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# Opensend vs Retention.com Comparison - What are their main differences?

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OpensendRetention.com[+ Add Product](#)

Reviews

**Opensend** [

4.7/5(145)

](https://www.g2.com/products/opensend/reviews#reviews)

**Retention.com** [

4.5/5(123)

](https://www.g2.com/products/retention-com/reviews#reviews)

Pricing

**Opensend**
No pricing available

**Retention.com**
Free Trial

**$0.10** 1 lead · Product #1: Grow

**Pricing Insights**
from reviews

Time to Implement

**Opensend**
1 month

Based on 45 responses

**Retention.com**
\<1 monthFaster

Based on 24 responses

Return on Investment

**Opensend**
3 months5 months sooner

Based on 45 responses

**Retention.com**
8 months

Based on 20 responses

Perceived Cost

**Opensend**
$$$$$

**Retention.com**
$$$$$

Average Discount

**Opensend**
10%3% more

**Retention.com**
7%

 ![Opensend](https://images.g2crowd.com/uploads/product/hd_favicon/45d56c89be2381c11c442442b60d5e2b/opensend.svg "Opensend")

 ![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")

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Pros & Cons

**Opensend**
[
Easy Setup (33)
](https://www.g2.com/products/opensend/reviews?filters%5Bsentiment_snippet%5D=1681857&qs=pros-and-cons#reviews)[
Ease of Use (24)
](https://www.g2.com/products/opensend/reviews?filters%5Bsentiment_snippet%5D=1681614&qs=pros-and-cons#reviews)[
Lead Quality (3)
](https://www.g2.com/products/opensend/reviews?filters%5Bsentiment_snippet%5D=1682129&qs=pros-and-cons#reviews)[
Expensive (2)
](https://www.g2.com/products/opensend/reviews?filters%5Bsentiment_snippet%5D=1681941&qs=pros-and-cons#reviews)

**Retention.com**
[
Ease of Use (8)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226124&qs=pros-and-cons#reviews)[
Easy Setup (7)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226046&qs=pros-and-cons#reviews)[
Lead Quality (3)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227094&qs=pros-and-cons#reviews)[
Contact Management (1)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516296&qs=pros-and-cons#reviews)

Integrations

**Opensend**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c177b894e6ccce4e4b166036320ab88/constant-contact.jpg "Product Avatar Image")

Constant Contact

](https://www.g2.com/products/constant-contact/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image")

Klaviyo

](https://www.g2.com/products/klaviyo/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8f995bb06a824a4a17c0783383be750c/meta-ai-meta.jpg "Product Avatar Image")

Meta

](https://www.g2.com/products/meta-ai-meta/reviews)[
View all
](https://www.g2.com/products/opensend/integrations)

**Retention.com**
Not enough data

Screenshots

**Opensend**
 ![Opensend screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1386645/Screenshot-2024-07-05-at-8.55.57-AM.png)

**Retention.com**
 ![Retention.com screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1356402/Screenshot-2024-01-18-at-12.42.07-PM.png)

Ratings

Meets Requirements

**Opensend**

9.4

9.4120

**Retention.com**

9.0

9.074

Ease of Use

**Opensend**

9.5

9.5127

**Retention.com**

9.0

9.074

Ease of Setup

**Opensend**

9.7

9.7124

**Retention.com**

8.5

8.544

Ease of Admin

**Opensend**

9.7

9.766

**Retention.com**

9.1

9.138

Quality of Support

**Opensend**

9.8

9.8120

**Retention.com**

8.8

8.871

Has the product been a good partner in doing business?

**Opensend**

9.7

9.766

**Retention.com**

9.3

9.338

Product Direction (% positive)

**Opensend**

9.6

9.6118

**Retention.com**

8.4

8.471

Features

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

Not enough data

6.3

5

Text Messaging

Bulk SMS

Not enough data

Not enough data

Two-Way Text Messaging

Not enough data

Feature Not Available

Text Scheduler

Not enough data

Feature Not Available

Automatic Replies

Not enough data

Feature Not Available

Automatic URL Shortening

Not enough data

Feature Not Available

MMS Marketing

Not enough data

Feature Not Available

Personalization

Not enough data

Feature Not Available

Transactional SMS

Not enough data

Feature Not Available

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

Not enough data

6.3(won by default)

5

Marketing Automation

Not enough data

Feature Not Available

White Label

Not enough data

Feature Not Available

Text-to-Landline

Not enough data

Feature Not Available

Short Codes

Not enough data

Feature Not Available

API Integration

Not enough data

Feature Not Available

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

8.4

20

Not enough data

Agentic AI - Visitor Identification

Cross-system Integration

8.4(won by default)

19

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Conversion Rate Optimization

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Site Search Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Pageview Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Visualization

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Time on Site Tracking

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

User Interaction Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Multiple Site Management

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Show 3 feature categories with incomplete data

Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Generation

Lead Builder

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Import & Export Tools

Not enough data

Not enough data

Identity Resolution[Hide 3 FeaturesShow 3 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Firewall Software

Autonomous Task Execution

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Personalization

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

AI Personalization - Personalization

Predictive Recommendations

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Adaptive Content

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Content Analytics

Not enough data

Not enough data

Behavioral Targeting

Not enough data

Not enough data

Account Based Marketing

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Experience Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Opensend](https://images.g2crowd.com/uploads/product/hd_favicon/45d56c89be2381c11c442442b60d5e2b/opensend.svg "Opensend")](https://www.g2.com/products/opensend/reviews)

Opensend

Small-Business(50 or fewer emp.)

67.9%

Mid-Market(51-1000 emp.)

32.1%

Enterprise(\> 1000 emp.)

0%

[![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")](https://www.g2.com/products/retention-com/reviews)

Retention.com

Small-Business(50 or fewer emp.)

87.5%

Mid-Market(51-1000 emp.)

12.5%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

67.9%

87.5%

Mid-Market

(51-1000 emp.)

32.1%

12.5%

Enterprise

(\> 1000 emp.)

0%

0%

Reviewers' Industry

[![Opensend](https://images.g2crowd.com/uploads/product/hd_favicon/45d56c89be2381c11c442442b60d5e2b/opensend.svg "Opensend")](https://www.g2.com/products/opensend/reviews)
Opensend

Marketing and Advertising

21.9%

Consumer Goods

15.6%

Retail

14.1%

Apparel & Fashion

13.3%

Health, Wellness and Fitness

7.0%

Other

28.1%

[![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")](https://www.g2.com/products/retention-com/reviews)
Retention.com

Consumer Goods

14.4%

Retail

11.7%

Marketing and Advertising

11.7%

Health, Wellness and Fitness

9.9%

Apparel & Fashion

7.2%

Other

45.0%

FAQs

## Opensend vs Retention.com FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Retention.com vs Opensend?

Opensend stands out from Retention.com with higher reviewer ratings for both setup and support, and is more frequently cited for easy setup and customer support.

| [Retention.com](https://www.g2.com/products/retention-com/reviews) | [Opensend](https://www.g2.com/products/opensend/reviews) |
| --- | --- |
| 4.5/5 (123 reviews) | 4.7/5 (143 reviews) |
| Small-Business | Small-Business |
| 8.5 | 9.7 |
| 8.8 | 9.8 |
| Ease of Use (8 all-time mentions) | Easy Setup (33 all-time mentions) |

### How do the pricing models of Retention.com and Opensend compare?

Opensend is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Retention.com.

- **Retention.com:** Reviewers note that pricing can be a concern, with several mentioning rising costs and questioning value for smaller teams.
- **Opensend:** Reviewers describe Opensend as competitively priced and highlight its straightforward credit system, though a few mention it can be pricey at higher usage tiers.
- **Switching reasons:** Recent reviewers have switched to Opensend for its transparent pricing and higher perceived value, especially when compared directly to competitors.

### What are the best alternatives to Retention.com and Opensend?

The top three alternatives to Retention.com and Opensend are Klaviyo, Listrak, and Customers.ai.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Retention.com](https://www.g2.com/products/retention-com/reviews) | 4.5/5 (123 reviews) | Small-Business | Pricing can be a concern for smaller teams | Ease of Use (8 all-time mentions) |
| [Opensend](https://www.g2.com/products/opensend/reviews) | 4.7/5 (143 reviews) | Small-Business | Competitively priced, straightforward credit system | Easy Setup (33 all-time mentions) |
| [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1360 reviews) | Small-Business | — | Powerful automation and segmentation |
| [Listrak](https://www.g2.com/products/listrak/reviews) | 4.5/5 (306 reviews) | Mid-Market | — | Comprehensive marketing suite |
| [Customers.ai](https://www.g2.com/products/customers-ai/reviews) | 4.8/5 (429 reviews) | Small-Business | — | High customer satisfaction |

### Which SMS Marketing features should I prioritize when comparing Retention.com and Opensend?

Buyers comparing Retention.com and Opensend should prioritize Ease of Setup, Quality of Support, Integrations, Engagement, and Lead Quality.

- **Ease of Setup:** Retention.com 8.5, Opensend 9.7
- **Quality of Support:** Retention.com 8.8, Opensend 9.8
- **Integrations:** Retention.com (3 all-time mentions), Opensend (14 all-time mentions)
- **Engagement:** Retention.com (Engagement cited in recent reviews), Opensend (Engagement cited in recent reviews)
- **Lead Quality:** Retention.com (4 all-time mentions as a trade-off), Opensend (3 all-time mentions as a trade-off)

### What are the pros and cons of Retention.com vs Opensend?

Opensend's headline strength is easy setup and support, while Retention.com is most often praised for ease of use.

- **Retention.com strengths:** Ease of Use (8 all-time mentions), Easy Setup (8), Revenue Growth (5), Effective (5), Easy Integrations (3)
- **Retention.com trade-offs:** Lead Quality (4 all-time mentions), Email Issues (2), Poor Customer Support (2)
- **Opensend strengths:** Easy Setup (33 all-time mentions), Ease of Use (24), Customer Support (18), Helpful (17), Easy Integrations (14), Lead Generation (11)
- **Opensend trade-offs:** Lead Quality (3 all-time mentions), Expensive (2)

### Is Retention.com or Opensend better for small businesses?

Opensend is the stronger fit for small businesses, with higher satisfaction scores and more frequent positive sentiment among small-business reviewers.

- **Retention.com:** Largest segment is Small-Business; reviewers highlight ease of use and setup, but note pricing concerns for smaller teams.
- **Opensend:** Largest segment is Small-Business; reviewers consistently praise easy setup, strong support, and value for small teams.

### Which SMS Marketing platform has better integrations?

Opensend is favored for integrations, with more reviewer-cited integration mentions and higher satisfaction.

- **Retention.com:** Integrates with Shopify and Klaviyo, with temporal-qualitative mentions in recent reviews.
- **Opensend:** Klaviyo (18 all-time mentions), Shopify (7 all-time mentions), Salesforce (temporal-qualitative mention in recent reviews).

### How do Retention.com and Opensend compare on customer support?

Opensend leads Retention.com in Quality of Support by a material margin of 1.0 points (9.8 vs 8.8).

- **Retention.com:** Reviewers describe support as helpful and responsive, but some mention inconsistent experiences and high employee turnover.
- **Opensend:** Reviewers consistently praise Opensend's onboarding, responsiveness, and dedicated support, with 18 all-time mentions for customer support.

### Which is easier to implement, Retention.com or Opensend?

Opensend is easier to implement, with a 1.2-point advantage in Ease of Setup (9.7 vs 8.5).

- **Retention.com:** Reviewers describe setup as generally easy, but some note longer onboarding and challenges with complex integrations.
- **Opensend:** Reviewers overwhelmingly cite easy and fast setup, often completed in minutes, with strong onboarding support and minimal technical barriers.

### Which product has better Engagement?

Opensend is favored for Engagement, with more frequent reviewer-cited engagement outcomes and higher satisfaction scores.

- **Retention.com:** Engagement is cited in recent reviews as a benefit, but also as a trade-off due to variable lead quality and engagement rates.
- **Opensend:** Engagement is cited in recent reviews as a core benefit, with reviewers highlighting higher open rates, better conversion, and improved triggered flow revenue.

Alternatives

**Opensend Alternatives**

 ![Customers.ai](https://images.g2crowd.com/uploads/product/hd_favicon/d13e640c74221877c47e7e5b4b8e6e4d/customers-ai.svg "Customers.ai")

[
Customers.ai
](/products/customers-ai/reviews)

 ![RB2B](https://images.g2crowd.com/uploads/product/hd_favicon/2e0824145809710a46ad430338cbe7a8/rb2b.svg "RB2B")

[
RB2B
](/products/rb2b/reviews)

 ![Instantly](https://images.g2crowd.com/uploads/product/hd_favicon/7a665f91b163a7a6a5ebea30fa821f91/instantly.svg "Instantly")

[
Instantly
](/products/instantly/reviews)

 ![Lead Forensics](https://images.g2crowd.com/uploads/product/hd_favicon/49ed9d567cb7c6545edeb2ef2826bb44/lead-forensics.svg "Lead Forensics")

[
Lead Forensics
](/products/lead-forensics/reviews)

**Retention.com Alternatives**

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

 ![Listrak](https://images.g2crowd.com/uploads/product/hd_favicon/48ea104dd8402031a82d0f209c7dee22/listrak.svg "Listrak")

[
Listrak
](/products/listrak/reviews)

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