Looking at data on the Media and Influencer Targeting category page, Muck Rack, CisionOne, and Meltwater seem to be the top choices for users prioritizing an accurate, up-to-date journalist database. See below for my top software list.
-
Muck Rack is a media targeting platform known for its robust media database and powerful search/filters that help teams build hyper-relevant journalist lists quickly—making it a leading pick when database accuracy matters most.
-
CisionOne is an all-in-one PR suite that includes a large journalist/influencer database, pitching tools, and analytics; widely used by enterprises seeking expansive coverage and strong discovery across beats and regions.
-
Meltwater is a media intelligence platform that pairs creator/journalist discovery with monitoring and analytics; its global data footprint supports list building and ongoing validation of targets.
-
Notified Public Relations Solutions is an integrated PR platform with a media database, outreach, newsrooms, and reporting—useful for teams that want targeting connected to distribution and measurement in one workflow.
-
Agility PR Solutions is a media database and monitoring tool positioned around data quality and ease of use; reviewers highlight its targeting and list-building for small to mid-sized teams.
What do you think? Based on your experiences, are there other options that I should consider? I want to know what the G2 community believes is the best option for users. Thanks!