Introducing G2.ai, the future of software buying.Try now
Compare Brand+ Marketplace (formerly Smaato) and Yahoo AdTech DSP 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Curated.Media
Visit Website
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brand+ Marketplace (formerly Smaato)
Star Rating
(13)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Brand+ Marketplace (formerly Smaato)Yahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPPricing
Entry-Level Pricing
Brand+ Marketplace (formerly Smaato)
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Brand+ Marketplace (formerly Smaato)
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
7.7
5
7.5
155
Ease of Use
7.7
5
7.4
155
Ease of Setup
Not enough data
7.2
78
Ease of Admin
Not enough data
7.1
75
Quality of Support
9.3
5
7.9
153
Has the product been a good partner in doing business?
Not enough data
7.6
79
Product Direction (% positive)
Not enough data
5.9
151
Features by Category
Channel Functionality
Not enough data
8.4
29
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
41
|
Verified
Not enough data
7.6
41
|
Verified
Not enough data
8.2
36
|
Verified
Not enough data
6.2
38
|
Verified
Not enough data
6.6
35
|
Verified
Not enough data
7.7
33
|
Verified
Not enough data
7.6
31
|
Verified
Not enough data
7.4
34
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
6.9
30
|
Verified
Not enough data
7.8
37
|
Verified
Not enough data
7.0
11
|
Verified
Not enough data
6.4
12
|
Verified
Targeting
Not enough data
7.8
37
|
Verified
Not enough data
8.1
38
|
Verified
Not enough data
8.3
38
|
Verified
Not enough data
7.4
28
|
Verified
Platform
Not enough data
7.4
28
|
Verified
Not enough data
6.7
39
|
Verified
Not enough data
7.6
37
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
6.8
36
|
Verified
Not enough data
7.2
30
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
6.9
33
|
Verified
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
41
|
Verified
Not enough data
7.6
41
|
Verified
Not enough data
8.2
36
|
Verified
Not enough data
6.2
38
|
Verified
Not enough data
6.6
35
|
Verified
Not enough data
7.7
33
|
Verified
Not enough data
7.6
31
|
Verified
Not enough data
7.4
34
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
6.9
30
|
Verified
Not enough data
7.8
37
|
Verified
Not enough data
7.0
11
|
Verified
Not enough data
6.4
12
|
Verified
Targeting
Not enough data
7.8
37
|
Verified
Not enough data
8.1
38
|
Verified
Not enough data
8.3
38
|
Verified
Not enough data
7.4
28
|
Verified
Mobile
Not enough data
8.1
13
Not enough data
7.0
11
|
Verified
Not enough data
6.4
12
|
Verified
Platform
Not enough data
7.4
28
|
Verified
Not enough data
6.7
39
|
Verified
Not enough data
7.6
37
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
6.8
36
|
Verified
Not enough data
7.2
30
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
6.9
33
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
41
|
Verified
Not enough data
7.6
41
|
Verified
Not enough data
8.2
36
|
Verified
Not enough data
6.2
38
|
Verified
Not enough data
6.6
35
|
Verified
Not enough data
7.7
33
|
Verified
Not enough data
7.6
31
|
Verified
Not enough data
7.4
34
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
6.9
30
|
Verified
Not enough data
7.8
37
|
Verified
Not enough data
7.0
11
|
Verified
Not enough data
6.4
12
|
Verified
Targeting
Not enough data
7.8
37
|
Verified
Not enough data
8.1
38
|
Verified
Not enough data
8.3
38
|
Verified
Not enough data
7.4
28
|
Verified
Platform
Not enough data
7.4
28
|
Verified
Not enough data
6.7
39
|
Verified
Not enough data
7.6
37
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
6.8
36
|
Verified
Not enough data
7.2
30
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
6.9
33
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
41
|
Verified
Not enough data
7.6
41
|
Verified
Not enough data
8.2
36
|
Verified
Not enough data
6.2
38
|
Verified
Not enough data
6.6
35
|
Verified
Not enough data
7.7
33
|
Verified
Not enough data
7.6
31
|
Verified
Not enough data
7.4
34
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
6.9
30
|
Verified
Not enough data
7.8
37
|
Verified
Not enough data
7.0
11
|
Verified
Not enough data
6.4
12
|
Verified
Targeting
Not enough data
7.8
37
|
Verified
Not enough data
8.1
38
|
Verified
Not enough data
8.3
38
|
Verified
Not enough data
7.4
28
|
Verified
Demand Side Platforms
Not enough data
7.2
12
|
Verified
Not enough data
6.5
8
|
Verified
Not enough data
7.3
8
|
Verified
Platform
Not enough data
7.4
28
|
Verified
Not enough data
6.7
39
|
Verified
Not enough data
7.6
37
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
6.8
36
|
Verified
Not enough data
7.2
30
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
6.9
33
|
Verified
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brand+ Marketplace (formerly Smaato) and Yahoo AdTech DSP are categorized as Mobile Advertising and Video Advertising
Unique Categories
Brand+ Marketplace (formerly Smaato) is categorized as Supply Side Platform (SSP), Publisher Ad Server, and App Monetization Platforms
Yahoo AdTech DSP is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, and Native Advertising
Reviews
Reviewers' Company Size
Brand+ Marketplace (formerly Smaato)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.3%
Internet
11.1%
Information Technology and Services
11.1%
Entertainment
11.1%
Computer Software
11.1%
Other
22.2%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Discussions
What is smaato?
1 Comment
EV
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring...Read more
What is MoPub used for?
1 Comment
EV
Mopub mediation was deprecated following Applovin's acquisition of Mopub. And all publishers that were previously on Mopub were mostly migrated to Applovin's...Read more
What are in-app advertisements?
1 Comment
EV
Those are the ads you see in apps. Please check out our blog to learn more on this:...Read more
Yahoo AdTech DSP has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
