# Best Digital Experience Platforms (DXP) *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)* Digital experience platforms (DXPs) are composed of an integrated set of core technologies that support the creation, management, and delivery of omnichannel digital experiences. DXPs help organizations leverage customer data in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on. DXPs are primarily used by marketers to incorporate customer data into multiple steps of the customer journey. The deep feature set of DXPs allows marketers to orchestrate personalized experiences across multiple channels and touchpoints. Having evolved from traditional content management systems (CMSs), DXPs share some similarities with [web content management software](https://www.g2.com/categories/web-content-management) and [digital asset management software](https://www.g2.com/categories/digital-asset-management). However, DXPs do much more; in addition to content management and asset tracking, these platforms facilitate much of the development for a company’s final product, website, or portal. While there are certain foundational components that DXPs must have to accomplish its core purpose of delivering omnichannel experiences, they can also cover a lot of additional ground in terms of the functionality they provide. These pieces include, but aren’t limited to, hybrid or [headless CMS software](https://www.g2.com/categories/headless-cms), [personalization software](https://www.g2.com/categories/personalization), [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [data management platforms (DMP) software](https://www.g2.com/categories/data-management-platform-dmp), [digital analytics software](https://www.g2.com/categories/digital-analytics), various translation and [localization tools](https://www.g2.com/categories/localization), and other assorted [content management software](https://www.g2.com/categories/content-management). To qualify for inclusion in the Digital Experience Platform (DXP) category, a product must: - Provide content management and media storage capabilities - Facilitate the rapid development of websites, portals, or applications - Connect customer data with digital media through the use of APIs - Allow for personalization of digital content through the use of customer data - Provide analytics tool to measure content performance and user experience ## Top Digital Experience Platforms (DXP) at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) | 4.2/5.0 (650 reviews) | Omnichannel content authoring with Adobe ecosystem integration | "[Powerful enterprise CMS for managing large scale digital experiences](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415)" | | 2 | [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) | 4.1/5.0 (544 reviews) | Composable multi-site personalization with enterprise governance | "[Developer Review on Sitecore Experience Platform](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-8488020)" | | 3 | [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) | 4.4/5.0 (597 reviews) | Multisite content delivery with native personalization | "[Impressive Flexibility and Scalability](https://www.g2.com/survey_responses/jahia-dxp-review-12186392)" | | 4 | [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) | 4.4/5.0 (107 reviews) | Unified multi-site portals with low-code composability | "[Complete platform for corporate digital experiences](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12638745)" | | 5 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (979 reviews) | Visual no-code web experience delivery | "[Webflow Makes Modern, Polished Websites Easy to Build Visually](https://www.g2.com/survey_responses/webflow-review-12861892)" | | 6 | [Umbraco](https://www.g2.com/products/umbraco/reviews) | 4.5/5.0 (967 reviews) | Flexible .NET-native CMS content delivery | "[Highly Scalable and Easy to Use, But the Cloud Version Needs Improvements](https://www.g2.com/survey_responses/umbraco-review-12941886)" | | 7 | [Kentico](https://www.g2.com/products/kentico/reviews) | 4.4/5.0 (329 reviews) | Unified CMS, marketing, and e-commerce delivery | "[All-in-One Flexibility with a Learning Curve](https://www.g2.com/survey_responses/kentico-review-12673121)" | | 8 | [Storyblok](https://www.g2.com/products/storyblok/reviews) | 4.5/5.0 (576 reviews) | Headless CMS with visual-editor content delivery | "[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)" | | 9 | [Experro](https://www.g2.com/products/experro/reviews) | 4.8/5.0 (48 reviews) | AI-powered search, merchandising, and headless DXP | "[Transforms Digital Experiences with Speed and Precision](https://www.g2.com/survey_responses/experro-review-12434068)" | | 10 | [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) | 4.0/5.0 (496 reviews) | Personalized multi-site content delivery with .NET extensibility | "[Marketing team finally stopped breaking the website](https://www.g2.com/survey_responses/progress-sitefinity-review-12869758)" | --- ## What Are the Most Common Questions About Digital Experience Platforms (DXP)? *AI-generated · Last updated: May 26, 2026* ### Which is the best DXP for medium sized companies? Based on G2 reviews, [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) stands out most often in this category because it has the strongest recent review presence in the provided data. According to verified users, it is valued for centralized content management, reusable components, multilingual publishing, asset management, and integrations that help teams manage websites and digital experiences across channels. G2 reviewers mention that it can support growing organizations that need structure, scalability, and collaboration across teams. At the same time, reviews also note a learning curve and higher complexity, so fit depends on whether a mid-sized company wants enterprise-style controls and is prepared for a more involved setup and onboarding process. ### What top digital experience tools for software companies? Based on G2 reviews, software companies evaluating digital experience platforms often look for centralized content management, flexible integrations, reusable content, and support for web, apps, and multilingual delivery. According to verified users, Adobe Experience Manager is frequently praised for managing content, assets, templates, and multi-site operations at scale. G2 reviewers mention that Sitecore Digital Experience Platform is valued for personalization, analytics, and extensibility, especially where teams want more control over tailored experiences. Reviews for Liferay Digital Experience Platform also highlight strong portal, role-based access, workflow, and integration capabilities that help teams unify multiple digital touchpoints. The right fit depends on whether your software business prioritizes enterprise content operations, personalization, or portal-style digital experiences. **Here are some of the top-rated products on G2:** - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – often used to centralize content, assets, templates, and multi-site publishing across channels - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – commonly chosen for personalization, analytics, and managing complex multi-region digital experiences - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – reviewed positively for portals, role-based experiences, integrations, and low-code content operations ### What's the best DXP provider for interactive apps? Based on G2 reviews, buyers looking for a DXP for interactive apps often prioritize API support, integrations, content reuse, and the ability to serve experiences across web and mobile touchpoints. According to verified users, Adobe Experience Manager is frequently described as useful for managing content across platforms and channels, with reviewers highlighting headless capabilities, component reuse, and integrations with other Adobe tools. G2 reviewers also mention scenarios such as exposing content to external services, supporting mobile experiences, and managing dynamic content from a central system. Reviews consistently suggest it is strongest for organizations that need scalable content operations and cross-channel consistency, though teams should expect some complexity during setup and onboarding. ### What best cloud-based DXP options for service providers? Based on G2 reviews, cloud-based DXP buyers in service-oriented environments usually look for easier deployment, centralized governance, and the ability to support multiple sites or clients efficiently. According to verified users, Adobe Experience Manager is often recognized for cloud workflows, centralized publishing, and managing content and assets at scale. G2 reviewers mention Liferay Digital Experience Platform for secure portals, integrations, low-code tools, and role-based user experiences that can fit service delivery models. Sitecore Digital Experience Platform is also cited for SaaS direction, personalization, and multi-site management. Reviews across these products suggest the best option depends on whether service providers need enterprise content governance, customer or partner portals, or stronger personalization across many audiences and regions. **Here are some of the top-rated products on G2:** - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – used for centralized cloud content operations, asset management, and multi-channel publishing - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – suited to secure portals, workflows, and integrated service experiences with role-based access - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often reviewed for personalization, SaaS deployment models, and multi-site management ### What best digital experience platform app for my business? Based on G2 reviews, the best digital experience platform for a business depends on the kind of experience you need to manage. According to verified users, Adobe Experience Manager is often chosen for large-scale content, asset management, templates, and multi-channel consistency. G2 reviewers mention Sitecore Digital Experience Platform when personalization, analytics, and audience targeting are central priorities. Reviews of Liferay Digital Experience Platform frequently highlight portals, secure role-based experiences, and integration with existing business systems. Across the review set, buyers tend to match products to their operating model: enterprise marketing teams often value centralized publishing, portal-driven organizations emphasize workflows and access controls, and personalization-heavy teams look for stronger targeting and journey support. **Here are some of the top-rated products on G2:** - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – helpful for centralized content, digital assets, templates, and large-scale publishing workflows - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often used for personalization, customer journey visibility, and multi-language content delivery - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – frequently applied to portals, content management, and secure self-service experiences ### What best digital platform to improve customer journey? Based on G2 reviews, improving the customer journey usually comes down to personalization, consistent cross-channel content, and better visibility into how users interact with digital experiences. According to verified users, Sitecore Digital Experience Platform is often associated with personalization, customer journey tracking, A/B testing, and connecting content with analytics. G2 reviewers mention Adobe Experience Manager for delivering consistent content across websites, apps, and regions, which helps reduce fragmentation in the user experience. Reviews for Bloomreach also point to personalization, real-time targeting, and customer data activation for more relevant journeys. In practice, buyers should align the platform with whether they need enterprise content orchestration, behavior-based personalization, or commerce-oriented journey optimization. **Here are some of the top-rated products on G2:** - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – recognized for personalization, analytics, and tracking customer journeys across digital touchpoints - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – often used to keep content consistent across channels, regions, and user experiences - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) – reviewed for real-time personalization, targeting, and customer experience optimization ### What best digital experience platforms for small business? Based on G2 reviews, small businesses should pay close attention to usability, implementation effort, and whether a platform feels manageable without a large technical team. According to verified users, many of the most reviewed DXPs in this dataset are powerful but often described as complex, enterprise-focused, or demanding to configure. G2 reviewers mention that Adobe Experience Manager and Sitecore Digital Experience Platform deliver strong scalability and personalization, but they are also often noted for learning curves and heavier setup. Liferay Digital Experience Platform is praised for flexibility, low-code options, and self-service features, though reviewers still mention onboarding effort. For smaller teams, reviews suggest prioritizing ease of use, faster content updates, and lower operational complexity over maximum feature breadth. **Here are some of the top-rated products on G2:** - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – appreciated for low-code tools, self-service content management, and flexible integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – strong for content and asset management, though reviewers often note it is better suited to larger teams - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – valued for personalization and scalability, but commonly described as more complex for smaller organizations ### What top rated DXP software for enhancing customer engagement? Based on G2 reviews, customer engagement is most often linked to personalization, content targeting, analytics, and easier campaign execution. According to verified users, Sitecore Digital Experience Platform is repeatedly associated with personalization, A/B testing, audience targeting, and giving marketing teams more control over relevant experiences. G2 reviewers mention Adobe Experience Manager for delivering consistent content across channels and managing personalized digital experiences at scale. Reviews for Liferay Digital Experience Platform also point to unified digital touchpoints, user segmentation, and role-based experiences that can support engagement in portals and service environments. Buyers evaluating DXP software for engagement should focus on whether they need stronger content operations, personalized experiences, or integrated self-service journeys. **Here are some of the top-rated products on G2:** - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often used for personalization, audience targeting, and behavior-based digital experiences - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – supports cross-channel content delivery and personalized experience management - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – useful for unified digital touchpoints, segmented experiences, and customer or employee engagement portals ### What leading digital experience platforms for enterprise use? Based on G2 reviews, enterprise buyers tend to prioritize scalability, governance, multilingual delivery, integrations, and the ability to coordinate content and experiences across regions and teams. According to verified users, Adobe Experience Manager is frequently recognized for managing enterprise-scale content, assets, workflows, and reusable templates across many channels. G2 reviewers mention Sitecore Digital Experience Platform for handling personalization, analytics, global content operations, and complex digital ecosystems. Reviews also highlight Jahia DXP for centralized content management, personalization, and support for multi-site and multilingual environments. Across the review set, enterprise organizations appear to favor platforms that balance governance and flexibility while supporting collaboration between marketing, content, and technical teams. **Here are some of the top-rated products on G2:** - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – designed for enterprise content, asset governance, and large-scale multi-channel publishing - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – frequently used for enterprise personalization, analytics, and global digital experience management - [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) – reviewed for multi-site, multilingual content operations and centralized digital experience management ### What best DXP for enhancing digital interfaces for startups? Based on G2 reviews, startups should weigh ease of use and speed of execution against the complexity that often comes with broader DXP capabilities. According to verified users, the most established products in this dataset are often praised for scalability, integrations, and advanced content operations, but reviewers also frequently mention learning curves and heavier implementation needs. G2 reviewers mention Liferay Digital Experience Platform for low-code tools, self-service site building, and integration flexibility that can help teams move quickly. Reviews of Adobe Experience Manager and Sitecore Digital Experience Platform highlight strong digital experience capabilities, though they are often framed as better suited to larger or more mature teams. For startups, reviews suggest prioritizing platforms that reduce dependence on developers for routine updates and interface changes. **Here are some of the top-rated products on G2:** - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – noted for low-code tools, site building flexibility, and support for user-managed digital experiences - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – strong for scalable interfaces and content operations, though often described as more complex - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – valued for personalization and extensibility, but typically better aligned with more mature digital teams ## How Many Digital Experience Platforms (DXP) Products Does G2 Track? **Total Products under this Category:** 101 ### Category Stats (Jun 2026) - **Average Rating**: 4.38/5 (↑0.01 vs May 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Sitecore Digital Experience Platform (+0.41%) - Among all products in this category, Sitecore Digital Experience Platform recorded the largest rating increase compared to last month *Last updated: June 26, 2026* ## How Does G2 Rank Digital Experience Platforms (DXP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 12,100+ Authentic Reviews - 101+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Digital Experience Platforms (DXP) Is Best for Your Use Case? - **Leader:** [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - **Highest Performer:** [Hygraph](https://www.g2.com/products/hygraph/reviews) - **Easiest to Use:** [Umbraco](https://www.g2.com/products/umbraco/reviews) - **Top Trending:** [Sanity](https://www.g2.com/products/sanity/reviews) - **Best Free Software:** [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) --- **Sponsored** ### Contentful Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1414&secure%5Bdisplayable_resource_id%5D=1414&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1414&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4941&secure%5Bresource_id%5D=1414&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-experience-platforms-dxp&secure%5Btoken%5D=af2d848bcbb72e3ad6b80098cc7498304436184984e98d7f876ae052468a9611&secure%5Burl%5D=https%3A%2F%2Fwww.contentful.com%2Fproducts%2Fpersonalization%2F%3Fnt_experiences%3D9BZdShPA4TYFUwHsEmNZi%3D0%26utm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dfy27-q1-global-inbound_competitor&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Digital Experience Platforms (DXP) Products in 2026? ### 1. [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets: A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies. Experience Manager Forms: End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer: Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer: Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services: Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides and Learning Manager: Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop: AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow: Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale: Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility. **Average Rating:** 4.2/5.0 **Total Reviews:** 650 **How Do G2 Users Rate Adobe Experience Manager?** - **Web Analytics:** 8.5/10 (Category avg: 8.1/10) - **Audience Insights:** 8.1/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.2/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Who Is the Company Behind Adobe Experience Manager?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Consultant - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 47% Enterprise, 26% Small-Business #### What Are Adobe Experience Manager's Pros and Cons? **Pros:** - Ease of Use (160 reviews) - Content Management (139 reviews) - Features (120 reviews) - Customization (94 reviews) - Integrations (86 reviews) **Cons:** - Learning Curve (119 reviews) - Complex Usability (111 reviews) - Difficult Learning (111 reviews) - Expensive (81 reviews) - Steep Learning Curve (76 reviews) ### What Do G2 Reviewers Say About Adobe Experience Manager? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Adobe Experience Manager, enhancing their content management experience effortlessly. - Users love the **intuitive content management** of Adobe Experience Manager, praising its clear layout and seamless collaboration tools. - Users appreciate the **efficiency and flexibility** of Adobe Experience Manager, benefiting from seamless integration and user-friendly tools. - Users value the **customization features** of Adobe Experience Manager for tailored content and consistent brand messaging. - Users value the **seamless integration** of Adobe Experience Manager, enhancing efficiency and personalization across multiple channels. **Cons:** - Users struggle with the **steep learning curve** of Adobe Experience Manager, making initial setup and usability challenging. - Users find the **complex usability** of Adobe Experience Manager challenging, particularly for non-technical individuals during setup. - Users find the **learning curve difficult** , especially for non-technical individuals, making initial setup time-consuming and challenging. - Users find Adobe Experience Manager to be **too expensive** , alongside a challenging learning curve and lengthy setup time. - Users find the **steep learning curve** challenging, especially for new authors and those lacking technical expertise. #### What Are Recent G2 Reviews of Adobe Experience Manager? **"[Powerful enterprise CMS for managing large scale digital experiences](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415)"** **Rating:** 4.0/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415) --- **"[Adobe Experience Manager Makes Content and Digital Asset Management Easy](https://www.g2.com/survey_responses/adobe-experience-manager-review-12821930)"** **Rating:** 5.0/5.0 stars *— Muzammil M.* [Read full review](https://www.g2.com/survey_responses/adobe-experience-manager-review-12821930) --- #### What Are G2 Users Discussing About Adobe Experience Manager? - [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) - 1 comment - [What is Adobe Experience Manager Assets used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-assets-used-for) - [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) - 1 comment - [What is the Adobe Experience platform?](https://www.g2.com/discussions/what-is-the-adobe-experience-platform) - [What is Adobe Experience Manager assets?](https://www.g2.com/discussions/what-is-adobe-experience-manager-assets) ### 2. [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively. Trusted by thousands of global brands and supported by one of the world’s largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at www.sitecore.com. Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names, or trademarks belong to their respective holders. **Average Rating:** 4.1/5.0 **Total Reviews:** 544 **How Do G2 Users Rate Sitecore Digital Experience Platform?** - **Web Analytics:** 7.9/10 (Category avg: 8.1/10) - **Audience Insights:** 7.7/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.9/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Sitecore Digital Experience Platform?** - **Seller:** [Sitecore](https://www.g2.com/sellers/sitecore) - **Company Website:** https://www.sitecore.com/ - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Sitecore (19,466 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sitecore/ (1,737 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Web Developer, Digital Marketing Manager - **Top Industries:** Information Technology and Services, Hospital & Health Care - **Company Size:** 50% Enterprise, 34% Mid-Market #### What Are Sitecore Digital Experience Platform's Pros and Cons? **Pros:** - Features (56 reviews) - Ease of Use (52 reviews) - Flexibility (40 reviews) - Content Management (38 reviews) - Customizability (33 reviews) **Cons:** - Learning Curve (33 reviews) - Expensive (22 reviews) - Complexity (20 reviews) - Steep Learning Curve (15 reviews) - Difficult Usability (14 reviews) ### What Do G2 Reviewers Say About Sitecore Digital Experience Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexible product combinations** and ongoing innovations of Sitecore, enhancing their digital marketing capabilities. - Users find the **ease of use** of Sitecore Digital Experience Platform enhances collaboration for content authors and marketers. - Users value the **flexibility** of Sitecore Digital Experience Platform, enabling creative solutions and rapid website delivery. - Users value the **unified content management** capabilities of Sitecore, streamlining personalizations and commerce seamlessly. - Users praise the **customizability** of Sitecore Digital Experience Platform, enabling tailored solutions and a supportive community. **Cons:** - Users face a **steep learning curve** with Sitecore DXP, requiring additional resources to fully utilize its features. - Users find the **high costs** of Sitecore's additional services burdensome, affecting long-term customer satisfaction and investment. - Users note the **complexity and learning curve** of Sitecore DXP, which can be overwhelming for newcomers and requires extensive training. - Users face a **steep learning curve** with Sitecore DXP, especially in setup and integration challenges for new users. - Users find **difficult usability** in Sitecore Digital Experience Platform, complicating the overall experience and requiring extensive expertise. #### What Are Recent G2 Reviews of Sitecore Digital Experience Platform? **"[Sitecore DXP: Scalable, Integrated Platform for Personalized Experiences](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-12936266)"** **Rating:** 4.5/5.0 stars *— Shubham T.* [Read full review](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-12936266) --- **"[Developer Review on Sitecore Experience Platform](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-8488020)"** **Rating:** 4.5/5.0 stars *— Pradeep G.* [Read full review](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-8488020) --- #### What Are G2 Users Discussing About Sitecore Digital Experience Platform? - [How much does Sitecore cost?](https://www.g2.com/discussions/how-much-does-sitecore-cost) - [Is sitecore a Microsoft product?](https://www.g2.com/discussions/is-sitecore-a-microsoft-product) - [What is Sitecore used for?](https://www.g2.com/discussions/what-is-sitecore-used-for) - [What is Sitecore experience platform?](https://www.g2.com/discussions/what-is-sitecore-experience-platform) ### 3. [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) Jahia is a digital platform combining a hybrid CMS and DXP, built for organizations that manage complex content environments and require strong control over their data, architecture, and digital operations. A hybrid CMS for editorial flexibility and distribution agility: Jahia CMS supports both traditional and headless approaches. Content teams work through rich editorial interfaces, while developers distribute content via APIs to any front-end experience, including websites, mobile applications, portals, and third-party systems. This architecture is particularly suited to multi-site, multi-brand, and portal deployments where content governance and distribution speed are equally critical. A DXP with native CDP capabilities: On the experience side, Jahia collects, unifies, and activates customer data through built-in CDP capabilities, enabling real-time personalization without requiring a separate CDP. Organizations retain ownership of their customer data within a controlled environment, without adding unnecessary data silos. AI-assisted productivity: Built-in AI features, including automatic translation, writing assistance, and automated content classification, reduce manual effort and accelerate time to market for both editorial and technical teams, helping business users move faster while developers stay focused on high-value work. Open architecture, built for complex ecosystems: Jahia is built on a modular, API-first architecture that integrates with existing systems such as CRM, analytics, DAM, and e-commerce platforms. It deploys in the cloud or on-premises, giving organizations control over their infrastructure, security posture, and compliance requirements without locking teams into a rigid technology stack. Designed for collaboration: Jahia bridges the gap between business and technical teams. Granular roles, permissions, and workflows give each team the autonomy they need without creating governance gaps. Content editors, marketers, and developers work in the same environment, with clear boundaries and shared visibility. Trusted by NASA, Marriott Vacations Worldwide, Ben & Jerry’s, and the European Parliament, Jahia is designed for teams that treat data control, architectural flexibility, and digital experience performance not as options, but as requirements. **Average Rating:** 4.4/5.0 **Total Reviews:** 597 **How Do G2 Users Rate Jahia DXP?** - **Web Analytics:** 8.4/10 (Category avg: 8.1/10) - **Audience Insights:** 8.5/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.4/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Jahia DXP?** - **Seller:** [Jahia](https://www.g2.com/sellers/jahia) - **Company Website:** https://www.jahia.com - **Year Founded:** 2002 - **HQ Location:** Geneva, CH - **Twitter:** @jahia (5,723 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/103891/ (71 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Owner, Business Analyst - **Top Industries:** Insurance, Information Technology and Services - **Company Size:** 33% Enterprise, 33% Small-Business #### What Are Jahia DXP's Pros and Cons? **Pros:** - Ease of Use (130 reviews) - Content Management (107 reviews) - Flexibility (95 reviews) - Integrations (94 reviews) - Intuitive (94 reviews) **Cons:** - Learning Curve (129 reviews) - Steep Learning Curve (71 reviews) - Difficult Learning (61 reviews) - Complexity (59 reviews) - Technical Expertise Required (54 reviews) ### What Do G2 Reviewers Say About Jahia DXP? *AI-generated summary from verified user reviews* **Pros:** - Users find Jahia DXP to be a **user-friendly platform** , making digital experience management simple and enjoyable. - Users value the **flexible and modular architecture** of Jahia DXP, enhancing content management across multiple channels seamlessly. - Users appreciate the **flexibility** of Jahia DXP, enabling easy content management and efficient integrations for diverse needs. - Users value the **integration-friendly design** of Jahia DXP, enabling seamless collaboration and simplified content management across channels. - Users enjoy Jahia DXP's **intuitive interface** , enhancing productivity and making digital experience management enjoyable and straightforward. **Cons:** - Users find the **learning curve steep** , making initial use and navigation of Jahia DXP challenging and time-consuming. - Users face a **steep learning curve** with Jahia DXP, requiring technical skills for advanced features and customization. - Users report a **difficult learning curve** with Jahia DXP, requiring substantial time and technical skills to master. - Users find Jahia DXP's **complexity** leads to a steep learning curve, hindering setup and maintenance for new users. - Users find that **technical expertise is required** for Jahia DXP, complicating setup and maintenance for new or non-technical users. #### What Are Recent G2 Reviews of Jahia DXP? **"[Impressive Flexibility and Scalability](https://www.g2.com/survey_responses/jahia-dxp-review-12186392)"** **Rating:** 5.0/5.0 stars *— Anhao M.* [Read full review](https://www.g2.com/survey_responses/jahia-dxp-review-12186392) --- **"[Indispensable for Successful Customer Management](https://www.g2.com/survey_responses/jahia-dxp-review-12136476)"** **Rating:** 4.5/5.0 stars *— Lucas M.* [Read full review](https://www.g2.com/survey_responses/jahia-dxp-review-12136476) --- #### What Are G2 Users Discussing About Jahia DXP? - [What are the benefits and challenges of using Jahia DXP for digital experience management?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-jahia-dxp-for-digital-experience-management) ### 4. [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) Liferay DXP helps companies deliver personalized and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. We offer a flexible platform that’s designed to integrate seamlessly into your existing enterprise applications (ex. CRM, ERP, MAP), so you can create a unified experience for your users, while also preserving your investment in existing technologies. And we provide your business users with the intuitive CMS, user analytics, and site management tools they need to launch, test and optimize digital experiences quickly for faster go-to-market. **Average Rating:** 4.4/5.0 **Total Reviews:** 107 **How Do G2 Users Rate Liferay Digital Experience Platform?** - **Web Analytics:** 5.6/10 (Category avg: 8.1/10) - **Audience Insights:** 7.5/10 (Category avg: 8.1/10) - **Campaign Tracking:** 5.0/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Liferay Digital Experience Platform?** - **Seller:** [Liferay](https://www.g2.com/sellers/liferay) - **Company Website:** https://www.liferay.com - **Year Founded:** 2004 - **HQ Location:** Diamond Bar, CA - **Twitter:** @Liferay (9,177 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/83609/ (1,132 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 41% Mid-Market, 35% Enterprise #### What Are Liferay Digital Experience Platform's Pros and Cons? **Pros:** - Customizability (1 reviews) - Customization (1 reviews) - Customization Options (1 reviews) - Flexibility (1 reviews) - Scalability (1 reviews) **Cons:** - Error Issues (1 reviews) - Outdated Documentation (1 reviews) - Poor Customer Support (1 reviews) - Poor Documentation (1 reviews) - Tagging Issues (1 reviews) ### What Do G2 Reviewers Say About Liferay Digital Experience Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **customizability** of Liferay Digital Experience Platform, enabling tailored solutions for complex requirements effortlessly. - Users value the **customization capabilities** of Liferay Digital Experience Platform for meeting their complex and evolving needs. - Users appreciate the **flexibility and extensibility** of Liferay, enabling quick customization to meet diverse needs. - Users value the **flexibility** of Liferay Digital Experience Platform, enabling rapid customization and scalability for diverse requirements. - Users value the **scalability** of Liferay Digital Experience Platform, enabling rapid development and adaptation to complex requirements. **Cons:** - Users find the **error issues** frustrating, especially with confusing messaging and numerous dead links in support resources. - Users face **outdated documentation** that complicates understanding patches and accessing help resources effectively. - Users express frustration over **poor customer support** , citing confusing messaging and dead links hindering assistance. - Users find the **poor documentation** of Liferay Digital Experience Platform complicates support and upgrade processes. - Users face **tagging issues** with outdated links and confusing patch messaging, complicating their overall support experience. #### What Are Recent G2 Reviews of Liferay Digital Experience Platform? **"[Complete platform for corporate digital experiences](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12638745)"** **Rating:** 5.0/5.0 stars *— walisson p.* [Read full review](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12638745) --- **"[Liferay DXP: Modern digital experiences with flexible deployment and artificial intelligence.](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12804081)"** **Rating:** 5.0/5.0 stars *— Gorka S.* [Read full review](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12804081) --- #### What Are G2 Users Discussing About Liferay Digital Experience Platform? - [Which is the technology used in Liferay?](https://www.g2.com/discussions/which-is-the-technology-used-in-liferay) - [What is digital platform experience?](https://www.g2.com/discussions/what-is-digital-platform-experience) - [What are the new features available in Liferay 7?](https://www.g2.com/discussions/what-are-the-new-features-available-in-liferay-7) - [What is Liferay software used for?](https://www.g2.com/discussions/what-is-liferay-software-used-for) - 1 comment ### 5. [Webflow](https://www.g2.com/products/webflow/reviews) Webflow is the agentic web marketing platform for high-performing teams. Marketers, designers, and developers collaborate in Webflow to build distinctive web experiences that grow their brand, rank in AI search, and drive real revenue, all without the complexity of a Frankenstack or the cost of constant replatforming. Built-in AI accelerates creation, optimization, and automation, while audit trails and permissions ensure teams stay in control. Over 300,000 companies and 2,000+ Certified Partners trust Webflow to power enterprise-grade web experiences worldwide. **Average Rating:** 4.4/5.0 **Total Reviews:** 979 **How Do G2 Users Rate Webflow?** - **Web Analytics:** 8.0/10 (Category avg: 8.1/10) - **Audience Insights:** 7.7/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.6/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Webflow?** - **Seller:** [Webflow](https://www.g2.com/sellers/webflow) - **Company Website:** https://webflow.com - **Year Founded:** 2012 - **HQ Location:** San Francisco, California - **Twitter:** @webflowapp (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3502352/ (1,729 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Web Developer - **Top Industries:** Design, Marketing and Advertising - **Company Size:** 69% Small-Business, 22% Mid-Market #### What Are Webflow's Pros and Cons? **Pros:** - Ease of Use (246 reviews) - Design Flexibility (158 reviews) - Features (158 reviews) - Intuitive (149 reviews) - Flexibility (140 reviews) **Cons:** - Learning Curve (102 reviews) - Limited Features (94 reviews) - Missing Features (82 reviews) - Steep Learning Curve (75 reviews) - Expensive (68 reviews) ### What Do G2 Reviewers Say About Webflow? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Webflow, enabling quick site creation and intuitive design without coding. - Users value the **design flexibility** of Webflow, enabling quick building and customization of dynamic, responsive websites. - Users love the **intuitive CMS and lightning-fast publishing** , making website development efficient and empowering for clients. - Users find Webflow's interface to be **intuitive** , greatly enhancing their website development experience and collaboration. - Users value the **flexibility** of Webflow, enabling quick builds while allowing advanced coding for dynamic sites. **Cons:** - Users find the **learning curve steep** due to an overwhelming interface and complex CMS setups requiring workarounds. - Users note **limited features** in Webflow, particularly regarding CMS flexibility and e-commerce capabilities, impacting usability. - Users find **missing features** in Webflow, including slow performance on larger projects and limited integrations. - Users find the **steep learning curve** daunting, especially when transitioning from other platforms and dealing with complex CMS setups. - Users express that Webflow is **expensive** , particularly criticizing the high prices and restrictions on CMS tools. #### What Are Recent G2 Reviews of Webflow? **"[Webflow Makes Modern, Polished Websites Easy to Build Visually](https://www.g2.com/survey_responses/webflow-review-12861892)"** **Rating:** 5.0/5.0 stars *— Muzammil M.* [Read full review](https://www.g2.com/survey_responses/webflow-review-12861892) --- **"[Best webdesign building platform](https://www.g2.com/survey_responses/webflow-review-7038852)"** **Rating:** 4.5/5.0 stars *— Richard D.* [Read full review](https://www.g2.com/survey_responses/webflow-review-7038852) --- #### What Are G2 Users Discussing About Webflow? - [What is Webflow used for?](https://www.g2.com/discussions/what-is-webflow-used-for) - 1 comment - [What is Intellimize used for?](https://www.g2.com/discussions/what-is-intellimize-used-for) - 1 comment - [Is Webflow good for developers?](https://www.g2.com/discussions/is-webflow-good-for-developers) - 2 comments - [What framework does Webflow use?](https://www.g2.com/discussions/what-framework-does-webflow-use) - 2 comments - [What is Webflow good for?](https://www.g2.com/discussions/what-is-webflow-good-for) - 2 comments ### 6. [Umbraco](https://www.g2.com/products/umbraco/reviews) Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remained an open-source project backed by a dedicated commercial company. At Umbraco, we pride ourselves on staying at the forefront of technology. Our alignment with Microsoft’s .NET release schedule ensures that Umbraco is always up-to-date with the latest .NET version. Umbraco CMS offers unparalleled flexibility, giving you full control over your website and its features. Beyond the core CMS, we provide two unique products to cater to your specific needs: Umbraco Cloud: The ideal environment for your Umbraco projects, featuring Azure Cloud hosting, automated upgrades, and streamlined workflows to maximize your productivity and project potential. Umbraco Heartcore: Our headless CMS option, equipped with fully managed APIs, GraphQL support, CDN capabilities, and more, providing a robust solution for omnichannel content delivery. Why choose Umbraco? Developers appreciate Umbraco for its flexibility and scalability. It integrates seamlessly with your code, allowing you to create a website that looks, feels, and operates exactly as you envision. With open-source code and APIs, Umbraco is easily extendable and adaptable to meet diverse requirements. For content editors and marketers, Umbraco delivers an exceptional editing experience. Our CMS includes intuitive features and workflows designed to enhance content creation and management. If you have specific needs, Umbraco’s backend can be customized by developers to fit perfectly. Our mission is to provide a platform that empowers you to manage your projects your way. By keeping our system open and adaptable, we ensure that Umbraco remains relevant and efficient for a wide range of project requirements. **Average Rating:** 4.5/5.0 **Total Reviews:** 967 **How Do G2 Users Rate Umbraco?** - **Web Analytics:** 7.9/10 (Category avg: 8.1/10) - **Audience Insights:** 7.3/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.4/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind Umbraco?** - **Seller:** [Umbraco](https://www.g2.com/sellers/umbraco) - **Company Website:** https://umbraco.com - **Year Founded:** 2005 - **HQ Location:** Odense - **Twitter:** @umbraco (3,526 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/804354/ (189 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Small-Business, 35% Mid-Market #### What Are Umbraco's Pros and Cons? **Pros:** - Ease of Use (104 reviews) - Content Management (65 reviews) - Intuitive (53 reviews) - Features (48 reviews) - Customizability (41 reviews) **Cons:** - Learning Curve (25 reviews) - Limited Features (22 reviews) - Poor Usability Design (22 reviews) - Difficult Usability (19 reviews) - Editor Limitations (19 reviews) ### What Do G2 Reviewers Say About Umbraco? *AI-generated summary from verified user reviews* **Pros:** - Users find Umbraco to be a **super fast and easy CMS** , making content updates and product organization straightforward. - Users value the **streamlined content management** of Umbraco, finding it fast and easy for organizing updates. - Users appreciate the **intuitive interface** of Umbraco, making content management accessible for both beginners and advanced users. - Users value Umbraco's **flexibility and user-friendly interface** , allowing for quick adaptations and seamless content management. - Users value the **customizability** of Umbraco, enabling tailored solutions that meet diverse project requirements effectively. **Cons:** - Users find the **higher learning curve** of Umbraco challenging, especially for beginners needing technical knowledge for setup. - Users express concern over **limited features** , noting missing elements and outdated technology impacting Umbraco's usability. - Users find **poor usability design** challenging, particularly when reordering pages and adjusting formatting with built-in presets. - Users note that **difficult usability** in Umbraco complicates tasks, making the experience less accessible for beginners. - Users find the **editor limitations** of Umbraco frustrating, struggling with adding elements and formatting content efficiently. #### What Are Recent G2 Reviews of Umbraco? **"[Highly Scalable and Easy to Use, But the Cloud Version Needs Improvements](https://www.g2.com/survey_responses/umbraco-review-12941886)"** **Rating:** 5.0/5.0 stars *— Noé G.* [Read full review](https://www.g2.com/survey_responses/umbraco-review-12941886) --- **"[Flexible CMS with strong usability and reliable support](https://www.g2.com/survey_responses/umbraco-review-11829568)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/umbraco-review-11829568) --- #### What Are G2 Users Discussing About Umbraco? - [What is Umbraco used for?](https://www.g2.com/discussions/umbraco-what-is-umbraco-used-for) - 1 comment - [How much does umbraco cost?](https://www.g2.com/discussions/how-much-does-umbraco-cost) - 2 comments - [Is umbraco better than WordPress?](https://www.g2.com/discussions/is-umbraco-better-than-wordpress) - 2 comments - [Is umbraco any good?](https://www.g2.com/discussions/is-umbraco-any-good) - 2 comments - [What is umbraco used for?](https://www.g2.com/discussions/what-is-umbraco-used-for) - 1 comment ### 7. [Kentico](https://www.g2.com/products/kentico/reviews) One platform, endless possibilities. Kentico is a content management system and commerce platform, with built-in digital marketing and AI capabilities that help deliver personalized customer experiences through websites, microsites, emails, and other digital channels. It consolidates marketing tools to improve efficiency, drive stronger customer engagement, and reach business goals faster. Reduce the complexity of your marketing technologies and take control of your content across your websites, microsites, emails, and other digital channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 329 **How Do G2 Users Rate Kentico?** - **Web Analytics:** 8.8/10 (Category avg: 8.1/10) - **Audience Insights:** 8.9/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.7/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) **Who Is the Company Behind Kentico?** - **Seller:** [Kentico](https://www.g2.com/sellers/kentico-0d41184f-32ba-4fc4-bd87-729931e5b980) - **Company Website:** https://www.kentico.com/ - **Year Founded:** 2004 - **HQ Location:** Brno - **Twitter:** @Kentico (12,397 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/373060/ (211 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Software Developer - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 41% Mid-Market, 33% Small-Business #### What Are Kentico's Pros and Cons? **Pros:** - Content Management (18 reviews) - Ease of Use (16 reviews) - Features (10 reviews) - Customizability (7 reviews) - Ease of Creation (7 reviews) **Cons:** - Expensive (6 reviews) - Learning Curve (4 reviews) - Limited Customization (3 reviews) - Limited Features (3 reviews) - Complex Customization (2 reviews) ### What Do G2 Reviewers Say About Kentico? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **simplicity and efficiency** of Kentico's content management, enhancing engagement and ease of updates. - Users value the **ease of use** of Kentico, thanks to its intuitive WYSIWYG editor for seamless content management. - Users admire the **robust feature set** of Kentico, enhancing content management and team collaboration effortlessly. - Users value the **extensive customizability** of Kentico, allowing tailored solutions to meet specific business needs. - Users admire the **ease of creation** in Kentico, enjoying its intuitive tools for effortless content management. **Cons:** - Users find Kentico to be **expensive** , which poses challenges especially for small businesses and newcomers. - Users report a significant **learning curve** with Kentico, which may require time and effort to overcome. - Users find **limited customization options** in Kentico, often needing costly consultations for complex implementations. - Users express concern over **limited features** , particularly regarding domain assignment and the transition to Xperience by Kentico. - Users find **complex customizations** in Kentico challenging, requiring significant development effort for advanced use cases. #### What Are Recent G2 Reviews of Kentico? **"[All-in-One Flexibility with a Learning Curve](https://www.g2.com/survey_responses/kentico-review-12673121)"** **Rating:** 4.5/5.0 stars *— Ashish K.* [Read full review](https://www.g2.com/survey_responses/kentico-review-12673121) --- **"[flexible, CMS with strong support for marketing autonomy and multi-channel content delivery](https://www.g2.com/survey_responses/kentico-review-11421870)"** **Rating:** 4.5/5.0 stars *— hari S.* [Read full review](https://www.g2.com/survey_responses/kentico-review-11421870) --- #### What Are G2 Users Discussing About Kentico? - [Who uses Kentico?](https://www.g2.com/discussions/kentico-who-uses-kentico) - 2 comments - [What does Kentico do?](https://www.g2.com/discussions/what-does-kentico-do) - [Is kentico free?](https://www.g2.com/discussions/is-kentico-free) - 1 comment - [Is kentico a good CMS?](https://www.g2.com/discussions/is-kentico-a-good-cms) - 1 comment ### 8. [Storyblok](https://www.g2.com/products/storyblok/reviews) Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It’s Joyful Headless™, and it changes everything. **Average Rating:** 4.5/5.0 **Total Reviews:** 576 **How Do G2 Users Rate Storyblok?** - **Web Analytics:** 8.1/10 (Category avg: 8.1/10) - **Audience Insights:** 8.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.1/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Storyblok?** - **Seller:** [Storyblok](https://www.g2.com/sellers/storyblok) - **Company Website:** https://www.storyblok.com - **Year Founded:** 2017 - **HQ Location:** Linz, Oberösterreich - **Twitter:** @storyblok (9,265 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17989065/ (318 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Frontend Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 56% Small-Business, 29% Mid-Market #### What Are Storyblok's Pros and Cons? **Pros:** - Ease of Use (111 reviews) - Intuitive (71 reviews) - Content Management (69 reviews) - Features (60 reviews) - Easy Setup (48 reviews) **Cons:** - Learning Curve (37 reviews) - Expensive (22 reviews) - Missing Features (19 reviews) - Lack of Features (18 reviews) - Pricing Issues (18 reviews) ### What Do G2 Reviewers Say About Storyblok? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Storyblok, enjoying its intuitive design and efficient content creation features. - Users find Storyblok's interface to be **intuitive** , making project management and content creation effortless and enjoyable. - Users appreciate the **visual editor with live preview** in Storyblok, enhancing content creation efficiency and quality. - Users highlight the **real-time visual editor** of Storyblok, enhancing workflow and streamlining the content creation process. - Users find the **easy setup** of Storyblok enhances their experience, streamlining website management and integration. **Cons:** - Users find the **learning curve steep** initially, making it challenging to navigate components and schemas effectively. - Users find the **expensive pricing** of Storyblok challenging to justify, especially for lower-tier plans. - Users feel the absence of **additional features** limits their design flexibility and complicates content creation. - Users express a desire for **additional features** in Storyblok to enhance design options and streamline content creation. - Users struggle with **pricing issues** , finding it challenging for smaller companies to scale affordably with Storyblok. #### What Are Recent G2 Reviews of Storyblok? **"[Indispensable for User-Friendly Content Creation](https://www.g2.com/survey_responses/storyblok-review-8078225)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/storyblok-review-8078225) --- **"[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)"** **Rating:** 5.0/5.0 stars *— Danielle v.* [Read full review](https://www.g2.com/survey_responses/storyblok-review-12563261) --- #### What Are G2 Users Discussing About Storyblok? - [What is Storyblok used for?](https://www.g2.com/discussions/what-is-storyblok-used-for) - 2 comments ### 9. [Experro](https://www.g2.com/products/experro/reviews) Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, discovery, and content — hyper-personalized for every shopper and automatically optimized to drive key business KPIs. Trusted by leading B2C, B2B, and DTC brands, Experro creates intelligent, intent-driven journeys by analyzing real-time shopper behavior and surfacing high-performing products through advanced text and image search. Built to maximize AOV, profitability, and customer satisfaction, Experro empowers eCommerce teams with AI-driven tools and automation, eliminating busywork and accelerating growth. **Average Rating:** 4.8/5.0 **Total Reviews:** 48 **How Do G2 Users Rate Experro?** - **Web Analytics:** 9.9/10 (Category avg: 8.1/10) - **Audience Insights:** 10.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 9.9/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Experro?** - **Seller:** [RapidOps, Inc.](https://www.g2.com/sellers/rapidops-inc) - **Year Founded:** 2008 - **HQ Location:** Charlotte, North Carolina - **Twitter:** @rapid_ops (992 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/rapidops-inc (282 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Apparel & Fashion - **Company Size:** 60% Mid-Market, 23% Small-Business #### What Are Experro's Pros and Cons? **Pros:** - Ease of Use (35 reviews) - Features (21 reviews) - Search Functionality (19 reviews) - Analytics (18 reviews) - Results (18 reviews) **Cons:** - Learning Curve (11 reviews) - Learning Difficulty (10 reviews) - Poor Documentation (9 reviews) - High Learning Curve (8 reviews) - Steep Learning Curve (8 reviews) ### What Do G2 Reviewers Say About Experro? *AI-generated summary from verified user reviews* **Pros:** - Users find Experro to be **incredibly easy to use** , making integration and daily operations seamless and efficient. - Users value Experro's **intuitive search and merchandising features** , making product discovery quicker and more relevant for shoppers. - Users praise the **efficient search functionality** of Experro, enhancing product discovery and boosting customer engagement seamlessly. - Users value the **powerful analytics** of Experro, enabling quick insights and effective, data-driven merchandising decisions. - Users appreciate the **quick and accurate product discovery** enabled by Experro, enhancing customer satisfaction and boosting revenue. **Cons:** - Users find Experro to have a **steep learning curve** , particularly for those lacking technical expertise or support. - Users find that Experro has a **steep learning curve** , making it challenging for beginners and non-technical users. - Users find **poor documentation** a challenge, hindering their ability to effectively configure cross-platform setups. - Users find Experro has a **high learning curve** , making it challenging for beginners and non-technical users. - Users find Experro's **steep learning curve** challenging, especially for those without technical expertise or developer support. #### What Are Recent G2 Reviews of Experro? **"[Transforms Digital Experiences with Speed and Precision](https://www.g2.com/survey_responses/experro-review-12434068)"** **Rating:** 5.0/5.0 stars *— Abdulwahab i.* [Read full review](https://www.g2.com/survey_responses/experro-review-12434068) --- **"[Exceptional E-Commerce Customization with Stellar Support](https://www.g2.com/survey_responses/experro-review-12880783)"** **Rating:** 5.0/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/experro-review-12880783) --- ### 10. [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) Progress Sitefinity is a cloud-first content management system (CMS) and digital experience platform (DXP) used to build, manage and personalize websites, portals and other digital properties. It is adopted by mid-market and enterprise organisations that operate multi-site, multilingual or regulated digital estates and need to balance marketing autonomy with IT governance and developer flexibility. Primary use cases include corporate websites, member and customer portals, authenticated experiences, integration-heavy workflows and consolidation of fragmented CMS deployments. Sitefinity supports marketing, development and IT teams through a shared platform model with role-appropriate tools and permissions. Key capabilities include: - Multisite, multilingual and multi-brand management with governance controls and workflows - Native customer data platform (Sitefinity Insight) for segmentation, analytics and personalization - 1,000+ prebuilt connectors and open APIs, Sitefinity Cloud platform integrates with your MarTech stack, CRM and enterprise systems in hours—not weeks - Extensibility using .NET and ASP.NET Core for custom development and composable architectures Sitefinity also incorporates generative and retrieval-augmented capabilities through Progress® Agentic RAG, enabling dynamic assembly of experiences from approved content to reduce manual production work while maintaining accuracy, compliance and brand standards. Additional operational benefits and deployment considerations: - Standardization and consolidation of CMS estates across business units or regions - Support for marketing, development and IT workflows without requiring a headless-only approach - Structured content for regulated or high-volume publishing environments - Deployment on-premises or as a managed cloud service on Microsoft Azure, reducing maintenance and providing security, scaling and compliance **Average Rating:** 4.0/5.0 **Total Reviews:** 496 **How Do G2 Users Rate Progress Sitefinity?** - **Web Analytics:** 8.1/10 (Category avg: 8.1/10) - **Audience Insights:** 8.1/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.7/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Progress Sitefinity?** - **Seller:** [Progress Software](https://www.g2.com/sellers/progress-software) - **Company Website:** https://www.progress.com/ - **Year Founded:** 1981 - **HQ Location:** Burlington, MA. - **Twitter:** @ProgressSW (48,773 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/progress-software/ (4,205 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Web Developer, Marketing Manager - **Top Industries:** Information Technology and Services, Non-Profit Organization Management - **Company Size:** 47% Mid-Market, 29% Small-Business #### What Are Progress Sitefinity's Pros and Cons? **Pros:** - Content Management (10 reviews) - Ease of Use (10 reviews) - Customizability (7 reviews) - Features (5 reviews) - Customer Support (4 reviews) **Cons:** - Expensive (5 reviews) - Pricing Issues (5 reviews) - Limited Features (4 reviews) - Content Management (3 reviews) - Data Migration (3 reviews) ### What Do G2 Reviewers Say About Progress Sitefinity? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly content management** capabilities of Sitefinity, facilitating efficient collaboration and customization. - Users find Sitefinity's **ease of use** invaluable, enabling non-technical staff to efficiently manage and update content. - Users value the **flexibility and customization** of Progress Sitefinity, enabling effective management by non-technical staff. - Users find Sitefinity's **ease of use and integration** invaluable, enabling efficient content management for non-technical teams. - Users value the **helpful customer support** that effectively addresses issues and enhances the Sitefinity experience. **Cons:** - Users find the **cost of Sitefinity** to be high, making it less accessible for smaller organizations. - Users express concerns over **high pricing issues** , making Sitefinity less accessible, especially for non-profits with tighter budgets. - Users find the **limited features** of Progress Sitefinity restrictive, impacting customization and translating content efficiently. - Users find the **content management limitations** in Progress Sitefinity frustrating, often relying on external tools for basic tasks. - Users struggle with **data migration challenges** in Progress Sitefinity, making content management cumbersome and inefficient. #### What Are Recent G2 Reviews of Progress Sitefinity? **"[Marketing team finally stopped breaking the website](https://www.g2.com/survey_responses/progress-sitefinity-review-12869758)"** **Rating:** 4.5/5.0 stars *— Gina P.* [Read full review](https://www.g2.com/survey_responses/progress-sitefinity-review-12869758) --- **"[Streamlined Multi-Brand Management with Robust Personalization By The Power Of Progress Sitefinity](https://www.g2.com/survey_responses/progress-sitefinity-review-12869821)"** **Rating:** 4.5/5.0 stars *— Arikas Z.* [Read full review](https://www.g2.com/survey_responses/progress-sitefinity-review-12869821) --- #### What Are G2 Users Discussing About Progress Sitefinity? - [What is Progress Sitefinity used for?](https://www.g2.com/discussions/what-is-progress-sitefinity-used-for) - 1 comment - [Is sitefinity open source?](https://www.g2.com/discussions/is-sitefinity-open-source) - [How much does sitefinity cost?](https://www.g2.com/discussions/how-much-does-sitefinity-cost) - [How do I update sitefinity?](https://www.g2.com/discussions/how-do-i-update-sitefinity) - 1 upvote - [Is sitefinity a CMS?](https://www.g2.com/discussions/is-sitefinity-a-cms) - 3 comments ### 11. [Sanity](https://www.g2.com/products/sanity/reviews) The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io **Average Rating:** 4.7/5.0 **Total Reviews:** 902 **How Do G2 Users Rate Sanity?** - **Web Analytics:** 7.0/10 (Category avg: 8.1/10) - **Audience Insights:** 6.1/10 (Category avg: 8.1/10) - **Campaign Tracking:** 6.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) **Who Is the Company Behind Sanity?** - **Seller:** [Sanity.io](https://www.g2.com/sellers/sanity-io) - **Company Website:** https://www.sanity.io - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @sanity_io (15,030 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18400536/ (301 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 73% Small-Business, 18% Mid-Market #### What Are Sanity's Pros and Cons? **Pros:** - Customizability (93 reviews) - Features (85 reviews) - Flexibility (84 reviews) - Ease of Use (81 reviews) - Customization (76 reviews) **Cons:** - Learning Curve (66 reviews) - Learning Difficulty (32 reviews) - Poor Documentation (26 reviews) - Lack of Tutorials (21 reviews) - Missing Features (20 reviews) ### What Do G2 Reviewers Say About Sanity? *AI-generated summary from verified user reviews* **Pros:** - Users value the **extensive customizability** of Sanity, allowing tailored content management experiences that enhance client satisfaction. - Users love the **flexible schema and powerful GROQ query language** of Sanity, enabling tailored content solutions effortlessly. - Users value the **flexibility** of Sanity, enabling easy customization and seamless adaptation for various structured data needs. - Users love the **ease of use** with Sanity, enabling seamless setup and customization for various structured data needs. - Users love the **customizable CMS** of Sanity, which adapts seamlessly to diverse project needs and enhances usability. **Cons:** - Users face a notable **learning curve** with Sanity, needing better tutorials and documentation for a smoother start. - Users face a **steep learning curve** with Sanity, requiring time and effort to set up effectively. - Users often struggle with **poor documentation** , making it challenging to find features and utilize the product effectively. - Users criticize the **lack of tutorials** , making it challenging to navigate GROQ queries effectively. - Users express frustration with **missing core features** in Sanity, impacting reliability and ease of use. #### What Are Recent G2 Reviews of Sanity? **"[The CMS that finally made a government website feel modern](https://www.g2.com/survey_responses/sanity-review-12483460)"** **Rating:** 5.0/5.0 stars *— Samet D.* [Read full review](https://www.g2.com/survey_responses/sanity-review-12483460) --- **"[Fast, Easy Landing Pages—Design, Launch, and Edit in Minutes](https://www.g2.com/survey_responses/sanity-review-12757511)"** **Rating:** 5.0/5.0 stars *— Noga M.* [Read full review](https://www.g2.com/survey_responses/sanity-review-12757511) --- #### What Are G2 Users Discussing About Sanity? - [What is sanity framework?](https://www.g2.com/discussions/what-is-sanity-framework) - [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) - 4 comments - [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) - 3 comments - [What are the features of sanity testing?](https://www.g2.com/discussions/what-are-the-features-of-sanity-testing) - 1 comment ### 12. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 761 **How Do G2 Users Rate Bloomreach?** - **Web Analytics:** 8.3/10 (Category avg: 8.1/10) - **Audience Insights:** 8.4/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.7/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) **Who Is the Company Behind Bloomreach?** - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** https://www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach_tm (10,400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Mid-Market, 28% Small-Business #### What Are Bloomreach's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Features (182 reviews) - Helpful (148 reviews) - Customer Support (147 reviews) - Intuitive (116 reviews) **Cons:** - Learning Curve (145 reviews) - Limited Features (103 reviews) - Missing Features (95 reviews) - Learning Difficulty (87 reviews) - Difficult Learning (75 reviews) ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Bloomreach, appreciating its intuitive interface and fast data processing capabilities. - Users appreciate the **powerful capabilities** of Bloomreach, highlighting its ease of use and comprehensive support for marketing efforts. - Users appreciate the **ease of segmentation and customer targeting** provided by Bloomreach, enhancing marketing effectiveness. - Users commend **Bloomreach's exceptional customer support** , praising its responsiveness and dedication to client satisfaction. - Users love the **intuitive interface** of Bloomreach, making complex tasks like marketing orchestration effortless and effective. **Cons:** - Users find Bloomreach has a **steep learning curve** , struggling with complexity and slow implementation of changes. - Users find the **limited features** of Bloomreach constraining, especially for complex campaign preparations and report data handling. - Users note **missing features** like limited searchable fields and language support that hinder effective use of Bloomreach. - Users find the **learning difficulty** with Bloomreach challenging, especially for new users navigating its complex features. - Users find the **difficult learning** curve challenging, requiring time to master Bloomreach's complex features and interface. #### What Are Recent G2 Reviews of Bloomreach? **"[A Powerful Tool With a Big Learning Curve](https://www.g2.com/survey_responses/bloomreach-review-12980606)"** **Rating:** 4.5/5.0 stars *— Trine H.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12980606) --- **"[Intuitive and Robust Tool for Marketing Automation](https://www.g2.com/survey_responses/bloomreach-review-9247103)"** **Rating:** 5.0/5.0 stars *— James R.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-9247103) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 13. [Contentstack](https://www.g2.com/products/contentstack/reviews) Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. Learn more at https://www.contentstack.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 305 **How Do G2 Users Rate Contentstack?** - **Web Analytics:** 6.7/10 (Category avg: 8.1/10) - **Audience Insights:** 6.3/10 (Category avg: 8.1/10) - **Campaign Tracking:** 6.5/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) **Who Is the Company Behind Contentstack?** - **Seller:** [Contentstack](https://www.g2.com/sellers/contentstack-0aa0d25e-6949-4e56-897b-9403491128f0) - **Company Website:** https://www.contentstack.com - **Year Founded:** 2018 - **HQ Location:** Austin, TX - **Twitter:** @Contentstack (2,395 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18395537/ (668 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Software Engineer - **Top Industries:** Retail, Computer Software - **Company Size:** 43% Mid-Market, 37% Enterprise #### What Are Contentstack's Pros and Cons? **Pros:** - Ease of Use (54 reviews) - Content Management (45 reviews) - Intuitive (34 reviews) - Flexibility (29 reviews) - Features (25 reviews) **Cons:** - Content Management (22 reviews) - Limited Features (15 reviews) - Limited Customization (13 reviews) - Editing Difficulties (12 reviews) - Editing Issues (12 reviews) ### What Do G2 Reviewers Say About Contentstack? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Contentstack, enabling quick onboarding and simplified content management for teams. - Users value the **intuitive interface and flexible content management** of Contentstack, which enhances their content operations significantly. - Users value the **intuitive design** of Contentstack, enabling easy navigation and efficient content management without prior disruption. - Users appreciate the **flexibility** of Contentstack for efficient content modeling and streamlined workflows across digital channels. - Users commend Contentstack for its **modular content modeling** that boosts speed while ensuring governance and consistency. **Cons:** - Users face challenges with **future scheduling management** and unreliable publishing functionalities, complicating their overall experience. - Users find **limited features** in Contentstack's Personalize tool, impacting usability and effectiveness of A/B testing. - Users experience **limited customization** in Contentstack, facing challenges with flexibility and the inability to make advanced changes. - Users face **editing difficulties** with cumbersome asset management and formatting issues that hinder workflow efficiency. - Users face **editing issues** with complicated navigation and formatting problems that hinder content creation efficiency. #### What Are Recent G2 Reviews of Contentstack? **"[Flexible, Scalable Headless CMS with an Intuitive UI and Strong API Integrations](https://www.g2.com/survey_responses/contentstack-review-12632787)"** **Rating:** 4.5/5.0 stars *— Paweł K.* [Read full review](https://www.g2.com/survey_responses/contentstack-review-12632787) --- **"[Intuitive and Flexible Content Management](https://www.g2.com/survey_responses/contentstack-review-12646037)"** **Rating:** 4.0/5.0 stars *— Karolina R.* [Read full review](https://www.g2.com/survey_responses/contentstack-review-12646037) --- #### What Are G2 Users Discussing About Contentstack? - [What do you like most about Contentstack for content management, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-contentstack-for-content-management-and-what-improvements-could-be-made) - 2 comments - [Who owns Contentstack?](https://www.g2.com/discussions/who-owns-contentstack) - 1 comment - [How do I use Contentstack?](https://www.g2.com/discussions/how-do-i-use-contentstack) - 1 comment - [What is Contentstack?](https://www.g2.com/discussions/what-is-contentstack) - 1 comment - [Is Contentstack a CMS?](https://www.g2.com/discussions/is-contentstack-a-cms) - 1 comment ### 14. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. **Average Rating:** 4.3/5.0 **Total Reviews:** 605 **How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?** - **Web Analytics:** 8.8/10 (Category avg: 8.1/10) - **Audience Insights:** 9.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.8/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) **Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Company Website:** https://www.sap.com/ - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,052 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, CRM Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 49% Mid-Market, 22% Small-Business #### What Are SAP Engagement Cloud (formerly SAP Emarsys)'s Pros and Cons? **Pros:** - Ease of Use (82 reviews) - Automation (61 reviews) - Features (61 reviews) - Personalization (48 reviews) - Helpful (46 reviews) **Cons:** - Missing Features (43 reviews) - Learning Curve (42 reviews) - Difficult Learning (36 reviews) - Not Intuitive (33 reviews) - Limited Features (32 reviews) ### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of SAP Emarsys, enabling quick campaign launches and seamless customer interactions. - Users value the **almost unlimited automation ability** of SAP Engagement Cloud, enhancing marketing efficiency and customization. - Users value the **ease of use and comprehensive features** of SAP Engagement Cloud, enhancing efficiency in marketing campaigns. - Users appreciate the **ease of personalized marketing** with SAP Emarsys, enhancing engagement and campaign relevance across channels. - Users appreciate the **helpful support** from SAP Engagement Cloud, enhancing their experience with effective training and guidance. **Cons:** - Users find the **missing features** of SAP Engagement Cloud frustrating, impacting usability and growth potential. - Users find the **steep learning curve** of SAP Engagement Cloud challenging, especially when mastering advanced features. - Users find the **difficult learning** curve of SAP Engagement Cloud challenging, especially with its complex interface and features. - Users find the interface **not intuitive** , leading to a steep learning curve and overwhelm during initial use. - Users express frustration over **limited features** in SAP Engagement Cloud, hampering their ability to leverage the full potential. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **"[Great for Email Campaigns, Needs Better Web Segment Flexibility](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12951146)"** **Rating:** 5.0/5.0 stars *— Jasmine G.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12951146) --- **"[Effortless Segmentation with Powerful Integrations](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12947832)"** **Rating:** 4.5/5.0 stars *— Daniel I.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12947832) --- #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for) ### 15. [Ibexa DXP](https://www.g2.com/products/ibexa-dxp/reviews) Ibexa Digital Experience Platform (DXP) is a comprehensive software solution designed to assist organizations in transforming their traditional sales strategies into seamless and engaging buying experiences. This platform serves as a single technology stack that enables businesses to design, manage, and optimize all critical touchpoints throughout the customer journey. By leveraging an API-first approach, Ibexa DXP offers extensive flexibility and modularity, allowing companies to tailor the platform to meet their unique operational requirements. Targeted primarily at medium to large enterprises, Ibexa DXP is particularly beneficial for organizations seeking to enhance their digital presence and improve customer interactions. The platform is ideal for businesses that require a robust solution for content management, customer engagement, and e-commerce capabilities. With its modular architecture, companies can select the components that best fit their needs, ensuring a customized experience that aligns with their strategic goals. Ibexa DXP offers three distinct products: Ibexa Headless, Ibexa Experience, and Ibexa Commerce. Each product is designed to address specific business needs, providing organizations with the tools necessary to create personalized and dynamic digital experiences. Ibexa Headless allows for the separation of the front-end and back-end, enabling developers to build highly responsive applications that can be easily integrated with various content sources. Ibexa Experience focuses on delivering rich content management features, empowering marketers to create engaging and relevant content for their audiences. Ibexa Commerce, on the other hand, equips businesses with the e-commerce functionalities required to manage online sales effectively. Key features of Ibexa DXP include advanced content management capabilities, customizable workflows, and robust analytics tools. These features enable organizations to streamline their operations, enhance collaboration among teams, and gain valuable insights into customer behavior. The platform's modularity ensures that businesses can scale their digital solutions as needed, adapting to changing market conditions and customer expectations. By providing a unified approach to managing customer interactions, Ibexa DXP stands out as a versatile solution that supports organizations in their digital transformation journey, ultimately driving improved customer satisfaction and loyalty. **Average Rating:** 4.2/5.0 **Total Reviews:** 90 **How Do G2 Users Rate Ibexa DXP?** - **Web Analytics:** 6.3/10 (Category avg: 8.1/10) - **Audience Insights:** 6.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 5.9/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10) **Who Is the Company Behind Ibexa DXP?** - **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa) - **Company Website:** https://www.ibexa.co/ - **Year Founded:** 1999 - **HQ Location:** Oslo, Norway - **Twitter:** @IBEXA (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ibexa (159 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Internet - **Company Size:** 34% Mid-Market, 27% Small-Business #### What Are Ibexa DXP's Pros and Cons? **Pros:** - Flexibility (18 reviews) - Content Management (14 reviews) - Integrations (14 reviews) - Customizability (12 reviews) - Ease of Use (12 reviews) **Cons:** - Expensive (9 reviews) - Content Management (5 reviews) - Editor Issues (5 reviews) - Missing Features (5 reviews) - Pricing Issues (5 reviews) ### What Do G2 Reviewers Say About Ibexa DXP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexibility** of Ibexa DXP, enabling extensive customization and seamless integration across multiple sites and apps. - Users appreciate the **unified content management** of Ibexa DXP, enhancing efficiency and collaboration across domains and tools. - Users value the **integration possibilities** of Ibexa DXP, enhancing flexibility and automating processes effortlessly. - Users value the **high customizability** of Ibexa DXP, enabling tailored solutions for specific business needs and scaling efficiently. - Users commend the **ease of use** of Ibexa DXP, finding it intuitive and efficient for seamless workflows. **Cons:** - Users find Ibexa DXP to be **expensive** , especially with additional costs for hosting and licensing on a client-hosted system. - Users experience a **steep learning curve** with Ibexa DXP's content management due to complexity and a dated admin UI. - Users report **editor issues** that hinder workflow efficiency, creating a fragmented and less intuitive content management experience. - Users find the **absence of essential features** like SVG support and flexible content management limiting their experience. - Users highlight **pricing issues** , noting the cost inefficiencies of mandatory bundles for additional environments are challenging for growth. #### What Are Recent G2 Reviews of Ibexa DXP? **"[Modern CMS solution with User Friendly experience](https://www.g2.com/survey_responses/ibexa-dxp-review-10360926)"** **Rating:** 5.0/5.0 stars *— Maksym M.* [Read full review](https://www.g2.com/survey_responses/ibexa-dxp-review-10360926) --- **"[A Modern, Flexible Platform That Empowers Our Team](https://www.g2.com/survey_responses/ibexa-dxp-review-12441517)"** **Rating:** 4.5/5.0 stars *— Svitlana L.* [Read full review](https://www.g2.com/survey_responses/ibexa-dxp-review-12441517) --- #### What Are G2 Users Discussing About Ibexa DXP? - [What is Ibexa DXP (formerly eZ Platform Enterprise Edition) used for?](https://www.g2.com/discussions/what-is-ibexa-dxp-formerly-ez-platform-enterprise-edition-used-for) - 1 comment, 2 upvotes ### 16. [Hygraph](https://www.g2.com/products/hygraph/reviews) Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences. **Average Rating:** 4.4/5.0 **Total Reviews:** 720 **How Do G2 Users Rate Hygraph?** - **Web Analytics:** 8.2/10 (Category avg: 8.1/10) - **Audience Insights:** 8.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.8/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Hygraph?** - **Seller:** [Hygraph](https://www.g2.com/sellers/hygraph) - **Company Website:** https://hygraph.com/ - **Year Founded:** 2017 - **HQ Location:** Berlin - **Twitter:** @hygraph (5,094 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18152461/ (64 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Small-Business, 29% Mid-Market #### What Are Hygraph's Pros and Cons? **Pros:** - Ease of Use (133 reviews) - Content Management (91 reviews) - API Integration (82 reviews) - Integrations (73 reviews) - Flexibility (72 reviews) **Cons:** - Learning Curve (86 reviews) - Learning Difficulty (42 reviews) - Expensive (37 reviews) - Difficult Usability (36 reviews) - Pricing Issues (32 reviews) ### What Do G2 Reviewers Say About Hygraph? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Hygraph, finding it intuitive and perfect for organizing content effectively. - Users appreciate the **flexible content management system** of Hygraph, highlighting its developer-friendly and intuitive design. - Users highlight the **fast and flexible API integration** of Hygraph, significantly improving workflow and efficiency for teams. - Users value the **seamless integrations** with GraphQL, enhancing productivity and streamlining workflows effortlessly. - Users value the **flexibility** of Hygraph, appreciating its developer-friendly features and efficient content management system. **Cons:** - Users face a significant **learning curve** with Hygraph, especially those without a technical background, impacting initial usability. - Users find the **learning difficulty** with Hygraph challenging, especially for non-technical content editors and beginners. - Users find Hygraph **expensive** , particularly for advanced features and higher tier plans that strain smaller budgets. - Users find the **difficult usability** of Hygraph frustrating, especially non-technical users needing developer support. - Users find the **pricing issues** challenging, especially for small teams and projects with limited budgets. #### What Are Recent G2 Reviews of Hygraph? **"[Modern, Fast-Evolving CMS with Frequent Updates and AI Integrations](https://www.g2.com/survey_responses/hygraph-review-12998783)"** **Rating:** 4.0/5.0 stars *— Sam N.* [Read full review](https://www.g2.com/survey_responses/hygraph-review-12998783) --- **"[Very easy to use and scalable CSM solution](https://www.g2.com/survey_responses/hygraph-review-11024500)"** **Rating:** 4.5/5.0 stars *— Simon H.* [Read full review](https://www.g2.com/survey_responses/hygraph-review-11024500) --- ### 17. [Squiz DXP](https://www.g2.com/products/squiz-dxp/reviews) Websites of the future are intelligent. Users no longer want high-effort browsing, they want predictive experiences that deliver tailored information and enable instant action. Squiz Digital Experience Platform (DXP) empowers organizations to rapidly build, test and optimize websites – transforming static sites into intelligent experiences that meet user expectations and drive results. Here's how: 1. Give users accurate answers, wherever they’re searching. Get your content and website AI-ready so users get the answers they need, whether they’re asking AI search platforms or using your on-site conversational search. 2. Deepen engagement by personalizing every user journey. Create and update content quickly to deliver engaging, personalized journeys. 3. Drive conversions by moving from browsing to action. Leverage data to optimize experiences that encourage self-service and successful task completion. 4. Manage scale to maximize your site's ROI. Do more with less through intelligent automation, streamlined processes, and reusable assets. Explore the Squiz website to discover the core capabilities and included products that make it possible: • Squiz Content Intelligence • Squiz Funnelback Search • Content Management • Digital Asset Management • Data Management • Integrations • Component Service • API Suite • Visual Page Builder • Forms • Personalization • Behavioral Analytics • Optimization • Delivery • Platform **Average Rating:** 4.2/5.0 **Total Reviews:** 27 **How Do G2 Users Rate Squiz DXP?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Squiz DXP?** - **Seller:** [Squiz](https://www.g2.com/sellers/squiz) - **Year Founded:** 1998 - **HQ Location:** Sydney, New South Wales - **Twitter:** @SquizGlobal (986 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/24580/ (388 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Higher Education, Education Management - **Company Size:** 44% Mid-Market, 30% Enterprise #### What Are Recent G2 Reviews of Squiz DXP? **"[Improved Internal Search, Needs More Analytics](https://www.g2.com/survey_responses/squiz-dxp-review-12610661)"** **Rating:** 4.0/5.0 stars *— Kristie L.* [Read full review](https://www.g2.com/survey_responses/squiz-dxp-review-12610661) --- **"[The customer support is quick](https://www.g2.com/survey_responses/squiz-dxp-review-8169698)"** **Rating:** 4.5/5.0 stars *— Gerald B.* [Read full review](https://www.g2.com/survey_responses/squiz-dxp-review-8169698) --- #### What Are G2 Users Discussing About Squiz DXP? - [What is Squiz Matrix used for?](https://www.g2.com/discussions/what-is-squiz-matrix-used-for) ### 18. [Magnolia](https://www.g2.com/products/magnolia/reviews) Magnolia combines the power of composable DXP with emerging AI to help enterprises move faster, adapt with ease, and drive long-term success. With its open, flexible, and intuitive CMS, global organizations can bring all their digital experiences—websites, portals, intranets, and applications—together on one centralized platform. Magnolia gives developers the freedom to build, marketers the tools to create, and businesses the confidence to grow. With over 450 enterprise customers and more than 200 certified Magnolia Partners globally, Magnolia is the CMS of choice for leading companies worldwide, including American Express, JetBlue, T-Mobile, Sanofi, and Generali. **Average Rating:** 4.3/5.0 **Total Reviews:** 54 **How Do G2 Users Rate Magnolia?** - **Web Analytics:** 8.3/10 (Category avg: 8.1/10) - **Audience Insights:** 7.5/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.5/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.1/10) **Who Is the Company Behind Magnolia?** - **Seller:** [Magnolia](https://www.g2.com/sellers/magnolia) - **Year Founded:** 1997 - **HQ Location:** Münchenstein (Basel), CH - **Twitter:** @magnolia_cms (4,478 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/479370/ (255 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Enterprise, 33% Mid-Market #### What Are Recent G2 Reviews of Magnolia? **"[Quick and Efficient for Multiple Markets](https://www.g2.com/survey_responses/magnolia-review-13016689)"** **Rating:** 5.0/5.0 stars *— Ivan D.* [Read full review](https://www.g2.com/survey_responses/magnolia-review-13016689) --- **"[Magnolia: The Right Balance Between Governance and Flexibility](https://www.g2.com/survey_responses/magnolia-review-13016711)"** **Rating:** 5.0/5.0 stars *— Giacomo C.* [Read full review](https://www.g2.com/survey_responses/magnolia-review-13016711) --- #### What Are G2 Users Discussing About Magnolia? - [Who uses Magnolia CMS?](https://www.g2.com/discussions/who-uses-magnolia-cms) - [How good is Magnolia CMS?](https://www.g2.com/discussions/how-good-is-magnolia-cms) - 1 upvote - [What is Magnolia technology?](https://www.g2.com/discussions/what-is-magnolia-technology) - 1 comment, 2 upvotes - [What is Magnolia CMS used for?](https://www.g2.com/discussions/what-is-magnolia-cms-used-for) - 1 comment, 2 upvotes ### 19. [Brightspot](https://www.g2.com/products/brightspot/reviews) Brightspot is the leading content management solution for delivering brilliant digital experiences through a fast, flexible and secure platform. Founded in 2008 and headquartered in Reston, Virginia, Brightspot has spent more than 15 years helping organizations transform how they manage and deliver content. Today, the platform powers mission-critical digital experiences for some of the world’s most recognized brands, including AP News, NPR, Walmart and FedEx. Built to support the needs of both non-technical users and developers alike, Brightspot removes the friction that slows content teams down. With support for headless, hybrid and decoupled architectures, the platform gives you the flexibility to scale your digital operations without the limitations of legacy systems or rigid infrastructure. From multisite and multilingual publishing to role-based workflows, modular content models and seamless integrations, Brightspot enables you to manage even the most complex content ecosystems — all from one centralized hub. Brightspot’s AI-powered features and automation tools accelerate your publishing process, freeing teams to focus on what matters most: creating high-impact content. Intuitive authoring tools, pre-built templates, customizable workflows and built-in SEO and translation tools make it easier than ever to create. Beyond the product, Brightspot is known for its unmatched customer partnership. From onboarding to innovation, Brightspot works closely with your team to ensure your CMS evolves with your business. Whether you're growing your audience, adding new brands, expanding to global markets or integrating with the latest technologies, Brightspot is with you every step of the way. That’s why 97% of customers return year after year. With Brightspot, content becomes a competitive advantage — not a roadblock. Launch faster. Scale smarter. And lead fearlessly with a CMS that adapts to your business, not the other way around. **Average Rating:** 4.4/5.0 **Total Reviews:** 78 **How Do G2 Users Rate Brightspot?** - **Web Analytics:** 9.2/10 (Category avg: 8.1/10) - **Audience Insights:** 9.2/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Brightspot?** - **Seller:** [Brightspot](https://www.g2.com/sellers/brightspot) - **Company Website:** https://www.brightspot.com - **Year Founded:** 2008 - **HQ Location:** Reston, US - **Twitter:** @TeamBrightspot (500 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brightspot/ (195 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Online Media, Information Technology and Services - **Company Size:** 53% Mid-Market, 35% Small-Business #### What Are Brightspot's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Content Management (14 reviews) - Customization (10 reviews) - Customizability (9 reviews) - Flexibility (8 reviews) **Cons:** - Feature Limitations (5 reviews) - Learning Curve (5 reviews) - Limited Customization (5 reviews) - Limited Functionality (5 reviews) - Missing Features (5 reviews) ### What Do G2 Reviewers Say About Brightspot? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Brightspot, enabling seamless customization and independence in content management. - Users value the **self-service customization** of Brightspot, empowering them to easily adapt workflows and content settings. - Users value the **extensive customization options** of Brightspot, enabling easy adjustments to workflows and user experiences. - Users value the **extensive customizability** of Brightspot, enabling easy adjustment of workflows and user types independently. - Users appreciate the **flexibility** of Brightspot, allowing seamless adaptation to evolving content needs and workflows. **Cons:** - Users experience **feature limitations** with Brightspot, affecting integration, editing options, and content sharing capabilities. - Users experience a steep **learning curve** with Brightspot due to complex configurations and insufficient documentation for custom workflows. - Users find **limited customization** in Brightspot frustrating, as deep customization can lead to complex management issues. - Users find Brightspot's **limited functionality** challenging, particularly regarding batch operations and administrative reporting. - Users report **missing features** in Brightspot, limiting integration and causing challenges in editing and reporting capabilities. #### What Are Recent G2 Reviews of Brightspot? **"[Intuitive CMS with Moderate Migration Challenges](https://www.g2.com/survey_responses/brightspot-review-11724241)"** **Rating:** 4.0/5.0 stars *— Juan Carlos R.* [Read full review](https://www.g2.com/survey_responses/brightspot-review-11724241) --- **"[Brightspot’s Flexible Workflows Make High-Quality Content Delivery Effortless](https://www.g2.com/survey_responses/brightspot-review-12537444)"** **Rating:** 4.5/5.0 stars *— Andrés M.* [Read full review](https://www.g2.com/survey_responses/brightspot-review-12537444) --- #### What Are G2 Users Discussing About Brightspot? - [How do you use Brightspot?](https://www.g2.com/discussions/how-do-you-use-brightspot) - [What is the use of Brightspot?](https://www.g2.com/discussions/what-is-the-use-of-brightspot) - [Is Brightspot open source?](https://www.g2.com/discussions/is-brightspot-open-source) - [What does Brightspot do?](https://www.g2.com/discussions/what-does-brightspot-do) ### 20. [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) Kontent.ai is the world’s first Agentic CMS and the only platform that helps organizations intelligently operate content at scale. By embedding AI agents into content workflows, Kontent.ai empowers organizations to automate operations, enforce governance, and accelerate time to market, without adding headcount. Kontent.ai features two core AI capabilities. The AI Agent is activated through natural language prompts and can execute complex tasks such as launching large-scale campaigns, restructuring content in bulk, or supporting content migrations, reducing the need for developer involvement.  Expert Agents operate as always-on, fully customizable digital teammates. Once created by using a natural language prompt, they trigger automatically, eliminating manual steps and ensuring consistency across processes. They can support business specific use cases, from enforcing brand and compliance standards to content audits and localization. You can integrate them with your existing tech stack to extend automation beyond the CMS and coordinate actions across systems. Multiple agents can also be combined to work together, eliminating workflow steps in complex tasks and reducing operational complexity.  Kontent.ai Agentic CMS helps you: - Expand to new markets faster - Improve team productivity - Reduce compliance risk - Improve content performance With a demonstrated ROI of 320%, Kontent.ai customers, including WebMD Ignite, Elanco, Zurich Insurance, PPG, and Oxford University, see measurable improvements in content velocity, operational efficiency, and risk reduction. Kontent.ai is a Microsoft partner recognized by Gartner and Forrester. Learn more at kontent.ai.  **Average Rating:** 4.3/5.0 **Total Reviews:** 174 **How Do G2 Users Rate Kontent.ai?** - **Web Analytics:** 7.6/10 (Category avg: 8.1/10) - **Audience Insights:** 7.9/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Kontent.ai?** - **Seller:** [Kontent.ai](https://www.g2.com/sellers/kontent-ai-002cd013-3ff3-42c4-af22-40e7fe42fb3c) - **Company Website:** https://kontent.ai/ - **Year Founded:** 2015 - **HQ Location:** Brno - **Twitter:** @Kontent_ai (3,887 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/kontentai/ (133 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 42% Mid-Market, 37% Small-Business #### What Are Kontent.ai's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Content Management (9 reviews) - Customer Support (8 reviews) - Easy Integrations (7 reviews) - Intuitive (7 reviews) **Cons:** - Learning Curve (4 reviews) - Limited Features (4 reviews) - Missing Features (4 reviews) - CMS Limitations (3 reviews) - Steep Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Kontent.ai? *AI-generated summary from verified user reviews* **Pros:** - Users find Kontent.ai to be incredibly **easy to use** , enhancing organization and accessibility for content management. - Users value the **ease of use and flexibility** of Kontent.ai, enhancing content organization and management capabilities. - Users praise the **responsive customer support** of Kontent.ai, ensuring quick resolutions and assistance with their needs. - Users value the **easy integrations** with Kontent.ai, enhancing organization and accessibility for their content needs. - Users find Kontent.ai to be **intuitive** , facilitating easy content management with clear workflows and robust support. **Cons:** - Users find the **learning curve steep** due to layout changes and the need to adapt to new functionalities. - Users note the **limited features** in Kontent.ai, particularly the absence of e-commerce and certain out-of-the-box tools. - Users note the **missing features** in Kontent.ai, particularly the absence of eCommerce and complete personalization tools. - Users find **CMS limitations** in Kontent.ai, noting a lack of out-of-the-box tools and difficulty for new team members. - Users find a **steep learning curve** when onboarding new employees to Kontent.ai, complicating the user experience. #### What Are Recent G2 Reviews of Kontent.ai? **"[Kontent.ai’s Clean, Intuitive UI Makes Content Creation Seamless](https://www.g2.com/survey_responses/kontent-ai-review-12597805)"** **Rating:** 4.5/5.0 stars *— Kelli D.* [Read full review](https://www.g2.com/survey_responses/kontent-ai-review-12597805) --- **"[Efficient Content Management with Stellar Support](https://www.g2.com/survey_responses/kontent-ai-review-12594570)"** **Rating:** 5.0/5.0 stars *— Soujanya B.* [Read full review](https://www.g2.com/survey_responses/kontent-ai-review-12594570) --- #### What Are G2 Users Discussing About Kontent.ai? - [Who uses Kentico?](https://www.g2.com/discussions/who-uses-kentico) - [How much does kentico cost?](https://www.g2.com/discussions/how-much-does-kentico-cost) - [Is kentico open source?](https://www.g2.com/discussions/is-kentico-open-source) - 1 comment - [What is kontent?](https://www.g2.com/discussions/what-is-kontent) ### 21. [Pack](https://www.g2.com/products/pack-digital-pack/reviews) Manage Shopify Hydrogen storefronts, spin up landing pages, run A/B tests, and personalize campaigns with the #1 experience platform that’s built for fast-moving brands. Why choose Pack? Brands like Cuts Clothing, Liquid I.V., Umzu, Rhoback and Atoms choose Pack because unlike most content and storefront management systems, Pack’s growth stack is: 1) Purpose-built for fast-moving brands on Shopify Hydrogen. 2) Dev-friendly, with a flexible pre-built Hydrogen theme, support for Remix, Oxygen, metaobjects integrations, extensive docs and dev tooling. 3) Marketer-friendly, with content editing features that are as easy as a Shopify theme. 4) CRO-ready with built-in A/B testing and internationalization features 5) Integrated with core Shopify apps. We take support seriously—and make it a priority to build relationships with and help brands be successful. **Average Rating:** 4.9/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Pack?** - **Web Analytics:** 6.4/10 (Category avg: 8.1/10) - **Audience Insights:** 5.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 6.4/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Pack?** - **Seller:** [Pack Digital](https://www.g2.com/sellers/pack-digital) - **Year Founded:** 2024 - **HQ Location:** San Diego, California - **LinkedIn® Page:** https://www.linkedin.com/company/pack-digital-us/ (39 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 80% Small-Business, 20% Mid-Market #### What Are Pack's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Customer Support (3 reviews) - Editing Ease (3 reviews) - Content Management (2 reviews) - Customizability (2 reviews) **Cons:** - Complex Setup (1 reviews) - Learning Curve (1 reviews) - Limited Customization (1 reviews) - Navigation Issues (1 reviews) - Pricing Issues (1 reviews) ### What Do G2 Reviewers Say About Pack? *AI-generated summary from verified user reviews* **Pros:** - Users find Pack to be **incredibly easy to use** , facilitating a smooth setup and seamless integration experience. - Users commend the **exceptional customer support** from Pack Digital, enhancing their overall experience and satisfaction significantly. - Users highlight the **editing ease** of Pack, making content creation effortless and intuitive for teams. - Users love the **ease of use and efficiency** in content management with Pack, enhancing workflow for all team members. - Users praise Pack's **customizability** , allowing for flexible content creation and an intuitive experience for teams. **Cons:** - Users find the **complex setup** of Pack Digital requires significant effort and customization, making it less user-friendly. - Users note a **learning curve** with Pack, similar to using a Shopify theme for headless builds. - Users find the **limited customization** options of Pack Digital require additional effort for proper setup and usage. - Users find that accessing the **audit log is sometimes cumbersome** , requiring multiple clicks to view necessary information. - Users note a **pricing issue** with Pack, requiring additional budget for platform costs typical of headless builds. #### What Are Recent G2 Reviews of Pack? **"[Power up your CMS](https://www.g2.com/survey_responses/pack-review-10478918)"** **Rating:** 5.0/5.0 stars *— Mark W.* [Read full review](https://www.g2.com/survey_responses/pack-review-10478918) --- **"[Boosted Site Speed and Conversion with Seamless Support](https://www.g2.com/survey_responses/pack-review-10432892)"** **Rating:** 5.0/5.0 stars *— Johnathan R.* [Read full review](https://www.g2.com/survey_responses/pack-review-10432892) --- ### 22. [Contentful](https://www.g2.com/products/contentful/reviews) Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape. **Average Rating:** 4.3/5.0 **Total Reviews:** 311 **How Do G2 Users Rate Contentful?** - **Web Analytics:** 7.9/10 (Category avg: 8.1/10) - **Audience Insights:** 7.6/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.1/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Contentful?** - **Seller:** [Contentful](https://www.g2.com/sellers/contentful) - **Company Website:** https://www.contentful.com - **Year Founded:** 2013 - **HQ Location:** Berlin - **Twitter:** @contentful (31,822 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2562699/ (1,027 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, CTO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 39% Mid-Market, 33% Small-Business #### What Are Contentful's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Content Management (10 reviews) - Ease of Creation (8 reviews) - Easy Creation (8 reviews) - Features (8 reviews) **Cons:** - Expensive (6 reviews) - Complexity (5 reviews) - Learning Curve (5 reviews) - Limited Features (5 reviews) - Steep Learning Curve (5 reviews) ### What Do G2 Reviewers Say About Contentful? *AI-generated summary from verified user reviews* **Pros:** - Users find **Contentful easy to use** , appreciating its intuitive setup and efficient content management through modules. - Users value the **flexibility and ease of content management** with Contentful, enhancing collaboration and customer experience. - Users find **Contentful's ease of creation** invaluable for intuitive content management, boosting productivity and flexibility. - Users find **easy creation** in Contentful, enabling efficient content management and dynamic digital experiences effortlessly. - Users appreciate the **flexibility and ease of use** of Contentful, enhancing their website management and user engagement. **Cons:** - Users find Contentful's pricing **expensive** , particularly for small teams and those with limited budgets. - Users find the **complexity of setup and advanced features** challenging, especially for non-technical teams and beginners. - Users find the **learning curve steep** , especially for non-technical users and initial content modeling. - Users experience **limited features** in Contentful, hindering uploads, visual authoring, and search integration capabilities. - Users face a **steep learning curve** , particularly during initial setups and when adapting to advanced features. #### What Are Recent G2 Reviews of Contentful? **"[User-Friendly, MACH-Aligned CMS That Works Great for Marketers and Developers](https://www.g2.com/survey_responses/contentful-review-12804527)"** **Rating:** 4.0/5.0 stars *— Brian R.* [Read full review](https://www.g2.com/survey_responses/contentful-review-12804527) --- **"[API-First, Flexible Content Modelling with Outstanding Professional Services](https://www.g2.com/survey_responses/contentful-review-12845193)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/contentful-review-12845193) --- #### What Are G2 Users Discussing About Contentful? - [What is Contentful used for?](https://www.g2.com/discussions/contentful-what-is-contentful-used-for) - [What is Contentful API?](https://www.g2.com/discussions/what-is-contentful-api) - [Is Contentful a headless CMS?](https://www.g2.com/discussions/is-contentful-a-headless-cms) - 1 comment - [Is Contentful a CMS?](https://www.g2.com/discussions/is-contentful-a-cms) - 1 comment - [What is Contentful used for?](https://www.g2.com/discussions/what-is-contentful-used-for) - 1 comment ### 23. [Butter CMS](https://www.g2.com/products/butter-cms/reviews) ButterCMS is a headless content management system (CMS) designed specifically for growth-oriented businesses. It enables users to create, manage, and scale digital experiences quickly and efficiently, eliminating the challenges associated with traditional, hard-coded, or fragmented systems. By adopting an API-first approach, ButterCMS provides a flexible and robust solution that caters to the diverse needs of modern developers and marketers alike. Targeted at businesses looking to enhance their digital presence, ButterCMS is particularly beneficial for developers who require a streamlined and efficient way to integrate content management into their applications. The platform's well-documented APIs, software development kits (SDKs), and starter projects make it easy for developers to implement and customize content solutions across various technology stacks. This flexibility allows teams to focus on building high-quality digital experiences without being bogged down by the complexities of traditional CMS platforms. ButterCMS is versatile in its use cases, supporting everything from high-converting websites to global e-commerce platforms and mobile applications. Marketers can leverage the platform to publish new content across multiple channels instantly, ensuring that their messaging remains consistent and timely. This capability is particularly valuable for businesses that need to adapt quickly to market changes or launch new campaigns without delays. Key features of ButterCMS include its lightning-fast performance, seamless integrations with popular frameworks and tools, and a user-friendly interface that simplifies content management. The platform's scalability ensures that as businesses grow, their content management capabilities can expand without the typical headaches associated with legacy systems. By providing a reliable and efficient solution for content delivery, ButterCMS empowers organizations to focus on their core objectives while maintaining a strong digital presence. Overall, ButterCMS stands out in the headless CMS category by offering a comprehensive solution that meets the demands of both developers and marketers. Its combination of speed, flexibility, and ease of use positions it as a valuable asset for businesses aiming to enhance their digital strategies and drive growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 203 **How Do G2 Users Rate Butter CMS?** - **Web Analytics:** 7.8/10 (Category avg: 8.1/10) - **Audience Insights:** 7.8/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.1/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Butter CMS?** - **Seller:** [Butter CMS](https://www.g2.com/sellers/butter-cms) - **Company Website:** https://buttercms.com - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @ButterCMS (816 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/buttercms/ (14 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 66% Small-Business, 28% Mid-Market #### What Are Butter CMS's Pros and Cons? **Pros:** - Content Management (10 reviews) - Ease of Use (10 reviews) - Integrations (6 reviews) - API Integration (5 reviews) - APIs (5 reviews) **Cons:** - Expensive (5 reviews) - Limited Features (5 reviews) - API Issues (3 reviews) - App Integration Issues (3 reviews) - Data Migration (3 reviews) ### What Do G2 Reviewers Say About Butter CMS? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of content management** with Butter CMS, allowing seamless updates across various channels without developers. - Users find **Butter CMS incredibly easy to use** , enabling both tech-savvy and non-tech users to manage content effortlessly. - Users enjoy the **seamless integrations** of Butter CMS, enabling effortless content updates across multiple channels without developer reliance. - Users value the **seamless API integration** of Butter CMS, enabling efficient content management across platforms without developer help. - Users appreciate the **flexible APIs** of Butter CMS, enabling seamless content integration across various platforms effortlessly. **Cons:** - Users find Butter CMS to be **expensive** , especially for large teams and significant projects, limiting accessibility. - Users note the **limited features** of Butter CMS, affecting content analytics and customization options significantly. - Users experience **API issues** with Butter CMS, limiting performance and complicating integration and functionality. - Users face **API integration issues** with Butter CMS, which hampers performance and complicates usability. - Users face challenges with **data migration** , requiring advanced involvement and impacting overall performance and efficiency. #### What Are Recent G2 Reviews of Butter CMS? **"[Effortless Headless CMS for Non-Technical Users](https://www.g2.com/survey_responses/butter-cms-review-10526128)"** **Rating:** 4.5/5.0 stars *— Chrishane L.* [Read full review](https://www.g2.com/survey_responses/butter-cms-review-10526128) --- **"[Efficient Integration and User-Friendly, But Pricing and Media Library Need Improvement](https://www.g2.com/survey_responses/butter-cms-review-11862279)"** **Rating:** 4.5/5.0 stars *— Ifeoma E.* [Read full review](https://www.g2.com/survey_responses/butter-cms-review-11862279) --- #### What Are G2 Users Discussing About Butter CMS? - [What is Butter CMS used for?](https://www.g2.com/discussions/what-is-butter-cms-used-for) - [What is Prismic?](https://www.g2.com/discussions/what-is-prismic) - 1 comment - [How does a headless CMS work?](https://www.g2.com/discussions/how-does-a-headless-cms-work) - 2 comments - [Is Butter CMS good?](https://www.g2.com/discussions/is-butter-cms-good) - [What is butter CMS?](https://www.g2.com/discussions/what-is-butter-cms) - 1 comment ### 24. [CoreMedia](https://www.g2.com/products/coremedia/reviews) CoreMedia is a composable Digital Experience Platform (DXP) designed to help enterprises create and manage personalized, omnichannel customer experiences across various platforms. This includes websites, mobile applications, chatbots, messaging services, and even human-assisted interactions through video or phone. By offering a comprehensive solution, CoreMedia enables businesses to engage their customers effectively at every touchpoint, ensuring a seamless experience regardless of the channel used. The CoreMedia Experience Platform is anchored by a hybrid headless Content Management System (CMS) that integrates content management with real-time data and brand-aware artificial intelligence. This innovative architecture allows organizations to leverage intelligent automation and user-level personalization, facilitating marketing efforts at scale while ensuring global content delivery. The platform's flexibility also supports localization to meet regional needs, all managed through a single, user-friendly interface. This capability is particularly beneficial for enterprises looking to maintain a consistent brand voice while catering to diverse customer preferences. CoreMedia is trusted by notable brands such as Henkel, Deutsche Telekom, and MASORANGE, demonstrating its effectiveness in bridging online and offline experiences. The platform combines AI-driven tools with human interaction to support customers throughout their journey, enhancing engagement and satisfaction. By automating routine tasks and optimizing content operations, CoreMedia allows teams to manage their digital experiences more efficiently while retaining control over their content strategies. One of the key features of CoreMedia is its built-in AI capabilities, which adapt interactions in real time based on user behavior and preferences. This not only streamlines content management processes but also enhances the overall customer experience by providing timely and relevant information. Additionally, the platform's ability to integrate seamlessly into existing technology stacks offers organizations full flexibility in deployment options, whether on-premise, in a private or public cloud, or through a Software as a Service (SaaS) model. This adaptability makes CoreMedia a valuable asset for enterprises aiming to enhance their digital presence and drive customer engagement across multiple channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 81 **How Do G2 Users Rate CoreMedia?** - **Web Analytics:** 7.8/10 (Category avg: 8.1/10) - **Audience Insights:** 6.8/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.6/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) **Who Is the Company Behind CoreMedia?** - **Seller:** [CoreMedia](https://www.g2.com/sellers/coremedia) - **Company Website:** https://www.coremedia.com/ - **Year Founded:** 1996 - **HQ Location:** Hamburg, Germany - **Twitter:** @CoreMedia (1,756 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/coremedia-ag/ (167 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Marketing and Advertising - **Company Size:** 44% Enterprise, 29% Mid-Market #### What Are CoreMedia's Pros and Cons? **Pros:** - Ease of Use (26 reviews) - Integrations (23 reviews) - Content Management (22 reviews) - Customizability (21 reviews) - Customization (21 reviews) **Cons:** - Learning Curve (20 reviews) - Complexity (14 reviews) - Complex Features (12 reviews) - Steep Learning Curve (12 reviews) - Difficult Usability (11 reviews) ### What Do G2 Reviewers Say About CoreMedia? *AI-generated summary from verified user reviews* **Pros:** - Users praise CoreMedia for its **intuitive ease of use** , making content management accessible for both developers and non-developers. - Users highlight the **seamless integration capabilities** of CoreMedia, making it a versatile choice for various operations. - Users commend the **ease of content management** in CoreMedia, appreciating its intuitive design and modular flexibility. - Users value the **extensive customizability** of CoreMedia, enabling tailored solutions for specific customer needs and seamless integration. - Users value the **extensive customization** options in CoreMedia, enhancing adaptability to meet specific business needs. **Cons:** - Users face a **steep learning curve** with CoreMedia, requiring significant onboarding before achieving efficiency in content management. - Users find the **complexity** of CoreMedia's interface and customization overwhelming, hindering usability and productivity. - Users find the **complex features** of CoreMedia can hinder usability, complicating onboarding and workflow efficiency. - Users face a **steep learning curve** with CoreMedia, requiring significant time and effort to master the system. - Users find **difficult usability** in CoreMedia, with cumbersome workflows and an unintuitive interface hindering efficiency. #### What Are Recent G2 Reviews of CoreMedia? **"[Agile and reliable platform for customer communications](https://www.g2.com/survey_responses/coremedia-review-12510655)"** **Rating:** 4.5/5.0 stars *— Daniel A.* [Read full review](https://www.g2.com/survey_responses/coremedia-review-12510655) --- **"[Close and human support: always available and highly recommended](https://www.g2.com/survey_responses/coremedia-review-12593368)"** **Rating:** 4.5/5.0 stars *— Jaime F.* [Read full review](https://www.g2.com/survey_responses/coremedia-review-12593368) --- #### What Are G2 Users Discussing About CoreMedia? - [What is CoreMedia used for?](https://www.g2.com/discussions/what-is-coremedia-used-for) ### 25. [Komo](https://www.g2.com/products/komo-technologies-komo/reviews) Komo is a leading SaaS platform that allows marketers across all industries to effortlessly build fully customizable, gamified marketing activations that demand attention and fuel loyalty wherever their customers are. With Komo’s no-code platform and extensive library of games, content, and promotions, you can bring activations to life in minutes, not months. Unlike traditional cookie-cutter approaches to marketing activations, Komo gives marketers the power to effortlessly deliver captivating and personalized engagement experiences at scale. By leveraging the platform's powerful zero- and first-party data capture and personalization capabilities, users can gain rich insights into their customers, transforming these insights into tailored experiences that drive loyalty, boost engagement, and foster deeper, more meaningful customer connections. On average, customers using Komo experience: A 538% increase in customer engagement A 5x increase in engagement time A 99% zero-party data capture rate Outside of these core functions, Komo offers a vast set of tools to equip marketers at every stage of their activation journey including: - Prizing and Offers - Customizable Content - Live Data Feeds - Automated Campaigns - Analytics and Reporting - Omnichannel Distribution - Loyalty Programs - Partner Enablement - CRM and Martech Integrations Komo's platform is industry-agnostic and is currently being used by world-leading, enterprise brands across: - Retail and Shopping - Consumer Goods - Broadcast and Media - Tradeshows and Conferences - Concerts and Festivals - Sports Teams and Leagues - Sports Sponsorship - Fan Conventions and Experiences - Agencies - Hospitality/QSR - FMCG - Publishers - Brands and Sponsorships **Average Rating:** 4.7/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Komo?** - **Web Analytics:** 8.8/10 (Category avg: 8.1/10) - **Audience Insights:** 7.8/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.5/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) **Who Is the Company Behind Komo?** - **Seller:** [Komo Technologies](https://www.g2.com/sellers/komo-technologies) - **Year Founded:** 2014 - **HQ Location:** Sydney, NSW, Australia - **LinkedIn® Page:** https://www.linkedin.com/company/choosekomo (20 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Sports - **Company Size:** 56% Mid-Market, 38% Small-Business #### What Are Komo's Pros and Cons? **Pros:** - Customer Engagement (10 reviews) - Ease of Use (8 reviews) - Collaboration (7 reviews) - Customer Support (7 reviews) - Personalization (6 reviews) **Cons:** - Bugs (1 reviews) - Complex Setup (1 reviews) - Difficult Usability (1 reviews) - Expensive (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Komo? *AI-generated summary from verified user reviews* **Pros:** - Users value Komo for its **exceptional customer engagement tools** , enhancing matchday experiences and partner communications. - Users rave about the **ease of use** of Komo, facilitating quick and effective fan engagement activations effortlessly. - Users highlight the **collaborative support** from the KOMO team, enhancing fan engagement and project implementation. - Users appreciate the **outstanding customer support** from Komo, always responsive and ready to assist with any questions. - Users love the **customizable features** of Komo, enabling tailored fan engagement and seamless updates for matchday experiences. **Cons:** - Users report occasional **crashes** that interrupt their experience, causing frustration during use of Komo. - Users find the **complex setup** of Komo challenging initially, but it improves with familiarity over time. - Users find **difficult usability** due to complex navigation and extensive clicking needed for feature setup and communication. - Users find the **fees quite expensive** , which affects the overall value of the Komo product. - Users experience a **steep learning curve** with Komo, requiring multiple attempts to optimize their setup effectively. #### What Are Recent G2 Reviews of Komo? **"[Komo makes it easy to create engaging digital experiences that make our events more engaging & fun!](https://www.g2.com/survey_responses/komo-review-10851561)"** **Rating:** 5.0/5.0 stars *— John H.* [Read full review](https://www.g2.com/survey_responses/komo-review-10851561) --- **"[Elevating Matchday Experiences & Commercial Opportunities](https://www.g2.com/survey_responses/komo-review-10905592)"** **Rating:** 5.0/5.0 stars *— Jordan P.* [Read full review](https://www.g2.com/survey_responses/komo-review-10905592) --- ## What Is Digital Experience Platforms (DXP)? [Content Management Systems](https://www.g2.com/categories/content-management) ## What Software Categories Are Similar to Digital Experience Platforms (DXP)? - [Web Content Management Software](https://www.g2.com/categories/web-content-management) - [Headless CMS Software](https://www.g2.com/categories/headless-cms) - [WebOps Platforms](https://www.g2.com/categories/webops-platforms) --- ## How Do You Choose the Right Digital Experience Platforms (DXP)? ### What You Should Know About Digital Experience Platforms (DXP) ### **What Does DXP Stand For?** DXP stands for digital experience platform. DXPs are truly an all-encompassing software system that connects data and content with customers to create a seamless personalized digital customer experience. DXPs have tools that interact with all customer touchpoints, so they have components such as content hubs, CRM, UX and UI design tools, DevOps, digital asset management, data security, and more. The development of DXPs arose out of a disconnect between customer data and how it can be leveraged in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on.  DXPs cover a lot of ground in terms of the functionality they provide, and each of the component pieces of a DXP are often full-fledged software themselves. These pieces include, but aren’t limited to, hybrid or headless CMS software, personalization software, marketing automation software, CRM software, data management platforms (DMP), digital analytics software, various translation and localization tools, and other assorted content management systems. DXPs are relatively new, and most major competitors in the market arose in the past decade. There is room for fluctuation as the market settles, and market experts are watching the space closely as DXP vendors prioritize specific features, acquire other software solutions to fold into their product, and settle on definitions of the category. #### What Types of Digital Experience Platforms (DXP) Exist? DXPs must provide extensive feature coverage to achieve the cross-channel customer experience optimization they are intended for. As a result, vendors leverage one of two models to include all the necessary features in their solution. Both models have advantages and disadvantages depending on what software the business is already using, so buyers need to ensure their desired DXP fits with their existing software stack. **Open DXPs** Open DXPs may be thought of as connective tissue that integrates multiple best-of-breed solutions, allowing users to orchestrate their marketing strategy with the best available point solutions. Leveraging an open DXP is especially attractive to businesses that are already using some of the software components integrated into a given offering. The main appeal of an open DXP is the ability to use the best-of-breed solutions for the individual components needed for a DXP. However, that strength can also be a drawback for some companies. Since open DXPs consist of multiple, integrated point solutions, users must have a strong understanding of each to get the most out of the larger DXP ecosystem. If a business hasn’t leveraged many marketing tools or content management systems in the past, jumping right into an open DXP may be challenging. Businesses considering an open DXP should ensure their workforce is either already familiar with the individual component pieces of software, or be prepared to offer comprehensive training on each solution. **Closed DXPs** Closed DXPs are all-in-one platforms that include all the individual pieces of a DXP in a single, unified system offered by one provider. While open DXPs integrate multiple solutions to achieve all the functionality needed for a full DXP, closed DXP providers offer a one-stop shop where buyers find all the features they need in one platform. Since all-in-one DXPs are a closed ecosystem, these types of solutions are helpful to companies that thus far haven’t invested much in their marketing stack or those looking to consolidate their stack. As is the case with open DXPs, all-in-one solutions aren’t without potential issues. Since all the components of a closed DXP are developed and maintained by one provider, there isn’t a guarantee that the individual pieces are of best-in-class quality. Closed DXPs also host far fewer integrations with other software (ultimately, to incentivize users to utilize as much of the platform as possible). This is particularly disruptive for companies with an established marketing software stack. ### **DXP Platform Features ** As mentioned previously, DXPs are made up of an integrated set of technologies, each with its own granular feature set, meaning they have dozens of features. Listed below are the component software within DXPs and their role within the DXP ecosystem. 1. **Hybrid or headless CMS** : Hybrid or headless CMS is a foundational component that DXPs are built on. With headless CMS, users are not required to create bespoke front ends for applications when planning and designing content delivery. This streamlined, device-agnostic content delivery allows businesses to focus their effort on the content itself and how it can be personalized and optimized. 2. **Personalization** : Efficient digital experience personalization is the overall goal of DXPs. The personalization tools within DXPs are effective because they provide direct access to multiple repositories of customer and user data. Since businesses often keep that kind of information in many disparate, disconnected silos, other personalization solutions can struggle with effectiveness. DXPs streamline personalization by integrating all these data repositories into the systems that deliver content. 3. **Marketing automation** : The digital marketing automation arm of DXPs handles broad-reaching marketing orchestration by pulling customer and user data from CRMs and data management platforms, delivering experiences across multiple channels, and pulling content from various content storage repositories. 4. **Digital asset management (DAM)**: DAM tools are content management systems that specifically handle the storage and delivery of marketing collateral. DAMs are a pivotal component within DXPs since other pieces, like marketing automation tools, pull content from them when orchestrating content campaigns. 5. **Data management platform (DMP)**: DXPs include a DMP within their offering to house customer and user data. DMPs sometimes integrate with customer relationship management (CRM) solutions to intake more customer data. DXPs are heavily reliant on the data housed within this component to create personalized content in real-time. 6. **Translation and localization** : DXPs include translation and localization tools, which are useful when businesses attempt to personalize digital experiences based on a user’s preferred location or language. 7. **E-commerce platforms** : Many DXPs also provide all the functions of an e-commerce platform, allowing businesses to run an online store within the same platform that maintains the rest of their digital presence. E-commerce websites provide many features that regular web content management software does not, like integrations with inventory management, search and navigation, and payment gateways. 8. **Digital analytics** : Gathering and applying analytics are key components within DXPs. Businesses leverage digital analytics to measure content performance and user experience, which are then used to further refine their digital experiences. ### Platform Benefits **Potential consolidation of the marketing software stack** : Depending on solution type, industry, and size of the business, a DXP can eliminate the need for some of its individual marketing technologies. A DXP has multiple functionalities, so these platforms offer all the features of the necessary individual software, but on a unified system, making this type of solution helpful for companies that haven’t invested a lot into their marketing technology stack or for those that want to consolidate their stack. **Optimal content usage** : Businesses strive for repeat customers, and one method of accomplishing this is via personalized content that keeps bringing customers back. Once businesses have a deeper understanding of who their customers are, what content they’re looking for, and where they are in the buying process, they can use a DXP to leverage this data to provide personalized content across numerous channels based on context, interaction history, preferences, and several other factors. In this way, DXPs ensure that the entire customer lifecycle is consistent.  **Single control center** : DXPs allow for the control of all related business processes on a single platform, eliminating the need to switch between multiple software to perform different tasks. This makes it easier to track user behavior across various touchpoints, analyze this data, and deliver relevant content, allowing for time optimization, cost savings, and improved customer satisfaction. ### Professional & Industry Cases The solutions offered by DXPs are particularly pertinent to two departments within a business: product or development teams and marketing teams. The components in a DXP may be separated into those that create and maintain websites, apps, portals, etc., and those that create, house, deliver and analyze marketing materials. There is a significant overlap between these pieces in terms of relevancy to specific teams. While other departments like sales or customer service leverage parts of a DXP (e.g., a CRM component), developers and marketing professionals are the most likely users to leverage a DXP with a major hands-on approach. **Developers** : One of the core components of a DXP is the hybrid or headless CMS which allows developers to create and maintain digital experiences that are device agnostic. Headless CMS are called such because they don’t provide a static front-end delivery, allowing the delivery of content to websites, desktop apps, mobile apps, and more without requiring the development of unique front ends for each. Within a DXP, developers are often tasked with creating the channels through which content will be delivered, and since DXPs utilize headless CMS, they don’t have to worry about tailor-making front-end outputs for each. **Marketers** : The majority of components inside DXPs are primarily used by marketing professionals. Key pieces include marketing automation, digital asset management software, and personalization and segmentation. While developers handle creating marketing channels like websites and apps, marketers are tasked with creating and delivering a steady stream of personalized content through those channels. DXPs offer marketers a full suite of tools for the endeavor, including a centralized hub for customer and user data, repositories for content and assets, and myriad tools to ensure experiences are timely and personalized. ### What’s the best digital experience platform for small businesses? For SMBs aiming to deliver engaging digital experiences without complex infrastructure, [top-rated small business digital experience platforms](https://www.g2.com/categories/digital-experience-platforms-dxp/small-business) include: - [Webflow](https://www.g2.com/products/webflow/reviews) offers a visual web development platform that empowers marketing teams to build, manage, and optimize websites without coding. Its intuitive interface and responsive design capabilities make it ideal for small businesses seeking agility and control. - [Sanity](https://www.g2.com/products/sanity/reviews) provides a headless CMS that enables real-time collaboration and structured content delivery across channels. Its flexibility and developer-friendly approach cater to small businesses looking to scale their digital presence. - [Kentico](https://www.g2.com/products/kentico/reviews) delivers an integrated marketing platform with content management, digital marketing, and commerce tools. Its scalability and user-friendly interface help small businesses create personalized customer journeys. ### What’s the best digital experience platform for medium-sized companies? For medium-sized businesses aiming to unify content, commerce, and customer engagement, top digital experience platforms on G2 include: - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) offers a composable, enterprise-grade solution that integrates content management, personalization, commerce, and analytics. Its AI-driven features and headless capabilities are ideal for medium-sized companies scaling across multiple channels. - [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) combines content management and customer data management. It supports headless and traditional delivery, empowering medium-sized businesses to create personalized digital experiences with easy integration into existing tech stacks. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) focuses on commerce-driven digital experiences, offering AI-powered search, merchandising, and content management. Its intuitive interface and integration-friendly design help medium-sized companies drive personalized shopping and content experiences at scale. ### What's the best DXP provider for interactive apps? For organizations developing interactive applications that require seamless integration, real-time personalization, and robust content management, leading DXPs based on G2 reviews include: - [Adobe Experience Manager (AEM)](https://www.g2.com/products/adobe-experience-manager/reviews) offers a comprehensive suite that combines content management, digital asset management, and personalization tools. With its robust APIs and integration capabilities, AEM enables developers to create dynamic, interactive applications.[ ](https://business.adobe.com/resources/reports/gartner-mq-digital-experience-platforms-2025.html?utm_source=chatgpt.com) - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) is known for its flexibility and scalability. It offers a modular architecture suitable for developing interactive applications. With features like user segmentation, content targeting, and integration with various backend systems, Liferay supports the creation of personalized and engaging user experiences. - [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) focuses on experimentation and optimization, providing tools for A/B testing, personalization, and content management. Its capabilities allow developers to build interactive applications that can be continuously tested and refined to enhance user engagement. ### Alternatives Alternatives to DXPs can replace this type of software, either partially or completely: [WebOps platforms:](https://www.g2.com/categories/webops-platforms) WebOps platforms hone in on the rapid development capabilities found in DXPs, but remove some of the bulkier aspects of DXPs. Development-focused businesses are more likely to leverage WebOps platforms over DXPs since the former provides all of the comprehensive web and application development tools without the marketing-focused solutions in the latter. [Web content management systems (WCMS):](https://www.g2.com/categories/web-content-management) DXPs were born out of the limitations posed by traditional web content management systems (WCMS). A WCMS is used to create and manage content and uses API-first architecture to deploy content through multiple channels. A DXP does everything a WCMS does, just on a larger scale. With a DXP, businesses can sync, manage and push content across channels, such as web, mobile, customer portals, IoT devices, billboards, and more. Further, a DXP can establish intranets and manage microsites.  ### Platform Challenges **Onboarding and implementation** : DXPs are packed full of features, and fully understanding how to effectively leverage all the pieces of one may be a challenge. Without comprehensive cross-team training, businesses could find themselves paying a lot of money for a tool their team doesn’t use to its full potential. All teams utilizing a DXP should be given training on their specific components, and how all these pieces affect and interact with one another. Efficient cross-team communication and collaboration are essential to get the most out of a DXP. **Buyer's remorse** : If a business decides it wants to move away from a DXP once it is already implemented, this can be complicated. Since the DXP manages so many of the business’s workflow processes and links within and between teams, eliminating a DXP once it's in place can be time-consuming and costly. ### How to Buy #### Requirements Gathering (RFI/RFP) for Digital Experience Platforms (DXP) Purchasing a DXP is a significant decision that needs to be made carefully as the chosen product is likely to be a costly investment and a long-term decision. Once it is decided that an organization needs a DXP, here are additional areas to evaluate: **Business goals to be achieved** : A DXP shouldn’t be leading the conversation. A DXP should underpin the business objectives, with specific attention to marketing goals, and should aid in executing the strategies put in place by the business. Businesses should think about the foundational capabilities needed to meet their specific goals, which will help when searching for a DXP. **Understanding marketing needs** : Each business has their unique way of curating digital experiences for their customers—types of marketing campaigns, content creation, publishing environment, etc. Understanding the nuances of the business’s workflows will help in choosing a DXP that integrates well with the existing ways of working. **Current marketing technology stack** : Doing a thorough audit of the business’s current martech stack is integral before purchasing a digital experience platform as a DXP will come integrated with a lot of martech functionality. It’s important to make note of what software is in the stack, who uses various parts of the stack, and existing integrations within the stack. Having this holistic view of the current martech situation will also help with the deployment and adoption of the DXP. #### Compare Digital Experience Platforms (DXP) Products (Long List vs. Short List) **Create a long list** There is a good amount of options when it comes to digital experience platform software. Once buyers understand the requirements, they should search for DXP vendors by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start. **Create a shortlist** Next, buyers should research further into the long list of solutions to create a shortlist. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them. **Conduct demos** Demos are a great way to get a first-hand look at potential solutions and ask the right questions to determine which product is right for the organization. Demos are a great opportunity to ask the vendor to do a walkthrough of how the product addresses different use cases—how would a marketer get used out of the product versus a developer? Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor.   #### Selection of Digital Experience Platforms (DXP) **Choose a selection team** Members of both the development team and the marketing team should be part of the selection process since these teams will be interacting with the DXP the most.  **Negotiation** At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well.  **Final decision** Now that buyers know which DXP solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it can be well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful. ### Digital Experience Platforms (DXP) Trends **Transparent customer data management:** To deliver seamless personalized digital experiences, businesses rely heavily on customer data, whether it be geolocation, personal preferences, past purchases, or other factors. However, there has been concern over customer data collection in recent years because businesses failed to use this data responsibly. Research shows that customers hesitate to share personal data if they do not trust a company. Responsible data collection and usage practices are integral to building customer trust and loyalty, and consequently integral to providing customers with seamless digital experiences. [**Personalization in digital experiences is a must**](https://www.g2.com/articles/2021-digital-transformation-dx-trends) **:** Personalization is no longer just nice to have when it comes to content and online shopping experiences. Customers expect personalization in each part of their shopping journeys, from receiving marketing emails to browsing online to post-purchase periods. Personalization leads to higher rates of conversion and repeat purchases.