# NVivo Reviews **Vendor:** Lumivero **Category:** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Average Rating:** 4.0/5.0 **Total Reviews:** 138 ## About NVivo Unlock Insights with Qualitative Data Analysis Software Discover more from your qualitative and mixed methods data with NVivo 14, the leading qualitative data analysis solution. With NVivo 14, you can ask complex questions of your data to identify themes and draw conclusions, employ advanced data management and visualization tools to uncover richer insights, and produce clearly articulated, defensible findings backed by rigorous evidence – all on one collaborative platform. Buy now or request a free trial of NVivo 14 to dive deeper into your research today. ## NVivo Pros & Cons **What users like:** - Users find NVivo to be **user-friendly and efficient** , greatly enhancing the organization and analysis of qualitative research. (2 reviews) - Users find NVivo to greatly enhance **efficiency in qualitative research** , streamlining data organization and analysis effectively. (2 reviews) - Users find NVivo to be a **game-changer for qualitative research** , enhancing organization and analysis of complex data effectively. (2 reviews) - Users appreciate the **high analysis accuracy** of NVivo, enhancing depth and clarity in qualitative research outcomes. (1 reviews) - Users value the **powerful analytics tools** in NVivo that enhance the clarity and depth of their research findings. (1 reviews) - Categorization (1 reviews) - Data Analysis (1 reviews) - Data Management (1 reviews) - Data Visualization (1 reviews) - Easy Integrations (1 reviews) **What users dislike:** - Users find NVivo to be **not user-friendly** , citing a confusing interface and frustrating collaboration challenges. (3 reviews) - Users report **poor customer support** with NVivo, citing slow responses and ineffective communication, especially during critical issues. (3 reviews) - Users experience **slow performance** with NVivo, facing frustrating crashes and issues accessing their data reliably. (3 reviews) - Users report **compatibility issues** between Windows and iOS versions, complicating collaboration and frustrating long-time NVivo users. (2 reviews) - Users experience a **confusing interface** in NVivo, complicating use and hindering productivity, especially in collaborative settings. (2 reviews) - Users find NVivo's **lack of essential features** increasingly frustrating, especially regarding version compatibility and customer support. (2 reviews) - Users criticize NVivo for **licensing issues** that hinder collaboration and limit access to their data effectively. (2 reviews) - Users experience **poor performance** with NVivo, facing crashes, slow speeds, and unreliable data access, impacting their research. (2 reviews) - Complexity (1 reviews) - Complex Usage (1 reviews) ## NVivo Reviews ### 1. Great for Academic Research, Thematic Analysis, and Literature Reviews **Rating:** 4.0/5.0 stars **Reviewed by:** Dimi N. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2026 **What do you like best about NVivo?** It helps me with my academic research. I started with thematic analysis and now I am using it for literature review as well. **What do you dislike about NVivo?** Differences between Windows and iOS versions. It is very hard to move from Windows to iOS **What problems is NVivo solving and how is that benefiting you?** It is an amazing tool for academic research. Helped me improve productivity. I had to analyse more than 30 interview scripts, previously with a smaller number of interviews, I analysed them manually. Using NVIVO 14 managed to almost three times more interviews in half of the time and more quality in my analysis. I am currently using it for systematic literature review ### 2. owerful Tool for Qualitative and Mixed-Methods Research **Rating:** 5.0/5.0 stars **Reviewed by:** Shiv S. | Associate - Business Strategy and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2025 **What do you like best about NVivo?** NVivo has been a game-changer for my qualitative research work. It provides a seamless way to organize, analyze, and visualize complex data. I especially liked the ability to generate word clouds, perform perceptual mapping, create hierarchy charts, and run cluster analysis, which made my findings more insightful and visually engaging. The transcription and data coding features were extremely useful in handling large volumes of qualitative data efficiently. Overall, it significantly enhanced the depth and clarity of my research outcomes. **What do you dislike about NVivo?** While NVivo is powerful, it does have a steep learning curve; it takes time to get used to its interface and fully leverage its wide range of features. At times, it felt less intuitive, especially when switching between different types of analyses. Additionally, the software can be resource-heavy, which slows down performance if the dataset is large. A more user-friendly interface and lighter system requirements would make it even better. **What problems is NVivo solving and how is that benefiting you?** NVivo is solving the challenge of managing and making sense of large volumes of unstructured qualitative data. It helps me systematically organize, code, and analyze transcripts, interviews, and open-ended survey responses, which would otherwise be overwhelming and time-consuming. The software’s ability to create visualizations like word clouds, hierarchy charts, perceptual maps, and cluster analyses allows me to identify hidden patterns, themes, and relationships in the data more effectively. For me, the biggest benefit has been turning raw qualitative insights into structured, evidence-backed findings. Instead of manually combing through data, I was able to save time, maintain accuracy, and focus on interpreting results—making my research outcomes richer, more reliable, and easier to communicate. ### 3. Avoid collaboration cloud at all costs!!!! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about NVivo?** Nothing useful in the Collaboration Cloud module for our needs. **What do you dislike about NVivo?** I’ve never been so frustrated with a research tool. NVivo Collaboration Cloud repeatedly failed to sync, produced cryptic errors, and forced my team into manual workarounds that wasted hours. The UI is confusing, the documentation is shallow, and support was slow/unhelpful when we reached out. This product broke collaborative workflows rather than enabling them. If your project is time-sensitive, do not rely on this. **What problems is NVivo solving and how is that benefiting you?** I wanted to use Nvivo Collaboration Cloud to analyze qualitative data for a research study that has multiple researchers involved in the coding process. I thought it would allow us to do this. I was wrong. ### 4. Terrible service and unreliable software **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about NVivo?** When the program works, the features for analysis are helpful. **What do you dislike about NVivo?** I wish I had never used NVivo 15. I cannot access my data reliably due to repeated, numerous issues with both the license and collaboration cloud features. The program runs painfully slowly, frequently crashes, and makes even basic tasks frustrating. Customer support is only available via email — there is no option to speak with someone live — and response times are incredibly slow. This would be frustrating for any software, but it’s absolutely untenable for one that has so many ongoing problems and directly impacts access to research data. Right now, I cannot access my data at all and have no timely way to get help resolving the issue. For a product that is marketed toward professional research, this level of instability and lack of support is unacceptable. I will never recommend NVivo to anyone in the future. **What problems is NVivo solving and how is that benefiting you?** None. It is a terrible program. ### 5. The literal definition of adding low quality elements to make more money **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2025 **What do you like best about NVivo?** It's a user-friendly and efficient system. **What do you dislike about NVivo?** Honestly, they have the worst costumer service I have ever dealt with (not the people themselves, but the policies their reps have to upload and the fact that they will not provide any answers over email and require Teams call to get basic answers). They sell perpetual licenses that now are effectively not useful a year later because they will not allow older versions (e.g., NVivo 14) communicate with newer versions (NVivo 15) as a ploy to get more money. I will be switching to web-based subscription platforms like Dedoose. Unfortunately they add in so many pitfalls to using the system in order to get you to buy the new version (where literally virtually nothing has changed in years beyond the fact that the newer versions be accessed by the older versions) that I will no longer purchase any NVivo licenses and strongly recommend anyone who uses a team-based coding approach stays away from it. This has been an ongoing frustration I have had as a long time NVivo user, but it has gotten substantially worse as they switch ownership to Lumivero. Also, just want to add that they make it very difficult for Mac and PC users to collaborate. **What problems is NVivo solving and how is that benefiting you?** At the moment, NVivo is causing me issues because it will not allow new versions to communicate with older versions, yet they sell "perpetual" licenses. It's causing a lot of issues for our team-based coding process. ### 6. Excellent learning experience **Rating:** 4.0/5.0 stars **Reviewed by:** Shujahat A. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about NVivo?** NVivo is a popular qualitative data analysis software tool designed to assist researchers, academics, and professionals in managing, analyzing, and gaining insights from qualitative data. It is widely used in fields such as social sciences, market research, healthcare, and more. **What do you dislike about NVivo?** Data Import and Organization: NVivo allows users to import a wide variety of data types, including text, audio, video, and images. It excels in organizing and categorizing data, making it easy to manage and retrieve information. Powerful Coding and Analysis: The software provides robust coding capabilities, enabling users to identify themes, patterns, and relationships within their data. It supports both in-vivo coding (open coding) and predefined coding schemes, making it adaptable to different research methodologies. Data Visualization: NVivo offers several data visualization tools, including charts, graphs, and diagrams, which help users to present their findings effectively. The visualizations aid in understanding complex relationships and patterns within the data. Mixed Methods Analysis: NVivo is flexible enough to handle both qualitative and quantitative data, making it suitable for mixed methods research. Researchers can import and integrate data from various sources for comprehensive analysis. Team Collaboration: NVivo provides collaborative features that enable multiple users to work on the same project simultaneously. This is particularly useful for research teams and academic collaborations. Transcription Support: The software includes tools for transcription and text-to-speech conversion, saving users time and effort when working with audio and video data. **What problems is NVivo solving and how is that benefiting you?** NVivo is a robust and versatile tool for qualitative data analysis, particularly suited for researchers and professionals who work extensively with qualitative data. Its comprehensive features for data organization, coding, analysis, and visualization make it a valuable asset for in-depth research projects. ### 7. DO NOT PURCHASE - EXPENSIVE AND INEFFECTIVE **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2023 **What do you like best about NVivo?** I wouldn't say anything is great about this expensive program that you cant find for cheaper elsewhere. **What do you dislike about NVivo?** Crashes. I have half of my audio files transcribed and coded while the other half I have not been able to upload for the past three weeks because of a system error that they cannot yet resolve. They do not have a customer service line that you can directly call and when you send a customer service message the email you receive tells you that they are working on the issue and that you just have to stay put. I have not been able to do vital work for the past three weeks because of this issue. I have gone back and forth requesting for updates and nothing. I have asked for a refund and they have ghosted me. **What problems is NVivo solving and how is that benefiting you?** It is supposed to be helping me transcribe and anaylze my data but has not done so in actuality. Only delayed me. ### 8. Great help for qualitative research **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro G. | Diseñador TIC, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about NVivo?** What I like the most about Nvivo is its ability to organize information in various ways. It can be organized by user cases, research categories, or documents. Additionally, it has many options for analyzing the information obtained from fieldwork such as interviews or surveys. **What do you dislike about NVivo?** What I like the least about Nvivo is the access to the toolbar. Some options have very small text and it is not easy to understand which button is the correct one. **What problems is NVivo solving and how is that benefiting you?** Nvivo is my primary tool in my research and thesis with my postgraduate students. It allows me to organize information by categories (nodes), and make annotations on the margin of each coding to be used in the research report. It also allows me to obtain different types of data analysis, such as word clouds and coding frequency. Nvivo is an essential software without which fulfilling my task as a researcher would be very complicated. ### 9. Nvivo **Rating:** 4.0/5.0 stars **Reviewed by:** Maneeha N. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about NVivo?** Really easy to use for coding and qualitative analysis, really intuitive **What do you dislike about NVivo?** Visualisation features could use work especially thematic and conceptualisation maps are quite difficult to use **What problems is NVivo solving and how is that benefiting you?** Helping me qualitatively analyse data from interviews focus groups and market research ### 10. NVivo for qualitative research **Rating:** 5.0/5.0 stars **Reviewed by:** Josh D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about NVivo?** NVivo does everything I need it to do. I like the many options to highlight, label, and code data. **What do you dislike about NVivo?** There is a steep learning curve to NVivo. That said, given the many options and needs of its users, this is understandable. **What problems is NVivo solving and how is that benefiting you?** NVivo solves all my qualitative research needs, allowing me to organize and analyze unstructured data. I am far more productive with NVivo. ### 11. Great for managing large quantities of qualitative data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about NVivo?** The best thing about NVivo is how easy it is to search for and pull relevant text from large quantities of qualitative data once coded. **What do you dislike about NVivo?** The coding process is time intensive, and I don't find NVivo to be the most user-friendly or efficient when it comes to coding. **What problems is NVivo solving and how is that benefiting you?** NVivo helps me analyze interview data more systematically and efficiently. ### 12. Excellent Software for qualitative data analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Rittika B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2023 **What do you like best about NVivo?** User-friendly interface, features for qualitative coding, automatic transcription, annotation, audio coding, **What do you dislike about NVivo?** Time-consuming, expensive software, limited automatic coding features, no data visualization feature **What problems is NVivo solving and how is that benefiting you?** Helps in qualitative data analysis and taking evidence-based decisions ### 13. easy to use **Rating:** 3.0/5.0 stars **Reviewed by:** Alison L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about NVivo?** very accessible not too confusing at all to use **What do you dislike about NVivo?** sometimes it's kinda glitchy and i don't like that **What problems is NVivo solving and how is that benefiting you?** using charts ### 14. NVIVO **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about NVivo?** I like the in-built training and tips to help users **What do you dislike about NVivo?** I used it specifically for qualitative data analysis, and no shortcomings strike me **What problems is NVivo solving and how is that benefiting you?** It helps arrange my data in a concise and easily accessible manner ### 15. NVivo helps immensely with qualitative research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about NVivo?** NVivo is not that difficult to learn how to use. Just read the documentation and it will guide you! **What do you dislike about NVivo?** I can't think of anything that I dislike about this product. I do not know the price of this product as my University provided it to me to do my doctoral dissertation. **Recommendations to others considering NVivo:** Don't be afraid of qualitative analysis - this tool helps you navigate qualitative analysis! **What problems is NVivo solving and how is that benefiting you?** Analyzing qualitative information is always a challenge. Unlike quantitative data which can be analyzed with e.g., Matlab, etc., qualitative data is very difficult to analyze. However, NVivo is a useful tool to do just that! ### 16. Fantastic qualitative analysis tool **Rating:** 5.0/5.0 stars **Reviewed by:** Psych n Stats Tutor C. | Psych n Stats Tutor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about NVivo?** The support videos are incredibly helpful to learn how to optimally use all the functions, Organise and analyse raw data from transcripts, literature, some images. Straightforward navigation and extraction tools, and helpful display graphics to visualise raw data and 'realise the story' across different visual perspectives. **What do you dislike about NVivo?** The cost as a small home-based business person pushes my budget capabilities. An economical 6mth or 12 month licence would be appreciated. **Recommendations to others considering NVivo:** The video support is highly recommended, dive in and enjoy. **What problems is NVivo solving and how is that benefiting you?** Literature reviews to aid locating definitons, hypotheses, design elements to contrast across papers etc, transcript analysis such as thematic and content ### 17. Amazing Tool For Qualitative Data Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** James K. | Research Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2021 **What do you like best about NVivo?** Nvivo is the most powerful software for managing and analysing many types of qualitative data, including text, audio, images, or even videos. The best feature for me is the embedded transcription service. **What do you dislike about NVivo?** The main problem I have with Nvivo is the cost of the subscription. The monthly price is quite high for individual researchers or small organisations to be able to afford. **What problems is NVivo solving and how is that benefiting you?** Managing and analysing the bulk of qualitative data can be very tedious work to do. But with Nvivo, this is made easier and faster. ### 18. Excellent intuitive qualitative software **Rating:** 5.0/5.0 stars **Reviewed by:** Alonso E. | Research manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about NVivo?** NVivo is a great tool when coding qualitative data. Whether it is transcripts, audio, or images, NVivo has the flexibility for you to accomplish the task. **What do you dislike about NVivo?** My only dislike would be their manuals online seem a little outdated. **Recommendations to others considering NVivo:** Make sure to review the manuals prior to using the software **What problems is NVivo solving and how is that benefiting you?** I've been able to organize, code, and compile complex qualitative data and drill down to key differences using the different software functionalities ### 19. It gives a transparent way to qualitative analysis. **Rating:** 3.5/5.0 stars **Reviewed by:** Mercy Amala Josephine M. | Customer Service Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **What do you like best about NVivo?** Auto node/code option is one of the best options I used for some quick analysis. **What do you dislike about NVivo?** The charts and other figures are hard to interpret some times. **What problems is NVivo solving and how is that benefiting you?** I use NVIVO to analyse customer or colleagues feedback for any product improvements. It is useful to be more productive. My business performance has been increased. ### 20. Review from a National Museums of Scotland Research Fellow **Rating:** 4.5/5.0 stars **Reviewed by:** Yaya B. | Research Fellow **Reviewed Date:** November 17, 2021 **What do you like best about NVivo?** The range of options NVivo provides for data analysis **What do you dislike about NVivo?** It can be slightly technical and therefore requires training. **What problems is NVivo solving and how is that benefiting you?** Qualitative data analysis, coding data, organising files and exporting them. ### 21. Attractive system to analyze each space of the company. **Rating:** 4.0/5.0 stars **Reviewed by:** Mechelle M. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2020 **What do you like best about NVivo?** It is one of our best options when it comes to obtaining valuable and necessary information in all our data with a powerful and incomparable analysis. NVivo provides us with tools with which we can discover a lot of critical information from the data we collect through the qualitative and mixed methods we use. Its functions are essential to discover more valuable knowledge and from them produce and deduce findings that are clearly articulated and defensible thanks to the powerful support provided by the rigorous tests of this platform. **What do you dislike about NVivo?** We are a team that likes innovation, in addition to this we are very flexible, we have the possibilities of working both inside and outside the company, at this point, it is difficult to carry out actions outside the establishment with this platform since it does not offer a Portable version so that all staff can perform actions at any time that is necessary, this reason however does not create bad thoughts in us, and we continue to use it with great satisfaction. **Recommendations to others considering NVivo:** It is an optimal potential platform to boost productivity with knowledge obtained through common topics and real-time evidence, which in turn facilitates the realization of critical questions to efficiently find patterns with which connections can be achieved that do not are possible manually. At the same time, very complete findings can be found, with which it is possible to reach and present valid and defensible conclusions, and more effective results can be obtained, including complete images when articulating the results to efficiently evaluate the impact. **What problems is NVivo solving and how is that benefiting you?** We have a single place where we manage to organize, store and analyze all the data we obtain in our workflow, allowing us to work more efficiently, perform deeper analysis of variable sources, and defend the findings with tools. powerful. We also use functions that make it easy for us to import data from practically any source, analyze data with advanced management, query and visualization tools, and carry out complex data inquiries to identify issues and draw clear conclusions, in this way we achieve more research results. solid in less time boosting and optimizing our business flow. ### 22. Analysis of qualitative data made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about NVivo?** -Very simple and easy to use -Takes qualitative data and creates frequency counts **What do you dislike about NVivo?** -Codes vs. Cases vs. - Streamline the terminology **What problems is NVivo solving and how is that benefiting you?** -Student evaluations: Summarize and make useful, valid observations ### 23. NVivo application used to conduct my doctoral qualitative research **Rating:** 4.5/5.0 stars **Reviewed by:** Dr. John A. | Independent Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about NVivo?** NVivo was helpful to analyze my research data collection and transcription of the interview audio recording to text. I liked the 15 minutes of free credits for transcription. The application is user-friendly and an excellent tool for a beginner. **What do you dislike about NVivo?** I think the NVivo application was user-friendly and no dislike. However, I think the pricing is a bit high considering when large data is collected for analysis and transcription. **Recommendations to others considering NVivo:** Researchers should consider NVivo for qualitative analysis and transcription of the study data collection **What problems is NVivo solving and how is that benefiting you?** I used the NVivo application for my Doctoral research analysis, and there was a success in my research data collection presentation and findings ### 24. Ideal Tool for Qualitative Research **Rating:** 5.0/5.0 stars **Reviewed by:** Weixin L. | Criminal Appellate Practice Student Attorney, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2020 **What do you like best about NVivo?** It helps me become a more efficient social science researcher by storing different types of qualitative data in one place, and making it easy to create multiple subgroups. **What do you dislike about NVivo?** Steep learning curve. Takes a lot of time to learn to use the software efficiently before you can even start inputting your data. Not an optimal choice if you are pressed for deadlines. **Recommendations to others considering NVivo:** NVivo makes you an efficient researcher if you aren't pressed for deadlines and are willing to put into the time to learn it. And the reward is worth it. **What problems is NVivo solving and how is that benefiting you?** I used it for my master thesis to analyze interview data. ### 25. OK software for anthropologists - could use improvements in UX/UI aspects **Rating:** 2.0/5.0 stars **Reviewed by:** Tomo S. | Senior UX Researcher, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2020 **What do you like best about NVivo?** I like the fact that it can process a lot of information, and affinity mapping can be painful if you just do it yourself, but the software can be of great help. NVivo allows you to process a large amount of data and start to identify patterns in a big mess. **What do you dislike about NVivo?** Onboarding is rather poor - you get thrown into it, with little guidance, and the UI is also not very appealing. Compared to other research-related software and platforms, it looks really old and hard to use. It's unfortunate for software that costs hundreds of dollars - they really need to put more money into UX research and UX design! **Recommendations to others considering NVivo:** Well think before purchasing this - there are a lot of alternatives to do affinity mapping (like a lot of researchers you can also use PostIts and whiteboards). I'd also seek out help from experts - the onboarding is, as I said, very poor **What problems is NVivo solving and how is that benefiting you?** Mostly for initial coding processes in my anthropology research (ethnographic field notes and interview data). NVivo allows you to process a large amount of data and start to identify patterns in a big mess. ### 26. Nvivo Software : user and teacher **Rating:** 4.5/5.0 stars **Reviewed by:** Geetika S. | ​Senior Manager- Programmes-Climate and Energy, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2020 **What do you like best about NVivo?** The software has transitioned to include multi-fold levels of data for coding. Its been a pleasure to use the software, I have been using it since 2011 and have also taken a few lectures with students on how to use the software **What do you dislike about NVivo?** I would really appreciate regular information on the changes and up gradation being introduced to the software. Also would appreciate a reduction in cost of single license for an individual like myself, who is not a student, but a researcher and like to keep myself updated with the new features in the software **What problems is NVivo solving and how is that benefiting you?** I used the software for a project which was looking at community insurance uptake for a composite insurance package. I was interviewing different stakeholders for each aspect of the composite insurance package that was to be developed. And the software made the process of data segregation convenient ### 27. Intuitive qualitative research tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2020 **What do you like best about NVivo?** Primarily like it for the ease of use and intuitive interface - paired with good tutorials (both written and in video format) and forum threads to find functions that we need to use. Found the Nvivo software one to be the most easy to pick up and use when compared to other alternatives on the market. Beats having to manually keep track and administrate between primary/secondary sources and analyses, especially if multiple people are working on the same project. I will need more time to evaluate long-term positive/negative sides, but so far, so good. **What do you dislike about NVivo?** Price could be lower, transcription price/quality not very good. Otherwise very comparable to other competitive products on the market. Found that it is not very easy to transition between Mac and Windows users, since they can not use the same versions, had to reload separately from Mac. Not sure if it is still an issue or already solved. Sometimes it is still easier to use generic software for the analysis, especially in smaller projects. **Recommendations to others considering NVivo:** Give the trial of Nvivo and the competitors a go and pick the one most fitting your style and needs. **What problems is NVivo solving and how is that benefiting you?** Structuring qualitative interviews, previously without a dedicated software - much easier to keep track of the patterns and categories of issues. Ability to in parallel run other secondary research with the same tagging system comes in handy when organizing the different data points that will make up the content for a report that we are creating. Another positive was that the available functions and tutorials helped us in providing new ideas for data analysis and how to present the findings for the client. ### 28. Fantastic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2020 **What do you like best about NVivo?** I find NVivo very useful in qualitative research. It saves me a lot of time when I am doing thematic analysis and it makes it easy to find related quotes from participants. **What do you dislike about NVivo?** I would like there to be more NVivo licenses available for universities and researchers. Universities and research institutions should understand that NVivo is as invaluable as many statistical programmes. I do not know if the lack of availability is associated with the price of NVivo or other issues. I would like there to be a free trial and a reduced price for universities in developing countries with limited resources. **Recommendations to others considering NVivo:** It makes qualitative research easier and it saves times, however, I wish there was a free trial. **What problems is NVivo solving and how is that benefiting you?** Qualitative research. NVivo saves a lot of time and is a good teaching tool for students learning how to do qualitative research. ### 29. Steep learning curve but excellent software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2020 **What do you like best about NVivo?** Easy tagging primary and secondary codes **What do you dislike about NVivo?** Difficult to learn(training course good) **Recommendations to others considering NVivo:** Undertake the certified training courses **What problems is NVivo solving and how is that benefiting you?** I don't use many of the extended features but for simple thematic analysis I find it excellent. I conduct qualitative research using this software and liked that I could complete all aspects of my analysis with NVivo. I do however, use different software for transcription and instead transfer the files over. Perhaps the transcription process could be improved up on. I like the tools and options - but the user face isn't particularly friendly when transcribing. Again, functionality is more important than how it looks, and NVivo does do everything that I ask of it but if you wanted a central one-stop-shop for qualitative analysis, perhaps a better interface for transcription would be of benefit. ### 30. Great software, but could be more user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2019 **What do you like best about NVivo?** Ability to code using keyboard shortcuts **What do you dislike about NVivo?** -Can't work collaboratively on projects easily -Difficult to review what you coded for (not a big fan of the coding stripes; hard to navigate) **Recommendations to others considering NVivo:** Make it easier to see which codes you highlighted. I would love a legend on the side with colors for highlighting different parent nodes. **What problems is NVivo solving and how is that benefiting you?** We are analyzing interviews for themes that can be used to improve public health. ### 31. Excellent way to organize qualitative data! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in International Affairs | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2019 **What do you like best about NVivo?** NVivo is the best method I have found to analyze large amounts of text for specific words and sentiment. When one intially uploads text to the software, it will do an automatic coding of the text. Once the coding is done, you can adjust settings to see different patterns in your data. Particularly good for looking at survey or interview data. **What do you dislike about NVivo?** I found that NVivo sometimes coded sentiment incorrectly, particularly if there were elements of humor in the text. The bad thing about the automatic coding is that you can't get rid of it in the file, you just have to adjust the settings so no longer see it or make your codes visually distinctive. But the pre-existing incorrect sentiment codes led to us discovering a few unnoticed errors in our data. **Recommendations to others considering NVivo:** Make sure to keep track of your NVivo license keys! **What problems is NVivo solving and how is that benefiting you?** It is quicker and more convenient to use NVivo in major qualitative analysis projects. I did enjoy that there are lots of ways to organize codes, nodes, themes, etc. within the software. NVivo also takes non-textual data like videos and audio as well! ### 32. NVivo for qualitative research data management and analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2020 **What do you like best about NVivo?** The software was easy to navigate and i am particularly impressed with graphical representations like tree maps. Tutorial in the software helped me a lot in learning many functions. **What do you dislike about NVivo?** It is taking time to load and once in a while the software crashes. Coding can be made easier with easier navigation between codes. Also the graphs and images picture quality can be improved. **Recommendations to others considering NVivo:** If you are a researcher this software is an essential tool for your data management. **What problems is NVivo solving and how is that benefiting you?** I am doing my qualitative research data management and analysis using NVivo. As a researcher it is an important tool for my qualitative works. Compared to manual coding and thematic analysis i could save a lot of time with NVivo and easily share my results for ttiangulation. ### 33. Good Data Analysis Software **Rating:** 3.5/5.0 stars **Reviewed by:** Valeria U. | PMO , Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2020 **What do you like best about NVivo?** The software is able to read numerous file tipes and gives you the chance to perform quality data analysis based on different data drivers and represent the results through customized charts and diagrams. **What do you dislike about NVivo?** Sometimes the analysis is not perfectly performed by the software, especially the test mining process would need some personal review **What problems is NVivo solving and how is that benefiting you?** I have used the software to perform an analysis of the main drivers behind the reshoring process inside the American manufacturing Industry. ### 34. A great software to help anyone perform qualitative analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Raveena S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2020 **What do you like best about NVivo?** A quick tutorial when one opens a new project is really helpful. Importing data which is in various forms and file types is undoubtedly great **What do you dislike about NVivo?** Sharing my work from windows device directly to Mac devices is not very easy. I should convert and then send it to mac users **What problems is NVivo solving and how is that benefiting you?** I am analysing interview transcripts and being able to label a few chucks of texts is good and finding what I want in those codes is very useful ### 35. This software is like all I need for data anaylis tool and it has helped me with critical thinking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2020 **What do you like best about NVivo?** My favorite when my data come from the survey monkey and when I can ‘play’ with the data using the tabs on the software until they fix the objectives of my study. **What do you dislike about NVivo?** The analysis of cluster. I haven’t found it useful. It can be caused the context of the study **Recommendations to others considering NVivo:** Even tough it cost big money in our country but this tool is really worth having and helping **What problems is NVivo solving and how is that benefiting you?** One example is when I analysed data from survey of around 1000 students in one school. Similarity of words used by the students was presented by the students. This tool helped me to categorise the voices of the students and then match them with some theory of learning ### 36. NVivo is useful to organise qualitative data by many features and to understand themes' structure. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2020 **What do you like best about NVivo?** The ability to link different types of multimedia content and to create meaningful outputs. **What do you dislike about NVivo?** The interface could be made smoother to navigate. **What problems is NVivo solving and how is that benefiting you?** I use NVivo alongside research activity to analyse data gathered on the field, mainly through interviews and focus groups. ### 37. A great tool for research **Rating:** 5.0/5.0 stars **Reviewed by:** Vithiya K. | Coordinator , Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2020 **What do you like best about NVivo?** It has helped me with a lot of school projects. It was easier to use after a bit of practice. **What do you dislike about NVivo?** It did take a bit of time for me to understand how to use it. There was a bit of a learning curve. **Recommendations to others considering NVivo:** Take a little bit of time to get used to it. Try practicing with it and get comfortable using it. **What problems is NVivo solving and how is that benefiting you?** I used it for a lot for my research methods course projects. ### 38. nVivo for sentiment analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2019 **What do you like best about NVivo?** This is an excellent software for theme analysis and sentiment analysis in open-ended survey responses and interviews. The latest updates have improved the processes immensely. **What do you dislike about NVivo?** It would be nice if the software made it easier to run comparisons between the open-ended response items and the quantitative items in a survey. It's very easy to compare text responses across the dataset, but inter-item correlations are tricky to get to. **Recommendations to others considering NVivo:** Watch the tutorial videos and search for additional training on YouTube before beginning. Database setup (the spreadsheet file) is absolutely critical to getting the software to work effectively. **What problems is NVivo solving and how is that benefiting you?** I use nVivo for customer satisfaction survey data. It is great to work with, but takes a lot to get used to. ### 39. NVivo experience **Rating:** 5.0/5.0 stars **Reviewed by:** Nur Farzana O. | Human Resources Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2020 **What do you like best about NVivo?** NVivo provides a more organized and structured to analysis , it makes sub-group analysis easier, everything is stored in one place and helps you be a more efficient researcher. **What do you dislike about NVivo?** NVivo requires a lot of time to understand and learn. **Recommendations to others considering NVivo:** Navigation and more tutorials. **What problems is NVivo solving and how is that benefiting you?** Qualitative research ### 40. Nvivo user experience **Rating:** 4.5/5.0 stars **Reviewed by:** Praveen R. | Senior Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2020 **What do you like best about NVivo?** Clarity of using buttons and features for analysis **What do you dislike about NVivo?** Nothing as I wa using it for the first time and it worked well. **Recommendations to others considering NVivo:** Please Learn and buy, it's worthy **What problems is NVivo solving and how is that benefiting you?** I was doing the phd projects and task was done of finding themes ### 41. Great for university students **Rating:** 5.0/5.0 stars **Reviewed by:** Yana M. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2020 **What do you like best about NVivo?** It's very easy to use and shows graphics **What do you dislike about NVivo?** Sometimes, uploading PDF files is hard.. **Recommendations to others considering NVivo:** It's perfect for university students. It's great for producing graphs to support your insights. **What problems is NVivo solving and how is that benefiting you?** Used it for University assignments to draw insights ### 42. Software for qualitative research analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Anam I. | HR/ Operation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2020 **What do you like best about NVivo?** Transcription of videos and social media images **What do you dislike about NVivo?** I wish, software could trascript interview data itself. **What problems is NVivo solving and how is that benefiting you?** It gives a framework to data. We can easily describe our dara into a pictorial form. ### 43. Effective tool for qualitative research- little expensive? **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2020 **What do you like best about NVivo?** It collates all the qualitative data together, beings out the notes for you as well. We'll structured and organized. **What do you dislike about NVivo?** The tool is paid and it's difficult for students to work and do analysis. **What problems is NVivo solving and how is that benefiting you?** I used Nvivo for a college project. For qualitative analysis and it did helped to design my project based on it. ### 44. Qualitative data made easy and manageable. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about NVivo?** You can either create your own system or even use Nvivo based templates that you can use from the software. You can upload, download excel and even SPSS files. There's a lot of flexibility in terms of how to import data. And data can be anything from marketing data to just basic research data for a small or large study. **What do you dislike about NVivo?** It works wonderfully on my dell. There's specific requirements that need to be reviewed before using the software on your computer. Make sure your computer meets the criteria to use on your computer. **Recommendations to others considering NVivo:** I said this a couple times make sure your RAM on your computer meets the criteria for Nvivo. There are some requirements you have to review before using it. You can look at different data sets from research to other small scale projects. **What problems is NVivo solving and how is that benefiting you?** Conducting analysis for narrative and simple survey responses. It works wonderfully on my dell. There's cool graphics to download and show when you're ready present data. Never had any issues with Nvivo, make sure to review the requirements for using the software on your computer before buying it. ### 45. Nifty way to collate and analyse data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2020 **What do you like best about NVivo?** Being able to create word clouds to display common themes in a visually inviting way. **What do you dislike about NVivo?** Have issues opening in iOS sometimes.... **What problems is NVivo solving and how is that benefiting you?** I used NVivo for my final year project. I transcribed hour long interviews in NVivo and then analysed them qualitatively using thematic analysis on NVivo. ### 46. Reliable and Easy-to-Use Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2020 **What do you like best about NVivo?** It has an easy-to-learn and convenient interface **What do you dislike about NVivo?** It's costliness is an issue that can potentially be addressed **What problems is NVivo solving and how is that benefiting you?** I have used NVivo to analyse qualitative data with relative ease and efficiency. This is my go-to software for all types of qualitative analyses. ### 47. Very minimal experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2020 **What do you like best about NVivo?** Helps to organize my data in a way that will not be possible by hand **What do you dislike about NVivo?** It is not very detailed when used in coding **What problems is NVivo solving and how is that benefiting you?** I have used it in organizing and coding. ### 48. Very useful for coding interview data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2020 **What do you like best about NVivo?** Easy ability to categorise data, good menu features - user friendly **What do you dislike about NVivo?** Took a while to get used to as not all features are obvious **Recommendations to others considering NVivo:** Use it if you are doing qual research **What problems is NVivo solving and how is that benefiting you?** Navigating through large qualitative datasets, finding trends ### 49. extremely useful for conducting literature reviews and qualitative studies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2020 **What do you like best about NVivo?** Easy generating themes and sub themes and collating data from multiple transcripts. **What do you dislike about NVivo?** There is nothing specific that I dislike **What problems is NVivo solving and how is that benefiting you?** working on multiple transcripts and ease of use ### 50. NVivo is the no frills, industry standard for text coding **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2019 **What do you like best about NVivo?** NVivo is the industry standard for coding for qualitative research and language processing. It is no frills but easy to learn, and it is useful for a variety of research projects. **What do you dislike about NVivo?** The software is no frills and the interface feels old, but these are aesthetic concerns only **What problems is NVivo solving and how is that benefiting you?** Helpful for coding qualitative interviews and a range of policy documents (1000s of pages that would be impossible to sort through without the software) ## NVivo Discussions - [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) - 1 comment - [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) - 1 comment - [View NVivo pricing details and edition comparison](https://www.g2.com/products/nvivo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A45%3A52+-0500&secure%5Bsession_id%5D=90593397-d77c-40d0-a8dc-58966d32165e&secure%5Btoken%5D=13f3e60ee2e93064d0eabca6bd929bc12de1bab284f556fe145f8c4a8500fb22&format=llm_user) ## NVivo Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Reports** - Reports Interface - Share Reports - Steps to Answer **Setup** - Integration - Maintenance - No-Code **Generative AI** - AI Text Generation - AI Text Summarization **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats **Data** - Security - Data Visualization **Data Updates** - Historical Snapshots - Real-Time Updating **Analysis** - Automation - Named entity recognition - Keyphrase Extraction - Topic Analysis - Sentiment Analysis - Language Identification - Syntax/Part of Speech Parsing **Collaboration** - Sharing - Co-Editing - Devices **Customization** - Pre-Built Parameterization - Custom Extension - Compositionality **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Generative AI** - AI Text Generation - AI Text Summarization **Advanced Analytics** - Data Visualization - Big Data Services **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications **Data Updates** - Historical Snapshots - Real-Time Updating - Email Reports ## Top NVivo Alternatives - [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) - 4.7/5.0 (58 reviews) - [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) - 4.6/5.0 (490 reviews) - [MAXQDA](https://www.g2.com/products/maxqda/reviews) - 4.5/5.0 (36 reviews)