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Compare Mixpanel and Upland Localytics 
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At a Glance
Market Segments
Small-Business (52.8% of reviews)
Mid-Market (61.1% of reviews)
Entry-Level Pricing
Free Per Year
No pricing available
Mixpanel
Star Rating
(1,260)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansUpland Localytics
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Upland LocalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Upland Localytics. Users appreciate its fantastic UI and the ability to easily track user funnel journeys, making it a preferred choice for product managers.
- According to verified reviews, Mixpanel's implementation process is praised for its intuitive onboarding wizard, which helps users get started quickly. In contrast, Upland Localytics has received mixed feedback regarding its setup, with some users finding it less straightforward.
- Users say that Mixpanel's reporting capabilities are a standout feature, with many highlighting the ease of building reports on the fly and integrating various tools. This flexibility is particularly beneficial for A/B testing and understanding user behavior, setting it apart from Upland Localytics.
- Reviewers mention that while Upland Localytics has made strides with its automated workflows feature, it still lags behind Mixpanel in terms of overall functionality and user experience. Users appreciate the recent upgrades but feel that Mixpanel offers a more comprehensive analytics platform.
- According to recent user feedback, Mixpanel shines in its custom event tracking capabilities, receiving high praise for allowing users to define and analyze specific events effectively. Upland Localytics, while offering some event tracking features, does not match the depth and usability found in Mixpanel.
- G2 reviewers highlight that Mixpanel's support quality is consistently rated highly, with users feeling that the platform has been a good partner in their business endeavors. Upland Localytics, while still providing decent support, has received lower ratings in this area, indicating room for improvement.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Upland Localytics
No pricing availableFree Trial
Mixpanel
Free Trial is available
Upland Localytics
No trial information availableRatings
Meets Requirements
8.8
960
8.1
18
Ease of Use
8.5
969
9.0
18
Ease of Setup
8.1
431
Not enough data
Ease of Admin
8.5
366
8.0
5
Quality of Support
8.4
742
8.3
17
Has the product been a good partner in doing business?
8.8
334
7.7
5
Product Direction (% positive)
8.6
879
7.9
17
Features by Category
Metrics
8.8
266
Not enough data
8.8
337
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
347
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Not enough data
Reporting
8.7
308
Not enough data
8.6
291
Not enough data
8.4
212
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
245
Not enough data
8.6
332
Not enough data
Other
8.7
328
Not enough data
8.2
182
Not enough data
8.0
174
Not enough data
8.3
232
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Not enough data
Agentic AI - Digital Analytics
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Not enough data
Administration
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
Not enough data
User Identification
8.3
255
6.7
6
8.8
275
8.3
8
8.4
264
7.3
5
Tracking & Reporting
9.1
299
6.7
6
8.8
288
Not enough data
8.2
243
Not enough data
8.9
303
Not enough data
8.5
248
7.3
5
8.9
291
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
235
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.6
413
Not enough data
8.9
502
Not enough data
8.6
451
Not enough data
8.8
486
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Not enough data
Agentic AI - Product Analytics
5.4
76
Not enough data
6.4
77
Not enough data
5.9
74
Not enough data
5.9
74
Not enough data
Analytics
9.2
109
Not enough data
8.9
111
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
84
Not enough data
8.3
85
Not enough data
8.6
88
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
235
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Upland Localytics are categorized as Mobile App Analytics
Unique Categories
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Localytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Telecommunications
11.1%
Publishing
11.1%
Market Research
11.1%
Internet
11.1%
Religious Institutions
5.6%
Other
50.0%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Upland Localytics has no discussions with answers
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