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At a Glance
Market Segments
Small-Business (52.8% of reviews)
Mid-Market (61.1% of reviews)
Entry-Level Pricing
Free Per Year
No pricing available
Mixpanel
Star Rating
(1,256)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansUpland Localytics
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Upland LocalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking with a score of 9.1, while Upland Localytics falls short with a score of 6.7. Reviewers mention that Mixpanel's ability to track specific user actions provides deeper insights into user behavior.
- Reviewers mention that Mixpanel's Real-Time Reporting feature, rated at 8.8, allows for immediate insights, whereas Upland Localytics' reporting capabilities, rated at 8.3, are perceived as less responsive. Users say this real-time capability is crucial for timely decision-making.
- G2 users highlight that Mixpanel's User Path Tracking is superior, scoring 8.6 compared to Upland Localytics' 7.3. Users report that this feature helps them visualize user journeys effectively, leading to better optimization strategies.
- Reviewers mention that Mixpanel's Segmentation capabilities, rated at 8.7, allow for more granular targeting compared to Upland Localytics' score of 8.3. Users say this feature is essential for tailoring marketing efforts to specific user groups.
- Users on G2 report that Mixpanel's Campaign Tracking is robust, scoring 8.7, while Upland Localytics' campaign performance tracking is rated lower at 8.3. Reviewers say that the detailed insights from Mixpanel help in refining marketing strategies.
- Users say that Mixpanel's Quality of Support is rated at 8.4, which is slightly better than Upland Localytics' 8.3. Reviewers mention that responsive customer support can significantly enhance the user experience, especially during setup and troubleshooting.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Upland Localytics
No pricing availableFree Trial
Mixpanel
Free Trial is available
Upland Localytics
No trial information availableRatings
Meets Requirements
8.8
957
8.1
18
Ease of Use
8.5
966
9.0
18
Ease of Setup
8.1
428
Not enough data
Ease of Admin
8.6
366
8.0
5
Quality of Support
8.4
740
8.3
17
Has the product been a good partner in doing business?
8.8
334
7.7
5
Product Direction (% positive)
8.6
876
7.9
17
Features by Category
Metrics
8.8
266
Not enough data
8.8
336
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
346
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Not enough data
Reporting
8.7
308
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
244
Not enough data
8.6
332
Not enough data
Other
8.7
327
Not enough data
8.2
181
Not enough data
8.0
173
Not enough data
8.3
233
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Not enough data
Agentic AI - Digital Analytics
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Not enough data
Administration
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
Not enough data
User Identification
8.3
256
6.7
6
8.8
276
8.3
8
8.4
264
7.3
5
Tracking & Reporting
9.2
300
6.7
6
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
7.3
5
8.9
291
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.6
413
Not enough data
8.9
500
Not enough data
8.6
452
Not enough data
8.8
484
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Not enough data
Agentic AI - Product Analytics
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Not enough data
Analytics
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Upland Localytics are categorized as Mobile App Analytics
Unique Categories
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Localytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.9%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Telecommunications
11.1%
Publishing
11.1%
Market Research
11.1%
Internet
11.1%
Religious Institutions
5.6%
Other
50.0%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Upland Localytics has no discussions with answers
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