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Compare Owler and Serpstat 
Featured Products
At a Glance
Market Segments
Small-Business (37.8% of reviews)
Small-Business (80.3% of reviews)
Entry-Level Pricing
$0.00
Free Trial
Owler
Star Rating
(481)4.3 out of 5
Market Segments
Small-Business (37.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSerpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansOwler vs Serpstat
When assessing the two solutions, reviewers found Owler easier to use, set up, and administer. However, reviewers preferred doing business with Serpstat overall.
- Reviewers felt that Serpstat meets the needs of their business better than Owler.
- When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over Owler.
Pricing
Entry-Level Pricing
Owler
Owler Community
$0.00
Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.
- Track up to 5 Companies
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Free Trial
Owler
No trial information availableSerpstat
Free Trial is available
Ratings
Meets Requirements
8.4
358
9.1
414
Ease of Use
8.9
370
8.8
417
Ease of Setup
9.3
80
9.0
198
Ease of Admin
9.1
74
9.0
193
Quality of Support
8.5
208
9.4
377
Has the product been a good partner in doing business?
8.9
69
9.5
185
Product Direction (% positive)
7.7
361
9.1
401
Features by Category
Data Availability
7.8
109
Not enough data
8.3
201
Not enough data
8.2
215
|
Verified
Not enough data
Not enough data
Not enough data
Data Accuracy
7.7
151
Not enough data
7.9
192
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
102
Not enough data
7.8
105
|
Verified
Not enough data
8.6
126
Not enough data
8.0
115
|
Verified
Not enough data
7.3
90
|
Verified
Not enough data
7.2
76
Not enough data
Features
7.4
109
Not enough data
7.5
101
Not enough data
7.5
111
|
Verified
Not enough data
7.9
113
Not enough data
8.6
186
|
Verified
Not enough data
8.8
195
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
132
Not enough data
6.9
81
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
54
|
Verified
Not enough data
8.3
47
Not enough data
7.9
47
Not enough data
Lead Management
7.9
47
Not enough data
Feature Not Available
Not enough data
7.9
47
Not enough data
Marketing Campaigns
7.5
41
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.3
45
Not enough data
8.2
44
Not enough data
Feature Not Available
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
9.3
5
SEO Auditing & Monitoring
Not enough data
9.0
33
Not enough data
9.0
27
Not enough data
8.8
26
Not enough data
9.1
27
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
8.5
320
Not enough data
9.0
338
Not enough data
8.9
325
Not enough data
8.6
32
Not enough data
8.6
22
SEO Reporting
Not enough data
8.9
321
Not enough data
9.1
35
Not enough data
8.8
32
Not enough data
9.0
23
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Data collection
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Segment Trending
Not enough data
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Analysis
Not enough data
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Platform
Not enough data
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.4
142
Not enough data
7.9
123
Not enough data
7.4
100
Not enough data
Lead Management
7.7
91
Not enough data
Feature Not Available
Not enough data
7.8
93
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
87
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Owler and Serpstat share no categories
Unique Categories
Owler is categorized as Sales Intelligence, Marketing Account Intelligence, and Account Data Management
Serpstat is categorized as Competitive Intelligence, Content Creation, Market Intelligence, Content Analytics, SEO Tools, Local SEO, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Owler
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.4%
Information Technology and Services
14.8%
Marketing and Advertising
6.8%
Financial Services
4.2%
Telecommunications
3.2%
Other
48.6%
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Discussions
How does the free plan compare to the Paid benefits?
1 Comment
JG
The free one suits me well.Read more
What industry/verticals are the best fit for this product?
1 Comment
JM
Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various...Read more
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
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