# Top 10 BuzzSumo Alternatives &amp; Competitors
**Average Rating:** 4.5/5
**Total Number of Reviews:** 107
The Social Media Analytics Software solutions below are the most common alternatives that users and reviewers compare with BuzzSumo. Social Media Analytics Software is a widely used technology, and many people are seeking popular, quick software solutions with social measurement, influencer identification, and social reporting. Other important factors to consider when researching alternatives to BuzzSumo include influencer marketing and features. The best overall BuzzSumo alternative is Meltwater. Other similar apps like BuzzSumo are Hootsuite, Sprout Social, Brandwatch Consumer Intelligence, and Brand24. BuzzSumo alternatives can be found in [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) but may also be in [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) or [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt).


## Best Paid &amp; Free Alternatives to BuzzSumo
  - [Meltwater](https://www.g2.com/products/meltwater/reviews)
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  - [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
  - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)
  - [Brand24](https://www.g2.com/products/brand24/reviews)
  - [Semrush](https://www.g2.com/products/semrush/reviews)
  - [Mention](https://www.g2.com/products/mention/reviews)
  - [ContentStudio](https://www.g2.com/products/contentstudio/reviews)
  - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)
  - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)

## Top 10 Alternatives to BuzzSumo Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how BuzzSumo stacks up to the competition, check reviews from current &amp; previous users in industries like Marketing and Advertising, Computer Software, and E-Learning, and find the best product for your business.


  ### 1. [Meltwater](https://www.g2.com/products/meltwater/reviews)
By Meltwater
**Average Rating:** 4.1/5
**Total Reviews:** 2,655
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.


Reviewers say compared to BuzzSumo, Meltwater is:
- Slower to reach roi
- More expensive
Categories in common with BuzzSumo: [Media and Influencer Targeting](https://www.g2.com/categories/media-and-influencer-targeting), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Compare:** [BuzzSumo vs Meltwater](https://www.g2.com/compare/buzzsumo-vs-meltwater)
**Compare Meltwater with other alternatives:**
- [Meltwater vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-meltwater)
- [Meltwater vs Sprout Social](https://www.g2.com/compare/meltwater-vs-sprout-social)
- [Meltwater vs Brandwatch Consumer Intelligence](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-meltwater)
- [Meltwater vs Brand24](https://www.g2.com/compare/brand24-vs-meltwater)
- [Meltwater vs Semrush](https://www.g2.com/compare/meltwater-vs-semrush)
- [Meltwater vs Mention](https://www.g2.com/compare/meltwater-vs-mention)
- [Meltwater vs ContentStudio](https://www.g2.com/compare/contentstudio-vs-meltwater)
- [Meltwater vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-meltwater)
- [Meltwater vs Sprinklr Social](https://www.g2.com/compare/meltwater-vs-sprinklr-social)

  ### 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
By Hootsuite
**Average Rating:** 4.3/5
**Total Reviews:** 7,290
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Reviewers say compared to BuzzSumo, Hootsuite is:
- Slower to reach roi
Categories in common with BuzzSumo: [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Compare:** [BuzzSumo vs Hootsuite](https://www.g2.com/compare/buzzsumo-vs-hootsuite)
**Compare Hootsuite with other alternatives:**
- [Hootsuite vs Meltwater](https://www.g2.com/compare/hootsuite-vs-meltwater)
- [Hootsuite vs Sprout Social](https://www.g2.com/compare/hootsuite-vs-sprout-social)
- [Hootsuite vs Brandwatch Consumer Intelligence](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-hootsuite)
- [Hootsuite vs Brand24](https://www.g2.com/compare/brand24-vs-hootsuite)
- [Hootsuite vs Semrush](https://www.g2.com/compare/hootsuite-vs-semrush)
- [Hootsuite vs Mention](https://www.g2.com/compare/hootsuite-vs-mention)
- [Hootsuite vs ContentStudio](https://www.g2.com/compare/contentstudio-vs-hootsuite)
- [Hootsuite vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-hootsuite)
- [Hootsuite vs Sprinklr Social](https://www.g2.com/compare/hootsuite-vs-sprinklr-social)

  ### 3. [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
By Sprout Social
**Average Rating:** 4.4/5
**Total Reviews:** 6,431
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.


Reviewers say compared to BuzzSumo, Sprout Social is:
- Slower to reach roi
- More expensive
Categories in common with BuzzSumo: [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Compare:** [BuzzSumo vs Sprout Social](https://www.g2.com/compare/buzzsumo-vs-sprout-social)
**Compare Sprout Social with other alternatives:**
- [Sprout Social vs Meltwater](https://www.g2.com/compare/meltwater-vs-sprout-social)
- [Sprout Social vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-sprout-social)
- [Sprout Social vs Brandwatch Consumer Intelligence](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-sprout-social)
- [Sprout Social vs Brand24](https://www.g2.com/compare/brand24-vs-sprout-social)
- [Sprout Social vs Semrush](https://www.g2.com/compare/semrush-vs-sprout-social)
- [Sprout Social vs Mention](https://www.g2.com/compare/mention-vs-sprout-social)
- [Sprout Social vs ContentStudio](https://www.g2.com/compare/contentstudio-vs-sprout-social)
- [Sprout Social vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-sprout-social)
- [Sprout Social vs Sprinklr Social](https://www.g2.com/compare/sprinklr-social-vs-sprout-social)

  ### 4. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)
By Brandwatch
**Average Rating:** 4.4/5
**Total Reviews:** 727
Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.


Reviewers say compared to BuzzSumo, Brandwatch Consumer Intelligence is:
- Slower to reach roi
- More expensive
Categories in common with BuzzSumo: [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Compare:** [BuzzSumo vs Brandwatch Consumer Intelligence](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-buzzsumo)
**Compare Brandwatch Consumer Intelligence with other alternatives:**
- [Brandwatch Consumer Intelligence vs Meltwater](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-meltwater)
- [Brandwatch Consumer Intelligence vs Hootsuite](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-hootsuite)
- [Brandwatch Consumer Intelligence vs Sprout Social](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-sprout-social)
- [Brandwatch Consumer Intelligence vs Brand24](https://www.g2.com/compare/brand24-vs-brandwatch-consumer-intelligence)
- [Brandwatch Consumer Intelligence vs Semrush](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-semrush)
- [Brandwatch Consumer Intelligence vs Mention](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-mention)
- [Brandwatch Consumer Intelligence vs ContentStudio](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-contentstudio)
- [Brandwatch Consumer Intelligence vs Emplifi](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-emplifi-emplifi)
- [Brandwatch Consumer Intelligence vs Sprinklr Social](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-sprinklr-social)

  ### 5. [Brand24](https://www.g2.com/products/brand24/reviews)
By Brand24
**Average Rating:** 4.6/5
**Total Reviews:** 350
Brand24 gives you reliable, easy to use and affordable solution to track and engage online conversations relevant to your business in real time. Use it to measure effectiveness of your campaigns, grow customer satisfaction and sales.


Reviewers say compared to BuzzSumo, Brand24 is:
- Slower to reach roi
- Better at support
- Easier to do business with
Categories in common with BuzzSumo: [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Compare:** [BuzzSumo vs Brand24](https://www.g2.com/compare/brand24-vs-buzzsumo)
**Compare Brand24 with other alternatives:**
- [Brand24 vs Meltwater](https://www.g2.com/compare/brand24-vs-meltwater)
- [Brand24 vs Hootsuite](https://www.g2.com/compare/brand24-vs-hootsuite)
- [Brand24 vs Sprout Social](https://www.g2.com/compare/brand24-vs-sprout-social)
- [Brand24 vs Brandwatch Consumer Intelligence](https://www.g2.com/compare/brand24-vs-brandwatch-consumer-intelligence)
- [Brand24 vs Semrush](https://www.g2.com/compare/brand24-vs-semrush)
- [Brand24 vs Mention](https://www.g2.com/compare/brand24-vs-mention)
- [Brand24 vs ContentStudio](https://www.g2.com/compare/brand24-vs-contentstudio)
- [Brand24 vs Emplifi](https://www.g2.com/compare/brand24-vs-emplifi-emplifi)
- [Brand24 vs Sprinklr Social](https://www.g2.com/compare/brand24-vs-sprinklr-social)

  ### 6. [Semrush](https://www.g2.com/products/semrush/reviews)
By Adobe
**Average Rating:** 4.4/5
**Total Reviews:** 3,977
Online Visibility and Content Marketing SaaS Platform


Reviewers say compared to BuzzSumo, Semrush is:
- Slower to reach roi
- More expensive
Categories in common with BuzzSumo: [Social Media Analytics](https://www.g2.com/categories/social-media-analytics)

**Compare:** [BuzzSumo vs Semrush](https://www.g2.com/compare/buzzsumo-vs-semrush)
**Compare Semrush with other alternatives:**
- [Semrush vs Meltwater](https://www.g2.com/compare/meltwater-vs-semrush)
- [Semrush vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-semrush)
- [Semrush vs Sprout Social](https://www.g2.com/compare/semrush-vs-sprout-social)
- [Semrush vs Brandwatch Consumer Intelligence](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-semrush)
- [Semrush vs Brand24](https://www.g2.com/compare/brand24-vs-semrush)
- [Semrush vs Mention](https://www.g2.com/compare/mention-vs-semrush)
- [Semrush vs ContentStudio](https://www.g2.com/compare/contentstudio-vs-semrush)
- [Semrush vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-semrush)
- [Semrush vs Sprinklr Social](https://www.g2.com/compare/semrush-vs-sprinklr-social)

  ### 7. [Mention](https://www.g2.com/products/mention/reviews)
By Mention
**Average Rating:** 4.3/5
**Total Reviews:** 442
Mention is a social media marketing suite enabling brands &amp; agencies to drive the conversation: be in the know with Listen, our online monitoring tool, and spread the word with Publish.


Reviewers say compared to BuzzSumo, Mention is:
- Slower to reach roi
Categories in common with BuzzSumo: [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Compare:** [BuzzSumo vs Mention](https://www.g2.com/compare/buzzsumo-vs-mention)
**Compare Mention with other alternatives:**
- [Mention vs Meltwater](https://www.g2.com/compare/meltwater-vs-mention)
- [Mention vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-mention)
- [Mention vs Sprout Social](https://www.g2.com/compare/mention-vs-sprout-social)
- [Mention vs Brandwatch Consumer Intelligence](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-mention)
- [Mention vs Brand24](https://www.g2.com/compare/brand24-vs-mention)
- [Mention vs Semrush](https://www.g2.com/compare/mention-vs-semrush)
- [Mention vs ContentStudio](https://www.g2.com/compare/contentstudio-vs-mention)
- [Mention vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-mention)
- [Mention vs Sprinklr Social](https://www.g2.com/compare/mention-vs-sprinklr-social)

  ### 8. [ContentStudio](https://www.g2.com/products/contentstudio/reviews)
By ContentStudio Inc
**Average Rating:** 4.6/5
**Total Reviews:** 353
ContentStudio gives you the ability to discover topic-relevant content filtered by social shares, different media types and virality. Select posts individually from your topic feeds or setup an automation campaign with your own rules to publish content automatically to your selected channels.


Reviewers say compared to BuzzSumo, ContentStudio is:
- Slower to reach roi
- Better at meeting requirements
- Better at support
Categories in common with BuzzSumo: [Content Curation](https://www.g2.com/categories/content-curation), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Compare:** [BuzzSumo vs ContentStudio](https://www.g2.com/compare/buzzsumo-vs-contentstudio)
**Compare ContentStudio with other alternatives:**
- [ContentStudio vs Meltwater](https://www.g2.com/compare/contentstudio-vs-meltwater)
- [ContentStudio vs Hootsuite](https://www.g2.com/compare/contentstudio-vs-hootsuite)
- [ContentStudio vs Sprout Social](https://www.g2.com/compare/contentstudio-vs-sprout-social)
- [ContentStudio vs Brandwatch Consumer Intelligence](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-contentstudio)
- [ContentStudio vs Brand24](https://www.g2.com/compare/brand24-vs-contentstudio)
- [ContentStudio vs Semrush](https://www.g2.com/compare/contentstudio-vs-semrush)
- [ContentStudio vs Mention](https://www.g2.com/compare/contentstudio-vs-mention)
- [ContentStudio vs Emplifi](https://www.g2.com/compare/contentstudio-vs-emplifi-emplifi)
- [ContentStudio vs Sprinklr Social](https://www.g2.com/compare/contentstudio-vs-sprinklr-social)

  ### 9. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)
By Emplifi
**Average Rating:** 4.4/5
**Total Reviews:** 382
From managing a multi-channel strategy to analyzing trends and optimizing performance, Emplifi’s social media marketing tools will enable your brand to amplify meaningful experiences at scale.


Reviewers say compared to BuzzSumo, Emplifi is:
- Slower to reach roi
- Better at support
Categories in common with BuzzSumo: [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Compare:** [BuzzSumo vs Emplifi](https://www.g2.com/compare/buzzsumo-vs-emplifi-emplifi)
**Compare Emplifi with other alternatives:**
- [Emplifi vs Meltwater](https://www.g2.com/compare/emplifi-emplifi-vs-meltwater)
- [Emplifi vs Hootsuite](https://www.g2.com/compare/emplifi-emplifi-vs-hootsuite)
- [Emplifi vs Sprout Social](https://www.g2.com/compare/emplifi-emplifi-vs-sprout-social)
- [Emplifi vs Brandwatch Consumer Intelligence](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-emplifi-emplifi)
- [Emplifi vs Brand24](https://www.g2.com/compare/brand24-vs-emplifi-emplifi)
- [Emplifi vs Semrush](https://www.g2.com/compare/emplifi-emplifi-vs-semrush)
- [Emplifi vs Mention](https://www.g2.com/compare/emplifi-emplifi-vs-mention)
- [Emplifi vs ContentStudio](https://www.g2.com/compare/contentstudio-vs-emplifi-emplifi)
- [Emplifi vs Sprinklr Social](https://www.g2.com/compare/emplifi-emplifi-vs-sprinklr-social)

  ### 10. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)
By Sprinklr
**Average Rating:** 4.1/5
**Total Reviews:** 1,208
Sprinklr has 19 social media management modules, purpose-built to deliver amazing customer experiences and ensure the voice of the customer is heard and acted upon by every employee.


Reviewers say compared to BuzzSumo, Sprinklr Social is:
- Slower to reach roi
- More expensive
Categories in common with BuzzSumo: [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Compare:** [BuzzSumo vs Sprinklr Social](https://www.g2.com/compare/buzzsumo-vs-sprinklr-social)
**Compare Sprinklr Social with other alternatives:**
- [Sprinklr Social vs Meltwater](https://www.g2.com/compare/meltwater-vs-sprinklr-social)
- [Sprinklr Social vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-sprinklr-social)
- [Sprinklr Social vs Sprout Social](https://www.g2.com/compare/sprinklr-social-vs-sprout-social)
- [Sprinklr Social vs Brandwatch Consumer Intelligence](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-sprinklr-social)
- [Sprinklr Social vs Brand24](https://www.g2.com/compare/brand24-vs-sprinklr-social)
- [Sprinklr Social vs Semrush](https://www.g2.com/compare/semrush-vs-sprinklr-social)
- [Sprinklr Social vs Mention](https://www.g2.com/compare/mention-vs-sprinklr-social)
- [Sprinklr Social vs ContentStudio](https://www.g2.com/compare/contentstudio-vs-sprinklr-social)
- [Sprinklr Social vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-sprinklr-social)


---
## BuzzSumo Alternatives FAQs

### What are the best alternatives to BuzzSumo?

The best alternatives to BuzzSumo based on G2 user reviews and ratings include [Meltwater](https://www.g2.com/products/meltwater/reviews) (4.1/5 with 2,655 reviews), [Hootsuite](https://www.g2.com/products/hootsuite/reviews) (4.3/5 with 7,220 reviews), [Sprout Social](https://www.g2.com/products/sprout-social/reviews) (4.4/5 with 6,424 reviews), [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) (4.4/5 with 727 reviews), [Brand24](https://www.g2.com/products/brand24/reviews) (4.6/5 with 347 reviews), [Semrush](https://www.g2.com/products/semrush/reviews) (4.5/5 with 3,901 reviews), [Mention](https://www.g2.com/products/mention/reviews) (4.3/5 with 442 reviews), [ContentStudio](https://www.g2.com/products/contentstudio/reviews) (4.6/5 with 352 reviews), [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) (4.4/5 with 382 reviews), and [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) (4.1/5 with 1,207 reviews).



### What features do alternatives offer that BuzzSumo does not?

Alternatives to BuzzSumo offer several advanced features not present in BuzzSumo, including contact and campaign management, follower analysis, impact measurement, paid campaign tracking, report customizability, response desk, scalability, sentiment analysis, team collaboration, version control, attribution, and blogs/websites content integration.



### Which Social Media Analytics tools do reviewers recommend instead of BuzzSumo?

Reviewers recommend [Meltwater](https://www.g2.com/products/meltwater/reviews) for its comprehensive media monitoring, AI-driven insights, and unified platform covering news, social, forums, and reviews with advanced AI tools like Mira. [Hootsuite](https://www.g2.com/products/hootsuite/reviews) is favored for its ease of use, extensive scheduling capabilities across multiple platforms, and centralized social media management. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) is praised for its intuitive interface, AI-powered business intelligence, comprehensive social publishing, engagement, and analytics features. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) is valued for its real-time consumer insights, broad data coverage including Reddit and Tumblr firehose, and AI-powered search and classification. [Brand24](https://www.g2.com/products/brand24/reviews) is noted for its reliability, ease of use, accurate sentiment analysis, and excellent customer support. [Semrush](https://www.g2.com/products/semrush/reviews) is recommended for its all-in-one SEO and content marketing platform, offering keyword research, competitor analysis, rank tracking, and AI-powered content insights. [Mention](https://www.g2.com/products/mention/reviews) is appreciated for real-time brand monitoring, fast alerts, and ease of setup. [ContentStudio](https://www.g2.com/products/contentstudio/reviews) is highlighted for its content discovery, scheduling, automation, and user-friendly interface. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) is recognized for its integrated social media management, analytics, reporting, and community management features. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) is favored for its comprehensive social media management modules, customization, AI-powered analytics, and robust reporting capabilities.



### How does BuzzSumo compare to Meltwater?

According to G2 data, [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) holds a higher average rating of 4.5/5 across 107 reviews compared to Meltwater&#39;s 4.1/5 from 2,655 reviews. BuzzSumo leads Meltwater by 0.9 points in Usability (9.0 vs 7.9), 1.2 points in Ease of Setup (9.1 vs 7.9), 1.0 point in Ease of Admin (9.1 vs 8.1), 0.2 points in Support (8.8 vs 8.6), and 0.7 points in Ease of Doing Business (9.1 vs 8.4). BuzzSumo excels in content management, content creation, engagement, and trend analysis, with users highlighting its powerful content research and influencer identification features that save significant time. Conversely, Meltwater offers a broader feature set including contact and campaign management, follower analysis, impact measurement, paid campaign tracking, report customizability, response desk, scalability, sentiment analysis, team collaboration, and version control, which BuzzSumo does not provide. Meltwater is praised for its comprehensive media monitoring, social listening, and analytics capabilities, with 168 mentions of ease of use and 137 mentions of robust features. Meltwater&#39;s AI integrations, such as the Mira AI tool, enhance reporting and insights. Overall, BuzzSumo is favored for ease of use and setup, while Meltwater is chosen for its extensive media intelligence and collaboration features.



### Why do users choose Meltwater over BuzzSumo?

Users choose [Meltwater](https://www.g2.com/products/meltwater/reviews) over BuzzSumo primarily for its comprehensive media intelligence platform that combines media monitoring, social listening, and analytics in one centralized solution. Meltwater&#39;s ability to consolidate large volumes of media data into structured, actionable insights is highly valued, with 136 mentions highlighting its helpfulness and 111 mentions praising customer support. The platform&#39;s extensive media and journalist database, including robust Canadian media coverage and influencer management via Klear, supports targeted outreach and campaign planning. Meltwater&#39;s AI features, such as the Mira AI assistant, streamline search query creation, reporting, and sentiment analysis, enhancing efficiency. Users appreciate Meltwater&#39;s scalability, team collaboration tools, and report customizability, which are absent in BuzzSumo. Meltwater&#39;s ease of use is noted in 168 mentions, and its onboarding and customer success teams receive strong commendations. Meltwater also offers social media publishing capabilities and integrates multiple functions, reducing the need for multiple platforms. These factors, combined with Meltwater&#39;s continuous product innovation and strong support, drive users to prefer it over BuzzSumo, especially for organizations requiring a full-suite media intelligence and social media management platform.




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