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Compare Serpstat and Zapier 
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At a Glance
Market Segments
Small-Business (80.3% of reviews)
Small-Business (70.2% of reviews)
Entry-Level Pricing
Free Trial
Free
Serpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansZapier
Star Rating
(1,754)4.5 out of 5
Market Segments
Small-Business (70.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSerpstat vs Zapier
When assessing the two solutions, reviewers found Serpstat easier to use, set up, and administer. Reviewers also preferred doing business with Serpstat overall.
- Reviewers felt that Serpstat meets the needs of their business better than Zapier.
- When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over Zapier.
Pricing
Entry-Level Pricing
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Zapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Serpstat
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
9.1
414
9.0
1,467
Ease of Use
8.8
417
8.6
1,495
Ease of Setup
9.0
198
8.6
983
Ease of Admin
9.0
193
8.8
711
Quality of Support
9.4
377
8.4
1,223
Has the product been a good partner in doing business?
9.5
185
8.8
664
Product Direction (% positive)
9.1
401
8.9
1,427
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
9.3
5
Not enough data
SEO Auditing & Monitoring
9.0
33
Not enough data
9.0
27
Not enough data
8.8
26
Not enough data
9.1
27
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.5
320
Not enough data
9.0
338
Not enough data
8.9
325
Not enough data
8.6
32
Not enough data
8.6
22
Not enough data
SEO Reporting
8.9
321
Not enough data
9.1
35
Not enough data
8.8
32
Not enough data
9.0
23
Not enough data
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Data collection
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
Segment Trending
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Not enough data
Analysis
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
Platform
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
9.0
638
Not enough data
8.3
348
|
Verified
Not enough data
9.0
365
|
Verified
Not enough data
9.1
371
|
Verified
Not enough data
8.5
352
|
Verified
Not enough data
8.7
335
Not enough data
8.0
312
Management
Not enough data
8.7
352
|
Verified
Not enough data
8.6
341
|
Verified
Not enough data
8.6
342
|
Verified
Not enough data
8.6
338
|
Verified
Not enough data
8.3
317
Security
Not enough data
8.7
324
|
Verified
Not enough data
8.8
327
|
Verified
Not enough data
8.7
319
|
Verified
Integration Options
Not enough data
8.7
316
|
Verified
Not enough data
8.5
311
|
Verified
Not enough data
8.1
303
|
Verified
Not enough data
8.0
289
|
Verified
Deployment
Not enough data
8.2
286
Not enough data
8.6
294
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
8.1
37
Functionality - AI Agent Builders
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
7.9
36
Data and Analytics - AI Agent Builders
Not enough data
7.8
36
Not enough data
7.6
35
Not enough data
8.0
33
Integration - AI Agent Builders
Not enough data
8.9
37
Not enough data
8.6
36
Not enough data
8.7
35
Not enough data
8.6
37
Workflow Design & Integration - AI Orchestration
Not enough data
8.5
23
Not enough data
9.3
23
Not enough data
8.4
24
Not enough data
8.8
23
Not enough data
8.1
22
Not enough data
8.3
22
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
7.7
22
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.7
21
Governance & Compliance Controls - AI Orchestration
Not enough data
7.7
21
Not enough data
7.5
21
Not enough data
7.9
21
Not enough data
7.5
20
Not enough data
7.6
21
Agentic AI - Productivity Bots
Not enough data
8.2
95
Not enough data
8.6
93
Not enough data
7.5
87
Not enough data
7.5
88
Tools
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Serpstat and Zapier share no categories
Unique Categories
Serpstat is categorized as Competitive Intelligence, Content Creation, Market Intelligence, Content Analytics, SEO Tools, Local SEO, and Paid Search Intelligence
Zapier is categorized as Productivity Bots, iPaaS, API Marketplace, AI Agent Builders, and AI Orchestration
Reviews
Reviewers' Company Size
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Marketing and Advertising
17.4%
Information Technology and Services
10.2%
Computer Software
9.4%
Internet
3.9%
Real Estate
3.9%
Other
55.1%
Discussions
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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