# What is NVivo used for?

What is NVivo used for?

##### Post Metadata
- Posted at: over 2 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus groups, and social media content. It facilitates coding, pattern identification, and the exploration of complex themes, making it valuable for academic research, market research, and social science studies.

##### Comment Metadata
- Posted at: over 1 year ago
- Author title: Monitoring, Evaluation and Programme Management Specialist at Independent Consultant




## Related Product
[NVivo](https://www.g2.com/products/nvivo/reviews)

## Related Category
[Data Visualization](https://www.g2.com/categories/data-visualization-tools)

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