Link copied to clipboard # Profound vs Semrush Comparison - What are their main differences? Share [ Export ](/compare/profound/semrush/export.csv) ProfoundSemrush[+ Add Product](#) Pricing **Profound** Free Trial **Contact Us** Per Year · Profound Enterprise **Semrush** Free Trial **$139.94** Per Month · Pro **Pricing Insights** from reviews Time to Implement **Profound** 1 month Based on 21 responses **Semrush** 1 month Based on 784 responses Return on Investment **Profound** 6 months3 months sooner Based on 19 responses **Semrush** 9 months Based on 748 responses Perceived Cost **Profound** $$$$$ **Semrush** $$$$$ Average Discount **Profound** 12%5% more **Semrush** 7% **Pros & Cons** from reviews **Profound** Not enough data **Semrush** [ Features (799) ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768788&qs=pros-and-cons#reviews)[ Ease of Use (781) ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1763811&qs=pros-and-cons#reviews)[ Expensive (540) ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768275&qs=pros-and-cons#reviews)[ High Pricing (468) ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1764080&qs=pros-and-cons#reviews) Integrations **Profound** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2be3b6e935f7cf788b33567107ade60b/airops.png "Product Avatar Image") AirOps ](https://www.g2.com/products/airops/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ View all ](https://www.g2.com/products/profound/integrations) **Semrush** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-brand-visibility.png "Product Avatar Image") Adobe Brand Visibility ](https://www.g2.com/products/adobe-brand-visibility/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_96cc0d292291ca6c890e40ad547a87d2/agencyplatform.png "Product Avatar Image") AgencyPlatform ](https://www.g2.com/products/agencyplatform/reviews)[ View all ](https://www.g2.com/products/semrush/integrations) Screenshots **Profound** ![Profound screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1461254/aei.png) **Semrush** ![Semrush screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/94882/Capterra-Semrush-Product-Screenshot-02-AI-Visibilty.png) **Ratings** from reviews Meets Requirements **Profound** 8.8 8.8743 **Semrush** 8.8 8.83,346 Ease of Use **Profound** 8.7 8.7763 **Semrush** 8.3 8.33,385 Ease of Setup **Profound** 8.6 8.6702 **Semrush** 8.6 8.62,554 Ease of Admin **Profound** 8.8 8.897 **Semrush** 8.6 8.61,483 Quality of Support **Profound** 9.1 9.1698 **Semrush** 8.4 8.42,879 Has the product been a good partner in doing business? **Profound** 9.2 9.299 **Semrush** 8.7 8.71,475 Product Direction (% positive) **Profound** 9.6 9.6687 **Semrush** 8.6 8.63,133 **Features** ratings from reviews AI Search Visibility Optimization Tools 9.7 101 8.9 36 Answer Engine Optimization (AEO) 8.8 722 7.7 242 Competitive Intelligence Not enough data 8.3 773 SEO Tools Not enough data 8.2 2,471 Social Media Management Not enough data 8.1 272 Market Intelligence Not enough data 8.0 317 Proofreading Not enough data 7.9 31 Local Listing Management Not enough data 8.5 301 Local SEO Not enough data 8.8 710 Media Monitoring Not enough data 8.2 147 Digital Analytics Not enough data 7.7 581 Content Creation Not enough data 7.3 529 Marketing Calendar Not enough data 7.9 147 Paid Search Intelligence Not enough data 8.1 179 Social Media Advertising Not enough data 8.2 128 Social Media Analytics Not enough data 8.2 336 Marketing Analytics Not enough data 8.6 620 Content Analytics Not enough data 8.0 840 ## Profound vs. Semrush: Which Is Best for You? Generated using AI Last updated October 01, 2026, based on 5,065 verified G2 reviews. ![Profound](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b7620c4c6493e23711a4ebaf79cdaa13/profound.png "Profound") ### Choose Profound if… - You need **real-time visibility into brand citations across major LLMs** for AI search optimization. - You want to **automate AI search optimization workflows** using custom AI agents within your platform. - You require **granular competitive benchmarking and prompt tracking** to identify AI search visibility gaps. - You want **insightful AI referral traffic tracking** integrated with Google Analytics for SEO reporting. Show more ![Semrush](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_048b8fdce261b3a16720698a09ea8bb9/semrush.png "Semrush") ### Choose Semrush if… - You need **a comprehensive all-in-one platform** that combines SEO, AI visibility, and competitor analysis. - You want **intuitive keyword research and site audit tools** to quickly identify and fix SEO issues. - You require **AI-driven content and keyword suggestions** to accelerate research and strategy planning. - You prefer **easy integration with marketing and analytics tools** for streamlined reporting workflows. - You want **fast data generation and reliable infrastructure** to close analysis loops efficiently. Show more User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 20.4% Mid-Market(51-1000 emp.) 50.7% Enterprise(\> 1000 emp.) 29.0% Small-Business(50 or fewer emp.) 20.4% Mid-Market(51-1000 emp.) 50.7% Enterprise(\> 1000 emp.) 29.0% Small-Business(50 or fewer emp.) 64.0% Mid-Market(51-1000 emp.) 29.3% Enterprise(\> 1000 emp.) 6.6% Small-Business(50 or fewer emp.) 64.0% Mid-Market(51-1000 emp.) 29.3% Enterprise(\> 1000 emp.) 6.6% **Reviewers' Industry** [![Profound](https://images.g2crowd.com/uploads/product/hd_favicon/5f8cc59a3da76bc332ad148aef37f923/profound.svg "Profound")](https://www.g2.com/products/profound/reviews) Profound Marketing and Advertising 20.3% Computer Software 17.4% Financial Services 10.0% Information Technology and Services 9.6% Retail 4.0% Other 38.8% [![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")](https://www.g2.com/products/semrush/reviews) Semrush Marketing and Advertising 29.2% Information Technology and Services 8.4% Computer Software 8.0% Retail 3.5% Internet 3.1% Other 47.8% FAQs ## Profound vs Semrush FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Semrush vs Profound? Profound stands out for its higher reviewer satisfaction on support and ease of use, while Semrush is more widely adopted and recognized for its comprehensive feature set and keyword research capabilities. | [Semrush](https://www.g2.com/products/semrush/reviews) | [Profound](https://www.g2.com/products/profound/reviews) | | --- | --- | | 4.4/5 (4,028 reviews) | 4.5/5 (1,128 reviews) | | Small-Business | Mid-Market | | 8.6 | 8.6 | | 8.5 | 9.1 | | Keyword Research (679 all-time mentions) | AI and AEO feature velocity | ### How do the pricing models of Semrush and Profound compare? Profound is rated higher for price satisfaction, with reviewers expressing greater value sentiment compared to Semrush. - **Semrush:** In recent reviews, many cite high costs and expensive add-ons as a drawback, especially for small businesses and agencies. - **Profound:** Reviewers acknowledge Profound is costly but consistently highlight that the value and feature velocity justify the investment for those focused on AI and AEO. - **Switching reasons:** Several reviewers mention switching to Profound for faster feature releases and more actionable AI insights, despite the higher price point. ### What are the best alternatives to Semrush and Profound? SE Ranking, Similarweb, and Ahrefs are the top three alternatives to Semrush and Profound. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4,028 reviews) | Small-Business | Pricing is a frequent concern, with many reviewers citing high costs and add-ons. | Keyword Research (679 all-time mentions) | | [Profound](https://www.g2.com/products/profound/reviews) | 4.5/5 (1,128 reviews) | Mid-Market | Reviewers note high cost but strong value for AI and AEO features. | AI and AEO feature velocity | | [SE Ranking](https://www.g2.com/products/se-ranking/reviews) | 4.7/5 (1,591 reviews) | Small-Business | — | Comprehensive SEO toolkit | | [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5 (1,179 reviews) | Mid-Market | — | Market intelligence and competitor analysis | | [Ahrefs](https://www.g2.com/products/ahrefs/reviews) | 4.5/5 (713 reviews) | Small-Business | — | Backlink analysis and site audit | ### Which SEO Tools features should I prioritize when comparing Semrush and Profound? Buyers should prioritize Keyword Research, AI/AEO visibility tracking, integration capabilities, ease of use, and support quality when comparing Semrush and Profound. - **Keyword Research:** Semrush (679 all-time mentions), Profound (recent reviews highlight prompt and keyword tracking for AI/LLM visibility) - **AI/AEO Visibility Tracking:** Profound is frequently cited for rapid feature releases and actionable AI/LLM insights; Semrush is noted for AI visibility but with fewer recent mentions of AEO-specific features. - **Integration Capabilities:** Semrush (318 all-time mentions), Profound (recent reviews cite integrations with Ahrefs and Tableau) - **Ease of Use:** Semrush (781 all-time mentions), Profound (recent reviews highlight intuitive UI and agentic workflows) - **Support Quality:** Semrush (recent reviews mixed), Profound (consistently praised for responsive support and onboarding) ### What are the pros and cons of Semrush vs Profound? Semrush’s headline strength is comprehensive keyword research and all-in-one SEO tools, while Profound excels in rapid AI/AEO feature development and actionable insights for LLM visibility. - **Semrush strengths:** Comprehensive feature set (799 all-time mentions), keyword research (679), ease of use (781), rank tracking (424), integrations (318), and competitor research (315). - **Semrush trade-offs:** High pricing (507), expensive add-ons (468), and a learning curve for new users. - **Profound strengths:** Fast feature releases for AI/AEO, agentic workflows, actionable AI/LLM insights, and strong support experiences in recent reviews. - **Profound trade-offs:** High cost, some complexity in onboarding, and a steeper learning curve for advanced features. ### Is Semrush or Profound better for small businesses? Semrush is the better fit for small businesses, as it is most widely adopted in the Small-Business segment and frequently cited by small-business reviewers. - **Semrush:** Largest segment is Small-Business; reviewers in this segment highlight its all-in-one SEO toolkit and ease of setup, though cost is a concern for smaller teams. - **Profound:** Largest segment is Mid-Market; reviewers note its value for advanced AI/AEO needs but mention the price is more suited to larger organizations. ### Which SEO Tools platform has better integrations? Semrush is favored for integrations, with a higher volume of reviewer-cited integrations and broader third-party tool mentions. - **Semrush:** Integrations with Google Analytics (92 all-time mentions), Shopify (6), and a wide range of third-party tools (318 all-time mentions for integrations overall). - **Profound:** Integrations with Ahrefs (10 all-time mentions) and Tableau (recent reviews), with reviewers highlighting agentic workflows and API capabilities. ### How do Semrush and Profound compare on customer support? Profound is rated materially higher for Quality of Support, with a 0.6-point advantage over Semrush (9.1 vs 8.5). - **Semrush:** Support is described as responsive and helpful in many reviews, but some reviewers report negative experiences with billing and account issues. - **Profound:** Reviewers consistently praise Profound’s support team for responsiveness, onboarding assistance, and ongoing engagement, with multiple mentions of standout account managers. ### Which is easier to implement, Semrush or Profound? Semrush and Profound are rated at parity for Ease of Setup, both scoring 8.6, with reviewers describing straightforward onboarding for each. - **Semrush:** Reviewers frequently mention easy initial setup, especially for adding websites and switching clients, though some note a learning curve for advanced features. - **Profound:** Reviewers highlight simple onboarding, intuitive configuration, and helpful support during setup, with some noting a learning curve for advanced agentic features. ### Which product has better Keyword Research? Semrush is the stronger choice for Keyword Research, with 679 all-time reviewer mentions and frequent praise for its keyword discovery and tracking tools. - **Semrush:** Keyword Research is cited in 679 all-time reviews, with reviewers highlighting the Keyword Magic Tool, keyword profile tracking, and actionable insights for content strategy. - **Profound:** Recent reviews note prompt and keyword tracking for AI/LLM visibility, but multi-word phrase insights and traditional keyword research are less frequently cited as core strengths. 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