1. [Home](https://www.g2.com/) 2. ... 3. [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) 4. [NVivo Discussions](https://www.g2.com/products/nvivo/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e51cbb26ef1ff51ff38b72925f6299ca/nvivo.png "Product Avatar Image") ](/products/nvivo/reviews) [ NVivo ](/products/nvivo/reviews) (146)4.0/5 NVivo is the leading qualitative and mixed-methods analysis solution, available in two offerings: NVivo AI Cloud is the new AI-native, cloud-based solution powered by AURA (AI Unified Research Assistant). It guides researchers through project setup, literature search, AI-assisted coding, and grounded analysis—weaving AI assistance into the core workflow from the start. Every AI-generated insight includes a transparent audit trail linking back to source data with human approval gates, ensuring findings are defensible and withstand peer review. NVivo Desktop has supported scholars, teams, and institutions across social sciences, education, health, and public policy for over 30 years. It enables researchers to organize and interpret interviews, focus groups, and surveys; compare findings across cases and themes; and visualize results. Both offerings turn unstructured data into evidence-based insights through unified coding, querying, and analysis capabilities. The most cited QDA software in academic publications worldwide (Scopus, 2010–2025), NVivo gives researchers the rigor required for publications, evaluations, and grant proposals. Show More * * * ### 31.0 Nps Score Already have NVivo? ### All NVivo Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is NVivo used for? ](/discussions/what-is-nvivo-used-for) What is NVivo used for? 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Answer a few questions to help the NVivo community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fnvivo%2Fdiscuss%3Fsmall_ask%3Dnvivo) No ## Top Contributors in NVivo 1 AE Loading... ### [Alonso E.](https://www.g2.com/users/460c07f4-d86c-4297-85c1-840fd4d42174 "Alonso E.") Research manager 1 pt