Compare Mixpanel and Upland Localytics 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Mid-Market (61.1% of reviews)
Entry-Level Pricing
Free Per Year
No pricing available
Mixpanel
Star Rating
(1,288)4.5 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansUpland Localytics
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Upland LocalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Upland Localytics. Users appreciate its fantastic UI and the ability to easily track user funnel journeys, making it a preferred choice for product managers.
- According to verified reviews, Mixpanel's implementation process is praised for its intuitive onboarding wizard, which helps users get started quickly. In contrast, Upland Localytics has received mixed feedback regarding its setup, with some users finding it less straightforward.
- Users say that Mixpanel's reporting capabilities are a standout feature, with many highlighting the ease of building reports on the fly and integrating various tools. This flexibility is particularly beneficial for A/B testing and understanding user behavior, setting it apart from Upland Localytics.
- Reviewers mention that while Upland Localytics has made strides with its automated workflows feature, it still lags behind Mixpanel in terms of overall functionality and user experience. Users appreciate the recent upgrades but feel that Mixpanel offers a more comprehensive analytics platform.
- According to recent user feedback, Mixpanel shines in its custom event tracking capabilities, receiving high praise for allowing users to define and analyze specific events effectively. Upland Localytics, while offering some event tracking features, does not match the depth and usability found in Mixpanel.
- G2 reviewers highlight that Mixpanel's support quality is consistently rated highly, with users feeling that the platform has been a good partner in their business endeavors. Upland Localytics, while still providing decent support, has received lower ratings in this area, indicating room for improvement.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Upland Localytics
No pricing availableFree Trial
Mixpanel
Free Trial is available
Upland Localytics
No trial information availableRatings
Meets Requirements
8.8
979
8.1
18
Ease of Use
8.5
990
9.0
18
Ease of Setup
8.1
452
Not enough data
Ease of Admin
8.6
369
8.0
5
Quality of Support
8.4
755
8.3
17
Has the product been a good partner in doing business?
8.8
337
7.7
5
Product Direction (% positive)
8.6
898
7.9
17
Features by Category
Metrics
8.8
271
Not enough data
8.8
341
Not enough data
8.2
295
Not enough data
8.9
354
Not enough data
8.9
351
Not enough data
8.5
317
Not enough data
8.4
290
Not enough data
8.8
319
Not enough data
8.9
342
Not enough data
Reporting
8.7
311
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
333
Not enough data
8.3
240
Not enough data
8.2
244
Not enough data
8.6
334
Not enough data
Other
8.7
330
Not enough data
8.2
182
Not enough data
8.0
174
Not enough data
8.3
233
Not enough data
8.1
181
Not enough data
7.9
175
Not enough data
8.0
186
Not enough data
Agentic AI - Digital Analytics
7.1
18
Not enough data
7.4
19
Not enough data
7.4
17
Not enough data
7.7
20
Not enough data
Administration
8.5
278
Not enough data
8.3
246
Not enough data
8.7
342
Not enough data
8.8
286
Not enough data
User Identification
8.3
257
6.7
6
8.8
277
8.3
8
8.4
266
7.3
5
Tracking & Reporting
9.2
301
6.7
6
8.8
290
Not enough data
8.3
244
Not enough data
8.9
305
Not enough data
8.5
250
7.3
5
8.9
293
Not enough data
Metrics
9.0
256
Not enough data
8.3
213
Not enough data
8.7
245
Not enough data
8.7
217
Not enough data
9.0
237
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.6
412
Not enough data
8.9
510
Not enough data
8.6
455
Not enough data
8.8
498
Not enough data
7.4
334
Not enough data
8.3
369
Not enough data
7.5
305
Not enough data
7.8
363
Not enough data
Agentic AI - Product Analytics
5.2
75
Not enough data
6.3
76
Not enough data
5.8
73
Not enough data
5.8
74
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.4
8
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
256
Not enough data
8.3
213
Not enough data
8.7
245
Not enough data
8.7
217
Not enough data
9.0
237
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Upland Localytics are categorized as Mobile App Analytics
Unique Categories
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Localytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.5%
Internet
6.5%
Health, Wellness and Fitness
5.1%
Other
42.1%
Telecommunications
11.1%
Publishing
11.1%
Market Research
11.1%
Internet
11.1%
Religious Institutions
5.6%
Other
50.0%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
What is Mixpanel used for?
2 Comments
RS
Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like...Read more
What can mixpanel do?
1 Comment
JD
MixPanel is an event logging platform that you can use to understand how your users are engaging with your application.Read more
Upland Localytics has no discussions with answers
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