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Tanuja B.
TB

Content Marketing Specialist

Which media targeting tool offers the most accurate journalist database?

Looking at data on the Media and Influencer Targeting category page, Muck Rack, CisionOne, and Meltwater seem to be the top choices for users prioritizing an accurate, up-to-date journalist database. See below for my top software list.

  1. Muck Rack is a media targeting platform known for its robust media database and powerful search/filters that help teams build hyper-relevant journalist lists quickly—making it a leading pick when database accuracy matters most.
  2. CisionOne is an all-in-one PR suite that includes a large journalist/influencer database, pitching tools, and analytics; widely used by enterprises seeking expansive coverage and strong discovery across beats and regions.
  3. Meltwater is a media intelligence platform that pairs creator/journalist discovery with monitoring and analytics; its global data footprint supports list building and ongoing validation of targets.
  4. Notified Public Relations Solutions is an integrated PR platform with a media database, outreach, newsrooms, and reporting—useful for teams that want targeting connected to distribution and measurement in one workflow.
  5. Agility PR Solutions is a media database and monitoring tool positioned around data quality and ease of use; reviewers highlight its targeting and list-building for small to mid-sized teams.

What do you think? Based on your experiences, are there other options that I should consider? I want to know what the G2 community believes is the best option for users. Thanks!


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Have you tested any free tools that have an accurate journal database? I was looking at this list: https://www.g2.com/categories/media-and-influencer-targeting/free

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