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Compare Profound and Semrush 
Featured Products
At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
Contact Us Per Year
$139.94 Per Month
Profound
Star Rating
(214)4.6 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansSemrush
Star Rating
(3,276)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive all-in-one SEO platform, with users highlighting its powerful features for keyword research, competitor analysis, and site audits. Many users appreciate how these tools help them optimize their websites effectively, leading to improved rankings on search engines.
- Users say that Profound stands out for its ability to simplify complex concepts like GEO/AEO, making it easier to plan, track, measure, and report on performance. This clarity has been particularly beneficial for teams looking to understand the impact of their optimization efforts on AI-driven search results.
- Reviewers mention that while Semrush has a slightly lower ease of use rating, it still offers a user-friendly interface that many find intuitive. Users have noted that the integration process with their existing sites is straightforward, which is crucial for teams looking to implement SEO strategies quickly.
- According to verified reviews, Profound receives high marks for its visibility tracking capabilities, allowing users to explore both surface-level metrics and detailed insights. This flexibility is appreciated by those who want to dive deep into their data without feeling overwhelmed.
- G2 reviewers highlight that Semrush has a significantly larger user base and more recent reviews, indicating a robust community and ongoing support. This can be a deciding factor for users who value a well-established platform with a wealth of shared knowledge and resources.
- Users report that while Profound has a strong focus on AI-driven insights, some may find its pricing model less transparent, as it requires potential customers to contact them for details. This could be a drawback for those who prefer clear pricing structures upfront.
Pricing
Entry-Level Pricing
Profound
Profound Enterprise
Contact Us
Per Year
- Answer Engine Insights
- AI Bot Tracking
- Content Generation
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Profound
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
8.8
161
8.8
2,594
Ease of Use
8.8
164
8.3
2,621
Ease of Setup
8.9
158
8.6
1,822
Ease of Admin
8.8
68
8.6
1,334
Quality of Support
9.1
155
8.5
2,274
Has the product been a good partner in doing business?
9.3
69
8.7
1,313
Product Direction (% positive)
9.7
160
8.8
2,504
Features by Category
Metrics
Not enough data
8.4
443
Not enough data
8.2
435
Not enough data
7.9
416
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
385
Not enough data
7.2
370
Reporting
Not enough data
8.0
426
Not enough data
8.2
418
Not enough data
7.8
402
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Other
Not enough data
7.7
387
Not enough data
8.1
401
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
357
Not enough data
7.0
335
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
368
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
Not enough data
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
245
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
263
|
Verified
Not enough data
8.8
270
|
Verified
Local Search Optimization
Not enough data
8.9
602
|
Verified
Not enough data
8.4
551
|
Verified
Not enough data
8.4
525
|
Verified
Not enough data
8.3
535
|
Verified
Not enough data
7.9
519
|
Verified
Not enough data
8.8
584
|
Verified
Platform Basics
Not enough data
8.5
579
Not enough data
8.6
582
Agentic AI - Competitive Intelligence
Not enough data
7.0
75
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1031
Not enough data
9.1
958
Not enough data
8.8
870
Not enough data
8.9
907
Agentic AI - SEO Tools
Not enough data
6.6
181
Not enough data
6.7
182
Not enough data
6.7
184
Not enough data
6.7
180
Not enough data
6.5
179
Not enough data
6.6
174
Not enough data
6.8
178
SEO Content & Rankings
Not enough data
8.2
1521
Not enough data
9.1
1690
Not enough data
8.8
1578
Not enough data
8.2
936
Not enough data
8.5
890
SEO Reporting
Not enough data
8.9
1651
Not enough data
8.6
1024
Not enough data
8.3
983
Not enough data
7.8
846
Generative AI
Not enough data
6.8
412
Not enough data
6.8
401
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
166
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
96
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
90
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
88
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
90
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
214
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Segment Trending
Not enough data
8.6
247
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
240
|
Verified
Not enough data
7.3
201
Analysis
Not enough data
8.3
233
Not enough data
8.6
255
|
Verified
Not enough data
8.3
215
|
Verified
Platform
Not enough data
8.7
262
|
Verified
Not enough data
8.4
240
|
Verified
Not enough data
7.7
214
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Agentic AI - Market Intelligence
Not enough data
7.2
33
Not enough data
6.8
32
Platform Basics
Not enough data
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Platform Data
Not enough data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Agentic AI - Operational Risk Management
Not enough data
7.1
17
Planning
Not enough data
7.7
235
Publishing
Not enough data
7.7
237
Social Media
Not enough data
7.6
238
Planning
Not enough data
7.9
362
Generative AI
Not enough data
7.4
145
Not enough data
7.2
141
Not enough data
7.2
140
Not enough data
6.7
138
Not enough data
6.4
135
Agentic AI - Content Creation
Not enough data
7.2
47
Not enough data
7.0
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.2
48
Not enough data
7.3
47
Not enough data
7.3
47
AI Visibility & Tracking
9.3
149
7.9
71
9.3
147
7.9
81
Sentiment & Brand Analysis
8.9
134
7.9
67
6.9
118
6.3
57
Competitive Benchmarking
9.0
134
7.3
60
9.2
136
7.6
67
AI Content Optimization
8.0
125
7.7
62
7.9
133
7.7
64
Reporting & Alerts
7.2
118
6.8
58
9.1
140
7.6
68
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
719
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
391
|
Verified
Not enough data
8.4
415
|
Verified
Not enough data
8.0
402
|
Verified
Not enough data
8.0
381
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
395
|
Verified
Not enough data
8.6
432
|
Verified
Not enough data
7.7
364
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
8.2
406
|
Verified
Not enough data
7.9
356
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.2
58
Not enough data
7.6
58
Not enough data
7.2
58
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Profound and Semrush are categorized as Answer Engine Optimization (AEO)
Unique Categories
Profound has no unique categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Profound
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.2%
Marketing and Advertising
17.8%
Financial Services
14.1%
Information Technology and Services
10.4%
Retail
4.3%
Other
28.2%
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
Discussions
Profound has no discussions with answers
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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