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# SE Ranking vs Semrush Comparison - What are their main differences?

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SE RankingSemrush[+ Add Product](#)

Pricing

**SE Ranking**
Free Trial

**Starting at $103.20** · Core

**Semrush**
Free Trial

**$139.94** Per Month · Pro

**Pricing Insights**
from reviews

Time to Implement

**SE Ranking**
1 month

Based on 510 responses

**Semrush**
1 month

Based on 784 responses

Return on Investment

**SE Ranking**
7 months2 months sooner

Based on 444 responses

**Semrush**
9 months

Based on 748 responses

Perceived Cost

**SE Ranking**
$$$$$

**Semrush**
$$$$$

Average Discount

**SE Ranking**
15%8% more

**Semrush**
7%

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

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**Pros & Cons**
from reviews

**SE Ranking**
[
Ease of Use (45)
](https://www.g2.com/products/se-ranking/reviews?filters%5Bsentiment_snippet%5D=1087368&qs=pros-and-cons#reviews)[
Features (33)
](https://www.g2.com/products/se-ranking/reviews?filters%5Bsentiment_snippet%5D=1088173&qs=pros-and-cons#reviews)[
Limited Features (15)
](https://www.g2.com/products/se-ranking/reviews?filters%5Bsentiment_snippet%5D=1086581&qs=pros-and-cons#reviews)[
Expensive (14)
](https://www.g2.com/products/se-ranking/reviews?filters%5Bsentiment_snippet%5D=1086735&qs=pros-and-cons#reviews)

**Semrush**
[
Features (799)
](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768788&qs=pros-and-cons#reviews)[
Ease of Use (781)
](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1763811&qs=pros-and-cons#reviews)[
Expensive (540)
](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768275&qs=pros-and-cons#reviews)[
High Pricing (468)
](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1764080&qs=pros-and-cons#reviews)

Integrations

**SE Ranking**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image")

BigCommerce

](https://www.g2.com/products/bigcommerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image")

Claude

](https://www.g2.com/products/claude/reviews)[
View all
](https://www.g2.com/products/se-ranking/integrations)

**Semrush**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image")

Adobe Analytics

](https://www.g2.com/products/adobe-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-brand-visibility.png "Product Avatar Image")

Adobe Brand Visibility

](https://www.g2.com/products/adobe-brand-visibility/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image")

AgencyAnalytics

](https://www.g2.com/products/agencyanalytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_96cc0d292291ca6c890e40ad547a87d2/agencyplatform.png "Product Avatar Image")

AgencyPlatform

](https://www.g2.com/products/agencyplatform/reviews)[
View all
](https://www.g2.com/products/semrush/integrations)

Screenshots

**SE Ranking**
 ![SE Ranking screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1470947/ai-results-tracker-media.png)

**Semrush**
 ![Semrush screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/94882/Capterra-Semrush-Product-Screenshot-02-AI-Visibilty.png)

**Ratings**
from reviews

Meets Requirements

**SE Ranking**

9.2

9.21,220

**Semrush**

8.8

8.83,346

Ease of Use

**SE Ranking**

9.2

9.21,228

**Semrush**

8.3

8.33,385

Ease of Setup

**SE Ranking**

9.3

9.3931

**Semrush**

8.6

8.62,554

Ease of Admin

**SE Ranking**

9.2

9.2780

**Semrush**

8.6

8.61,483

Quality of Support

**SE Ranking**

9.4

9.41,157

**Semrush**

8.4

8.42,879

Has the product been a good partner in doing business?

**SE Ranking**

9.4

9.4761

**Semrush**

8.7

8.71,475

Product Direction (% positive)

**SE Ranking**

9.5

9.51,152

**Semrush**

8.6

8.63,133

**Features**
ratings from reviews

Competitive Intelligence

8.5

165

8.3

773

SEO Tools

8.5

1,024

8.2

2,471

Answer Engine Optimization (AEO)

9.6

9

7.7

242

Local SEO

8.7

396

8.8

710

Paid Search Intelligence

8.6

52

8.1

179

Content Analytics

8.4

140

8.0

840

AI Search Visibility Optimization Tools

Not enough data

8.9

36

Social Media Management

Not enough data

8.1

272

Market Intelligence

Not enough data

8.0

317

Proofreading

Not enough data

7.9

31

Local Listing Management

Not enough data

8.5

301

Media Monitoring

Not enough data

8.2

147

Digital Analytics

Not enough data

7.7

581

Content Creation

Not enough data

7.3

529

Marketing Calendar

Not enough data

7.9

147

Social Media Advertising

Not enough data

8.2

128

Social Media Analytics

Not enough data

8.2

336

Marketing Analytics

Not enough data

8.6

620

## SE Ranking vs. Semrush: Which Is Best for You?

Generated using AI

Last updated October 01, 2026, based on 5,472 verified G2 reviews.

 ![SE Ranking](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_86b9347424fd35a7ba6135d7f94e60cd/se-ranking.png "SE Ranking")

### Choose SE Ranking if…

- You want a **SEO tool with easy-to-use dashboards** for keyword tracking and competitor research.
- You need a **repeatable way to monitor AI search visibility** without relying on manual checks.
- You want **detailed SEO reports on technical issues** integrated with Google GA4 and Search Console data.
- You seek **quick and flexible integration** into your existing tech stack.
- You want to **make competitor research more actionable** by identifying keyword gaps and ranking comparisons.

Show more

 ![Semrush](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_048b8fdce261b3a16720698a09ea8bb9/semrush.png "Semrush")

### Choose Semrush if…

- You want a **comprehensive platform combining SEO and AI search visibility** for efficient digital marketing.
- You need **strong keyword research and competitor analysis** to identify search opportunities and plan content.
- You want **an intuitive, easy-to-use interface** that supports SEO improvements and AI search prompts.
- You seek **integration with Google Analytics** to connect analytics data directly into your SEO dashboard.
- You want **AI-driven insights to save manual labor** and speed up SEO research and reporting phases.

Show more

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
87.1%

Mid-Market(51-1000 emp.)
10.8%

Enterprise(\> 1000 emp.)
2.1%

Small-Business(50 or fewer emp.)
87.1%

Mid-Market(51-1000 emp.)
10.8%

Enterprise(\> 1000 emp.)
2.1%

Small-Business(50 or fewer emp.)
64.0%

Mid-Market(51-1000 emp.)
29.3%

Enterprise(\> 1000 emp.)
6.6%

Small-Business(50 or fewer emp.)
64.0%

Mid-Market(51-1000 emp.)
29.3%

Enterprise(\> 1000 emp.)
6.6%

**Reviewers' Industry**

[![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")](https://www.g2.com/products/se-ranking/reviews)
SE Ranking

Marketing and Advertising
40.4%

Internet
7.2%

Information Technology and Services
6.0%

Computer Software
4.6%

Retail
3.3%

Other
38.6%

[![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")](https://www.g2.com/products/semrush/reviews)
Semrush

Marketing and Advertising
29.2%

Information Technology and Services
8.4%

Computer Software
8.0%

Retail
3.5%

Internet
3.1%

Other
47.8%

FAQs

## SE Ranking vs Semrush FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Semrush vs SE Ranking?

SE Ranking stands out for higher reviewer satisfaction on setup and support, while Semrush is recognized for its comprehensive feature set and keyword research capabilities.

| [Semrush](https://www.g2.com/products/semrush/reviews) | [SE Ranking](https://www.g2.com/products/se-ranking/reviews) |
| --- | --- |
| 4.4/5 (4,026 reviews) | 4.7/5 (1,591 reviews) |
| Small-Business | Small-Business |
| 8.6 | 9.3 |
| 8.5 | 9.4 |
| Keyword Research (679 all-time mentions) | — |

### How do the pricing models of Semrush and SE Ranking compare?

SE Ranking is favored by reviewers for value, with a higher satisfaction score on price and cost-related dimensions.

- **Semrush:** In recent reviews, many cite high pricing and additional costs for add-ons as a drawback, especially for small businesses and freelancers.
- **SE Ranking:** Reviewers consistently highlight SE Ranking's affordability and value for money, noting it as budget-friendly for agencies and small businesses.
- **Switching Reason:** Several reviewers mention switching from more expensive tools to SE Ranking for better value and comparable features.

### What are the best alternatives to Semrush and SE Ranking?

The top three alternatives to Semrush and SE Ranking are Similarweb, Ahrefs, and Moz Pro.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4,026 reviews) | Small-Business | Pricing is often cited as high, especially for small businesses | Keyword Research (679 all-time mentions) |
| [SE Ranking](https://www.g2.com/products/se-ranking/reviews) | 4.7/5 (1,591 reviews) | Small-Business | Frequently praised for affordability and value | Rank Tracking and ease of use |
| [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5 (1,179 reviews) | Mid-Market | — | Market intelligence and competitive analysis |
| [Ahrefs](https://www.g2.com/products/ahrefs/reviews) | 4.5/5 (713 reviews) | Small-Business | — | Backlink analysis and keyword research |

### Which SEO Tools features should I prioritize when comparing Semrush and SE Ranking?

Buyers should prioritize Keyword Research, Rank Tracking, Ease of Use, Integrations, and Pricing when comparing Semrush and SE Ranking.

- **Keyword Research:** Semrush has 679 all-time reviewer mentions for keyword research, while SE Ranking is frequently praised for accurate rank tracking and keyword insights.
- **Rank Tracking:** SE Ranking is highlighted for rank tracking accuracy and ease of monitoring multiple sites; Semrush is also cited for rank tracking but with fewer recent mentions.
- **Ease of Use:** SE Ranking scores 9.2 on Ease of Use, while Semrush scores 8.3.
- **Integrations:** Semrush has 318 all-time mentions for integrations, including Google Analytics and Shopify; SE Ranking integrates with Make and Google Analytics, with 278 and 36 all-time mentions respectively.
- **Pricing:** SE Ranking is consistently praised for affordability, while Semrush receives 507 all-time mentions for being expensive.

### What are the pros and cons of Semrush vs SE Ranking?

Semrush's headline strength is its comprehensive feature set and keyword research, while SE Ranking is recognized for affordability and ease of use.

- **Semrush strengths:** Features (799 all-time mentions), Keyword Research (679), Ease of Use (781), Rank Tracking (424), Integrations (318), Competitor Research (315).
- **Semrush trade-offs:** Expensive (507 all-time mentions), High Pricing (468), High Costs (414), complexity for beginners, and add-on pricing structure.
- **SE Ranking strengths:** Affordability and value for money, ease of use (9.2 score), accurate rank tracking, and strong customer support (9.4 score).
- **SE Ranking trade-offs:** Limited features (15 all-time mentions), platform limitations, occasional interface and usage limitations, and some advanced features requiring add-ons.

### Is Semrush or SE Ranking better for small businesses?

SE Ranking is the better fit for small businesses, with higher satisfaction among small-business reviewers and consistent praise for affordability.

- **Semrush:** Largest reviewer segment is Small-Business; reviewers frequently cite high pricing as a barrier for small teams and freelancers.
- **SE Ranking:** Largest reviewer segment is Small-Business; reviewers consistently highlight SE Ranking's budget-friendly pricing and suitability for agencies and small businesses.

### Which SEO Tools platform has better integrations?

Semrush and SE Ranking both offer strong integration options, with reviewers citing parity in integration satisfaction.

- **Semrush:** Integrations are mentioned in 318 all-time reviews, with Google Analytics and Shopify frequently cited.
- **SE Ranking:** Integrations are mentioned in 278 all-time reviews for Make and 36 for Google Analytics, with reviewers noting ease of connecting to reporting and automation tools.

### How do Semrush and SE Ranking compare on customer support?

SE Ranking leads on Quality of Support, with a 0.9-point advantage over Semrush (9.4 vs 8.5).

- **Semrush:** Reviewers describe support as generally helpful but note occasional frustrations with billing and account issues.
- **SE Ranking:** Reviewers consistently praise SE Ranking's support team for responsiveness, helpfulness, and fast resolution of issues.

### Which is easier to implement, Semrush or SE Ranking?

SE Ranking is easier to implement, with a 0.7-point higher Ease of Setup score (9.3 vs 8.6).

- **Semrush:** Reviewers describe setup as straightforward but mention a learning curve due to the platform's breadth and complexity.
- **SE Ranking:** Reviewers consistently highlight easy and intuitive setup, with minimal onboarding required and quick project launches.

### Which product has better Keyword Research?

Semrush is the leader for Keyword Research, with the highest reviewer-cited strength and mention count.

- **Semrush:** Keyword Research is cited in 679 all-time reviews, with an 8.8 Meets Requirements score and frequent praise for data depth and actionable insights.
- **SE Ranking:** Reviewers highlight accurate keyword tracking and research, with a 9.2 Meets Requirements score and strong marks for ease of use and reporting.

Alternatives

**SE Ranking Alternatives**

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![Serpstat](https://images.g2crowd.com/uploads/product/hd_favicon/1491829471/serpstat.svg "Serpstat")

[
Serpstat
](/products/serpstat/reviews)

 ![Seobility](https://images.g2crowd.com/uploads/product/hd_favicon/7328ab53303febd0f1072dd7a4c12791/seobility.svg "Seobility")

[
Seobility
](/products/seobility/reviews)

**Semrush Alternatives**

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![Serpstat](https://images.g2crowd.com/uploads/product/hd_favicon/1491829471/serpstat.svg "Serpstat")

[
Serpstat
](/products/serpstat/reviews)