Sales Forecasting
- Workflow Management
- Task Management

**Platform**
- Performance and reliability
- Reporting and dashboards
- API / integrations
- Multiple event management
- Third-Party Integrations
- Real-Time Reporting
- Activity Dashboard
- For Virtual Events

**Agentic AI - Sales Engagement**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Strategic Planning

**Agentic AI - Meeting Management**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations

**Reporting & Analytics - Event Lead Capture**
- Custom Reports
- Event ROI Reporting
- Lead Capture Analytics

**Additional Functionality**
- Prospecting Tools
- Reporting/Analytics
- AI Copilot
- Auto-Dialer
- For Sales Teams/Organizations

**Additional Functionality**
- Mobile Access
- Live Chat
- User Management
- Private Chat
- Virtual Backgrounds
- Minutes Management
- Recording
- Communication Management
- Video Conferencing
- Access Controls/Permissions
- Host Controls
- Attendee Management
- Polls/Voting
- Presentation Streaming
- Breakout Rooms
- Video Layouts/Views
- Action Item Tracking
- Customizable Branding
- Annotations
- HD Audio/Video
- Reminders
- Generative AI
- AI Copilot
- Single Sign On
- Meeting Preparation Tools
- Notes Management
- Surveys & Feedback
- Agenda Management
- Meeting Management
- Calendar Sync
- Activity Dashboard
- Document Management
- Task Management
- Collaboration Tools

**Generative AI**
- AI Text Generation
- Generative AI
- SMS Reminders

**Generative AI**
- AI Text Generation
- Generative AI

**Agentic AI - Event Management Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Website Integration

**Agentic AI - Event Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Event Calendar
- Customizable Templates
- AI Copilot
- Customizable Forms
- Private Chat
- Drag & Drop
- Barcode/Ticket Scanning
- Multi-Language
- Ticketing
- Access Controls/Permissions
- Alerts/Notifications
- Transcripts
- Mobile Access
- Engagement Tracking
- Customizable Reports
- Customizable Branding
- Email Marketing
- Live Streaming
- Presentation Streaming
- Live Chat
- Collaboration Tools
- Email Templates
- Reporting & Statistics
- Screen Sharing
- Recording
- Real-Time Analytics
- On-Demand Webcasting
- Real-Time Notifications
- Email Reminders
- CRM
- Lead Capture
- Conferences/Conventions
- Real-Time Data
- Surveys & Feedback
- Weddings/Parties
- Audience Engagement
- Access Control
- Reporting/Analytics
- Role-Based Permissions
- Data Import/Export
- Gamification
- For Music Festivals
- Real-Time Monitoring
- Event Ticketing
- For Film Festivals
- Sales Trend Analysis
- Real-Time Updates
- Guest Accreditation
- Customizable Fields
- Mobile Alerts
- Sales Reports
- Activity Tracking
- Personalization

**Additional Functionality**
- Customizable Templates
- AI Copilot
- Event Scheduling
- Audience Targeting
- Custom Domains
- Email Marketing
- Customizable Forms
- Customizable Branding
- Real-Time Notifications
- Email Reminders
- Lead Capture
- Location-Based Marketing
- CRM
- Event Calendar
- Surveys & Feedback
- Reminders
- Event Ticketing
- Alerts/Notifications
- Landing Pages/Web Forms
- Engagement Tracking
- Electronic Payments
- API
- Drag & Drop
- Reporting/Analytics
- Real-Time Analytics

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