Marketing Digitale Software

L'unico punto di attrito che ho incontrato è stato con la sezione delle informazioni sulla memoria/azienda. Ho inserito i dettagli della mia attività lì, ma quando ho usato l'IA per creare una campagna, non sembrava attingere automaticamente da quelle informazioni — ho dovuto reinserire le cose manualmente. È possibile che mi sia sfuggito qualcosa, ma una connessione più fluida tra la sezione della memoria e il costruttore di campagne IA sarebbe un bel miglioramento. Recensione raccolta e ospitata su G2.com.

Gestire campagne di email a freddo manualmente richiede tempo ed è difficile da scalare. Instantly risolve questo problema automatizzando il processo, liberando tempo per concentrarsi su altre aree dell'azienda. Recensione raccolta e ospitata su G2.com.

The pricing structure is frustrating. Costs rise quickly as you start adding more contacts which honestly feels like a tax on success, and its specially frustrating to have basic features that could be expected in the lower/basic pricing tiers up in the higher pricing tiers. I also found the landing page builder to be too simple, lacking in customization features. Recensione raccolta e ospitata su G2.com.

It's the solution we needed since we were missing a CRM tool that could maximize our Sales Department potential. Recensione raccolta e ospitata su G2.com.

The one thing that is a little inconvenient is the ability to automatically send emails when a blog post is written requires a rss feed addon as it does not come as a natural connection between the website and Constant Contact. Recensione raccolta e ospitata su G2.com.

We have used other newsletter options and Constant Contact provides the easiest platform where we can create templates to be repurposed, allow clients to manage their own contacts, and set up automated emails on a schedule without concerns of it being too complex to work with while still providing the performance we have grown to expect. Recensione raccolta e ospitata su G2.com.

What I dislike most is the email builder. It’s clunky, hard to use, and not very intuitive.

Another thing I don’t like is the reporting system. The way it filters and displays metrics is difficult to understand and navigate. I’d prefer it to be more straightforward and focused on what matters, like email title effectiveness, open rate, and click-through rate.

Also, the campaign duplication feature could be improved. It would help if every duplicated campaign could be grouped into a single category so I can find them quickly, instead of ending up with an isolated copy each time. Recensione raccolta e ospitata su G2.com.

CRM and automations are the main features I value most. Recensione raccolta e ospitata su G2.com.

While the platform is powerful, the user interface can feel a bit cluttered when managing a high volume of locations simultaneously. Navigating between deep-level analytics for specific territories and the global overview sometimes requires more clicks than expected. A more streamlined, intuitive 'quick-switch' toggle for individual location dashboards would greatly improve daily efficiency. Recensione raccolta e ospitata su G2.com.

Before using SOCi, gathering a holistic view of our digital performance across all locations was a fragmented, manual process involving multiple spreadsheets.

SOCi provides a unified analytics suite that shows us exactly how our localized marketing efforts are performing. We can now identify which locations are excelling and which need more support, allowing us to make data-driven decisions on where to allocate our marketing resources for the best ROI. Recensione raccolta e ospitata su G2.com.

The UI for creating posts for multiple platforms could use improvement. Tagging is often a pain, especially with IG and FB being Meta platforms. It should try to find the appropriate account on other platforms and show uncertainty. It's also frustrating when adding media like images; if there's a problem with one image on one platform, removing the images from the original setup should work for all three platforms. Instead, I have to make changes to each platform individually. Recensione raccolta e ospitata su G2.com.

Hootsuite allows me to schedule and post on LinkedIn, Instagram, and Facebook without using multiple apps, streamlining my workflow. Our comms team is one person, so any improvement to efficiency has a big impact. Recensione raccolta e ospitata su G2.com.

There are a lot of features that I'm not leveraging yet, which could be improved on my end. An onboarding experience or educational classes on how to use the product better would be very useful. Recensione raccolta e ospitata su G2.com.

I use Sprout Social for scheduling and reviewing posts across multiple channels with the calendar feature. I love its convenience, allowing me to manage everything in one place instead of logging into different platforms. I can view past and upcoming posts, and the AI features are helpful too. I also love the reporting features so I can see how each channel is performing. Recensione raccolta e ospitata su G2.com.

Sometimes there is an overwhelming amount of information that you can get. I don't even understand it all so I probably use only 20% of what I could be using don't know if the help is the best.

Though they do have a quick view on the dashboard, having some kind of non advanced version with quick ways to get to things that you could switch from advanced to basic I think would be great. Recensione raccolta e ospitata su G2.com.

If you have wordpress site use the Google plugin for it. Also check out videos on Youtube. Recensione raccolta e ospitata su G2.com.

The main problem google analytics solves is who my customers are and how many of them come to the site. The benefit I liked was actually knowing how well my social media posts are doing by how many people come to my site from social media sites.

Being able to see not just how many people came but from where is handy if I look like I am getting a ton of traffic, but all of it is coming from a wrong country then I know I am either targeting wrong or there is a bunch of bot traffic. Recensione raccolta e ospitata su G2.com.

The credit system across the different plans can be a bit confusing to track at first. I also found it frustrating that you can’t start drafting campaign steps or content until you upload a lead list; it would be much better if we could build out the sequence first and then finalize the recipient data afterward. Lastly, the importance of the warm-up period should be explained more clearly during onboarding so people don’t lose time unnecessarily. Recensione raccolta e ospitata su G2.com.

It does a great job of bridging the gap between finding verified lead data and running mass outreach that still doesn’t come across as spam. With the enrichment tools and personalization features, we’ve been able to boost our brand awareness in a meaningful way. The biggest advantage for us is that we can scale communication while keeping deliverability high and preserving a genuinely “human” feel in every email we send. Recensione raccolta e ospitata su G2.com.

One drawback of Brevo is that, while the platform is simple to use, several advanced functions (particularly in automation and segmentation) feel constrained when compared to larger enterprise-level technologies. The reporting is adequate, but it might be more thorough for further study.

When working with a huge database, there may be intermittent email sending delays or UI latency. Finally, while the AI elements are useful, they feel basic and should be improved for better personalisation and prediction. Recensione raccolta e ospitata su G2.com.

Brevo solves the problem of managing and scaling communication across numerous channels from a single location. Previously, managing email campaigns, SMS, and contact segmentation independently was time-consuming and inefficient. Brevo allows us to automate campaigns, segment consumers more effectively, and track effectiveness from a single dashboard.

This has helped us save time, improve targeting, and increase engagement rates. We can send more relevant, timely communications instead of generic campaigns, which have resulted in higher open rates, conversions, and overall marketing effectiveness. Recensione raccolta e ospitata su G2.com.

With so many products, channels, and configured relations, the platform requires a meaningful learning investment before your team is operating at full capacity. The initial setup, although manageable with the onboarding team's help, involved a significant learning curve around the platform's full range of capabilities, not the technical setup itself. Recensione raccolta e ospitata su G2.com.

Insider One unifies fragmented data, enhancing automation and enabling personalized customer engagement in real-time by consolidating data across mobile apps, CRM, and transaction databases. It supports dynamic audience segmentation and automates customer journeys to boost engagement and reduce churn. Recensione raccolta e ospitata su G2.com.

There are a few things that could be better. Sometimes, the system feels a bit slow, especially when there are a lot of contacts. It's not a big issue, but it can get a little frustrating.

The email designs are okay, but I usually have to adjust them manually to make them look the way I want. Recensione raccolta e ospitata su G2.com.

Earlier, we were handling everything manually, sending emails, remembering to follow up, and keeping track of people. It was easy to miss things.

Now, once we setup the follow-ups the system takes care of sending emails on time. This has helped us stay more organized and consistent. It also saves time, because we don't have to keep checking who to email next.

Overall, it's been helpful for keeping things on track without adding too much extra work. Recensione raccolta e ospitata su G2.com.

I have 2 main issues with SEMRush:

1. The platform, though extensive can feel overwhelming and not always that intuative, when compared to some other audit software tools I use, and I simply found myself using the other tools more.

2. The price is in the higher tiers of SEO/Audit tools, and I simply can't justify the monthlies of this and all other tools I use. Recensione raccolta e ospitata su G2.com.

The competitor analysis is excellent, once you get your head around how to use it, and the AI analysis is making me think again about how best to approach SEO to best benefit my clients. Recensione raccolta e ospitata su G2.com.

Reports are useful, but for quick checking I feel they can be more direct. Right now I have to go through sections to understand performance, a more simple summary view would help in daily work. Also, when I am doing simple tasks like quick post or small edits, there are many options on screen, so it takes few extra seconds to focus on what I actually need. For basic daily use, it could be a little more simple. Recensione raccolta e ospitata su G2.com.

vista Social is mainly solving my problem of managing social media work in a proper way. Earlier my content posting was not consistent because during clinic hours I dont get time to post manually. Now I can schedule my health posts in advance, so my content goes live on time without depending on me being free.

It also solves the problem of handling multiple platforms separately. Before, I had to open each platform and post one by one. Now I can manage LinkedIn, X and other social platforms from one place, which saves time and effort. Another problem it solves is planning content. Sometimes I create multiple health posts together, but earlier I had no proper system to manage them. Now I can schedule them for different days, which helps me stay consistent.

the reports section also helps me understand what is working. I can see impressions, engagement and growth, so I get a clear idea which type of health content people are responding to. This helps me improve my future posts. Overall it reduces manual work, saves time, and helps me manage my clinic work and content in a more organized way. Recensione raccolta e ospitata su G2.com.

Come ho già detto, il prezzo è stato il motivo principale per cui non ho avuto l'opportunità di utilizzare Braze nella mia carriera nel Marketing finora. Anche se è sicuramente competitivo se confrontato con prodotti di pari livello, può comunque risultare un po' intimidatorio, specialmente per le aziende che cercano di impegnarsi con una piattaforma per gli anni a venire.

CONTRO:

- Canali in-app e di schede di contenuto con prezzi separati

- Tariffa di onboarding una tantum separata

- Una manciata di materiali didattici bloccati dietro un paywall Recensione raccolta e ospitata su G2.com.

Creare percorsi automatizzati complessi per soddisfare molteplici fasi del ciclo di vita per una base utenti altamente segmentata. Introdurre possibilità di personalizzazione profonda tramite tag liquidi, creando blocchi di contenuto per automatizzare la maggior parte della creazione di modelli. Recensione raccolta e ospitata su G2.com.

There are a lot of tools inside Birdeye, so it took me some time to figure out where everything lives. Some of the reporting and settings can feel a little buried at first. Once you get used to the layout, it’s much easier, but onboarding and setup definitely matter. Recensione raccolta e ospitata su G2.com.

Birdeye helps me manage reviews and customer feedback across all our locations without having to log into a bunch of different platforms. The dashboard is easy enough for daily use, and I can quickly see which locations need attention, respond to reviews, and track trends.

The integrations also help because review requests and customer info flow through more smoothly instead of me having to do everything manually. Performance has been solid for the most part, and the AI response suggestions save me time when I’m handling a lot of reviews at once.

From an ROI standpoint, it saves time and gives us better visibility into what customers are saying. Support and onboarding have also been helpful when getting things set up or figuring out how to use certain features better. Overall, it helps us stay organized, respond faster, and manage our reputation more consistently. Recensione raccolta e ospitata su G2.com.

I really want to be able to post my email creations to social media - Instagram and Facebook, but I"m told it's not possible. Recensione raccolta e ospitata su G2.com.

I've not had any problems that require being solved. Recensione raccolta e ospitata su G2.com.

Il percorso dell'utente può sembrare complesso a volte, e piccoli cambiamenti nelle campagne spesso richiedono uno sforzo considerevole. Anche i cruscotti di reportistica mancano di sufficiente personalizzazione e flessibilità per confrontare efficacemente le prestazioni tra le iniziative. Recensione raccolta e ospitata su G2.com.

EVAM è stato un pilastro fondamentale delle iniziative della nostra campagna promozionale del team, consentendo l'accesso a molteplici canali di coinvolgimento tra cui SMS, Push, WhatsApp e META. Fornisce anche funzionalità come cashback, offerte, personalizzazione e percorsi di campagna dinamici. Più recentemente, si è espanso per supportare interfacce per clienti aziendali, estendendo il suo valore oltre l'esecuzione interna delle campagne. Recensione raccolta e ospitata su G2.com.

The customer service is atrocious. Every time I need to ask for help, the agent takes 3 to 5 minutes in between replies, often forgets what we're talking about, and usually doesn't solve the issue. The last time I needed help, it was 45 minutes in between replies. This is completely unacceptable.

The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates.

Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. Recensione raccolta e ospitata su G2.com.

Omnisend helps me create robust, personalized flows that connect with my audience in ways I couldn't build myself. I switched from MailerLite because Omnisend offers better integration capabilities and easier ways to create personalized workflows with improved analytics. Recensione raccolta e ospitata su G2.com.