# Mention vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Mention. Users appreciate its ability to centralize messages into one inbox, which enhances social media reporting and reduces errors, making it a preferred choice for managing social media platforms.
- **Users say** that Sprout Social's ease of use is a standout feature, with many highlighting the intuitive setup process. Reviewers have noted that the platform is user-friendly, making it easy to schedule content and access analytics all in one place, which is crucial for daily operations.
- **According to verified reviews** , Mention shines in its real-time alerts and wide coverage for tracking brand and keyword mentions across various platforms. Users find this feature particularly helpful for staying informed and reacting quickly to important conversations, which is essential for effective brand management.
- **Reviewers mention** that while Mention is simple and intuitive, it may not offer the same level of comprehensive analytics as Sprout Social. Users have expressed a desire for more robust reporting features, which Sprout Social provides, allowing for deeper insights into social media performance.
- **G2 reviewers highlight** that Sprout Social's support quality is a strong point, with users praising the assistance they receive. In contrast, while Mention's support is noted as capable, some users feel it could be more responsive, indicating a potential area for improvement.
- **Users report** that both platforms are effective for their intended purposes, but Sprout Social's broader feature set, including influencer identification and social analytics, gives it an edge for businesses looking to leverage social media more strategically. Mention, while effective, may be better suited for smaller businesses focused on brand monitoring.



| | Mention | Sprout Social | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 442 | 6,426 | 
| **Largest Market Segment** | Small-Business (63.4% of reviews) | Small-Business (44.7% of reviews) | 
| **Entry Level Price** | Starting at $599.00 | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Mention

Pros:
- Brand Monitoring (2 reviews)
- Ease of Use (2 reviews)

Cons:
- AI Limitations (1 reviews)
- Complexity (1 reviews)

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

---
## Ratings Comparison
| Rating | Mention | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 8.4 (385 reviews) | 8.5 (5439 reviews) | 
  | **Ease of Use** | 8.8 (389 reviews) | 8.8 (5500 reviews) | 
  | **Ease of Setup** | 8.8 (170 reviews) | 8.7 (3855 reviews) | 
  | **Ease of Admin** | 8.7 (166 reviews) | 8.8 (2248 reviews) | 
  | **Quality of Support** | 8.5 (289 reviews) | 8.6 (4855 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (153 reviews) | 8.7 (2214 reviews) | 
  | **Product Direction (% positive)** | 8.0 (381 reviews) | 8.9 (5322 reviews) | 

---
## Pricing

### Mention

#### Entry-Level Pricing

Plan: Company Plan

Price: Starting at $599.00

Description: Complete media monitoring solution with advanced social listening, sentiment analysis, and competitive intelligence. Tailored to your organization's specific monitoring needs and scale.

Key Features:
- Unlimited users
- 10+ Basic, Standard and Boolean-search based alerts
- 50,000 mentions

[Learn more about Mention](https://www.g2.com/products/mention/reviews)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprout Social** | 7.3/10 | 3637 |

#### Social Analytics

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.7 (2978 reviews) | 
| **Follower Analysis** | Not enough data | 7.8 (3155 reviews) | 
| **Post Performance** | Not enough data | 8.8 (3376 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.2 (2601 reviews) | 
| **Attribution** | Not enough data | 7.0 (2605 reviews) | 
| **Hashtag Analytics** | Not enough data | 7.3 (2368 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.1 (2306 reviews) | 

#### Reports & Dashboards

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.1 (3226 reviews) | 
| **Report Exporting** | Not enough data | 8.5 (3270 reviews) | 
| **Scalability** | Not enough data | 8.5 (3127 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (891 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (889 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (877 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (886 reviews) | 
| **Decision Making** | Not enough data | 6.3 (890 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Mention** | 8.4/10 | 25 |
| **Sprout Social** | 7.5/10 | 4661 |

#### Content & Collaboration

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Content Calendar** | Feature Not Available | 8.9 (3217 reviews) | 
| **Content Library** | Feature Not Available | 7.9 (2925 reviews) | 
| **Shared Inbox** | Feature Not Available | 8.2 (3024 reviews) | 
| **Approval Workflows** | Feature Not Available | 8.0 (2908 reviews) | 
| **Users and Permissions** | Feature Not Available | 8.3 (3010 reviews) | 

#### Social Management

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Social Analytics** | 8.4 (22 reviews) | 8.6 (4378 reviews) | 
| **Social Publishing** | Feature Not Available | 8.9 (4416 reviews) | 
| **Campaign Optimization** | Feature Not Available | 8.1 (3825 reviews) | 
| **Social Engagement** | Feature Not Available | 8.5 (4239 reviews) | 
| **Campaign Planning** | Feature Not Available | 7.9 (2910 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.5 (2494 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.2 (1062 reviews) | 
| **Multi-step Planning** | Feature Not Available | 6.4 (1053 reviews) | 
| **Cross-system Integration** | Feature Not Available | 6.6 (1070 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.5 (1044 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 6.4 (1035 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.4 (1036 reviews) | 
| **Decision Making** | Feature Not Available | 6.5 (1036 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Mention** | 8.6/10 | 15 |
| **Sprout Social** | N/A | N/A |

#### Media Channels

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 8.9 (15 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Local Media** | 9.0 (14 reviews) | Not enough data | 
| **National Media** | 8.9 (14 reviews) | Not enough data | 
| **International Media** | 8.5 (13 reviews) | Not enough data | 

#### Reporting

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Keyword Targeting** | 8.7 (15 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.2 (15 reviews) | Not enough data | 
| **Custom Reports** | 8.5 (13 reviews) | Not enough data | 
| **Dashboards** | 7.9 (13 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Mention | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Mention** | 7.9/10 | 322 |
| **Sprout Social** | 7.4/10 | 2207 |

#### Monitoring & Listening

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Social Measurement** | 8.2 (255 reviews) | 8.5 (1910 reviews) | 
| **Influencer Identification** | 7.8 (239 reviews) | 7.0 (1432 reviews) | 
| **Brand Monitoring** | 8.8 (11 reviews) | 8.1 (1234 reviews) | 
| **Keyword Tracking** | 8.3 (10 reviews) | 7.9 (1195 reviews) | 
| **Trend Analysis** | 6.7 (8 reviews) | 7.7 (1167 reviews) | 
| **Competitor Analysis** | 6.7 (6 reviews) | 7.8 (1193 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.4 (385 reviews) | 
| **Cross-system Integration** | Feature Not Available | 6.5 (397 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.4 (385 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.4 (387 reviews) | 
| **Decision Making** | Feature Not Available | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | 7.6 (224 reviews) | 7.5 (1214 reviews) | 
| **Social Reporting** | 8.3 (230 reviews) | 8.6 (2004 reviews) | 
| **Alerts and Notifications** | 8.9 (11 reviews) | 8.1 (1230 reviews) | 
| **Advanced Data Filtering** | 7.9 (8 reviews) | 7.8 (1129 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Mention** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1632 |

#### Generative AI

| Feature | Mention | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (865 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (850 reviews) | 

#### Process

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1469 reviews) | 
| **Tickets** | Not enough data | 7.9 (1248 reviews) | 
| **Macros** | Not enough data | 7.7 (1009 reviews) | 

#### Channels

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.8 (1523 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | Mention | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1126 reviews) | 
| **Reporting** | Not enough data | 8.4 (1434 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Mention (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)

**Unique to Sprout Social (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Mention | Sprout Social | 
|---|---|---|
| **Small-Business** | 63.4% | 44.7% | 
| **Mid-Market** | 27.5% | 37.7% | 
| **Enterprise** | 9.2% | 17.6% | 

### By Industry

#### Mention

- **Marketing and Advertising:** 10.8%
- **Internet:** 10.3%
- **Information Technology and Services:** 7.4%
- **Computer Software:** 5.7%
- **Public Relations and Communications:** 4.1%
- **Non-Profit Organization Management:** 3.0%
- **Entertainment:** 3.0%
- **Writing and Editing:** 2.5%
- **Management Consulting:** 2.3%
- **Financial Services:** 2.3%
- **Other:** 48.5%

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Mention

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7249 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (348 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (111 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1208 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2465 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1208 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (251 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7249 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1098 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Mention

- Title: [What is Mention used for?](https://www.g2.com/discussions/what-is-mention-used-for) — 1 comment
  > **Top comment:** "Mention is the marketer's best friend, allowing them to tackle multiple online marketing challenges. The platform seamlessly integrates social listening and..."
- Title: [Do you offer a free trial?](https://www.g2.com/discussions/trial-9ea8afc6-924f-436b-99e5-c147f8daa291) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, you can try our product for 14 days."

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mention-vs-sprout-social)