--- title: Brand+ Marketplace (formerly Smaato) Reviews meta\_title: 'Brand+ Marketplace (formerly Smaato) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 13 reviews by the users' company size, role or industry to find out how Brand+ Marketplace (formerly Smaato) works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 13 scale: '5' date\_modified: '2026-07-12' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Brand+ Marketplace (formerly Smaato) Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Brand+ Marketplace (formerly Smaato) but has limited features. Are you part of the Brand+ Marketplace (formerly Smaato) team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com * * * Seller [Verve Group](https://www.g2.com/sellers/verve-group) Discussions [Brand+ Marketplace (formerly Smaato) Community](https://www.g2.com/products/brand-marketplace-formerly-smaato/discuss) Languages Supported English, Chinese (Simplified) Overview by Ekaterina Vagner (Sr. Regional Marketing Manager, EMEA) Show More ## Top-Rated Alternatives [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![Celtra](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![Facebook for Business](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Facebook for Business") Facebook for Business 4.2/5(1,456) ](https://www.g2.com/products/facebook-for-business/reviews) [ View All Alternatives ](https://www.g2.com/products/brand-marketplace-formerly-smaato/competitors/alternatives) ## User Insights Average based on 13 real user reviews. [Log in to unlock pricing and user insights](/login) ![Phạm Thạch N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phạm Thạch N.") PN Phạm Thạch N. Monetization Manager 10/23/2022 "One of the best demand sources for Banner ad format" 5/5 What do you like best about Brand+ Marketplace (formerly Smaato)? Smaato offers one of the best demand sources for Banner ad format Review collected by and hosted on G2.com. What do you dislike about Brand+ Marketplace (formerly Smaato)? Interstial ads and Rewarded ads have room to improve Review collected by and hosted on G2.com. What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you? The network provides added value to our current ad stack Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Natalia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natalia S.") NS Natalia S. Head of Ad Monetization Mid-Market (51-1000 emp.) 5/25/2022 "Good partners!" 4/5 What do you like best about Brand+ Marketplace (formerly Smaato)? We use Smaato network in order to monetize our applications. Their support is very helpful and always ready to solve any issues. They have pretty friendly ads, and they support all ad types we need. Review collected by and hosted on G2.com. What do you dislike about Brand+ Marketplace (formerly Smaato)? They are not so strong in Tier2 countries, it would be great if they have demand for WW. Review collected by and hosted on G2.com. What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you? We want to run Bidding solutions and monetize Tier2 countries better. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") AB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 8/1/2022 "Smaato Review" 4.5/5 What do you like best about Brand+ Marketplace (formerly Smaato)? The best feature of smaato is it's consolidated monetization platform. It is very easy to bring data from third party provider and manage in Smaato. Review collected by and hosted on G2.com. What do you dislike about Brand+ Marketplace (formerly Smaato)? The User interface of smaato is made with idea of providing all the features at one place but sometimes it feels to cluttered and difficult to understand navigation. Review collected by and hosted on G2.com. What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you? Smaato is solving the age old problem of digital advertising with custom made platform for individual businesses. It also provides features to deliver data according to choice and needs of each individual customer which is one of the crucial requirement of any business. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 7/26/2022 "Smaato as a SSP" 4.5/5 What do you like best about Brand+ Marketplace (formerly Smaato)? the quality of the supply is good with many attributes in ad request Review collected by and hosted on G2.com. What do you dislike about Brand+ Marketplace (formerly Smaato)? It will be helpful if you could send user specific attributes like mobile,email,etc Review collected by and hosted on G2.com. What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you? We are a DSP buying traffinc from smaato Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Filip P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filip P.") FP Filip P. Growth Hacker Mid-Market (51-1000 emp.) 7/9/2021 "Smaato is a great tool for marketers and publishes" 4/5 What do you like best about Brand+ Marketplace (formerly Smaato)? So far the thing I like the most is that it connects publishers and high skilled marketers which helps deliver the best results. So what does it mean? You can buy HIGH-QUALITY mobile inventory with the help of 3rd party service. Their audiences are pretty good and are converting extremely well. At the same time... Customer service they are very fast to respond to any issues. I had an issue understanding their core value prop and the support rep helped me with understanding their functionality. Review collected by and hosted on G2.com. What do you dislike about Brand+ Marketplace (formerly Smaato)? There is nothing I dislike at the moment other than their website is pretty hard to comprehend. At first, I couldn't understand what are they doing and I need to read a few reviews and ask other people in Growth. By hard to comprehend I mean that even pricing seemed off for me and I couldn't understand what I would be paying for. The only thing that is lagging right now is the data dashboard as I feel they could do improvements with some additional metrics and visualization. It also sometimes gets very expensive but at the same time, it's converting very well which in our case was worth it.CAC to LTV ratio was still in 2:1 ratio. Review collected by and hosted on G2.com. What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you? I was trying to buy mobile inventory and I needed help with the audience. The main benefit is simplicity and ease in reaching a HIGH-quality audience. We already have an established product in the marketing space but our mobile product was kind of new so building demand gen for the Mini product was very important outside of our PR/SM actions. Review collected by and hosted on G2.com. Show More 7/15/2021 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 7/1/2021 "Best smaato" 4/5 What do you like best about Brand+ Marketplace (formerly Smaato)? For our app, we use Smaato as a demand partner. They're linked to Yield Groups through Google's Exchange Bidding partners. We've also enlisted the help of a third-party mediator. For our programmatic efforts, Smaato is an excellent partner. We've been working with them for the past two years Review collected by and hosted on G2.com. What do you dislike about Brand+ Marketplace (formerly Smaato)? In competitive marketplaces, inventory can be expensive. The dashboard for reporting is minimal and in need of improvement. They aren't very open about their margins over media costs. Review collected by and hosted on G2.com. What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you? For our app, we use Smaato as a demand partner. They're linked to Yield Groups through Google's Exchange Bidding partners. We've also enlisted the help of a third-party mediator. We needed more partners when we originally launched the app to increase competition for our goods. This has been made possible thanks to Smaato. We've noticed an increase in revenue, CPMs, and fill rate since incorporating Smaato. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite MY Mu Y. Account Manager Small-Business (50 or fewer emp.) 6/1/2021 "Great platform to increase monetization with free ad-server" 5/5 What do you like best about Brand+ Marketplace (formerly Smaato)? Smaato’s solution offers maximum competition and great transparancy, which helps us SSPs increase revenue. Global account support with offices in APAC, Europe and Asia makes things easier Intergration is fast and requires no legal effort. Review collected by and hosted on G2.com. What do you dislike about Brand+ Marketplace (formerly Smaato)? Some technical issues take longer time to be solved from time to time. Review collected by and hosted on G2.com. What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you? We want to improve our fillrate with some of our apps. In terms of benefits, we have scaled up revenue in the past 2 months and we would like it to go steady. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JK Jeff K. Ads Operation Manager Mid-Market (51-1000 emp.) 7/1/2021 "Optimal advertising platform to achieve rich customer experience and monetization" 4.5/5 What do you like best about Brand+ Marketplace (formerly Smaato)? o Provide friendly advertisements to customers by providing various advertisement formats o Minimize uncertainty about service provision by closely responding to the account in charge o Provides a dashboard to monitor multiple media at a glance Review collected by and hosted on G2.com. What do you dislike about Brand+ Marketplace (formerly Smaato)? I would like to see statistics for more than six months. Review collected by and hosted on G2.com. What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you? We want to increase advertising efficiency by applying the latest version of the SDK. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sergei E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sergei E.") SE Sergei E. CRO Mid-Market (51-1000 emp.) 6/29/2021 "Excellent platform, one of the best monetization solutions" 5/5 What do you like best about Brand+ Marketplace (formerly Smaato)? Great functionality and technical stability. Supporting of all popular ads formats and a lot of integration types, mediation servers and bidding wrappers, which significantly increases competition in the auction. Helpful and fast support. Review collected by and hosted on G2.com. What do you dislike about Brand+ Marketplace (formerly Smaato)? The dashboard functionality could be more convenient Review collected by and hosted on G2.com. What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you? Increase competition in the auction, connect to new demand and, as a result, ARPDAU growth Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![maryse m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "maryse m.") MM maryse m. User Acquisition Manager Small-Business (50 or fewer emp.) 6/28/2021 "A powerful monetisation tool" 3.5/5 What do you like best about Brand+ Marketplace (formerly Smaato)? Its accuracy and its precise data. Smaato is very exhaustive regarding data and allows you to understand fully your performances. Review collected by and hosted on G2.com. What do you dislike about Brand+ Marketplace (formerly Smaato)? Smaato's dashboard can be a little bit unclear and difficult to use, especially for new users. It can be difficult to navigate through the data, to create and manager apps, ads and placements, and to set up eCPM targets. Review collected by and hosted on G2.com. What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you? Smaato is a very powerful network in terms of banner advertising, especially for banners. We use it widely among our inventory and it has helped up improve our monetisation performance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Brand+ Marketplace (formerly Smaato)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Brand+ Marketplace (formerly Smaato) ](https://www.g2.com/products/brand-marketplace-formerly-smaato/discussions/new) GU Guest User • Last activity over 3 years ago What are in-app advertisements? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-are-in-app-advertisements) GU Guest User Is smaato a DSP? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/is-smaato-a-dsp) [ View all Discussions ](https://www.g2.com/products/brand-marketplace-formerly-smaato/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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