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At a Glance
Market Segments
Mid-Market (38.5% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Optimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneVWO Testing
Star Rating
(928)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in its A/B Testing capabilities, with a score of 9.0, while Optimizely One also performs well but slightly lower at 9.3. Reviewers mention that VWO's interface for A/B testing is intuitive and user-friendly, making it easier for teams to implement tests quickly.
- Reviewers mention that VWO Testing offers superior Quality of Support with a score of 8.9 compared to Optimizely One's 7.8. Users on G2 highlight VWO's responsive customer service and helpful resources, which enhance the overall user experience.
- Users say that VWO Testing shines in Ease of Setup with a score of 8.5, while Optimizely One lags behind at 7.4. Reviewers mention that VWO's straightforward onboarding process allows teams to get started with minimal friction.
- G2 users report that VWO Testing's Reporting and Analytics features are robust, scoring 8.2, while Optimizely One's score of 8.6 indicates strong performance as well. However, users mention that VWO's visual reporting tools are particularly effective for tracking campaign performance.
- Users on G2 highlight that VWO Testing's Visitor Behavior Monitoring is rated at 8.3, which is higher than Optimizely One's 8.2. Reviewers mention that VWO provides detailed insights into user interactions, helping teams optimize their strategies effectively.
- Reviewers mention that VWO Testing's Customization options are rated at 8.3, while Optimizely One offers a slightly lower score of 7.6. Users report that VWO allows for extensive customization of testing parameters, which is crucial for tailoring experiments to specific audience segments.
Pricing
Entry-Level Pricing
Optimizely One
No pricing availableVWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Optimizely One
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
8.5
33
8.5
795
Ease of Use
8.2
34
8.3
804
Ease of Setup
7.3
18
8.6
526
Ease of Admin
8.2
10
8.7
363
Quality of Support
7.9
30
9.0
767
Has the product been a good partner in doing business?
7.8
9
8.9
360
Product Direction (% positive)
7.7
31
9.0
791
Features by Category
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
6.7
20
Not enough data
7.2
19
Not enough data
7.3
21
Not enough data
7.6
22
Not enough data
7.7
18
Not enough data
7.3
17
Not enough data
Content Management
7.1
21
Not enough data
7.0
19
Not enough data
7.5
20
Not enough data
Design & Development
7.0
18
Not enough data
7.0
18
Not enough data
7.1
21
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
Not enough data
8.0
436
Not enough data
6.7
390
Not enough data
7.6
468
Experimental Design
Not enough data
8.4
465
Not enough data
8.6
457
Not enough data
8.2
449
Analytics
Not enough data
8.2
515
Not enough data
7.6
478
Agentic AI - A/B Testing
Not enough data
6.4
80
Not enough data
7.1
79
Not enough data
6.7
79
Not enough data
7.2
79
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Optimizely One and VWO Testing are categorized as Personalization Engines and E-Commerce Personalization
Unique Categories
Optimizely One is categorized as Digital Experience Platforms (DXP), Customer Data Platform (CDP), Web Content Management, Digital Asset Management, and Digital Experience Orchestration (DXO) Platforms
VWO Testing is categorized as Feature Management, Personalization, A/B Testing, and Mobile App Optimization
Reviews
Reviewers' Company Size
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
59.0%
Alternatives
Discussions
Optimizely One has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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