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Compare NVivo and Supermetrics 
Featured Products
At a Glance
Market Segments
Small-Business (48.5% of reviews)
Small-Business (55.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
NVivo
Star Rating
(137)4.0 out of 5
Market Segments
Small-Business (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about NVivoSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansNVivo vs Supermetrics
When assessing the two solutions, reviewers found Supermetrics easier to use, set up, and administer. Reviewers also preferred doing business with Supermetrics overall.
- NVivo and Supermetrics both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Supermetrics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Supermetrics over NVivo.
Pricing
Entry-Level Pricing
NVivo
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
NVivo
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.5
98
8.5
618
Ease of Use
7.6
101
8.2
626
Ease of Setup
7.2
24
8.2
413
Ease of Admin
7.9
19
8.0
379
Quality of Support
7.7
75
7.8
560
Has the product been a good partner in doing business?
7.5
12
8.2
374
Product Direction (% positive)
7.1
98
7.9
577
Features by Category
Reports
7.0
22
|
Verified
Not enough data
6.7
21
|
Verified
Not enough data
7.3
23
|
Verified
Not enough data
6.7
17
|
Verified
Not enough data
7.6
19
|
Verified
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
7.0
22
|
Verified
Not enough data
6.7
21
|
Verified
Not enough data
7.3
23
|
Verified
Not enough data
6.7
17
|
Verified
Not enough data
7.6
19
|
Verified
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Visualization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Setup
4.3
5
Not enough data
2.5
6
Not enough data
5.3
5
Not enough data
Data
6.0
5
Not enough data
5.7
5
Not enough data
Analysis
5.0
5
Not enough data
5.0
5
Not enough data
2.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
356
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
299
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
382
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.4
325
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
NVivo and Supermetrics share no categories
Unique Categories
NVivo is categorized as Text Analysis and Data Visualization
Supermetrics is categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
NVivo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
30.3%
Research
28.8%
Education Management
12.9%
Hospital & Health Care
3.8%
Market Research
3.0%
Other
21.2%
Marketing and Advertising
53.7%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.8%
Discussions
What is NVivo software used for?
1 Comment
AE
Qualitative interviews codingRead more
What is NVivo used for?
1 Comment
AC
NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus...Read more
NVivo has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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