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Compare Owler and Serpstat

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At a Glance
Owler
Owler
Star Rating
(481)4.3 out of 5
Market Segments
Small-Business (37.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plans
Serpstat
Serpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plans

Owler vs Serpstat

When assessing the two solutions, reviewers found Owler easier to use, set up, and administer. However, reviewers preferred doing business with Serpstat overall.

  • Reviewers felt that Serpstat meets the needs of their business better than Owler.
  • When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over Owler.
Pricing
Entry-Level Pricing
Owler
Owler Community
$0.00
Browse all 4 pricing plans
Serpstat
Free Trial
Free Trial
Browse all 5 pricing plans
Free Trial
Owler
No trial information available
Serpstat
Free Trial is available
Ratings
Meets Requirements
8.4
358
9.1
414
Ease of Use
8.9
370
8.8
417
Ease of Setup
9.3
80
9.0
198
Ease of Admin
9.1
74
9.0
193
Quality of Support
8.5
208
9.4
377
Has the product been a good partner in doing business?
8.9
69
9.5
185
Product Direction (% positive)
7.7
361
9.1
401
Features by Category
7.9
240
Not enough data
Data Availability
7.8
109
Not enough data
8.3
201
Not enough data
8.2
215
|
Verified
Not enough data
Not enough data
Not enough data
Data Accuracy
7.7
151
Not enough data
7.9
192
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
102
Not enough data
7.8
105
|
Verified
Not enough data
8.6
126
Not enough data
8.0
115
|
Verified
Not enough data
7.3
90
|
Verified
Not enough data
7.2
76
Not enough data
Features
7.4
109
Not enough data
7.5
101
Not enough data
7.5
111
|
Verified
Not enough data
7.9
113
Not enough data
8.6
186
|
Verified
Not enough data
8.8
195
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
132
Not enough data
6.9
81
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Data ManagementHide 20 FeaturesShow 20 Features
8.0
64
Not enough data
Lead Intelligence
8.3
54
|
Verified
Not enough data
8.3
47
Not enough data
7.9
47
Not enough data
Lead Management
7.9
47
Not enough data
Feature Not Available
Not enough data
7.9
47
Not enough data
Marketing Campaigns
7.5
41
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.3
45
Not enough data
8.2
44
Not enough data
Feature Not Available
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competitive IntelligenceHide 9 FeaturesShow 9 Features
Not enough data
9.3
6
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
8.9
358
SEO Auditing & Monitoring
Not enough data
9.0
33
Not enough data
9.0
27
Not enough data
8.8
26
Not enough data
9.1
27
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
8.5
320
Not enough data
9.0
338
Not enough data
8.9
325
Not enough data
8.6
32
Not enough data
8.6
22
SEO Reporting
Not enough data
8.9
321
Not enough data
9.1
35
Not enough data
8.8
32
Not enough data
9.0
23
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
9.8
7
Data collection
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Segment Trending
Not enough data
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Analysis
Not enough data
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Platform
Not enough data
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Account IntelligenceHide 17 FeaturesShow 17 Features
7.8
154
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.4
142
Not enough data
7.9
123
Not enough data
7.4
100
Not enough data
Lead Management
7.7
91
Not enough data
Feature Not Available
Not enough data
7.8
93
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
87
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
8.7
7
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Owler
Owler
Serpstat
Serpstat
Owler and Serpstat share no categories
Reviews
Reviewers' Company Size
Owler
Owler
Small-Business(50 or fewer emp.)
37.8%
Mid-Market(51-1000 emp.)
35.3%
Enterprise(> 1000 emp.)
26.8%
Serpstat
Serpstat
Small-Business(50 or fewer emp.)
80.3%
Mid-Market(51-1000 emp.)
17.3%
Enterprise(> 1000 emp.)
2.4%
Reviewers' Industry
Owler
Owler
Computer Software
22.4%
Information Technology and Services
14.8%
Marketing and Advertising
6.8%
Financial Services
4.2%
Telecommunications
3.2%
Other
48.6%
Serpstat
Serpstat
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Alternatives
Owler
Owler Alternatives
ZoomInfo Sales
ZoomInfo Sales
Add ZoomInfo Sales
Crunchbase
Crunchbase
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Apollo.io
Apollo.io
Add Apollo.io
D&B Hoovers
D&B Hoovers
Add D&B Hoovers
Serpstat
Serpstat Alternatives
Semrush
Semrush
Add Semrush
SE Ranking
SE Ranking
Add SE Ranking
Ahrefs
Ahrefs
Add Ahrefs
Similarweb
Similarweb
Add Similarweb
Discussions
Owler
Owler Discussions
How does the free plan compare to the Paid benefits?
1 Comment
JG
The free one suits me well.Read more
What is owler used for?
1 Comment
BRUNO C.
BC
Getting news about companiesRead more
What industry/verticals are the best fit for this product?
1 Comment
Jay M.
JM
Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various...Read more
Serpstat
Serpstat Discussions
What is Serpstat used for?
3 Comments
SAMEER S.
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex, We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Monty the Mongoose crying
Serpstat has no more discussions with answers